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In 1981 following MOMO’s success as a leading business in luxury caraccessories, MOMODESIGN was founded, in order to offer to the company aStyle Centre specialized in research and design development.

Since the very first years, MOMODESIGN has focused on research activity in cardesign and development of ideas and innovative projects in lifestyle accessories,creating a product line that helped building the image of the brand.

The patrimony it inherited was the image created by MOMO, a heritage handeddown over the years, closely connected to the racing world, especially to F1 andFerrari, with products based on design and avant-garde products for cars with asporty and technological imprint.

At the end of the nineties after having sold the group MOMO to an Americancompany, Marco Cattaneo the managing director decided to detach himself fromthe group and acquire MOMODESIGN, undertaking with the fundamentalsupport of his son and daughter Paolo and Eleonora, a new challenge: transformMOMODESIGN in an independent and international brand with its own identityand philosophy.

I N N OVAT IO N A N D E X P E R I M E N TAT IO N A R E

AT T H E O R I G IN O F O U R D N A

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MOMODESIGN COLLECTION

CO-BRANDING

CONSULTANCY

WatchesEyewearFragranceWriting InstrumentAccossory formultimedia devicesMobile phonesMotorcycle HelmetsSki Helmets ClothingShoesLeather goodsCity bikeCeramics

MOMODESIGN STORE IN THE WORLD

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MOMODESIGN became an independent company in 1999. Eclecticism andcreativity allowed MOMODESIGN to understand and anticipate the markettrends. Aiming at quality and innovation, reaching an important objective:spreading Italian design around the world.

MOMODESIGN VALUEResearch, innovation and creativity are MOMODESIGN philosophy’sstrongholds.

MOMODESIGN MISSIONEvery day objects are reinterpreted following the philosophy of the brandand the evolution of the market, through a study of forms and style thatmanages to change its perception, transforming common object to iconsof the present aiming at the future.

MOMODESIGN TARGETMainly for demanding men with an strong passion for sport and design.Wanting to be unique and looking for a simple, functional and sophisticatedurban style.Momodesign is a masculine brand with a strong and growing attractiveness

for womens.

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General: Urban target, dynamic, social, high income and cultural level, both as final user orbuying for a gift.

AGE:

YOUNG 16 – 30

- Attracted by the image.- Price sensitive.- “Cool” Urban tribe

MID 30 – 40

- Attracted by new trend.- Demanding.- That wants to distinguish itself in a original way.- A modern client.- Technology addicted.- Medium disposable income

ADULT 40 - 60

- It comes from the world of racing.- Looking for something more than quality.- Discreet.- High purchasing power.- The liberal professional.

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YOUNGMID

ADULT

SPORADICFOLLOWER

FAN

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SPORADIC

Knows the brand, respects and appreciates particularly the quality-pricerelationship. Many times, the client is buying for a gift, because giving MOMO saysgood things about him. The goal is to upgrade them to the “follower” category.

FOLLOWER

Keeps abreast of the recent developments of the brand, visits the store regularlyand buys both for his personal use and for gifts.

FAN

Worships MOMO Design, is his trademark header. He identifies fully with theMOMO Lifestyle. He needs to experience and live the brand very often and wouldlike to do it in a "MOMO temple.

TITANIUM 9

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CARBON FIBER

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Shoewear

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Shoewear

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CARBON FIBER22

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THE FRANCHISING PROJECT WORKS ON THE BASIS OF 5 KEY-OPERATIONS:

• Implement a successful and profitable business concept for every partners MOMODESIGN

• Select accurately new stores opening with an high level treatment

• Penetrate the market through a commercial formula based on know-how and brand distinctive marks.

• Giving the opportunity to sell quality products with a unique design known in all the world.

• Spread MOMODESIGN’s style

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• Optimization of investment and maximization of profits

• Bringing local market know-how to brand equity

• Store planning1 Store starting consultancy 2 Sales, orders, stock and store image advice

• POP and marketing materials for sales support

• Advertising involvement

• Store presence on institutional web site , franchising section, www.momodesign.com

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MOMODESIGN hasrecently presented itsone brand store conceptdesign.Imposing roundedfurniture create adynamic ambient.Black and white remainthe invariable colourelements, combined withaluminium materials tocreate a futuristic andtechnological setting.Soft touch materials anddiscreet lights managestom give depth to thestore.

