Moments

The New and Improved Disposable Camera

By: Hallie Charapp, Max Kennedy, and Shannon Harrop

Edesign 100 sec 006

Table of Contents

Problem Definition Information Gathering Specifications Brainstorming Design Selection Conclusion

We recognize the need…

To redesign a disposable camera to increase Kodak’s revenue.

With the increase in popularity of digital cameras, there has been a decrease in the demand for disposable cameras. Kodak is in need of implementing new ideas to improve the market.

The following survey was used to narrow down a market that would be most interested in purchasing disposable cameras.

Attributes (Derived by Surveys)

Cheap Visually appealing Environmentally

friendly Durable

Reliable/Useful Clear Picture Waterproof Simple Buttons Safe for Children

Different Colors represents our ranking of Attributes High Importance

Medium importance Low importance

Specifications Durable

Needs to withstand a fall from 5 feet

Not easily taken apart or opened

SafeNo sharp edgesNo toxic chemicalsNo exposed parts

Useful Functions properly every

timeLong lasting battery (AA

battery)Clear Picture: Standard

ISO 800 speed27 exposures (pictures)

Specifications (continued)

WaterproofContains airtight

rubber sealed bondsNeeds to be able to

function properly after being fully submerged in water

Environmentally friendlyRecyclable batteryMain shell and parts

are reusable

Cost10 cameras for $35

SizeLarger buttons Size: 4.5 in. long x 1

in. wide x 2.25 in. tall Appealing

Round edges Multi gender color

Brainstorming

Morphological Chart

Material Polyethelene Plastic Bioplastic (degradable) Aluminum

Colors Pink/Blue TV Characters Design (Floral/Stars)

Shape Rectangular Smaller No Sharp Edges

Buttons On/Off Flash Switch Extra Loud Click when Winding Large Numbers, Large Winding Wheel

Directions Word Explanation Hands Showing Correct Actions Sound Words (ex. Click)

Durability Waterproof (rubber bonds)

Wrist Loop Hard Material (Plastic)

Decision Matrix

  Polyethelene Plastic Bioplastic Aluminum

Inexpensive (.125) * 0.7 (.125) * 0.1 (.125) * 0.2Environmentally Friendly (.125) * 0.1 (.125) * 0.8 (.125) * 0.1Easy to Use (.165) * 0.45 (.165) * 0.1 (.165) * 0.45Safe (.165) * 0.4 (.165) * 0.4 (.165) * 0.2Durable (.165) * 0.3 (.165) * 0.1 (.165) * 0.6Recyclable (.125) * 0.3 (.125) * 0.3 (.125) * 0.3TOTALS ***0.53975*** 0.249 0.28125

Conclusion To help market the disposable camera to

children, we created a design that includes features such as larger buttons, an easier on/off flash switch, a larger eye lens, picture directions, a waterproof shell, and a wrist loop.

With these added features (which will not dramatically increase the cost of production) the cameras can be sold in bulk packages and distributed to a multitude of classrooms.

Questions?

References

Jathar, Rutuja. "Disposable Underwater Camera." Buzzle.com. Buzzle.com, 04 Sept. 2010. Web. 29 Feb. 2012. <http://www.buzzle.com/articles/disposable- underwater-camera.html>.

Donahue, Alan. "How Does a Disposable Camera Function?" EHow. Demand Media, 08 Apr. 2009. Web. 29 Feb. 2012. <http://www.ehow.com/how-does_4899949_disposable-camera-function.html>.