module 10 expanding beyond 100k - amazon s3 · module 10 expanding beyond 100k this module the...

Module10ExpandingBeyond100K

ThisModule Themodulepresentstac;csandinforma;on“beyond”thecorebusinessof100KUltra.Theyareconsideredop;onal…Thatbeingsaid,theywillallowyoutogrowyourbusinessandyourbrandthatmuchmorequicklyandstrongly!

ModuleAgenda • SEOContentMarke;ng• FacebookPageContent• VirtualAssistants• Produc;vityTips

KeepUpda;ngContent

ContentForOurFacebookPageWeplaceregularcontentonourFacebookBusinesspagetokeepourfansengaged.Regularlypos;ngrela;vecontentkeepsourpagefromgeRngstale.AtleastpostnewcontentonceaweekandmoreoSenifitfitsyourschedule.Themoreyoupost,themoreyouraudiencewillacceptlookingatyourbrand/messaging.

ContentForOurFacebookPageItssimple.GotoBuzzSumo.comanddoasearchrelatedtoyoursite/store.BuzzSumowillreturnthemostengagingcontentfromacrosstheinternet.

ContentForOurFacebookPageHerewedidasearchfor“Gadgets”No;cetheamountofsharesforPokemon!

ContentForOurFacebookPageClickthelinkandgotothewebsitetoreviewthecontent.CopytheURLandgotoyourFBpage.

ContentForOurFacebookPage1. ChangetopostbyYourPagename

2. Writeashortleadin.3. PastetheURL4. ClickPost

Violayouhavejustpostedfresh,engaging,highlyshareablecontentthatyourfansshouldenjoy.

PagePostEngagementAds

Justlikewecreatecontentforourpage,wecanpopulateourpagewithourownproducts.Wecanalsoboostthesepostsjustlikewerunourproductads.


1. ChangetopostbyYourPagename

2. Writeashortleadin.3. PastetheURL4. ClickPost

Violayouhavejustpostedfresh,engaging,highlyshareablecontentthatyourfansshouldenjoy.

PagePostEngagementAds1. Gointoyouradmanager

2. SelectBoostPosts


1. Namethecampaign

2. Clickcon;nue


1. Fillouttheadsetsec;onjustlikeyourregularadtarge;ng

PagePostEngagementAds1. SelectyourFBpage

2. Selecttheproperposttoboost.

Placeorderatbobom.

DONE!

YourEcomBlogSEOContentStrategy

WhatisContentMarke:ng?•  ItisNOTjustaboutblogging…•  ItISaboutblogging,butwithapurposeandaplan•  Whenwri;ngcontent,thinkaboutwhowillreaditand

whattheendresultwillbe•  TheendresultshouldALWAYShavesomecalltoac;on:

•  Joinouremaillist•  Buythisproduct•  Joinourprogram•  Readthisar;clenext

eCommerce+Content•  Adda‘blog’toyourwebsites•  Populatetheblogwithhighqualitycontent•  Expandoutthecontentover;me•  Onlyusethisstrategyonyournichespecificstore

Theobjec;veistodrivetargetedtrafficfromGoogleandothersourcestothecontent,andthenturnthattrafficintoeither:•  Buyers•  Subscribers

ThisiswhereWordpressisBRILLIANT•  Wordpresswasoriginallybuiltasablog/content

plahorm•  Streamlined,simple,fast,flexible.•  Makesaddingcontentveryveryeasy(mucheasierand

beberthanShopify)•  CanalsobedonewithShopify,goherefordetails:

hbps://help.shopify.com/manual/sell-online/online-store/blogs

YourWebsiteStructure•  Thestructurewerecommendyouuseisthis:

hbps://thegadgetsuperstore.com/blog/ar;cle-name•  Itkeepsthings;dy,andallowsforunlimitedexpansion•  Yourproductswills;llhavetheoriginalstructure:hbps://thegadgetsuperstore.com/product/product-name•  Youcanaddothersub-categoriesifyoucon;nueto

expand,forexample:hbps://yourwebsite.com/blog/electronics/post-namehbps://yourwebsite.com/blog/computers/post-name

SeGngUpYourStructureModifyPermalinksSeGng

SeGngUpYourStructureModifyPermalinksSeGng•  SeRngs>>>Permalinks•  CustomStructure>>>/%category%/%postname%•  hbps://100hotdeals.com/%category%/%postname%

SeGngUpYourStructureCrea:ngACategory

SeGngUpYourStructureCrea:ngACategory•  Posts>>>Categories•  Name=blog•  Slug=blog•  Thenclick“AddNewCategory”

AddingContent•  Posts>>>AddNew•  Select‘blog’category•  Addyourcontent•  Click‘Publish’

ShouldYourContentBeLikeThis?

