Modular Training Programme

European Dynamic SalesMan

2CZ/03/B/F/PP/168008

European Dynamic European Dynamic SalesManSalesMan

This project has been funded with the support of the European Community

The content of this project does not necessarily reflect the position of the European Community or the National Agency, nor does it involve any responsibility on their part

3CZ/03/B/F/PP/168008

European Dynamic SalesMan and Leonardo da Vinci program

This project has been selected by the European Commission and will be funded by the Community budget as the part of the 2nd phase of Leonardo da Vinci program

Leonardo da Vinci is the program of European Union focused on the development of the vocational training in European countries

4CZ/03/B/F/PP/168008

Promoter of the project

DC Vision, s.r.o. (CZ)

www.dcvision.cz

5CZ/03/B/F/PP/168008

Partners of the project

8 partners from 6 countries:

Econsult GmbH; www.econsult.at

Labour Pool Ostrava, Karviná; www.labourpool.cz

Technical University Brno; www.fbm.vutbr.cz

ED-LAB; www.ed-lab.net

Door Training; www.door.com.pl

Nehem International BV; www.nehemint.nl

Match BV; www.match-bv.nl

Excellent Training; www.ext.sk

6CZ/03/B/F/PP/168008

Project specific aims

Development of the Intranet E-learning application related to the interactive on-line training in marketing and sales in Small and Medium Enterprises (SMEs)

Improvement of knowledge of SMEs in marketing and sales and improvement of SMEs competitiveness in the global environment

Improvement of knowledge of young graduates, students in marketing and sales management fields in SMEs

7CZ/03/B/F/PP/168008

Project program objectives

To improve skills and competences of young people, especially young people in the initial vocational training

To improve the quality of, and access to, continuing vocational training of skills and competences

8CZ/03/B/F/PP/168008

Project programme priorities

To develop a new method of training in the field of marketing and sales productivity

To develop new methods and forms of learning and teaching of basic skills in vocational and educational training

9CZ/03/B/F/PP/168008

Target group

Business Networks of partnersRegional Development AgenciesRegional Advisory and Informational Agencies (RPICs)Chambers of CommerceBusiness Inovation CentresSchools, Universities, Training companiesLabour Offices, Regional AuthoritiesSME policy makers

10CZ/03/B/F/PP/168008

Potential users of project results

Managers of SMEs, marketeers, sales managers of SMEs

Young graduates, unemployed graduates, graduates in re-qualification programs, students

Trainers and lecturers of specialized schools and training providers (train the trainers)

11CZ/03/B/F/PP/168008

Project results

EDS Intranet application

User’s Resources Books (3 modules)

Personal Surveys

Accredited Trainer’s Resources Manuals (3 modules)

DVD, CD ROM video presentation

Website: www.dynamicsalesman.com

12CZ/03/B/F/PP/168008

Intranet application structure

EDS01Formulating strategies

EDS01Leadership and Prereguisiste

Implementing strategy

EDS01Translating strategy

Into action (BSC)

EDS03Telemarketing

EDS03Professional sales

skills

EDS03Sales planning

EDS03Operative tools

EDS02Tactical marketing

and Sales

EDS01Strategic Marketing and

Sales

EDS03Customer Relation

Management

EDS02Sales Management

EDS02Key account Management

EDS02Marketing plaforms

EDSEuropean Dynamic Salesman

13CZ/03/B/F/PP/168008

User’s Resources Books

3 modules 3 handbooks (each handbook 70 – 80 pages)

1st module: Strategic Marketing and Sales

2nd module: Tactical Marketing and Sales

3rd module: Operative Tools

Each handbook describes three days training module of the EDS program

14CZ/03/B/F/PP/168008

Personal Surveys

Final assessment survey for the evaluation of knowledge to the module

Each survey: 20 questions and 4 potential answers for each question

Each survey: 5 pages + initial page

(6 pages in total)

15CZ/03/B/F/PP/168008

Accredited Trainer’s Resources Manuals

3 modules:1st module: Strategic Marketing and Sales 2nd module: Tactical Marketing and

Sales 3rd module: Operative Tools

Descriptions of procedures and contents of the training, tools to make the training active

Each manual 400 – 500 pages (+annexes)Manual will include a CD ROM with intranet application and presentation slides

16CZ/03/B/F/PP/168008

DVD, CD ROM video presentation

Short promotional version: 3 to 5 minutes video presentation of tools and methods

Longer content presentation: 6 to 10 minutes presentation of the product modules and the way of learning

17CZ/03/B/F/PP/168008

Website

www.dynamicsalesman.com

Goal: Dissemination of the project

(distribution project results to the largest group of users)

in six languages (EN, DE, CZ, SK, NL, PL)

18CZ/03/B/F/PP/168008

Impact of the project

The project will bring a new training intranet application for SMEs in the field of marketing and sales productivity management

The project will contribute to increase of competitiveness of SMEs

The project will contribute to increase of chances of young graduates in the labour market