Moldavian experience in promoting rural tourism projects

Marina Miron

Moscow, 05.06.2014

ADTM Association of Tourism Development in MoldovaAsociaţia de Dezvoltare a Turismului în Moldova

Moldova a new destination for regional tourism

More than 300 protected areas

Old Chisinau has approx. 1000 architectural monuments

5-7 international festivals and competitions in Chisinau

15 -18 large national cultural events

11 professional theaters, 76 amateur theaters, 3918 amateur artistic groups

25 centers for crafts, craftsmen 2458

5 national tourist routes

7 trails on "Wine Road"

7 Reasons for new projects in tourism in the Moldova

• The institutional framework is favorable for the development of the tourism

• Sustained promotion of investment in the sector• Moldova has an open international collaboration• Travel companies are dynamic• Moldova has major tourist attractions• New development opportunities in the accommodation• Positive developments in the domestic and inbound tourism

market

The Cooperation Platform: Government, LPA, Civil society

Heritage

• Restoration and conservation of monuments

• Good capitalization of the monuments protected areas

• Developing Intercultural Dialogue

• Providing access to professional art values

• Support and use of folk art and crafts

The Cooperation Platform: Government, LPA, Civil society

Tourism

• Promoting tourism destinations

• Arrangement of the tourist routes

• Cooperation with local authorities in rural tourism

• Attracting investments and pilot projects in tourism

The Cooperation Platform: Government, LPA, Civil society

Promotion

Promotion of Moldova as a tourist destination

Stimulation of bilateral cooperation agreements in tourism

Promotional material about cultural and tourism values

Organization International cultural actions in other countries

Collaboration for Regional / European integration

Exchange of experience ...

National programs for tourism support

National Fund for Regional DevelopmentNational Environmental Fund

European programs for tourism support

Joint Operational Programme Ro-Ua-Mo  SEE Transnational Cooperation Programme  Cooperation Programme in the Black Sea Basin  Eastern Partnership

Best practice models

Relevant activities:

Inventory of tourism resources Develop representative tourist routes Tourism Development Strategy Hincesti Elaboration of Travel Guide Arranging Centre to promote tourism Exchange of experience

Eco-Rural Tourism in the Lăpușna forest

Relevant activities:

Elaboration of Strategic Investment Framework Feasibility studies for 10 rural tourist complexes Arranging land into 10 rural tourist locations Development Strategies for 8 Investment rural places Active promotion on TV, radio, newspapers Organizing 2 forums and 2 Trade fairs investment Exchange of experience

Develop the investment capacities in the tourist area Hânceşti-Leuşeni

Model: Development sites for accommodation / catering

12

Model: Leisure Resorts Development

13

Model: Tourism LandscapingNational heritage objects

14

Tourism project for local authorities

Rehabilitation of medieval Voievod Court Lăpuşna for touristic visits (HistoryTour)

Relevant activities: Training and exchange of experience in rural tourism Study visits to representative rural tourist attractions in Romania,

Ukraine, Moldova Historical study about Lăpușna medieval town Rehabilitation of medieval court in village Lapusna for touristical

activities Creating and promoting the historical route “The road of medieval

villagies”.

Black Sea Network for Sustainable Tourism – Strategies for joint tourism marketing and development in the

Black Sea regionRelevant activities: Development of Joint Markeing Strategy for cross-border joint promotion of partner

countries’ Tour products. - Moldova, Ukraine, Bulgaria - Cross-border cooperation in Wine/ Rural tourism - Georgia, Turkey - Cross-border cooperation in Wine, Adventure and Eco tourism Feasibility studies for new cross-border tour products Trainings/workshops in Sustainable tourism development strategy through PPP IT portal/web-site creation and continuous content development Info Data base: marketing strategies, tourist destinations, trends, news, festivals

etc.

Sustainable Transport and Tourism along the Danube (TRANSDANUBE)

Relevant activities: Feasibility study for the MDA destination Support pilot actions to encourage investment Develop / promote of special tourist routes Manuals and thematical study elaboration for MDA tourist aria Improving information points for tourists in the MDA Workshops, increase capacity, experience exchange Promotion of sustainable mobility in the Danube region as a European brand +

development marketing tools and other measures etc.

Promo materials for rural tourism destinations

Association of Tourism Development in MoldovaAsociaţia de Dezvoltare a Turismului în Moldova

• Tourism project management • Business planning• Investment plans• Market studies, marketing plans• Feasibility studies for tourist locations• Quality Management Systems• Restructuring Tourism companies & Hotels• ATDM is member of NCP and Consultative Council

member beside Tourism Authority in Moldova

Thank you for the attention!

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ADTM Association of Tourism Development in MoldovaAsociaţia de Dezvoltare a Turismului în Moldova