WhatNOTtodo…•  Thrownewblogpostsonyoursite,hopingsomething

s;cks(likespagheR)•  Createnewcontentbecauseyousimplywanttokeep

yourblogfresh•  Havenoplanonwhyyouarepublishingpostsexcept

thatyouneednewcontent

AQuickNote…Contentisnotjusttext,butcanbe…

Ø  VideoØ  Aninterac;vemapØ  Web-basedsoSwareØ  ImagesØ  Anythingonawebpage!

We’llgiveanexamplelaterofcontentthatisnottextorvideo…

PlanYourContent•  Inyouroriginalkeyword

researchforyourniche,youwillknowwhatkeyphrasescomeupmost…examplefor“babycarriers”:

PlanYourContent

PlanYourContentKeywordspeoplesearchforinclude:

Ø  BestbabycarrierØ  BabywrapØ  babycarrierreviewsØ  BabyBjorncarrierØ  ErgonomicbabycarrierØ  BabywearingØ  BestbabycarrierfornewbornØ  470more

PlanYourContentMoreresearch,usingGoogle–typein“bestbabycarrierfornewborns”:

KnowYourAudienceWhoislookingforbabycarriers?

Ø NewparentsØ  ParentswithinfantsandtoddlersØ  Age18-35Ø MainlymiddleclasstoupperclassØ  Dadstoo!

CheckFacebookasWell

WhatProblemsDoTheyNeedSolving?

•  Whatisthebestbabycarrierformynewborn?•  Arebabycarrierssafe?•  Isababycarrierhealthyformybaby?•  Isababycarrierorastrollerbeber?•  CanIusemybabycarrieronanairplane?•  Whatarethetypesofbabycarriers?

SegmentYourAudience

Whenresearchingsolu;onstoproblemspeoplesearchfor,segmentyouraudienceaswell:

Ø NewDads:“ADad’sGuidetoBabyCarriers”Ø ParentswithTwins:“BabywearingwithTwins”Ø ParentswithNewborns:“BestBabyCarrierforNewborns”

DifferentSegments=DifferentOffers

Whenthinkingofyouraudienceandthecontent,alwaysthinkoftheendresult…NewDads->OfferforaBabyBjornorErgoCarrierTwins->OfferfortheWeegoBabyCarrierNewborns->OfferfortheMayaWrap

YourContentFunnel

Whenyouarethinkingofavisitor’sproblem,yoursolu;on,andacustomofferfordifferentaudiences……Youareactuallythinkingofasalesfunnel.Whenwri;ngnewcontent,alwayskeepthefunnelprocessinmind:

•  WhoamIwri;ngfor,andwilltheybesa;sfiedwithmycontent?

•  Willtheythentakemycalltoac;on?

YourContentFunnel

ExamplesofOffersOnceyourcustomerconsumesyourcontent,what’snext?

Ø JoinyourmailinglistØ DownloadyourfreeguideØ BuytheproductyouareofferingØ JoinyourmembershipserviceØ Read“thisar;clenext”Ø “Watchthisvideo”

Thisreducesbouncerate,asyougiveyourvisitoracleardirec;ononwhattodonext(otherwise,theywilljustclickthebackbubon)

GoingDowntheFunnel

It’samazinghowmanybigcompaniesgetthiswrong,evenin2016!Theyofferapieceofcontent,butgonofurtherwithit.Ifyouareproducingcontentforalargeorganiza;on,makesurethereisalwaysawaytocon;nuedownthefunnelusingaclear,easycalltoac;onForinstance,sayyouhaveaproblemwhereyourkitchenlooksdrab…so,youdoaGooglesearchonideas,andrealizeyouwouldliketopaintyourkitchen…

BlockingtheFunnelSo,nowyouneedtoknowwhatcolortopaintyourkitchen.Here’stheWRONGwayamajorcompanyisapproachingthis,eveninAugust2016…

Where’stheCalltoAc:on?

I clicked the color … now what?

NotIntui:ve…

It took a while to realize I have to click the paint for options to appear … not very intriguing options, either …

MoreHoops…

Okay,savetoProjectList…geRng;redofthis…clickingthebackbubonnow…Ijustwanttobuypaint!!

