14th INTERNATIONAL PRODUCT DEVELOPMENT MANAGEMENT CONFERENCE14th INTERNATIONAL PRODUCT DEVELOPMENT MANAGEMENT CONFERENCEPorto, Portugal Porto, Portugal

June (10) 11-12, 2007June (10) 11-12, 2007Conference Venue: Faculty of Engineering of the University of Porto, Roberto Frias, Porto

PROGRAMME

Sunday, June 10, 2007Sunday, June 10, 2007

15:00 - 17:00 Registration: Faculty of Engineering of the University of Porto, Roberto Frias, Porto, Sala de Actos room

17:30 - 18:30 Welcome drink: Bonjóia Palace

Monday, June 11, 2007Monday, June 11, 2007

08:15 - 09:00 Registration: Faculty of Engineering of the University of Porto, Roberto Frias, Porto, Sala de Actos room

09: 00 - 09:45 Welcome Session: AuditoriumChrister Karlsson: Conference Board ChairmanAntónio Fernandes: Conference Chair

Aurora Teixeira: Conference Co-Chair Renato Natal Jorge: Conference Co-Chair Carlos Costa: Faculty of Engineering Dean

José Costa: Faculty of Economics DeanJosé Marques dos Santos: University of Porto Rector

09:45 - 10:30 Keynote Speaker-Auditorium: Reality Computing: A New Frontier, Professor António Câmara, CEO of YDREAMS http://www.ydreams.com

10:30 - 11:00 Coffee/Tea Break

11:00 - 12:30 Parallel SessionsB012 B016 B022 B028 B032 B033 B034 Auditorium

Knowledge and IT Resources in PD

Chair: Alan MACCORMACK

PD Strategy and Performance

Chair: Roberto FILIPPINI

Product Development

Process

Chair: John CHRISTIANSEN

Creativity and Design

Management

Chair: Armand HATCHUEL

PD in Services and Software

Chair: Paul COUGHLAN

Marketing Usersand PD

Chair: Claus VARNES

Network & Alliances

in PD

Chair: Keith GOFFIN

Organizing for Product

Development

Chair: Renato NATAL

11:00 -

11:30ANTECEDENTS AND CONSEQUENCES OF INFORMATION TECHNOLOGY USAGE IN NPD: A COMPARISON OF DUTCH AND U.S. COMPANIESGLORIA BARCZAK - FAREENA SULTAN - ERIK JAN HULTINK

“WE SUCCEEDED, THEREFORE WE DID WELL” EX-POST RATIONALIZATION BIAS IN NPD PRACTICESANNE MICHAUT - FRÉDÉRIC DALSACE

WHAT MAKES AN ARTICLE A CLASSIC?WIM BIEMANS - ABBIE GRIFFIN -RUDY MOENAERT

DESIGN, ABSORPTIVE CAPACITY, SOURCE-RECIPIENT KNOWLEDGE COMPLEMENTARITY AND NEW PRODUCT DEVELOPMENT PERFORMANCE: AN EMPIRICALLY DERIVED FRAMEWORKCELINE ABECASSIS-MOEDAS – SIHEM BEN MAHMOUD JOUINI

NEW SERVICE DEVELOPMENT: EXPLORATORY STUDY ON INNOVATION PROCESSES IN EXPERIENCE INTENSIVE SERVICESTOMMASO BUGANZA – FAUSTO GARCIA -ROBERTO VERGANTI

FINANCIAL REWARDS IN OPEN SOURCING MODELS, THE CASE OF MULTIMEDIA SERVICESIRMA BORST – JAN VAN DEN ENDE

OUTSOURCING AND ORGANIZING OF NPD: SURVEY OF MALAYSIAN INDUSTRYAMMAR AL SHALABI - MOHAMED OMAR - JONAS RUNDQUIST

NEW PRODUCT DEVELOPMENT PORTFOLIOS-ORGANISATION, STRATEGY AND CONTEXT HARRY BOER - NURAN ACUR, BJØRGE TIMENES LAUGEN,PETRA DE WEERD-NEDERHOF

11:30 -

12:00 MANAGING KNOWLEDGE AMBIGUITY OF PRODUCT REQUIREMENTS WITHIN COMPLEX INTER -ORGANIZATIONAL WORKFLOWSLUIZ BAUTZER

PLATFORM DEVELOPMENT SUPPORTED BY GAMINGJULIANA MIKKOLA HSUAN – POUL K. HANSEN

BENEFITS OF SUSTAINING AMBIGUITY IN NEW PRODUCT DEVELOPMENT PROJECTSERIC BRUN – ALF STEINAR SAETRE

DEVELOPING CREATIVITY IN THE PRODUCT DEVELOPMENT PROCESS WITHIN A SMALL TO MEDIUM SIZED ENTERPRISERACHAEL BOWDEN - ANDREW WALTERS

MODULARITY AND OUTSOURCING IN NEW PRODUCT DEVELOPMENT OF SOFTWAREJUSSI HÄTÖNEN - SAMI JANTUNEN

MODELLING DIGITAL IMAGE PRINTING PROPENSITYPEDRO BRITO - ANTÓNIO CORREIA

THE USE OF INTEGRATION MECHANISMSFOR KNOWLEDGE COMMUNICATIONMATTIAS AXELSON

REDUCING ON-GOING PRODUCT DESIGN DECISION-MAKING BIASMICHAEL ANTIOCO- RUDY MOENAERT- ADAM LINDGREEN

12:00 -

12:30

CREATING A BUSINESS CASE FOR PRODUCT DATA MANAGEMENT TECHNOLOGY –A TRANSACTION COST APPROACHJENS HULTMAN - HELÉN ANDERSON - NILS JOHANSSON

