module 3 getting that job step towards that job! getting a job is just like selling a product –...
TRANSCRIPT
STEP Towards that STEP Towards that JOB!JOB!
• Getting a job is just like selling a product – the product is…
YOU!
Your resume and application letterYour resume and application letter
• These are marketing documents and as such they need to be persuasive!
• They need to give the recipient a reason to interview YOU!
• Always remember:“People buy for their reasons, not yours”
“Employers employ for their reasons, not yours”
Structure of a ResumeStructure of a Resume
While all Resumes will differ in format the following sections are recommended:
Name, Address, Contact Details Career Summary Key Skills Achievements Training/Qualifications/Educ Background Employment History Referees
The Covering LetterThe Covering Letter
• Attractive• Succinct• Attention getting• Perfect spelling and grammar• Clean• Contain one or two ‘Unique Selling
Propositions’ that will make them want to employ YOU!
Two types of applicationsTwo types of applications
• SOLICITED APPLICATIONS
This is where you are applying for a job you know exists e.g. responding to an advertisement
• UNSOLICITED APPLICATIONS
This is where you are applying for a job that may or may not exist e.g. approaching an employer ‘cold’
Solicited ApplicationsSolicited Applications
• These need to address all of the Key Selection Criteria.
• Your application will be cross-matched with a checklist of these criteria.
• If you do not satisfy this checklist your applications will probably be put:
What happens to applications that do not What happens to applications that do not address the Key Selection Criteriaaddress the Key Selection Criteria
IN
THE
BIN!
Unsolicited applicationsUnsolicited applications
• Up to 90% of jobs are never advertised so a proactive approach to job search is required.
• The following technique is a modification of a tried and tested sales method - it works as long as you are systematic, disciplined and persistent.
Steps in the ProcessSteps in the Process
• Prospects are potential employers who may want your services and who have the power to hire you.
• Sources include the web, business directories, newspapers, etc.
Prospecting
Pre-Approach
Approach
Getting the Interview
The Interview
Follow up
Steps in the ProcessSteps in the Process
• Collecting information about prospective employers.
• e.g. What is the exact name and title of the person who has the power to hire you?
Prospecting
Pre-Approach
Approach
Getting the Interview
The Interview
Follow up
Steps in the ProcessSteps in the Process
• Make first contact with the prospect, normally by personalised letter and resume.
• Your letter and resume are sales documents – they need to be thoroughly thought out.
• Include at least one concrete reason why they should want to talk to you.
Prospecting
Pre-Approach
Approach
Getting the Interview
The Interview
Follow up
Steps in the ProcessSteps in the Process
• Follow up your letter with a phone call.
• Your objective, at this stage, is to secure the interview.
• If the employer agrees to see you, set a time, thank them and hang up!
Prospecting
Pre-Approach
Approach
Getting the Interview
The Interview
Follow up
Steps in the ProcessSteps in the Process
• First impressions are vital, carefully consider dressing and grooming.
• Prepare for certain common questions.
• Remember they are thinking “what’s in it for me if I hire this person?”
Prospecting
Pre-Approach
Approach
Getting the Interview
The Interview
Follow up
Steps in the ProcessSteps in the Process
• Send a brief letter to thank them for seeing you.
• Restate your interest in working for their organisation.
Prospecting
Pre-Approach
Approach
Getting the Interview
The Interview
Follow up