moldova digital market overview 2015

DIGITAL STRATEGIES THAT WORK

Internet Market Overview - 2015

Internet penetration Internet Market Overview - 2015

Population age above 15

2 987 288

Internet users age above 15

2 128 580

Internet penetration in Moldova 71%

Source: GemiusExplorer, TA: 15+, Period: 12.2015, statistica.md

Internet penetration in Europe Internet Market Overview - 2015

Ukraine România Belarus Turkey Russia Moldova Estonia Finland

43.4%

56.3% 59.0% 59.6%

70.5% 71.2%

84.2%93.5%

Internet penetration

Source: www.internetworldstats.com /2015

Internet users growth Internet Market Overview - 2015

2012 07 2013 03 2013 09 2014 03 2014 09 2015 03 2015 090

500000

1000000

1500000

2000000

2500000

1,502,6371,695,061 1,776,004 1,776,004 1,747,743

2,128,580 2,128,580

Source: GemiusExplorer, TA: 15+, Period:07.2012 - 12.2015

Distribution of users by age Internet Market Overview - 2015

15-19 20-29 30-39 40-49 50+

10.36%

28.37%

21.74%

14.97%

24.56%

50% of internet users are people aged between 20-40 years old.

Source: GemiusExplorer, TA: 15+, Period: 12.2015

Topics users are looking for on the Internet Internet Market Overview - 2015

Auto

house/

decora

tions/

renov

ation

beauty

/cosm

etics/

fitness tra

vel

news

sport

family

/child

care

recipe

s/cook

ing

medicin

e/helt

h

549461389178 362147 313496

1075213

365368 371735

586511 598297

50% of users are interested in news. Cooking, health and auto topics are on the second place.

Internet Users


Visited sites categories Internet Market Overview - 2015

Search

engin

es, po

rtals

Social

netw

orks

News

Portal

s, onli

ne ann

ouncem

ents Fun

Others

Woman

lifest

yleFor

um

Web cat

alogs

869490 905189

617287 613687

143578 169755 231900153767

37860

Internet Users

Most of people use Search engines and Social network sites


Experience in Internet usage Internet Market Overview - 2015

up to 6 months from 6 months to 1 year from 1 to 2 years from 2 to 5 years more than 5 years

5.66%3.51%

10.53%

28.89%

51.41%

Over 51% of users have experienced Internet navigation for minimum 5 years


Time spent on the Internet, TA 15+ Internet Market Overview - 2015

Wathing TVWalking

Using the internetRadio listening

Visiting the supermarketReading the daily newspapers

Reading the weekly newspapersVisiting the pharmacy

Reading weekly magazinesReading the monthly magazines

Visiting the mallVisiting the cinema

0 500 1000 1500 2000 2500 3000 3500 40003661

25372288

1068299

10397

5956473830

827573

517241

6723

2213131197

Minutes (weekly) Minutes (monthly)

Source: TNS 2014/2

Time spent on the Internet, TA 15-30 Internet Market Overview - 2015

Using the internetWathing TV

WalkingRadio listening

Visiting the supermarketVisiting the pharmacy

Reading the weekly newspapersReading the daily newspapers

Reading weekly magazinesReading the monthly magazines

Visiting the cinemaVisiting the mall

0 500 1000 1500 2000 2500 3000 35003328

30742726

883371

8469635656

3737

752694

615199

8419

1614131388

Minutes (weekly) Minutes (monthly)

Young and active populations use Internet more than TV

Source: TNS 2014/2

Websites reach Internet Market Overview - 2015

Source: GemiusExplorer, TA: 15+, Period: 12.2015. No data for international suppliers – Google, Facebook.

md.mail

.ru ok.ru

999.m

d

point.

md

protv.

md

unimed

ia.md

noi.m

dkp.

md

megogo

.net

perfec

te.md

play.m

d

mama.m

d

forum

.md

acasat

v.md

moldove

nii.m

dea.

md

inprof

unzim

e.md

agora.

md

unica.

md

sporte

r.md

ria.ru

mamap

lus.m

d

yellow

pages.

md

locals

.md

newsm

aker.

md

bancam

ea.md

40.85%40.49%

28.83%

13.50%11.11%7.20%6.87%5.48%5.22%5.08%5.05%4.94%4.70%4.51%3.40%3.31%3.27%3.22%3.13%3.03%2.66%2.60%1.78%1.65%1.53%0.60%

*Digital market value in Moldova Internet Market Overview - 2015

*Data includes local and international publisher billings (Google, Facebook). International publishers data is based on partial estimations and unofficial sources.

0

0.5

1

1.5

2

2.5

3

3.5

1.11.3 1.2

1.6

2.08

2.83.22

Online Advertising spend

2010 2011 2012 2013 2014 2015 2016

Axis Title

mln

. eur

o ne

t15%

Local Sales Houses share of billings Internet Market Overview - 2015

*Estimated total turnover = 1.4 mln. euro

Numbers, Media Contact and ProDigital are leaders on the

market.

Source: Information was given by local publishers. *International publishers estimations are not included.

ProDigital

Alkasar

Media Contact

Numbers

Interakt

Unimedia

Bil l ing 2015 w/o VAT

Online vs. TV || potential Reach Internet Market Overview - 2015

0%20%40%60%80%

100%75% 69%

57% 55% 55% 53% 52% 51% 48% 47%62% 56% 47% 47% 42% 45% 45% 40% 42% 40%

15+ 15-30

mail.ru ok.ru 999.md point.md protv.md unimedia.md0.00%10.00%20.00%30.00%40.00%50.00%

41% 40%

29%

14% 11% 7%

37%46%

36%

13% 13%7%

18+ 18-30

Source: Gemius Explorer 2015 (Average monthly RCH%), AGB 2015 (Average monthly RCH%)

2015 facts and conclusions: Internet Market Overview - 2015

2015 was the year of launching TV + Online strategies, which brought higher reach at lower costs for VivaKi clients

Video format became number 1 demanded online format on local and international websites

Low prices, advanced measurement and diversity of creative concepts available made Online Media (Ads) more popular, especially for young Target Audience, that can hardly be reached by other media

More and more businesses are jumping from TV and OOH into online media

In 2016 we see a big increase in Performance campaigns, but Image campaigns will keep on top

Success should be measured in figures. Online media and VivaKi tools can deliver you those figures ;)

Thank you!

www.digitallab.md www.vivaki.md

http://www.digitallab.md/

http://www.vivaki.md/

moldova digital market overview 2015

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