momo shanghai with nuance sept19 2011

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presentation given by James Young, Sr Manager, Product Marketing APAC @ Nuance Technology (the voice recognition technology company powering Siri) for MobileMonday Shanghai event on September 19, 2011 (Shanghai). Captures case studies, technology and the proposed business model between Nuance and its developers

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Healthcare Mobile & Consumer Enterprise Imaging

Medical record

management and

automated transcription

services

Command and control

capabilities, dictation, search

and messaging applications

for mobile phones,

automobiles, computers and

other consumer electronics

Customer service and call

center applications

MFP scanning and print

management, PDF and

document automation

solutions

Nuance offers Solutions Focusedon Four Key Markets

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Speech Transforms the Mobile User Experience

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T-Mobile• myTouch 3G Slide has exceeded sales

expectations

Ford• 32% of people who purchased a Ford

stated that SYNC played an important or

critical role in their purchase consideration

• Non-Ford owners show a 3-fold increase

in willingness to consider Ford after a

SYNC demonstration

• Customers opted to purchase SYNC -

when it was available - nearly 80% of the

time for current 2011 models

Speech Can Impact Your Business

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Nuance in Action Today

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NMDP Case Study – Amazon Price Check

Price Comparison App

• “With Price Check by Amazon, you can use

your iPhone to instantly compare prices with

Amazon.com and its merchants while on-the-

go.”

Four input modalities• Scan It

• Snap It

• Say It

• Type It

Launched in NOV 2010

iTunes Reviews

• “Really like this app. I’m addicted to ‘talking’ into it

and having it find the item. Nice job!”

• “This app is great and the speech recognition is super

fast and accurate.”

• “Very accurate.”

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NMDP Case Study – iTranslate

A Universal Translator

• “iTranslate is a universal translator for your

iPhone, with over 50 languages, dictionaries,

text-to-speech and voice recognition. With the

new Conversation Mode you can even talk into

your phone and it talks back in another

language.”

Two input modalities• Say It

• Type It

Launched in JAN 2009

User Feedback

• “I think this is a beautiful way to quickly learn any

language you're interested in”

• “This is a pretty cool application. It works well.”

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NMDP Case Study – Merriam-Webster Dictionary

Reference App

• “…the app offers voice search – to let you look

up a word without having to spell it – along with

synonyms, antonyms, example sentences, Word

of the Day, and more.”

Launched in DEC 2010

Awards:• #1 Free app in Reference

• #6 in Free apps overall

iTunes Reviews

• “Voice search makes the difference. My students can use this app to quickly clarify text and increase comprehension without missing a beat. Thank you!”

• “The voice recognition works great, and the app looks polished.”

• “This is the best version of the Merriam-Webster dictionary. It’s quick and easy to use. But what makes it impressive is the accuracy of voice search.”

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NMDP Case Study – Siri*

Productivity App

• “Like a real assistant, Siri understands what you say,

accomplishes tasks for you and adapts to your

preferences over time. Today, Siri can help you find

and plan things to do.”

Launched in FEB 2010

iTunes Reviews

• “Does what is says and no problems. Voice recognition is

great and this thing knows it’s stuff! Really useful app!!!”

• “This is the first and only voice app I’ve found that has near-

perfect execution. It is astounding to see the range of things it

can understand and do for me.”

• “Great time saver for multi-taskers.”

*Siri was acquired by Apple in April 2010

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NMDP Case Study – SpeechTrans (There are 19 different SpeechTrans apps available today)

Travel App

• “Magically Speak and Understand Spanish within a

matter of Seconds with 99% Speech Recognition

Accuracy Powered by Nuance! Have you ever met

a person you really like but due to the language

barrier you wouldn't be able to start a chat?

SpeechTrans is here to help you out!”

Launched in DEC 2010

iTunes Reviews

• “This app changed the way I travel. I am no longer nervous

about going to a foreign country because I know I can use

SpeechTrans to talk to the locals. The accuracy is

incredible.”

• “The speech recognition is amazing.”

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NMDP Case Study – taskmind

Productivity App

• “Taskmind is a permanent companion on

your iPhone or iPad and helps you get your

workday tidy. It is your central store for

important tasks, projects, and appointments

- always within reach. Collaborate with your

colleagues anywhere.”

