moments; hanisha amin_mfa portfolio
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S E L E C T E D W O R K S O F H A N I S H A A M I N C H 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
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HANISHA AMIN
MFA portfolio
hahanisha.com
defined as brief but meaningful,
signif icant or impactful periods
of t ime in one’s life
M O
M EN T S
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S E L E C T E D W O R K S O F H A N I S H A A M I N M F A P O R T F O L I O
what
we
see and
do
can
evoke
and
inspire,
these simple
moments can
translate
into
new
ideas
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M O M E N T S
TR ANSL AT ING
MOMENT S
A designer’s process always starts small. Maybe the lit t le voice
inside your head gives you the green light to begin something
amazing. From simply hearing a word, seeing a color or speak-
ing with someone new you can plant the seed of inspiration.
I’ve found that my own design process involves using personal
epiphanies to inspire unique solutions to design problems.
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S E L E C T E D W O R K S O F H A N I S H A A M I N M F A P O R T F O L I O
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009MOM AND DAD —
I dedicate this compilation of experiences and expressions both of
you. Thank you for pushing me to escape the four walls in our small
southern home, for suppor t ing f inancia l ly, emotionally and last ly
and for a l lowing me to view the world in a creative, beautiful way.
Thank you both.
M O M E N T S
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Confucius
“EVERYTHING HAS BEAUTY, BUT NOT EVERYONE SEES IT”
S E L E C T E D W O R K S O F H A N I S H A A M I N M F A P O R T F O L I O
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M O M E N T S
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S E L E C T E D W O R K S O F H A N I S H A A M I N M F A P O R T F O L I O
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M O M E N T S
C O
T EN T S
01 URBANIZE
014–031
04 MURDER
078–093
07 REFLECT
122–135
02 E XPRES S
032–047
05 OBSERVE
094–107
08 EMPATHIZE
136–165
03 HUMANIZE
048–077
06 FRESHEN
108–121
09 CONQUER
166–189
10 CELEBR ATE
190–223
MFA Thesis
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I
WATCHED
my dad
plant
seeds
in our
yard
in
south
Arkansas
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U R
B A NI Z E
PROJEC T
01/10
HA MOMENTS
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I
WATCHED
my dad
plant
seeds
in our
yard
in
south
Arkansas
ONE SEED —
OBJECT IVE To choose a problem and a conceptual design solution
that visually communicates through a hypothetical brand.
This brand is accompanied with a set of deliverables that
range from informational, retail and promotional materials.
APPROACH
The US Center for Disease Control says one in three Americans are
obese and only 25% of adults consume the recommended f ive servings
of fruits and vegetables a day. Growing up in Arkansas and now living
in San Francisco, I noticed the extreme lack of space. I created One
Seed—a brand that promotes indoor gardening to urban residents. The
company paves the way for a much healthier lifestyle for a fraction of
the cost compared with organic local farmers. Provided that the
right tools and education are given to start.
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C O U R S E
Visual Thinking
I N S T R U C T O R
Hunter Wimmer
Y E A R
Summer 2013
T I M E F R A M E
Six Weeks
C AT E G O R Y
PrintIdentity
T Y P E F A C E
Archer Wisdom ScriptCitizen Slab
P H O T O G R A P H E R
Hanisha Amin
FROM FARML AND TO CIT Y;
When creating a mood board and color palette for this
project, I was inspired by terracotta pots, sweet yellow bell
peppers and mint leaves for something inviting and fresh.
One Seed is ideal for a college student who wants to step away
from ramen or a Grandmother looking for a new hobby.
