MODULE 1:Entrepreneurial Mind-setting and Values Formation

Presented by: Voltaire “Bong” Magpayo

President/Founder

Sweet Corner, Inc.

Sumo Takoyaki, Inc.

12C4 Bread Station

TRANSFORMATION

Entrepreneurial Mindsetting, Start Small but Think Big

Entreprenuerial Mindsetting, Start Small but Think Big!

I N S P I R EINTEREST

NESSECITY

SKILLS

PASSION

INCLINATION

EXPERIENCE

RESOURCEFUL

PERSON PLACE EVENTTHING

ENTREPRENEURIAL JOURNEY

Entrepreneurship

PROVIDER

Products and Services

Jobs and Employment

Income Opportunities, upstream and downstream

Funds to the Government, Taxes

ENTREPRENEUR

Characteristics of an Entrepreneur

ABILITY TO COMMUNICATE

THINKING ABILITY

HUMAN RELATIONS ABILITY

DRIVE TECHNICAL KNOWLEDGE

REASONABLE RISK-TAKER

SELF-CONFIDENCE

GOAL SETTER

ACCOUNTABLE

GENERATING BUSINESS OPPORTUNITIES/IDEAS

INTERNAL EXTERNAL

FIRM

DELIBERATEUNINTENTIONAL

USING SEARCH QUESTIONS

CUSTOMERS’ REQUEST/PROBLEMEMPLOYEES’ SUGGESTIONSWORK,

HOBBIES, ACQUAINTANCE CHANCEEVENT

Entrepreneurial Concepts

Entrep Mindsetting3 I’s Japanese Model

First I IMMITATE (copy)

2nd I INNOVATE (improve)

Entrep Mindsetting3 I’s Japanese Model

3rd I INVENT (create)

Entrep Mindsetting3 I’s Japanese Model

1st I

INNOVATE (improve)

2nd I

3rd I

IMMITATE (copy)

INVENT (create)

Entrep Mindsetting3 I’s Japanese Model

How are Products Created?Spotting Business Opportunities

Product Cycle

Product CycleProducts No longer in

the Market

Product CycleProducts that seem to

last more than a lifetime

Secret of products with high level of “Staying Power”

PRODUCT DEVELOPMENT

Product Development

Product DevelopmentImprovement

It is done to improve the earlier features of a product

Product DevelopmentCreation

Market Segmentizing –filling a need of a particular market niche

Product DevelopmentInnovation

To deliver better and enhanced services to consumers

Product DevelopmentEnhancement

To upgrade features of an existing products/services/events

Product Development

Product Development

Product Development

It disrupts a routine, discard old ways

Act of completing into a whole

Vertical Integration

Horizontal Integration

INTEGRATION

CONTROL over suppliers/customers

Increases bargaining position in the marketplace

Reduces transaction costs

Ensures stability

Remove uncertainty

PRODUCTION SYSTEMTransformation Process

PRODUCTION SYSTEMTransformation Process

PRODUCTION SYSTEMTransformation Process

VS

Entrepreneurial Concepts

Agricultural Commodity

Agribusiness Product

SWEETness in every CORNer

Entrepreneurial Concepts

Entrepreneurial Concepts

Trader

Assembler

Wholesaler

Shipper

Trader

Wholesaler

Market

Entrepreneurial Concepts

Power of PackagingEntrepreneurial Concepts

The Power of Branding

Corn chips

Photo-copying Machine

Entrepreneurial Concepts

(Entrepreneurial Concepts)

Source: Interband website

Entrepreneurial Concepts

Customer Needs/WantsSpot a need and simply fill it up…

Awareness Level

MICRO MACRO

Entrepreneurial Concepts

Customer Needs/WantsSpot a need and simply fill it up…

Trial Purchase

Entrepreneurial Concepts

Customer Needs/WantsSpot a need and simply fill it up…

Repeat Purchase

Entrepreneurial Concepts

Mr. Cecilio PedroFounder/President of Happy Toothpast

“To make a difference for the glory of God”

-Dr. Pedro

Mr. John GokongweiFounder/President of Robinsons Mall

Mr. Henry SyFounder/President of SM Malls

Mr. Tony Tan CaktiongFounder/President of Jollibee

“LanghapSarap”

-Engr. Tan Caktiong

Ms. Soccoro RamosFounder/President of National Bookstore

Product Development“First things First!”

SWOT ANALYSIS

Identifying your:1. STRENGTHS2. WEAKNESSES3. OPPORTUNITIES4. THREATS

Internal/Self Assessment

External/ Environmental Scanning

FAIL FORWARDINSPIRATIONGOALHAPPYTHANKFUL

THANK YOU