momo game presentation for china market

HELLO, MOMO1

CONTENTS

Introduction & Resources

Our Team AdvantagesSuccessful

Cases

IntroductionA social platform for millions of youths, an aggregation point for premium players

Momo GameMomo Game is a subsidiary of Momo technology. It is a hi-tech enterprise which concentrates on providing related services of mobile social network for Momotechnology. Momo technology, with the employees of 799, is founded by the former Netease chief editor, Mr. Tang Yan in 2011.The major business of Momo tech covers game operation, customer service, social ecology maintenance and others. It has established a relationship on researching and operating multiple popular mobile games with domestic game developers. With the professional and reliable customer service team, plus technologies like data mining, image recognition, an remarkable achievement on social ecology maintenance has been made.

Platform IntroductionHELLO, MOMO2

Over200million

Registered users

69.8million

Active users

6.1million

GroupsNote: the statistic here is based on the data of December 2015. On the basis of daily active users, launch times and time duration, Momo is the third largest mobile social network platform.

2.9million

Members


Momo is just second to Tencent based on daily and monthly active users.


The user age highly matches that of players

High ratio of Android system. Have advantages on charging and retainingPlayers consist of preliminary, deep and R type

The quality, user loyalty and user retention level is 5-10 percent higher than the industry average.


Platform ResourceDeep integration of social resourcesSuccessful commercial casesMultiform presentation scheme

200 million high-loyalty young users68.9 million active users per moth, high frequency usage and more online users per day

Clouds of premium gamersPlayers consist of preliminary, deep and R typeHave advantages on charging and retaining

Information comes and spreads out from hereJust tap one key to share information through Weibo, Wechat, renren and Momo

Promotion resources based on millions of usersScreen PV6000WMessage flow 3000WPUSH 1000W/Week

Rich customization spreading modeShow, live, e-commerce, offline campaign, strawberry music festivalLBS location customization, battle progress, social network school recruitment, emoticon and skin customization

Cooperation based on MomoTV resources: CCTV, I am a singer, Go fighting, strawberry music festival.Celebrities: Liang Qiaobo, Jia Zhangke

Platform ResourcesHELLO, MOMO2

Powerful capability of user importing based on platform and high user quality


MomoDancing

8 Million users in total

MomoFishing

Increased by 300K new

users for the launch day

MomoBubble Rabbit

Increased by 200 thousand new users for the launch day

Tank Frontline

DAU100K

60,000,000+Launcher

200,000,000+LBS banner


launcher

Display AD on the client for all the Momo users during the promotion period. Users will redirect to the game download page to download when tapping on the AD screen.

Time: launching new game + major version updates + major events

LBS Banner on Momomessage board

Display LBS banner on Momomessage board for all the users during the promotion period. Users can tap the banner to download games.Time: launching new game + major version updates + major eventsThe 18th place on Momomessage boardThe promotion AD will be located in the 18th place on the message board.

Time: daily promotion of premium game (based on game quality to alternate)

1 2


Momo Discover

Time: recommending various games, the display weight is subject to game revenue, quality, attribute and event contents

PUSH Message

Push message right to the target user, facilitate the retention rate and loyalty level.

Time: recalling, waking up, event, highlights show, game weekly and others.

43


Game Event Page

Provide users with some other exciting events beyond the game. Including but not limited to game event and platform event.

Time: game or platform event

Game Info Page

Deliver rich game contents to users like App Store does.

Time: routine

65


Game Center Banner

All users who go to Game Center

Time: all game events

Game Center List

All game players and users who are searching for games, right to the targets.

Time: routine

User Message

Users send messages to their own friends or other game players with SDK interface

Time: activated by users themselves

87


PUSH, share, recommend, and continuous follow-up


All-dimensional entertainment community resources


E-commerce, topic, chat room, customized sticker and skin


• Community Interaction:• Communities within Momo: offline subbranches• PK Battle: provincial ranking chart and provincial PK

battle

• Combination of Playing Method:• LBS way: the one who killed you last time is XXX meter

away from you, revenge or not?• Momo iwatch: run-ring task in real person• Get various LBS BUFF reward in particular place, martial

arts skill and treasure exchange

LBS Interaction-O2O


User Profile

Develop user profile page through cooperation

进入

User Message BoardUsers share their game information on the message board for their friends or nearby strangers to check.