TheRightWay…

Chooseacolor…

DONE!Immediatecalltoac;on…BuyNow…DONE!Thecontentfunnelworksandisclearandeffec;ve

GreatContentFunnel

Behr’scolorpickerisagreatexampleofanon-textcontentfunnel.Recap:1.  Colorpickerpageisfoundinthesearchresultsfor

pain;ng-relatedqueries2.  Customerresearchesasolu;onintheformofpickinga

color3.  CustomerbuyspaintthroughaclearbubonNomaberwhatyouarewri;ngorselling,haveaCLEAR“Calltoac;on”anddes;na;oninmindforyourcustomer!

HowtoRankYourContent?

Wecoveredthemindsetonhowtocreateacontentstrategyforyourwebsite.Thebiggerques;onis,howdoyourankyourcontentinthesearchengines?Ithastodowiththiscontentstrategy,butonOVERDRIVE!

The“SuperAr:cle”Page

Ifyouhaveabrandnewsite,thereisastrategytogetyourwebsiterankingfast,andwithfewbacklinksandnocost•  Whenwemean“fast”,remember,thisisorganic

SEO…“fast”meansafewmonthsJ•  Notyourhomepage(thoughitcouldbe),but

definitelyneedsalinkfromthehomepage

1.SetYourWebsiteUpasNormal

We’llleverage“SuperAr;cles”…3000+wordpieceofcontent!UsetheWordpressstructuresetup;pswecoveredearlierWe’vedonethis,anditworks…italsoworksonestablishedpagesthathavedeclinedinrankings

2.CreateYourSuperAr:cle

•  Write(oroutsourcetoacapablewriter)anincrediblydetailedpieceofcontent…includelotsofimages,videoandmaybesomeinfographicsandcomparisontables

•  Foranewsite,linkouttoabout20ormoreauthoritywebsites

Backtoourbabycarrierexample…

Babygearlab.com

BabyCarrier“SuperAr:cle”

ThispageranksnearthetopandoSen#1forseveralbabycarrier-relatedsearchterms…andwithonlybacklinksfromTENuniquewebsitesandlessthan100totalbacklinks!

HowTheyDidIt

•  Pagehas3,800words•  48images•  Over20linkstowithintheirwebsite(thoughthis

isanaffiliatesite,yourlinkswillgotoyourownproductpagesforcustomerstopurchase)

•  Linksgotootherveryhighqualitycontentpagesontheirwebsite

•  About3-5linkstoexternalauthoritywebsites

HowToStart

•  Thinkofatop-leveltopicinyourniche.Ifyouwanttorankfor“canning”,(maybeyousellkitchengadgetsrelatedtocanning)yourar;clecanbeon“85AwesomeCanningRecipes”

•  Youdon’tneedtowritecontentforall85canningrecipes,buthaveagreatheader,image(and/orvideo),andparagraphforeachofthe55recipes

•  Thenalinktothatrecipe…youwillstartwithlinkstootherauthoritywebsites

•  Photosandvideosarefantas;cforthis!

YourContentStrategy

•  Onceyoursuperar;cleisfinished,begintoslowlyreplacethese85linksfromgoingtoanexternalsitetogoingtoanar;cleonyourwebsite…eventuallyyouwillhave85+canningrecipesonyourwebsite

•  Yournew,replacementar;clewillalsobehighquality(800+words)withimages,videos,etc

•  Don’tforgetthecontentfunnelrules…eachar;clehaveacalltoac;on(signupforourlist,viewmorecontent,buythisproductnow,etc)

TheTheory…

•  Forabrandnewsite,Googlewillnotseeyouasanauthority,andwillrankyourwebsitelow

•  Becauseofthehuge,superqualityofyourar;clewiththedensecontent,peoplewhodofindyouwillstayandnotbounceaway

•  Googlewillbegintono;cethesehighqualityclicks,andbegintorankyouhigher,andforbeberkeywords

•  Thingswillbeginsnowballing•  Dosomebasiclinkbuildingtogetthingsgoingfaster

GreatTechnicalStats…

•  Inthebeginning,youwilllinkouttootherwebsitesusingthe“_blank”linktype(thelinkwillopeninanewtab)

•  Becauseyouhave84othercanningrecipes,yourvisitorwillleavethatothersiteandreturnbacktoyours

•  Googlewillseethelowbouncerateandhigh;meonsite,andrighhullythink“Visitorskeepcomingbacktothissite…itmustbequitevaluableandshouldberankedhigher.”

