Meet our gal, EmmaMeet our gal, Emma

Web based, email communication. (Yup, she’s Web based, email communication. (Yup, she’s the gal for your e-newsletter, and more.)the gal for your e-newsletter, and more.)

Stylish – A Custom Branded Experience for All.Stylish – A Custom Branded Experience for All.

Service is King, or Queen, but not Viceroy.Service is King, or Queen, but not Viceroy.

User friendly.User friendly.

Forgotten Elements of the Email Forgotten Elements of the Email Marketing Toolkit Marketing Toolkit

What happens after I hit send? Stop just focusing on What happens after I hit send? Stop just focusing on number of opens.number of opens.

When is the last time you focused on those that did *not* When is the last time you focused on those that did *not* open?open?

Who clicked? And on what links?Who clicked? And on what links? Did anyone share the email with friends? Did anyone share the email with friends?

Will email work while I play? Yeah, pretty much. Will email work while I play? Yeah, pretty much. Birthday or other date-related emails can be automated. Birthday or other date-related emails can be automated. Welcome emails, too. Welcome emails, too. Customized trigger follow-up based on aforementioned Customized trigger follow-up based on aforementioned

link tracking. link tracking.

What about the kinda small, but really important stuff?What about the kinda small, but really important stuff? Proof content and make sure you have a “Blackberry” Proof content and make sure you have a “Blackberry”

plaintext version.plaintext version. Is your subject line compelling? October Newsletter… Is your subject line compelling? October Newsletter…

*Yawn**Yawn*

Stop by for a visit, won’t you?Stop by for a visit, won’t you?

www.myemma.comwww.myemma.com

Collaboration is a Collaboration is a MuscleMuscle

A Study of the Austin Shared A Study of the Austin Shared Services GroupServices Group

Kevin PattersonKevin Patterson

General DirectorGeneral Director

Why Share?Why Share?

Budgets are strainedBudgets are strainedResources are scarceResources are scarceNeed to reach a larger audienceNeed to reach a larger audienceDesire to affect larger industry or Desire to affect larger industry or

community policiescommunity policies

''You cannot solve a problem from the same consciousness that created it. You must learn to see the world anew.'' - Albert Einstein

Austin Shared Services GroupAustin Shared Services Group

Setting GoalsSetting Goals

Building of economies of scale Building of economies of scale through shared purchasingthrough shared purchasing

Increasing and improving the patron Increasing and improving the patron experience through collaborative experience through collaborative marketing initiatives marketing initiatives

Expanding the reach of the arts Expanding the reach of the arts through community arts advocacy.through community arts advocacy.

How to Begin…Start with How to Begin…Start with NeedsNeeds

Identify potential partnersIdentify potential partnersBrainstorm individual needs Brainstorm individual needs

collectivelycollectively Identify common goalsIdentify common goalsPrioritize – Eat the low hanging fruitPrioritize – Eat the low hanging fruitMeasure outcomesMeasure outcomes

KaizenKaizen

Kai – ContinuousZen - Improvement

“A journey of a thousand miles begins with a single step.”- Confucius

La BohémeAn Opera By Giacomo Puccini

Opening Night Gala Fundraiser

Saturday, 7 November – 6:00 PM

Additional Performances

Wednesday, 11 November – 7:30 PM

Friday, 15 November – 7:30 PM

Sunday, 18 November – 3:00 PM

Get Your Tickets

By Phone 472-5992Web AustinLyricOpera.org