Time: equipped with a share interface for users to trigger

For premium games, Momo could provide a forcible share when granting for the first time.

109


Friends Chain

Provide a friends chain to rapidly and widely spread the games

Time: equipped with an invitation interface for users to trigger

11


Fully penetrated to the game community(With the advantage of guild cultivation, public opinion reinforcement and PVP confrontation to increase revenue)


Rich customization for spreading mode

Real-time game sharing on

MOMOGuild

Recruitment

Live show: female commander and live video

Varity Show

Short footage sharing on

MOMO

Honor, level, achievement sharing

on MOMO

Battle, trade, title and friends in game zone


Co-branding resources based on Momo(more spokesmen and entertainment resources)

The publicity film for MOMO x Jia ZhangkeNo Strangeness Existed is on http://www.letv.com/ptv/vplay/23173179.html

Music director of I Am A Singer Liang Qiaobo joined Momo

Strawberry music festivalsponsored b MOMO

TV resources

I Am A Singer


In 2016Deep cooperation with over 10 stars domestically and abroadBrand and contents placement in over 20 hot shows


Online & OfflineInteraction Events


Op

erationstrateg

y

Preparation Seeduseraccumulation EventspreadingWarm-up What’shotonlineEvent recommendation for

Momo member

Warm-up Deliver gift package Promote on Momo

Push warm-up on Momo Momo game center weekly

Topic banner

Import users based on startup screen AD

Game center banner

Reserve events

Spreading on friends circle

Warm-up video spreading on nearby page

Momo live spokesman+ brand promotion

Warm-up in game community

Screen PV 6000W Message flow 3000W Push 1000W/week Daily display over 0.1 billion

Our TeamProgressive founder, mature architecture, professional team, rich resources and cutting-edge tech

合作优势

The publishing cooperation of mobile game

Team IntroductionHELLO, MOMO3

Exclusive Associatedoperation

Customizedevelopment

Card gameMMOSLGARPGCasual game

Full-range distribution serviceProfessional distribution teamTremendous kinds of games

Game Department

Operation department

Channel department

Marketing department

Commerce department

Research department


Organization Structure

Complete operation structure and detailed work assignment


Sophisticated project team structure

21 full-time and 25 part-time R&Ds are ready for the preliminary phase.

Department leader will also be the project leader.

With the assistance of senior operation manager to manage the whole operation process.


Product bug monitoring

Server stress testing

Operation and maintenance running

Supported by a Professional

technical team


Momo iOS SDKThe core parts provided by Momo iOS SDK:①Accounts (one-key-login to game, web login and SSO authorized login of Momo client), App Store payment②Social function based on Momo, including Momo icon, nickname, age, gender, birthday, message and other user-based supports as well as the invoking and sharing of friends chain and group. In addition, the virus spreading model like message sharing and friends invitation are also supported

Momo Android SDKThe core parts provided by Momo Android SDK:①Accounts (one-key-login to game, web login and SSO authorized login of Momo client), payment (including Alipay quick payment, Alipay web, Unionpay, Momo currency, mobile prepaid card, paid-by-SMS)②Social function based on Momo, including Momo icon, nickname, age, gender, birthday, message and other user-based supports as well as the invoking and sharing of friends chain and group. In addition, the virus spreading model like message sharing and friends invitation are also supported③Paid by another (combined with Momo social network to get a better result)④Long-term Push wake-up based on Momo client


Momo iOS SDK: basic access (1 day), joint commissioning (1 day), test (1 day). Additional assessment is required when using other social functions

Momo Android SDK: basic access (1 day), joint commissioning (1 day), test (1 day). Additional assessment is required when using other social functions

CP to SDK without source code is acceptable. Full-time professional technician will provide assistance on CP to SDK.