A]eraFewMonths…

•  Googlewillbegintono;cethissuperar;cleandtheposi;vetechnicalfactorslikebouncerateand;meonsite.Youwillbegintorank

•  Becauseofthelengthandhugeamountofusefulinforma;on,youwillnaturallybegintogainlinksandshares,boos;ngyourauthority

•  Ittookus9monthstorankasuperar;cle#1foratermsimilarto“babycarriers”,bea;ngoutYoutubevideosandAmazon

A]eraYear…

•  Yoursuperar;clewillrankhighinthesearchresults,aswellassomepostslinkingtoit

•  Googlewillseeyouasanauthority,withlowbouncerateandhigh;meonsite

•  Whenyoupublishnewcontent,Googlewillimmediatelycatapultthatposthighinthesearchenginerankings

•  Aslongastechnicalfactorsremaingreat,youwillstayatornearthetop

TheResult

•  Thousandsofvisitorsamonthinfree,stabletraffic(graphbelowisorganictraffic,notpaidsources)

•  Lowbouncerateandhigh;meonsite,becausevisitorsclicklinkstootherar;cles

•  HundredsofnaturallinksfromPinterest,organicFacebook,etcduetotheusefulinforma;on

Trafficinthelast12hours…

CombingaSuperAr:clewithYourContentStrategy

•  Planyourcontentwithdozensofproblemsandques;onsthroughresearch

•  Listalltheseques;onsasasuperar;cle•  Growyourwebsitebyansweringallthese

ques;ons,keepingtheContentFunnelinmind

Virtual Assistants (a.k.a. “You can’t do it all yourself!”)

BenefitstoHiringaVA•  Mundaneworkyoudon’twanttodo.•  Turnoversimple;meconsumingtasks.•  Skillsoutsideofyourscopeofknowledge.•  Ifyouareasoleproprietor,itsnicetohavesomeoneelse

involved.•  TaskscanoSenbedoneatalowerrateperhouroffshore

(ie.Ifyoudothemyourselfwhentheycanbedonefor$5/hour,thenyouarepricingYOURSELFat$5/hour!)

MostImportantly:

•  Freeupyour;metofocusonvaluablemoney-makingac;vi;es.LeavetheresttoyourVA!

WhenDoYouNeedOne?•  Whenyouareatthepointinyourbusinesswhere

youfindyourselfdoingalotofrepe;;vetasksthatcanbehandledbysomebodyelse

•  Yourworkdayislessefficientthanitcanbe(iedoingmore“administra;ve”workandlessworkthatgeneratesincome)

•  Youareatapointwhereyoucanscaleupyourbusiness

ThingstodoBEFOREhiring•  Youneedtoknowthe“process”ofthetasksyou

wanttooutsourcesoyoucaneasilyteachthemhowtodoit

•  Fortasksyoudon’tknowhowtodo,haveageneralideaofwhattheendgoalshouldbe

•  Knowhowtoorganizeyourac;vi;essoyoucanbestmakeuseofyourVA’s;me

•  Knowwhattaskstooutsource,andwhattasksyouwillbeworkingon

WhatCanYouOutsource?Youcanoutsourceanything!ThinkoftasksthatcanbedonebyyourVAwhichwillfreeupyour;mesoyoucangrowyourbusiness.Examples:•  HaveyourVAwriteyourcontentwhileyouworkon

gainingtraffictothatcontent•  Onceyoulearnhowtodo“TheRou;ne”,haveyour

VAhelpyouwiththetasks•  Hiresomebodytoovercometechnicalroadblocksso

youcanmoveonwithyourbusiness•  HaveyourVAdomundanetaskslikeaccoun;ng,

doingthesalesorders,etc

WhatCanTheyDo?

FindingaVAThroughaCompanyTherearemanycompaniesthatoffervirtualassistantservices:•  Myvirtualworkforce.com(Philippines)•  Onlinejobs.ph(Philippines)•  Taskbullet.com(Philippines&USA)•  Brickworkindia.com(India)•  Gehriday.com(India)•  Yourdailytasks.com(India)•  Virtualassistusa.com(USA)

TypicalPlans…

Pros&ConsofVACompaniesPros:•  Built-inaccountabilityandtracking•  SwaponeVAforanotherbasedonspecializedtasks•  MostcompaniesoffereasybudgetplansCons:•  Moreexpensivebecauseofextraoverhead•  Lesspersonalbecauseyouaredealingwitha

company,notjustaperson

FindingaVAYourself

Pros&ConsofFindingaVAYourselfPros:•  Formalas;ngbusinessrela;onshipwithyourVA…

greatrela;onshipsmeantheycareandhaveavestedinterestinyourbusiness,andsowillworkharderandgiveyouinputtohelpyousucceed

