1. @kyleplacy

2. What do I do?I am a marketer.Ive written 3 books.Director, Global ContentSalesforce Marketing Cloud@kyleplacy 3. trends vs reality@kyleplacy 4. Click the center icon >>>>>and browse for the image you wantto insert.IF IMAGE INSERTS IN FRONT OFFOOTER,Right click on the image andSelect Arrange/Send to Back@kyleplacy 5. Whats next?@kyleplacy 6. Whats now?@kyleplacy 7. one.CollaborativeEconomy@kyleplacy@kyleplacy 8. An economic model wherecreation, ownership and accessare shared between people andcorporations.Crowd Companies@kyleplacy 9. @@kkyylleeppllaaccyy 10. @kyleplacy@kyleplacy@kyleplacy #DMAI14 11. @@kkyylleeppllaaccyy 12. @kyleplacy@kyleplacy@kyleplacy #mixwest14 13. For every 1 percent increase in thenumber of Airbnb bookings, there is a.05 percent decrease in hotelrevenue.Study by Boston University 2013@kyleplacy 14. @kyleplacy 15. @kyleplacy 16. @@kkyylleeppllaaccyy 17. @@kkyylleeppllaaccyy 18. two.ConsumerMobility@kyleplacy@kyleplacy 19. Mobile Penetration Rate (Total Population)21.18070605040302010@@kkyylleeppllaaccyy30.3 28.818.333 33.430.233.730.2 3135.922.245.138.228.843.454.350.742.750.943.54833.55945.539.85267.5635462.256.40201120122013 20. @kyleplacy 21. @kyleplacy 22. Mobility is creatingseamless experiences.@kyleplacy 23. @@kkyylelpelapcylacy 24. @@kylkepyllaecpylacy 25. @@kylkepyllaecpylacy 26. Mobility is helping notselling.@kyleplacy 27. @@kylkepyllaecpylacy 28. @@kylkepyllaecpylacy 29. @@kylkepyllaecpylacy 30. Mobility is an enhancedexperience.@kyleplacy 31. 83% of US consumersresearch products whilein-store on their phone.Our Mobile Planet by Google@kyleplacy 32. @kyleplacy 33. The consumser is constantlyconnected.@kyleplacy 34. What happens when 5billion* additional peoplejoin the Internet?@@kkyy@lleepkplyallaeccypylacy*this number is completely made up but means A LOT of people 35. $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$@@kkyy@lleepkplyallaeccypylacy 36. three.AudienceEffect@kyleplacy@kyleplacy 37. Most people think ourmain competitors areYahoo! and Bing. Itsactually Amazon.Eric Schmidt, Chairman, Google@kyleplacy 38. @@kkyylleeppllaaccyyvia ben-evans.com 39. @@kkyylleeppllaaccyyvia ben-evans.com 40. @kyleplacy 41. @kyleplacy 42. @kyleplacy 43. @kyleplacy 44. @@kkyylleeppllaaccyy 45. @kyleplacy 46. four.PersonalizedContent@kyleplacy@kyleplacy 47. @@kkyylleeppllaaccyy 48. @@kkyylleeppllaaccyy 49. @@kkyylleeppllaaccyy 50. Its about moving frompush to personalized.@kyleplacy@kyleplacy 51. There is no such thingas omni-channel. Iactually find it quiteridiculous.Ivan Wicksteed, CMO, Old Navy@kyleplacy 52. It is about understandingeach channels role inthe experience.Ivan Wicksteed, CMO, Old Navy@kyleplacy 53. How do we make onedepartments outputsanother departmentsinputs?@kyleplacy 54. Percent of Marketers Rating Cross-Functional Relationships asAbsolutely Critical/Very ImportantHead ofSales86%@kyleplacyCEOHead ofProductCOO CFOCIO78% 70% 67% 56% 37% 55. You are not marketers.@kyleplacy 56. You are nottechnologists.@kyleplacy 57. You are not the CMO,CIO, CFO, CTO or CEO.@kyleplacy 58. You are experiencemakers and managers.@kyleplacy 59. It starts with data and ends with theexperience.It is the only thing that makes yourelevant.@kyleplacy 60. We must move from numberskeeping score to numbers that drivebetter actions.David WalmsleyHead of MultichannelMarks & Spencer@kyleplacy