module 6 - lesson 8 delivering the other offers 6/module-6-lesson-8.pdf · module 6 - lesson 8...
TRANSCRIPT
THE SMOKE TEST OFFER THE PRE-ORDER OFFER THE FREE COOKIE OFFER
Traffic
Offer
CTA
Traffic
Offer
CTA
1
Traffic
Offer
CTA
1
2
Traffic
Offer
CTA
1
2 3
Start by assembling your offer agnostic to delivery.
01 Customer Journey Map.
Why is this a problem?
Sort and organize in
folders/iPhoto
Select photos and videos to
shareCapture photos
and videosPlug-in camera
and import
Resize photos Transcode videos
Upload to sharing site
Notify family and friends
Family requests prints
Future Customer Flow
Email high-res versions
Reorganize into albums
Babysit upload process
Family requests frequent updates
PERSONA
JulieBusy Mom
First-time mom with kids under the age of 3.
Happy
Frustrated
Fear of losing
originals
Peace of mind
Select photos/videos to share
in CloudFire
Terrified of losing originals
#1
GuiltyBackups happen automatically
Quantify problem 1. Time and money for
backup tools2. High perceived value
of captured memories
What is success criteria?1. Just works2. Always Available3. Works in the background
4. Automatic5. In the cloud
How well is job done?
Not done due to lack
of time or know-how
02 MVP/Demo Script.
03 Sales letter.
Traffic
Offer
CTA
Traffic
Offer
CTA
Formvs
The Dilemma
Function
12 123
45
111098
7 6
Minimum Design Levelthe basic design components needed to make your features or content effective in delivering their purpose.
Problem Solution Unique Value Proposition
Unfair Advantage
Customer Segments
Key Metrics Channels
Cost Structure Revenue Streams
Early Adopters
Hone CUSTOMER SEGMENTSinto early adopters withPERSONAS
=
Documenting
Problem Solution Unique Value Proposition
Unfair Advantage
Customer Segments
Key Metrics Channels
Cost Structure Revenue Streams
Early Adopters
ExistingAlternatives
LearningRun PROBLEM INTERVIEWSto start baselining yourrequired MINIMUMS
Problem Solution Unique Value Proposition
Unfair Advantage
Customer Segments
Key Metrics Channels
Cost Structure Revenue Streams
Early Adopters
ExistingAlternatives
Building
Build a demo to theFIDELITY required by theCUSTOMER & SOLUTION
THE FREE COOKIE OFFER
It’s time to act on your big idea.Validate and grow your business idea with advice from top business model coaches and lean experts.
Ash Maurya | Author, Running Lean | Founder, Spark59 | @ashmaurya
Life is too short to build something nobody wants…