Short Momo SDK access time and extremely low bad debt rate (less than 1%)


Professional data analysis and optimized scheme

Supported by a professional project management team

7*24 customer service team

Supported by a Professional

operation team


Exclusive game tuning experience


AdvantagesMarket budget of RMB 300 million, Alibaba system, outstanding market channel, deep integration of resources and powerful capability of user importing

Publishing Plan Market budget

of RMB 300 million

Endeavour to game

distribution

Publishing AdvantagesHELLO, MOMO4

Integrate with every resource under Alibaba


Warm-up events on every channel • Generate hot topics and release them on the

BBS of channels• Launch high-frequency events on BBS

(rewards, test reservation, BBS sign-in) to compete for more resources

• Optimize the comments and rating of game section on every channel

• Shorter response time and richer contents

TargetOptimize the rating and comments during the warm-up phase Ascend the ranking on Expected Chart and Ranking Chart.


Channel & Offline Events

Work with premium channels and recruit elite players to launch offline events.Invite players (guild leader, star player) to experience the events.The creator could tell the details about the game and interact with players. Present a live show on major live show platform when participants reach a certain level.


Maintain a good relationship with well-known copyright owner, capable of IP support


Channel maintenance policy


目的：关键词的搜索结果提升结果：70%以上的用户选择下载结果前三品。

ASO优化结果页，一般可持续一个月，可长期稳定小量级优化稳固。

结果提升

效果持久

IOS Channel

Android Channel

Powerful capability of user importing


Ranking chart maintenance corresponding to distribution policy

The highest rank on iOS best seller is number 9 (Tank Frontline, MOMO Craft).The average rank on iOS is number 45.


Top Grossing

Free Trending Searches

Hot Keyword


Accurate delivery and maximized ROI

IntegratewiththemostpremiumappsandtheflowresourcesofmobileADplatforminChina


Stable and continuous user importing in stable phase


Video AD and game recommendation


Successful CaseThe successful commercial case in mobile game marketHundreds of millions of turnover and users

Name: MOMO Craft

Introduction: play as the master of a castle, recruit your heroes, challenge players all over the world, crash your opponent, accompany with beauties, conquer the whole world.

Category: Strategy Game

Type: War and Socializing

Outcome:• Total income: RMB 60 million

• DAU: RMB 70,000

• Total users: 6 millionLaunch Date: March 2015 Channel: MOMO

Crash your enemy and lead your kingdom to victorySuccessful CaseHELLO, MOMO5

Name: Red Alert Empire

Introduction: Red Alert Empire is all about war. It provides players with sophisticated image and real battlefield sound effect. Easy-to-play, players can upgrade their constructions when basement develops to a certain level. The higher the basement level is, the more powerful weapon the player will get.

Type: War and Social Networking

Category: Strategy Game

Launch Date: March 2015

Channel: MOMO, App Store

Firepower dominates all! Show your best strategies!

Outcome:• Total Income: RMB 170 million

• DAU: RMB 120 thousand

• Total User: 5 million

• IOS Top Charts: the highest rank is number 9, now is number 23

Successful CaseHELLO, MOMO5

Name: MOMO Fishing

Introduction: MOMO Fishing gives players lots of fun. It differs from those old-fashion pattern and emphasizes more on strategy and interaction as well as confrontation among players.

Type: Leisure Game

Category: Cartoon, Confront and Social Networking

Outcome:• Payment rate during internal test: 30%, user

retention rate the next day: 50%

• Total Income: RMB 30 million

• DAU: RMB 100,000

• Total User: 2.7 million

Unique way of fishing, unparalleled fun

Launch Date: June 2015 Channel: MOMO


Name: Free Westward Journey

Introduction: An innovative turn-based MMORPG masterpiece. More contents like pet training, master and race, horde and alliance, kongfu fighting and competition are all available. New system like levels and instances, market transaction, real-time voice and others are being introduced.

Type: Role Play

Category: Fantasy

Outcome:• Total Income: RMB 120 million

• DAU: RMB 100,000

• Total User: 3 million

• Achievement: Number 12 on Top Charts of App Store

Swords will pave your path


ThanksContact Us

Hendry Wang(王世强)

TEL：+86-186-0283-1120

E-mail：[email protected]

momo game presentation for china market

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