moms 9.0: presidential election
DESCRIPTION
The NINTH WAVE of Buzz Marketing Group's year-long profile of today's mom. This month, we focused on Moms and the 2012 Presidential Election.TRANSCRIPT
O u r a n n u a l r e p o r t r e v e a l s t h e t r u t h a b o u t M o m s : t h e y a r e c o n n e c t e d , i n s p i r i n g , i n n o v a t i v e , a n d p h i l a n t h r o p i c .
Buzz on Moms
Report Presidential Election
The
9.0
Who was Involved?
buzzmg.com
7000 Panelists
female 100% 53
2 Par tic ipa n ts
These panelists . Launched 09.24
.12
978 attempts
Fielded online
Closed 09.28.12
532 members from our buzzSpotter® network participated in th is survey about Moms to learn h ow they’re raising the Millennial Generation.
The majority of participants are from these states.
STATS BY STATE AND PERCENTAGE >>>
location
buzzmg.com
NY 15%
IL 9%
CA 11%
FL 6%
PA 4%
TX 5%
OH 7% MI
4%
MA 4%
Rest of USA 35%
The respondents ranged in age from 21 – 55 years old.
AGE
buzzmg.com
16%
19%
27%
29%
9%
49-‐55
43-‐48
37-‐42
29-‐36
21-‐28
ethnicity
buzzmg.com
White 72%
Black 18%
Asian American 2%
Hispanic 7%
American Indian 1%
Relationship status
buzzmg.com
Single 16%
DaQng 2%
In a relaQonship
12%
Married 62%
Divorced 8%
Education
buzzmg.com
High school diploma 24%
Associates Degree 20%
Bachelors Degree 44%
Masters Degree 12%
employment
buzzmg.com
51% of our Moms are working full-
time and another 18% are working
part-time.
Unemployed 12%
Working part-‐Qme 18%
Working full-‐Qme 51%
Self-‐employed 8%
A student 3%
Homemaker 8%
Household income
buzzmg.com
45% of our students fall be
tween
the national average h ouseh o ld
income of $33,000 and $82,000
Less than $8,000
$8,000 -‐ $33,000
$33,000-‐ $82,000
$82,000 -‐ $170,000
$170,000 -‐ $370,000
More than $370,000
I don't want to specify
3% 12%
45%
35%
5% 0% 0%
Party Affiliation
buzzmg.com
Republican 24%
Democrat 52%
Independent 24%
Political views
buzzmg.com
Very conservaQve
4%
ConservaQve 19%
Moderate 44%
Liberal 24%
Very liberal 9%
Are you currently active
in a political group?
buzzmg.com
Yes 22%
No 78%
If so, how often?
buzzmg.com
Only when I have Qme 67%
A few hours 14%
1 day 5%
2-‐3 days 9%
4-‐5 days 3% Everyday
2%
Will you vote in the 2012
presidential election?
buzzmg.com
Yes 95%
No 5%
If not, why?
buzzmg.com
I don't feel that my vote will count
I am too busy with work or school
I am not interested in voQng or poliQcs
I can't physically get to the polls to vote
I am not legally authorized to vote
I don't like the candidates
I will be out of town
The lines are too long
The process is very confusing
16%
0%
9%
0%
1%
43%
28%
0%
3%
Do you think obama is in favor of
entrepreneurship in the u.s.?
buzzmg.com
Yes 66%
No 34%
Do you think programs like social
security and medicare will be
available when you retire?
buzzmg.com
Yes 31%
No 60%
Not Sure 9%
buzzmg.com
Presidential Report card
September 2012
Presidential Report card April 2012
Report Card Report Card How would you rate PRESIDENT OBAMA’S
performance?
How would you rate PRESIDENT OBAMA’S
performance?
A B C D F
A B C D F
11% 37% 28% 14% 10%
9% 34% 29% 14% 13%
What is the most important
problem facing our country?
buzzmg.com
Economy
Health Care
Illegal ImmigraQon
EducaQon
Energy
Budget Deficit
Foreign Policy
Marijuna LegalizaQon
Social Programs (I.e. Social Security, Medicare)
74% 10%
2%
3%
0%
5%
2%
0%
4%
Where have you been getting most
of your news about the election?
buzzmg.com
Television
internet 35%
newspapers 5%
radio 3%
Friends & family
2% 55%
Which of the following
influences your vote the most?
buzzmg.com
Television
internet 25%
newspapers 7%
radio 3%
21% 44% Friends & family
Do you feel comfortable
discussing your political beliefs?
buzzmg.com
Yes 96%
No, its private 4%
How many of your friends share things
about politics on social networking
sites?
buzzmg.com
internet Friends & family
All of them 8%
Most of them 35%
Half of them 24%
Some of them 29%
None of them 4%
Did you watch the republican
national convention?
buzzmg.com
Did you watch the democratic
national convention?
Television
Yes 45%
Some of it 38%
No 17%
Yes 33%
Some of it 45%
No 22%
Who is better at communicating
their messages?
buzzmg.com
Obama 73%
Romney 27%
How does paul ryan affect romney’s
chance of becoming president?
buzzmg.com
Helps 28%
Hurts 36%
Doesn't have an affect 36%
Whose responsibility is it
to resolve the problems in the
middle east?
buzzmg.com
United NaQons 38%
European Union 1% United States
6% Arab League 4%
The countries involved in the
conflict 51%
buzzmg.com
Who do you think SHOULD win the 2012 presidential
election?
Who do you think WILL win the
2012 presidential election?
Obama 64%
Romney 36%
Obama 79%
Romney 21%
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