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M O M E N T S — U R B A N I Z E —
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M O M E N T S — U R B A N I Z E —
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M O M E N T S — U R B A N I Z E —
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M O M E N T S — U R B A N I Z E —
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M O M E N T S — R E F L E C T —
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basilone seed
One Seed basil works well living in a mason jar on a very sunny window pane. The plant needs a good amount of water but avoid sogginess.
one seed basil
12 seeds, start planting april 5
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M O M E N T S — U R B A N I Z E —
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M O M E N T S — U R B A N I Z E —
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I
LOVED
to
eat
my
mum's
home
made
cakes
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HA MOMENTS
E X
P RE S S
PROJEC T
02/10
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I
LOVED
to
eat
my
mum's
home
made
cakes
V INTAGE CAKES —
OBJECT IVE Choose a coffee-table book and redesign a few inside spreads based
on the subject of the book. Challenge yourself to better communicate
the essence of the publication and demonstrate how you can take
the concept and transform it.
APPROACH
Recipe books have always been my favorite genre in the book store.
I came across Vintage Cakes by Julie Richardson and as I was f lipping
through, I saw great opportunity for change. I wondered to myself
why the name of this book is called Vintage Cakes because none of the
existing design choices acted on it. The recipes were the only part of
the book that was considered classical; ranging from red velvet to
grandmother’s classic white. I chose to take the beautiful photography
and implement a new style that creates a feeling of nostalgia yet
still remains contemporary.
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C O U R S E
Type Composition
I N S T R U C T O R
David Hake
Y E A R
Spring 2013
T I M E F R A M E
Five Weeks
C AT E G O R Y
T Y P E F A C E
Bebas Chaparral Pro
P H O T O G R A P H E R
Hanisha Amin
C L A S S I C & N O S TA L G I C ;
An 8x8 coffee-table book —good enough to give your mother
on her birthday or if you ever feel like baking classic cakes,
for your husband. With my redesign, I wanted to keep it taste-
ful, and compelling but also yummy.
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M O M E N T S — E X P R E S S —
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M O M E N T S — E X P R E S S —
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M O M E N T S — E X P R E S S —
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M O M E N T S — E X P R E S S —
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M O M E N T S — R E F L E C T —
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M O M E N T S — E X P R E S S —
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I
READ
General
Electric's
2012
annual
report;
it put
me to
sleep
right
away
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HA MOMENTS
H U
M A NI Z E
PROJEC T
03/10
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I
READ
General
Electric's
2012
annual
report;
it put
me to
sleep
right
away
GE: HELLO THERE —
OBJECT IVE to design an annual report for a given corporation using
a strong concept and visual language system.
APPROACH
My corporation is General Electric. For the report, I wanted to focus
on giving the brand a modern look but still remaining true to the ideals
and ethos of GE. I purposefully wanted to stay away from showing
machinery, instead, I used empowering black and white photography to
elegantly present what GE does at a large scale. Via this strategy I was
able to present GE as a modern, t imeless, company.
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POWERING THE PEOPLE ;
Apple's new iOS 7 inspired the visual style of this report.
I wanted to act upon a design trend that was popular at the
moment while also using elements that help minimize
the exhaustion of trying to comprehend lots of extensive
charts and graphs.
C O U R S E
Type Systems
I N S T R U C T O R
Tim Carpenter
Y E A R
Fall 2013
T I M E F R A M E
Fifteen Weeks
C AT E G O R Y
PrintDigital Publishing
T Y P E F A C E
Gotham Sentinel
P H O T O G R A P H E R
Hanisha Amin
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M O M E N T S — H U M A N I Z E —
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GE IN THE DIG ITAL RE ALM;
The General Electric 2013 annual report is also available
for iPad. One can download the report as an e-magazine for
free and view it at their leisure. The digital publication
offers interactive elements which allow the user to quickly
and eff iciently swipe through content.
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M O M E N T S — H U M A N I Z E —
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M O M E N T S — H U M A N I Z E —
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M O M E N T S — H U M A N I Z E —
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M O M E N T S — H U M A N I Z E —
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I
BEGAN
to tear
petal
by petal,
only
to
realize
what
I've
done
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HA MOMENTS
M U
R DE R
PROJEC T
04/10
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A BEAUTIFUL HOMICIDE —
OBJECT IVE Choose a subject of choice and express it conceptually through
experimental typography. Final deliverable is in the form of posters.
