momo june: trio adiono - indonesian wimax chipset

15
Indonesia WiMAX Chipset: Why and Why not? 15 January 2007 IC Design Lab - Pusat Mikroelektronika ITB & Versatile Silicon Technologies Trio Adiono, PhD

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Presentation from Trio Adiono @ MobileMonday Indonesia, June 2008. Topic: "WiMAX Chipset Indonesia"

TRANSCRIPT

Page 1: MoMo June: Trio Adiono - Indonesian WiMAX Chipset

Indonesia WiMAX Chipset:

Why and Why not?

15 January 2007 IC Design Lab - Pusat

Mikroelektronika

ITB & Versatile Silicon Technologies

Trio Adiono, PhD

Page 2: MoMo June: Trio Adiono - Indonesian WiMAX Chipset

Dynamic Market of Telco

• Revenue of voice & data were split as

80% and 20% in 2000, now reversing

• Internet service in double digit growth

• Mobile service in rapid growth• Mobile service in rapid growth

• Every device want to enter the network

Page 3: MoMo June: Trio Adiono - Indonesian WiMAX Chipset

New Trends

• Convergence of telecommunication,

entertainment, computation = new service

• Bandwidth expansion

• The great rate war• The great rate war

• Emerging role of consumer electronics

• Packet switching replacing circuit switching

• Service more content centric

• Core IP networks for cellular systems

Page 4: MoMo June: Trio Adiono - Indonesian WiMAX Chipset

Technology Capabilities

Page 5: MoMo June: Trio Adiono - Indonesian WiMAX Chipset

Value Chain & Players in

Telco Industry

• Electronics

Component

Provider

Original

Equipment

Manufacturer

(OEM)

Equipment

Vendor

Service

ProviderEnd

User

Nokia

Cisco

Vodafone

NTTDoCoMoFlextronics

Celestica Cisco

Alcatel

Ericson

Motorola

Nortel

Lucent

Siemens

NEC

NTTDoCoMoCelestica

Page 6: MoMo June: Trio Adiono - Indonesian WiMAX Chipset

3G

Teknologi 3G vs WiMax:

Profit Opportunity

Profit

Margin

• 3G

– Profit still in services,

distribution and retail

– High growth

Manufaktur RetailSystem

Integrasi

Chipset distribution

WiMax

– High market potential

– Accelerate local industry

Page 7: MoMo June: Trio Adiono - Indonesian WiMAX Chipset

Our Approach• Technology

– Technical advances allow us to do more, to do things

differently, or to do things less expensively

• User demand

– there is a demand coupled with a willingness to pay for the

new things that are being offered

• Economics

– The technology will be offered at a price that the users find

acceptable

– Developing countries issue

• Time Frame

– Moving to new Generation/Technology

– The services it offers become widely accepted

– 20 years evolution of 2G

Page 8: MoMo June: Trio Adiono - Indonesian WiMAX Chipset

WiMax : Key Technology• OFDM is a complex modulation method

• Chipset is“Technology Enabler” of WiMax

• Core Technology

• Low Cost solution for “Mass Production”

• Chipset solution:• Chipset solution:

– Reducing BOM (more than 40%)

– Including new Indonesia specific features

– Application differentiation

– Based for 4G Technology

Page 9: MoMo June: Trio Adiono - Indonesian WiMAX Chipset

Ecosystem

• Growing penetration is key for two-

way services

• We need a ecosystem

Page 10: MoMo June: Trio Adiono - Indonesian WiMAX Chipset

Eco-System WiMAX

Government

Research Chipset Industry

ODM

Operators

Page 11: MoMo June: Trio Adiono - Indonesian WiMAX Chipset

Fabless Semiconductor

Business Model

Chipset

Design

House

End Product

Chipset Design

House

Design

House

Foundary

Chipset Design

House

System Integrator

Page 12: MoMo June: Trio Adiono - Indonesian WiMAX Chipset

WiMax SystemWiMax SystemWiMax SystemWiMax System

����

OSS Software

Antenna RF Chip Baseband Chip

MAC����

����

��������

(Analog) (Digital)

OSS Software

Page 13: MoMo June: Trio Adiono - Indonesian WiMAX Chipset

Baseband Chipset

Page 14: MoMo June: Trio Adiono - Indonesian WiMAX Chipset

The 1st Indonesia 2.3GHz Chipset

Page 15: MoMo June: Trio Adiono - Indonesian WiMAX Chipset

Challenge and Opprtunity

• Challenge:• Emerging Standard

– Short time frame

– Complex technology

– Existing Technology

• Opportunity:• High chipset price

• High Potential market (Poor communication infrastructure in Indonesia)Indonesia)

• Small number of chipset vendor

• New Technology

• Indonesia WiMax ODM

• Eco-System WiMAXIndonesia