•  MoneyisputintoEscrow,sotheyonlygetpaidwhentheprojectormilestoneisfinished

Cons:•  LiblerecoursetoabadVAotherthanfiringthemand

havingtotrainsomebodynewalloveragain•  Iffriend/familymemberdoesn’tdowell,itcouldmean

badbloodorworse…ifyouarepoliteanddon’tcorrectthings,theycouldcostyoualotinyourbusiness

OurMethod:FindingaVAOurselves

•  WeoSenpostjobsonplaceslikeUpworkforliblejobs.Iftheyworkwell,wewillhirethemformorejobs

•  Wewillalsohirecollegekidsforsummerinternships–thishasworkedwellforus

•  Formore“permanent”VA’s,wewillhirethemoutright,andpayviaPaypalorbanktransfer(thisisaSerwe’vetestedthemandthereisahighleveloftrustandconfidence.)

TipstoWorkingPersonallywithaVA

•  Thetrustfactoris#1–youbothhavetobeonthesamepageandknowwhattoexpectfromeachother

•  Makesureexpecta;onsareclear–ifyoupromisedyourVAlong-termandstablework,makesureyouhavesome,astheywillbebudge;ngbasedontheworktheydoforyou(Thiswillalsogiveyoumo;va;ontokeepongrowing,soyouhavemoreworkforthem!)

•  TakecareofyourVA,andtheywilltakecareofyou–thinkofitasabusinesspartnership,andoffertheopportunityforthemtogrowasyougrow(ietakingonnewjobs,learningbeberEnglish,etc,iftheyarewilling)

Upwork–Pos;ngaJob

Upwork–Responses

Candidates

CandidateDetail

Reviews

1.  Scopeyourtasks2.  Reviewtheirwork3.  Createasystem

StepstoSuccess•  Startsmall,focusononetypeofwork•  Createasystemtodothefollowing:

–  Capturetheir;me–  Createatasklist–  Buildarepositoryofinforma;on

•  Assumeyouwillfailthefirstfew;mes–  Documenttherela;onshipandtheexpecta;ons.–  Thiswayifyouhavetostartagainyouwon’thaveto

startfromthebeginning.

•  Buildtherela;onship–  Expandyourtrust–  Showapprecia;onandrecogni;on–  Findwaystoconnect

BeingProduc;ve

Messaging,Voice&Video Collabora;onPlahorm

PayingyourVA

BeingProduc;ve:Skype

•  WeoSencommunicateviaSkypeonadailyorweeklybasis,dependingontheproject.

•  We’llalsohaveamonthlycalltodiscusswhatwehaveaccomplished,andwhatprojectstodothismonth

•  WealsooSenuseSkypetointerviewpoten;alnewVA’sandgetafeelofwhattheyarelike

BeingProduc;ve:Evernote•  Evernoteisafantas;ccollabora;onplahormfor

managingandrecordingtasks.Ihaveapersonalaccountformyself,andabusinessaccountthatwesharetogether.

•  Othergreattools:ü  GoogleDocsü  Trello

ManypeopleuseBaseCampaswell.Ipersonallyfinditoverkilltouse,butitisgreatifyouhavealargeprojectwithseveralVA’s

PayingtheBills

•  UseanoutsourcingplahormsuchasUpworkorFreelancerwhenfirst“tes;ng”VA’s,soyouhaveprotec;onwithpaymentsandanego;a;onchannel.

•  Onceyouestablishtrust,youcanmoveyourVAtoPaypal,banktransfersorXoom(ifPaypalisn’tavailable)fordirectpayments

•  WeusuallypayourVAoncepermonth

VATasksforYoureComBusiness

•  Coordinatecommunica;onwithyoursuppliers•  Inventorymanagement•  Wri;ngyourcontent•  Ecomwebsitedesignandmaintenance•  Salesandfinancialtracking•  Doingthewholerou;ne!

Ac:onItems•  AddcontentregularlytoyourFacebookpage•  Createablogsec;ononyourEcomsiteandimplementtheSEOstrategies

•  PostajobonUpworkoryourdesiredoutsourcingwebsiteandbeginworkingwithaVAforsimpletasks

module 10 expanding beyond 100k - amazon s3 · module 10 expanding beyond 100k this module the...

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