APPROACH
Nature has always been something that makes me love life; I swoon
over grand views, bright f lower bouquets on Valentines day and serene
bodies of water that make you think about l ife and all it ’s wonders.
Through this project, I chose to focus on the freshness of life countered
by the slow transition to death. Through plucking f lowers from their
original state and letting them go through a natural process of wilting,
I was able to show that everything comes to an end, and when one life
ends, another begins.
I
BEGAN
to tear
petal
by petal,
only
to
realize
what
I've
done
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082
L IFE AND DE ATH;
Since I have never had the expertise to create beautiful typography by
hand like that of Jessica Hiche, I saw this as a great opportunity to cre-
ate thought provoking work, behind which, a powerful story existed. It
wasn’t until I let a bag of f lowers die in my apartment, that I f igured out
what I was trying to convey. By allowing myself to escape my desk and
explore the outdoors, I came to appreciate the briefness of life.
C O U R S E
Experimental Type
I N S T R U C T O R
Irina Blok
Y E A R
Spring 2014
T I M E F R A M E
Five Weeks
C AT E G O R Y
PrintHand-Made Process
T Y P E F A C E
Orator
P H O T O G R A P H E R
Hanisha Amin
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083
M O M E N T S — M U R D E R —
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M O M E N T S — M U R D E R —
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086
S E L E C T E D W O R K S O F H A N I S H A A M I N C H 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0S E L E C T E D W O R K S O F H A N I S H A A M I N C H 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
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M O M E N T S — R E F L E C T —M O M E N T S — M U R D E R —
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088
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M O M E N T S — M U R D E R —
089
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M O M E N T S — R E F L E C T —
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— C L A S S I C C Y C L E
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O F M O R TA L I T Y—
M O M E N T S — M U R D E R —
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I
BOUGHT
a
magazine,
it
was
the
worst
f ive
dollars
ever
spent
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HA MOMENTS
O B
S ER V E
PROJEC T
05/10
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I
BOUGHT
a
magazine,
it
was
the
worst
f ive
dollars
ever
spent
THE DENIM ISSUE —
OBJECT IVE Choose an existing magazine and develop a concept of re-design
with expression through experimental typography.
APPROACH
As I was waiting for my f light to Houston, I bought a magazine to pass
some time. While f lipping through, I became frustrated because every
other page was an advertisement. Was this the worst f ive dollars ever
spent? I chose to re-design Nylon magazine and focus on articles as well
as fashion advertisements to draw in my chosen audience. My demo-
graphic was young millennials with short attention spans. In order to
get them to engage with every page of the magazine, I decided to
eliminate any type of grid system to spark interest. Through various
type treatments and an Instagram photo style, I was able to create
interesting layouts that allowed teens spend more than ten minutes
with their f ive dollar magazine.
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S E L E C T E D W O R K S O F H A N I S H A A M I N C H 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
B R E A K I N G T H E R U L E S ;
A typographic mess all composed into a 8.5 x 11 magazine.
This project allowed me to escape my comfort zone, play with
sideways type, and experiment with leading and kerning.
Ultimately, it taught me to appreciate traditional typesetting
and it 's usefulness in regards to readability.
C O U R S E
Experimental Type
I N S T R U C T O R
Irina Blok
Y E A R
Spring 2014
T I M E F R A M E
Five Weeks
C AT E G O R Y
T Y P E F A C E
Orator Courier NewUnivers 59Facunda
P H O T O G R A P H E R
Hanisha Amin
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099
M O M E N T S — O B S E R V E —
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M O M E N T S — O B S E R V E —
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S E L E C T E D W O R K S O F H A N I S H A A M I N C H 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0S E L E C T E D W O R K S O F H A N I S H A A M I N C H 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
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M O M E N T S — R E F L E C T —M O M E N T S — O B S E R V E —
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M O M E N T S — O B S E R V E —
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S E L E C T E D W O R K S O F H A N I S H A A M I N C H 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
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M O M E N T S — O B S E R V E —
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I
SPENT
Sunday
afternoon
in a
cafe,
writing
ideas
for
class
while
I sipped
an almond
latte
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HA MOMENTS
F R
E SH E N
PROJEC T
06/10
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I
SPENT
Sunday
afternoon
in a
cafe,
writing
ideas
for
class
while
I sipped
an almond
latte
THE SUGARLUMP S TORY —
OBJECT IVE Choose a small business in San Francisco and create a re-design of their
current website accompanied with a responsive mobile experience.