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MOMODESIGN’s collection finds its maximum display expression in one brandshops, fundamental point of its brand image and communication abilities at aninternational level.

Cardinal element in the direct relation with the public, MOMODESIGNfranchising store perfectly represents the brands’ distinctive signs.MOMODESIGN stores atmosphere helps to reinforce and communicate thebrand values and represents MOMODESIGN’s lifestyle.

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Barcelona London Paris ShangaiBerlin Madrid Peking TokyoDubai Milan Rome ViennaHong Kong Naples Saint Tropez

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STORE REQUIREMENTS:

• Shop area: at least 60mtq – stock room and toilet are not included • Wide store frontage• Great brand signage visibility• Stock room: at least 10% of the goods available in the store• Purchase of all product lines of MOMODESIGN including novelty assortments• MOMODESIGN atmosphere

LOCATION REQUIREMENTS:

• Capitals and cities• Strategic position: - key spots where people move, enjoy shopping, spend free time- new coolest shopping areas for young generations

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Furniture: approx. From 1200 to 1500 euro/sf

The store planning will be realized by a MOMODESIGN architect.The franchisee must purchase the furniture directly from MOMODESIGN’s supplier at least for the first pilot shop.

THIS AMOUNT DOES NOT INCLUDE THE COSTS FOR HARDWORK: WALLS, FLOORING, DOORS, LIGHTING SYSTEM, ELECTRICITY SYSTEM, WINDOWS, AIR CONDITIONING, SECURITY SYSTEM.

TRANSPORT TO BE AGREED.

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The Company supports the franchisee with a consultancy during the opening of the store and on regular seasonal updates.

THE TRAINING INCLUDES:

• Presentation of the company and brand, MOMODESIGN history, MOMODESIGN’s philosophy and mission• Presentation of MOMODESIGN’s collections• Explanation of product characteristic• Presentation of visual merchandising• Information on the customer service for different products

OPENING ASSISTANCE

• First order assistance• Support for the store image co-ordination /visual merchandising in particular festivities and/or special events • P.O.P. materials

BUYIING SUPPORT

•Collection selection• Sizes indication• Advertised products• Most sold products, always have to be in the stock• Final order

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VISUAL MERCHANDISING

• A necessary guideline to implement the same image worldwide• Materials for the set up• Professional assistance: annual visit for windows set up, in store set up and sales staff training

WINDOWS SET UP

• Windows must be changed al least once a month• Sales windows for seasonal products: July – January (subject to different market needs)• Seasonal change windows: September - February • Particular set up: November/December for the Christmas period

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The opening of the shop is an important moment, an event should be organised and communicated to the press.

The company economically collaborates with the franchisee for the realization of this event.

The company supports the event organization with;

• press releases for journalists• graphics for the invitation (paper / mailing)• the brand’s institutional catalogue for journalists• products’ catalogues• event news on MOMODESIGN’s web site

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The shops wi l l be visible in the franchising section of MOMODESIGN’s web site

FRANCHISEE :

• Assurance on the shop’s image • Assurance on the advertising formats • Semester sale statistics

MOMODESIGN :

• Seasonal assistance for the orders• Annual analysis of the shop’s sales• Annual update on the evolution of the franchising project• Update of MOMODESIGN’s international news • Advertising formats

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• Previous experiences inherent to sales in the lifestyle sector • Fondness to the brand• Proven experience in the local market• Investment capacity for the short-term and long-term

THE SELECTION WILL BE MADE ON THE BASIS OF THESE CRITERIA:

• Franchisee’s motivation• Company profile presentation• Interview with the head quarter• Three year business and financial plan

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ARTICLES OF THE CONTRACT:

• PREMISE• CONTRACT OBJECTS• BRAND’S RIGHT OF USE• COMITMENT OF THE FRANCHISOR• FRANCHISEE OBLIGATIONS• DURATION OF THE CONTRACT• RESOLUTION OF THE CONTRACT•EFFECTS OF THE TERMINATION OF THE CONTRACT

TERMS OF THE AGREEMENT

• 3 year period• Renewable• Royalty free

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To be defined by separate agreement between the parties.

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