AppstreamRobert

MondaviAdam Keeley, Sukleen Suri,

Nenah Bondi, Adinah Bolden

November 2, 2015

Sustainable Competitive

Advantage?

Was it a

...Since the Case

Mondavi steps Down

● Slowing Growth & Stock Prices● Company Re-Structuring

● Son’s Voting Power Decreased

� � � �

85%

45%Voting Power Decrease

2004

ACQUIRED BY

● Over 100 Brands in Wine, Spirits, and Beer● Strong Distribution Channels and Abilities

● Mutual Value Creation

Constellation Brands

Joint Venture with VATS2014

Constellation Offers Management Expertise

VATS Offers Chinese Consumer Insights & Distribution Channels

Goal to build Mondavi into the #1 premium imported wine brand

IS CHINA ATTRACTIVE?

#1

Consumer of Red Wine in the World

Of Wine Buyers and Drinkers are Young Chinese Professionals

Chinese Wine Sales in 2012

35% $41B

Closing & Questions

BONUSHow Many Grapes Does it Take

to Make a 750ml Bottle of Wine?

Approximately 300-400

Sourceshttps://winingways.wordpress.com/2011/06/09/how-many-grapes-does-it-take-to-make-a-glass-of-wine/

http://www.cbrands.com/our-brandshttp://www.cbrands.com/news-media/constellation-brands-completes-acquisition-robert-mondavi-corporation

http://www.wsj.com/articles/finewineandcaviarmadeinchina1417628285http://www.wsj.com/articles/salesofluxuryalcoholontheriseagaininchina1445005152

http://www.wsj.com/articles/finewineandcaviarmadeinchina1417628285http://www.bevindustry.com/articles/87316-constellation-vats-liquor-enter-long-term-agreement