APPROACH
As I was sit t ing in Sugarlump Cafe on 24th and Mission, I was
brainstorming businesses that had websites in need of refreshment.
I pondered over Sugarlump’s website and noticed that the site did
not ref lect the ambiance of the coffee shop I was sit t ing in. I took my
personal experience as an opportunity to market Sugarlump online
and show what they are best at: organic coffee and the supporting of
local artists. Through friendly photography and a coffee-esque
color palette, I revamped Sugarlump to stay true to who they are
and what they offer.
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N O T Y O U R A V E R A G E C U P O F J O E ;
Many independent coffee shops have no marketing or
design budgets. They thrive via word of mouth advertising
and a craftsmans passion for the product. An engaging
web presence is not typically sought after and as a result, I
took this opportunity to lif t Sugarlump out of the analog
age, and drive them into the digital realm.
C O U R S E
Digital Design
I N S T R U C T O R
Lloyd Mitchell
Y E A R
Fall 2014
T I M E F R A M E
Seven Weeks
C AT E G O R Y
WebMobile UI
T Y P E F A C E
Whitney ITC Sentinel
P H O T O G R A P H E R
Hanisha Amin
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M O M E N T S — F R E S H E N —
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M O M E N T S — F R E S H E N —
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S E L E C T E D W O R K S O F H A N I S H A A M I N C H 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0S E L E C T E D W O R K S O F H A N I S H A A M I N C H 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
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M O M E N T S — F R E S H E N —
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S E L E C T E D W O R K S O F H A N I S H A A M I N C H 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
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M O M E N T S — F R E S H E N —
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M O M E N T S — F R E S H E N —
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I
R A IDED
mom's
closet
and
found
her
vintage
sweater;
looks
great
with my
denim
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HA MOMENTS
R E
F LE C T
PROJEC T
07/10
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I
R A IDED
mom's
closet
and
found
her
vintage
sweater;
looks
great
with my
denim
PIECES OF THE PA S T —
OBJECT IVE To select a subject and explore it for a total of thirteen weeks.
By implementing a variety of design elements such as hand-written
typography and photo-collage, the process turns into the primary
content for a f inal book.
APPROACH
I chose to explore the subject of fashion because I was interested in
how it ref lects through the ages. My process involved visit ing magazine
stores in San Francisco and reaching back to the 60’s and 70’s to collect
vintage catalogs that can then be incorporated into the present to create
something new. Fashion is expressive and boundless. I deliberately
designed my book to show how today’s fashion is both creative and
unique, while still remaining a ref lection of the past.
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THIRTEEN WEEKS OF MINDLES S PROCES S ;
This was the f irst project in which I approached design
outside the computer. I came to realize that true creativity
involves your hand and your brain working in sync.
C O U R S E
Making Ideas Visible
I N S T R U C T O R
Scott Rankin
Y E A R
Fall 2012
T I M E F R A M E
Fifteen Weeks
C AT E G O R Y
T Y P E F A C E
Din Bodoni
P H O T O G R A P H E R
Hanisha Amin
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M O M E N T S — R E F L E C T —
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M O M E N T S — R E F L E C T —M O M E N T S — R E F L E C T —
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M O M E N T S — R E F L E C T —M O M E N T S — R E F L E C T —
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I
FIND
myself
feeling
lonely
and
I
just
want
someone
to
talk
to
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HA MOMENTS
E M
P A TH I Z E
PROJEC T
08/10
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SHIF T ING S TATES —
OBJECT IVE Design all features of a f ilm festival dedicated to a f ilm director of your
choice. Discover a common thread that appears in each of the director’s
f ilms and conceptualize a design aesthetic that brings it to life. Develop
a system of deliverables that include: a catalog, a poster, DVD’S, t ickets,
schedule and promotional materials such as website and advertisements
which all capture the essence of your f ilm festival.
