modulo iv social media marketing
TRANSCRIPT
![Page 1: Modulo IV Social Media Marketing](https://reader035.vdocuments.net/reader035/viewer/2022081403/5559e746d8b42a39498b4f37/html5/thumbnails/1.jpg)
Social Media MarketingGenerando valor con las interacciones socialesModulo IV – Estrategia en Medios Sociales
Profesor: Neil Revilla
![Page 2: Modulo IV Social Media Marketing](https://reader035.vdocuments.net/reader035/viewer/2022081403/5559e746d8b42a39498b4f37/html5/thumbnails/2.jpg)
Social MediaSocial Media
Social Media Marketing 2
Estrategia en Medios Sociales
MarketingMarketing
ComunicaciónComunicación
PublicidadPublicidad
RRHHAccionistas
RRHHAccionistas
![Page 3: Modulo IV Social Media Marketing](https://reader035.vdocuments.net/reader035/viewer/2022081403/5559e746d8b42a39498b4f37/html5/thumbnails/3.jpg)
Social Media Marketing 3
Objetivos de Comunicación en Medios Sociales
Social MediaSocial MediaMarketingMarketing
ComunicaciónComunicación
PublicidadPublicidad
RRHHAccionistas
RRHHAccionistas
VisiónVisión
![Page 4: Modulo IV Social Media Marketing](https://reader035.vdocuments.net/reader035/viewer/2022081403/5559e746d8b42a39498b4f37/html5/thumbnails/4.jpg)
Social Media Marketing 4
Objetivos de Comunicación en Medios Sociales
ComunicaciónComunicación
AudienciaAudiencia
Reducir la publicidadReducir la publicidad
Efecto viral
Efecto viral
BrandingBranding
![Page 5: Modulo IV Social Media Marketing](https://reader035.vdocuments.net/reader035/viewer/2022081403/5559e746d8b42a39498b4f37/html5/thumbnails/5.jpg)
Social Media Marketing 5
Estrategia en Medios Sociales
Acciones eIndicadoresAcciones eIndicadores
Objetivo de comunicaciónObjetivo de
comunicación
![Page 6: Modulo IV Social Media Marketing](https://reader035.vdocuments.net/reader035/viewer/2022081403/5559e746d8b42a39498b4f37/html5/thumbnails/6.jpg)
Social Media Marketing 6
Estrategia en Medios Sociales
![Page 7: Modulo IV Social Media Marketing](https://reader035.vdocuments.net/reader035/viewer/2022081403/5559e746d8b42a39498b4f37/html5/thumbnails/7.jpg)
Social Media Marketing 7
Estrategia en Medios Sociales
![Page 8: Modulo IV Social Media Marketing](https://reader035.vdocuments.net/reader035/viewer/2022081403/5559e746d8b42a39498b4f37/html5/thumbnails/8.jpg)
Social Media Marketing 8
Estrategia en Medios Sociales
![Page 9: Modulo IV Social Media Marketing](https://reader035.vdocuments.net/reader035/viewer/2022081403/5559e746d8b42a39498b4f37/html5/thumbnails/9.jpg)
Social Media Marketing 9
Estrategia en Medios Sociales
![Page 10: Modulo IV Social Media Marketing](https://reader035.vdocuments.net/reader035/viewer/2022081403/5559e746d8b42a39498b4f37/html5/thumbnails/10.jpg)
Social Media Marketing 10
Estrategia en Medios Sociales
![Page 11: Modulo IV Social Media Marketing](https://reader035.vdocuments.net/reader035/viewer/2022081403/5559e746d8b42a39498b4f37/html5/thumbnails/11.jpg)
Social Media Marketing 11
Estrategia en Medios Sociales
![Page 12: Modulo IV Social Media Marketing](https://reader035.vdocuments.net/reader035/viewer/2022081403/5559e746d8b42a39498b4f37/html5/thumbnails/12.jpg)
Social Media Marketing 12
Estrategia en Medios Sociales
![Page 13: Modulo IV Social Media Marketing](https://reader035.vdocuments.net/reader035/viewer/2022081403/5559e746d8b42a39498b4f37/html5/thumbnails/13.jpg)
Social Media Marketing 13
Objetivos de Comunicación en Medios Sociales
MarketingMarketing
Detectar necesidades
Detectar necesidades
Adaptar la oferta
Adaptar la oferta
Respuesta a estímulosRespuesta a estímulos
CRMCRM
![Page 14: Modulo IV Social Media Marketing](https://reader035.vdocuments.net/reader035/viewer/2022081403/5559e746d8b42a39498b4f37/html5/thumbnails/14.jpg)
Social Media Marketing 14
Estrategia en Medios Sociales
![Page 15: Modulo IV Social Media Marketing](https://reader035.vdocuments.net/reader035/viewer/2022081403/5559e746d8b42a39498b4f37/html5/thumbnails/15.jpg)
Social Media Marketing 15
Estrategia en Medios Sociales
![Page 16: Modulo IV Social Media Marketing](https://reader035.vdocuments.net/reader035/viewer/2022081403/5559e746d8b42a39498b4f37/html5/thumbnails/16.jpg)
Social Media Marketing 16
Estrategia en Medios Sociales
![Page 17: Modulo IV Social Media Marketing](https://reader035.vdocuments.net/reader035/viewer/2022081403/5559e746d8b42a39498b4f37/html5/thumbnails/17.jpg)
Social Media Marketing 17
Estrategia en Medios Sociales
![Page 18: Modulo IV Social Media Marketing](https://reader035.vdocuments.net/reader035/viewer/2022081403/5559e746d8b42a39498b4f37/html5/thumbnails/18.jpg)
Social Media Marketing 18
Estrategia en Medios Sociales
![Page 19: Modulo IV Social Media Marketing](https://reader035.vdocuments.net/reader035/viewer/2022081403/5559e746d8b42a39498b4f37/html5/thumbnails/19.jpg)
Social Media Marketing 19
Estrategia en Medios Sociales