Launched in FEB 2011

iTunes Reviews

• “Finally a voice activated task scheduler. I

now have an easy way to capture my

thoughts and notes during the day.”

• “Dragon Dictation makes this app

amazing.”

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Nuance Mobile Developer Program

The Industry’s FIRST developer program to offer

connected speech integration for any mobile app.

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Mobile Speech is Ready for Prime Time

Nuance technology powers:

• > 9B customer care calls

• > 5B mobile devices

• > 30M million cars

• > 30M personal navigation devices

_________________________________

• 20M+ downloads of Dragon powered

apps in the marketplace today

• Dragon Dictation: #1 or #2 download

on iPhone App Store in 18 countries

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NUANCE MOBILE DEVELOPER PROGRAM

BENEFITS

• Integrate speech into YOUR app in minutes___________________________________________________________________________

Products:

• Voice Search & Dictation (English,

French, Italian, German, Spanish,

Japanese, Chinese; more on roadmap)

• TTS (35+ languages)

• Free SDK for iOS and Android; HTTP

interface coming soon___________________________________________________________________________

• Customized Language and Acoustic Models

available

• Nuance Professional Services – helping you

create effective mobile voice user

experiences

DEPLOYMENT OPTIONS

• Fully Embedded on Device

• Fully Hosted in the Nuance Speech

Cloud

• Hybrid Embedded/Hosted

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• www.nuancemobiledeveloper.com

• Registration is FREE

• Variety of pricing options

• Download the SDK and integrate into your app

immediately

NMDP is Fast, Easy and Powerful

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NMDP - Self-Service Website

NMDP website is: http://dragonmobile.nuancemobiledeveloper.com/

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NMDP Dragon – Technical Aspects

SDK Components• Recognizer object

• Audio engine

• End of Speech Detection

• Encoding (compresses request to conserve bandwidth)

• Network Transport

Server Components• Authentication

• Recognizer

• Vocalizer TTS

1. Client application invokes SDK

2. SDK captures request and encodes it

• Might use End of Speech, if enabled

3. SDK Network Transport sends utterance to NVC Servers

4. NVC Server authenticates Client app

5. Recognizer/TTS processes request

6. NVC Server redirects response to Client

7. SDK processes response and sends to Client app

8. Client app plays/shows response

Dragon SDKRecogniser

Object

Audio Engine

End Of Speech

Network Transport

Encoding

Authentication

MREC Vocalizer

Search Dictation

NVC Hosted Server

Client Application 1

2

3

4

5

6

7

8

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Dragon SDK Development Framework

DEVELOPMENT

• Simplified SDK: wrappers and ready

to use widgets for Dictation, Web

Search and TTS function mobile

apps

• Self service, community support –

supplemented by dedicated Nuance

NMDP support

• Stringent multi-tenancy protections

(e.g. automated port/tx limitations)

• Safe, secure, reliable - transactions

are completed through Nuance’s

speech servers

• Testing/prototyping for up to 3

devices, up to 100 transactions

(dictation, search, or TTS) per day

Cost: FREE

Duration: 90 days

PRODUCTION

• Highly scalable, highly reliable

environment

• Tier 1 support by client, Tier 2

escalation by Nuance Support

• Full support for global deployments• Extensive language support

• Multi-geographic hosting

• For large customers,• Capacity based on

projected/forecasted usage

• Flexible pricing models to align with

business goals

• Professional Services assistance

available for integrating speech•Commands, applications, unique

experiences

•Design ideas, technical support,

market data

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Pricing model

DEVELOPMENT PRODUCTION

•Each speech or TTS request counts as one transaction,

•You can purchase transactions at any time.

•Different denominations of transaction

• 50,000 transactions

• 100,000 transactions

• 250,000 transactions

• 500,000 transactions

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Dragon Mobile…Testimonials

“Nuance’s Dragon Dictate on the iPhone puts

Google’s Voice Input on my Nexus One to shame. The

quality of the voice recognition is much higher…”

“Dude, the Genius button can do so much more than

Google’s Voice search.”

“…try car mode. It’s sick I don’t even have to touch

my phone!.”

“This app is proof we live in the future!”

“”The voice recognition on it is really the best out

there considering I’ve always had a rough time with

those things…”

“”I love this app. You don’t have to talk slow and it

understands everything.”