APPROACH
I admire Sofia Coppola’s f ilms because I can relate directly to the
protagonists of her f ilms; the young and the privileged. I choose to
pursue Coppola as my director because I'm intrigued by the way
she conveys loneliness and the lack of empathy for others. Through
watching her f ilms, I noticed that the main characters are at a cross-
roads in their lives; whereby a moment of pure human connection
creates a shift in their attitudes toward life. I chose to communicate
this idea of shifting states; through a particular photo style that shows
young teenagers lost in wonder. By living as if I were the characters
and placing myself in their shoes, I visually captured the soul of
Coppola’s f ilms.
I
FIND
myself
feeling
lonely
and
I
just
want
someone
to
talk
to
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S E L E C T E D W O R K S O F H A N I S H A A M I N C H 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
THE MOMENT OF F INDING ONESELF ;
On the outside, the privileged young adult lives a desirable
lifestyle. However, when we look inwards we f ind that a bleak
existential outlook keeps them perpetually adrift. Yearning
to f ind purpose— a momentary exchange of empathy from
pure human connection sparks an epiphany that shifts their
stance on life and opens up their world.
C O U R S E
Integrated Communications
I N S T R U C T O R
Christopher Morlan
Y E A R
Spring 2014
T I M E F R A M E
Fifteen Weeks
C AT E G O R Y
Packaging
Web
T Y P E F A C E
Orator
Archer
Gotham
P H O T O G R A P H E R
Hanisha Amin
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S E L E C T E D W O R K S O F H A N I S H A A M I N C H 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0S E L E C T E D W O R K S O F H A N I S H A A M I N C H 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
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Am
eric
an Z
oetr
ope
Stud
io
San
Fran
cisc
o
www.shifting-states.co
m
featuring
MAY12–14
/ a
sofia
coppol
a film
festival
the
/mom
ent/
of
finding
oneself
_the virgin suicides
_lost in translation
_marie antoinette
_somewhere
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Am
eric
an Z
oetr
ope
Stud
io
San
Fran
cisc
o
www.shifting-states.co
m
featuring
MAY12–14
/ a
sofia
coppol
a film
festival
the
/mom
ent/
of
finding
oneself
_the virgin suicides
_lost in translation
_marie antoinette
_somewhere
M O M E N T S — E M P A T H I Z E —
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what we have here is a dreamer; someone completely out of touch with reality
M O M E N T S — E M P A T H I Z E —
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S E L E C T E D W O R K S O F H A N I S H A A M I N C H 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
/fil
m sc
reen
ings/
10 a.m.
1 p.m.
3 p.m.
5 p.m.
/thevirginsuicides
/lostintranslation
/marieantoinette
/somewhere
American Zoetrope Studio916 kearny street, sf
all day pass
the
/moment/
of
finding
oneself
a sofia coppola film festival
admit onemay 13, 2014
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a sofia coppola film festival
admit onemay 13, 2014
the
/moment/
of
finding
oneself
admit onemay 14, 2014
/pol
aroids
& re
cord
s/
9–11 a.m.
2–8 p.m.
/photoexhibit
/rock-on Air: 2 p.m.
Phoenix: 4 p.m.
The Police: 6 p.m.
The Strokes: 8 p.m.
all day pass
American Zoetrope Studio916 kearny street, sf
/a c
oppo
labirt
hday/
2 p.m. & on /coppola meet & greet
/tea party
/photobooth
all day pass
M O M E N T S — E M P A T H I Z E —
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film screenings /
view each of coppola’s films
starting at 10 a.m.
