monar strategic limited_2016
TRANSCRIPT
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TABLE OF CONTENTS
01
WHAT WE DO
03
WHAT WE HAVE
DONE
04
WHAT CAN WE
DO
05
CONTACT US
02
HOW WE DO IT
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WHAT WE DO
Monar Strategic Limited is a consumer marketing agency that unmasks and uses
insights to develop targeted Through The Line marketing with a key focus on
exceeding results aligned with your organizations strategic objectives.
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HOW WE DO IT
Client Brief
Clarity on Product USP,
Objective, Deliverable
Consumer Brief
Insights from sample target consumer using various qualitative methods:
observation, diaries, interviews, source of information
Creative Communication
Packaging insights into client objectives to inform creative communication;
Relatable imaging, choice words, personal aspiration, overcoming barrier
We focus on Four Key Pillars to deliver: Client, Consumer, Communication & Convenience
Excellent
Customer
Convenient
Execution
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THEN WE ADD DIGITAL PLATFORMS FOR SUSTENANCE
We Customize our Digital Project Platforms to
track, attribute, verify & store all results,
feedback and insights as well as for sustained
communication in the form of a customer
database
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WHAT WE HAVE DONE
Community Forums Activation- OLX
• OLX had an amazingly high awareness level
of 98% but low usage of 2%. OLX sought
ways of matching usage to awareness
through direct to consumer engagement
activities.
• We managed to get over 65,000 people
register and list and item on OLX. This led to:
• Increased lister base
• Increased return listing by users
• More awareness on safety during
online interaction
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MOVING CHEESE PROJECT APP
• We built a mobile app for brand
ambassadors to upload every listing
acquired on-the-go
• Data verification would happen instantly
and give agency feedback on validity
• Backend would analyse and give agencies
and OLX management performance
breakdowns of individual brand
ambassadors or agency depending on
user level
• System would highlight invalid data for
agencies and brand ambassadors to
follow-up on with item
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MALL ACTIVATION
WE DESIGNED AND PRODUCED THE UNIFORM
WE DESIGNED AND PRODUCED SET UP
ACCURATE PROFILING AND TARGETING OF
CUSTOMERS
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Aggressive Sampling Activation- DAIMA YOGHURT
Daima was repositioning from a small family business to a mainstream
brand. Through consumer engagement, we came up with strategies and
tactics around getting the brand into peoples mouths as the first years
sole objective.
Our main tactics were to:
• Make the brand modern, young and energetic
• Aggressive Sampling through general trade, modern retail, special
events and fairs as well as institutions marketing
• Penetration strategy through listing and distribution tactics
Within the 1st year of our activities, Daima became the leading
product under the thick yoghurt category.
REPOSITIONING
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SEEDING AND SAMPLING CREAMBELL ICE CREAM
IN STORE ACTIVATION
SPECIAL EVENTS ACTIVATIONS
AGGRESSIVE SAMPLING
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KIDS FESTIVAL
EVENT MANAGEMENTSPONSORSHIP MANAGEMENT
PROGRAM MANAGEMENT
Monar Strategic also coordinated Ticket sales, School
activations and Branded Merchandise production
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CUSTOM TARGETED CONSUMER PLATFORMS
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SOCIAL CAMPAIGN SCORE CARD
Launched in Mid-2015, as a non-profit making initiative,
A Tree in Every Home seeks to improve Kenya’s climatic
condition by involving volunteers in planting
approximately 12,000,000 trees around the country:
We have served from Conceptualization, Identity, Building
of online and offline Platforms as well as Mobilization of
Volunteers dubbed #Treevolutionists
• Planted more than 210,000 Trees through our 2,550+
#Treevolutionists network
• Planted 20,000 Trees in collaboration with Kenya
Forestry Services
• Conducted 3 Tree drives in Siaya, Migori and Bondo
• Worked with 18 schools and 15 women groups
• Survival rate of 80% and above of planted trees
• Maintained a vibrant Facebook Network of
#Treevolutionists
www. treeineveryhome.org
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THE FUTURE OF REAL ESTATE
CROSS INDUSTRY WINNERS
PR COVER WORTH 10 M
Our Role was: Stakeholder management, PR Management, Event Management
CUSTOM TARGETED CONSUMER PLATFORMS
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LETS TALK ABOUT YOUR NEEDS
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THANKYOUMONAR STRATEGIC PRESENTATION BY RITA OYIER
ADDRESS : 50 KUNDE ROAD, LAVINGTON, TEL: +254 725 158 648,
EMAIL: [email protected] , URL: WWW.MONARSTRATEGIC.COM