The Virgin Suicides: 10 a.m.
Lost in Translation: 1 p.m.
intermission
Marie Antoinette: 3 p.m.
Somewhere: 5 p.m.
mondaymay 12 10 a.m.– 5 p.m.
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I
MOVED
to
San
Francisco
with
no
clue
on
how
the
world
works
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HA MOMENTS
C O
N QU E R
PROJEC T
09/10
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I
MOVED
to
San
Francisco
with
no
clue
on
how
the
world
works
THE BEAUT Y WITHIN YOU —
OBJECT IVE Choose a brand that is dead, dying or defunct and identify its essence.
Revive the brand by developing a new brand identity and by creating
brand extensions that open the company to a whole new audience while
still remaining true to it ’s original purpose.
APPROACH
I chose to re-brand Avon— the largest supplier of women's beauty
products in the world. The challenge was to take the brand to a new
realm and push its boundaries beyond it 's original purpose. The
old Avon caters to middle-aged women and offers them entrepreneurial
opportunities via connecting to other women in their area. The new
Avon seeks to guide young girls into adulthood—to a point in life where
they can f ind themselves. I successfully revived Avon from a catalog
on Grandmother’s stool to a service that guides millennial females to
a successful, bright future. Through a new logotype, a chic color system
and physical brand extensions, I was able to communicate Avon as a
trustworthy, friendly and helpful brand for young girls.
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S E L E C T E D W O R K S O F H A N I S H A A M I N C H 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
A BR IGHT, INDEPENDENT FUTURE ;
We don't disassociate from pink but instead we help steer
young girls on to a bright path for a successful, independent
future. We encourage them to embrace natural beauty and
help their feminine side shine, and to build connections with
others based on similarities not differences.
C O U R S E
Nature of Identity
I N S T R U C T O R
Hunter Wimmer
Y E A R
Fall 2014
T I M E F R A M E
Fifteen Weeks
C AT E G O R Y
IdentityPrint
T Y P E F A C E
Elido Ibis Text
P H O T O G R A P H E R
Hanisha Amin
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S E L E C T E D W O R K S O F H A N I S H A A M I N C H 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
Wa lt Disney
"OUR CUSTOMS, THE THINGS WE LIVE BY AND TEACH OUR CHILDREN ARE PRESERVED BY HOW WE FREELY EXCHANGE IDEAS AND FEELINGS
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A CHANCE TO PL AY MANY DIFFERENT POSIT IONS AND ROLES ;
This thesis is a chance for a designer to take on multiple roles within a single project.
It is their chance to be a art director, a junior designer, a production manager and a
UX/UI designer all in one. It starts out by choosing a problem to solve through design,
followed by conducting extensive research and then f inally delivering a robust solu-
tion that is both conceptually and visually proficient. This project should demon-
strate a range of design skills including: conceptual thinking, audience analysis with
user testing, and tackling a real world problem via execution of effective design.
T H
E SI S
M O M E N T S — C E L E B R A T E —
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I
HAVE
lost
touch
with
my
Indian
identity
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HA MOMENTS
C E
L EB R AT E
PROJEC T
10/10
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PART I —
OBJECT IVE Around 3 million Indian people now reside in America and make
up the second largest Asian population. Hinduism is the third largest
religion and India possesses some of the oldest traditions in the
world. Growing up in America and through research by observation
and conversation, I’ve found that young second generation Indians
are losing touch with their heritage. Given that America is known for
its diversity, Indian culture doesn’t receive much recognition like
other cultures do. For example— the Chinese and Chinese New Year.
How can you help preserve culture and incorporate it into your
daily life if you are not surrounded by it or have a community to
join in with? Young adults like to do things in groups.
APPROACH
I wanted to reconnect with who I am and where I come from using
my thesis. The outcome of this masters thesis is to help young Indians
preserve Indian culture in America and to keep traditions alive for
future generations. For me, my siblings, my friends and other second
generation Indians; I want to build appreciation, excitement, and
pride for a beautiful heritage in a fun and engaging way. I want to teach
young Indians our culture in a fun yet informative way; a visual party.
I successfully reached my audience by developing a series of delivera-
bles that function on many platforms to suit their needs.
I
HAVE
lost
touch
with
my
Indian
identity
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S E L E C T E D W O R K S O F H A N I S H A A M I N C H 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
PART I—BRING OUT YOUR INDIAN S IDE ;
I had just come back from India. While I was there, I noticed how vibrant
the country was despite it 's destitute population. The tasty chicken masala, the
aroma of spice market, bright tradit ional clothing and the tasteful hand-done
typography was something I became ecstatic about. What I saw in the motherland
became the inspirat ion for my visual design. I used the notion of taking my
audience on a visual trip to India via bright colors, vivid photography, and graphic
elements reminiscent of Indian culture. Parti is an organization that helps them
remember why being Indian is great.
C O U R S E
Visual Communications Lab, Thesis:
Concept, Exploration and Refinement
I N S T R U C T O R
Phil Hamlett, Jeremy Stout,
Dave Gottwald and Hunter Wimmer
Y E A R
Fall 2013—August 2015
T I M E F R A M E
Two Years
C AT E G O R Y
Identity
Web / App UI
T Y P E F A C E
Brandon Grotesque Filosofia
P H O T O G R A P H E R
Hanisha Amin
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M O M E N T S — C E L E B R A T E —
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M O M E N T S — R E F L E C T —M O M E N T S — C E L E B R A T E —
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M O M E N T S — C E L E B R A T E —
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PART I IN HINDI TR ANSL ATES TO PART Y IN ENGLISH .
M O M E N T S — C E L E B R A T E —
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M O M E N T S — R E F L E C T —
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HINDU TEMPLE ; GUJAR AT, INDIA
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M O M E N T S — R E F L E C T —M O M E N T S — C E L E B R A T E —
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J O I N T H E P A R T I . C O M ;
This website caters to young adults with short attention spans because
through research I've found that many get information through social media
and the web in general. Jointheparti.com displays interactive media that
teaches and excites one about Indian heritage. You can f ind a gallery of India's
beauty, recipes to different cuisine and videos of many fun celebrations and
customs. This website also provides details for upcoming Parti events which
can all be accessed via the Parti Facebook page.
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Anonymous
“IF YOU CLOSE YOUR EYES, YOU MAY MISS SOME-THING GOOD”
S E L E C T E D W O R K S O F H A N I S H A A M I N M F A P O R T F O L I O
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M O M E N T S
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T I TLE —
Moments
HANISHA AMIN —
870.814.9348
hahanisha.com
SCHOOL OF GR APHIC DES IGN —
Academy of Art University
79 New Montgomery,
San Francisco, CA 94105
Inst: Mary Scott and Phil Hamlett
PR INT ING —
Graphic Imagery- South San Francisco, CA
BINDING —
The Key Printing and Binding- Oakland, CA
PAPER —
Cover Stock: Arrestox, White
Text Stock: Mohawk Uncoated 100#
End Paper: Frosted Gold, Flax Art and Design
T YPEFACES —
Cogito
Source-Serif
SOF T WARE —
Adobe Creative Suite CC: Photoshop,
Illustrator and InDesign
PHOTOGR APHY —
Hanisha Amin
Canon T3i
© 20 15 ALL R IGHT S RESERVED —
No part of this publication can be reproduced
without express permission from Hanisha Amin
S E L E C T E D W O R K S O F H A N I S H A A M I N M F A P O R T F O L I O
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TR ANSL AT ING
MOMENT S IN THE SELECTED WORKS
OF HANISHA AMIN
A G R E AT B I G T H A N K Y O U —
To my professors, family, friends and husband— thank you for being the
support I need to succeed in this profession. I could not have found my passion
for design without your help, your kind words and your belief in me.
Thank you all.
M O M E N T S
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