PRODUCT PORTFOLIO CHANGE AND ORGANIZATIONAL RENEWAL: THE D.O. WINE INDUSTRY IN CASTILLA Y LEÓN (SPAIN).ANA ORTEGA - TERESA GARCÍA -Mª VALLE SANTOS

MANAGING THE EFFECTS OF FIRM’S EXISTING KNOWLEDGE BASE IN THE FRONT END OF INNOVATION PROCESS IN INDUSTRIAL CUSTOMER PROJECTJARI SALO - KARJALUOTO - JUSSILA

BENEFITS OF DESIGN AS AN ELEMENT OF NEW SERVICE DEVELOPMENT: EVIDENCE FROM NEW TECHNOLOGY-BASED FIRMSMARINA CANDI

UNDERSTANDING THE ROLE OF INNOVATIVENESS IN MARKET-DRIVEN PRODUCT DEVELOPMENTSAMI JANTUNEN - JOUNI KOIVUNIEMI - KAISA HENTTONEN

CONSUMERS´ATTITUDES TOWARDS BRAND EXTENSIONSISABEL BUIL –EVA MARTÍNEZ -LESLIE DE CHERNATONY

APPROPRIABILITY REGIME AND TRUST- COMPLEMENTARITIES OR PARADOXES IN COLLABORATIVE AND OPEN INNOVATION?PIA HURMELINNA-LAUKKANEN - KIRSIMARJA BLOMQVIST-JUKKA BERGMAN

OPEN INNOVATION:PROCESS AND ORGANIZATION IN 4 ITALIAN LEADING FIRMSTOMMASO BUGANZA - ROBERTO VERGANTI

12:30 - 14.00 Lunch

14:00 - 15:30 Parallel SessionsB012 B016 B022 B028 B032 B033 B034 Auditorium

Knowledge and IT PD Strategy and Product Creativity and Organizing for Marketing Users Network & Organizing for

Resources in PD

Chair: Thomas HUSTAD

Performance

Chair: Hans KOLLER

Development Process

Chair: Tommaso BUGANZA

Design Management

Chair: Abbie GRIFFIN

Product Development

Chair: HarryBOER

and PD

Chair: Armand HATCHUEL

Alliancesin PD

Chair: Aurora TEIXEIRA

Product Development

Chair: Alan MACCORMACK

14:00 -

14:30FIELD-FEEDBACK IN INNOVATIVE PRODUCT DEVELOPMENT: A COMPARISON OF TWO INDUSTRIAL APPROACHESAYLIN KOCA - A.J.M. SCHOUWENAAR- A.C. BROMBACHER

MEASURING TOP MANAGERS' INFLUENCE ON PRODUCTION INNOVATIONKARIN TOLLIN - ANNE MARTENSEN

THE OVERLOOKED DIFFERENCE BETWEEN PROCESS- AND PROJECT- ACCELERATION: EVIDENCE FROM A NEW PRODUCT DEVELOPMENT SIMULATIONANNE MICHAUT - FRÉDÉRIC DALSACE

STRUCTURED METHODS OF NEW PRODUCT DEVELOPMENT AND CREATIVITY MANAGEMENT. A TEACHING EXPERIENCE.ANTÓNIO FERNANDES - SONIA VIEIRA -ALBERTINA MEDEIROS - RENATO NATAL

DEVELOPING AN EFFECTIVE INTEGRATED INNOVATION CAPABILITY IN CONSUMER GOODS FIRMSSTEPHANIE ENGELMAYR – WIM G. BIEMANS

HOW DOES DISTANCE MATTER? THE IMPORTANCE OF PRE-LAUNCH STAKEHOLDERS IN THE SPATIAL DIFFUSION OF NEW MEDICINESPAUL DRIESSEN - DAVID DEKKER

CHALLENGES ON ASYMMETRIC RELATIONSHIP IN PRODUCT DEVELOPMENT: THE ROLES OF SUPPLIER AND GLOBAL CUSTOMERKATRI VALKOKARI - TIINA VALJAKKA - ISMO RUOHOMAKI

IS RED, GREEN?JOHN K. CHRISTIANSEN - CLAUS VARNES

14:30 -

15:00 E-SOURCING INFORMATION AS AN INTERMEDIARY IN THE FUZZY FRONT END OF NEW PRODUCT DEVELOPMENT (NPD)JARMILA KOPECKA - SICCO SANTEMA

ANALYZING THE RELATIONSHIP BETWEEN PERFORMANCE AND STRATEGIC ORIENTATIONS IN TIMES OF TURBULENCEANGELA PALADINO

REDUCTION OF TIME-TO-MARKET AS A SOURCE OF COMPETITIVE ADVANTAGE: THE CASE OF INDUSTRIAL PRODUCTSMANUEL NUNES - ANTÓNIO PAISANA- ANA BRAGA

PERCEPTIONS OF PRODUCT DESIGNKEITH GOFFIN - PIETRO MICHELI -JOE JAINA - FRED LEMKE – ROBERTO VERGANTI

RAPID RESPONSE CAPABILITIES:THE IMPORTANCE OF SPEED AND FLEXIBILITY FOR SUCCESSFUL INNOVATIONCHRISTOPH GRIMPE -WOLFGANG SOFKA

MASS MARKETING, SEGMENTATION, OR INDIVIDUALIZATION? AN EMPIRICAL ANALYSIS OF CUSTOMER VALUE OF STANDARD, SEGMENT SPECIFIC AND INDIVIDUALIZED PRODUCTSCHRISTOPH STEGER -NIKOLAUS FRANKE

SYSTEM INTEGRATORS’ NEW CHALLENGE: PRODUCT DEVELOPMENT WITHOUT MASS PRODUCTIONHARRI KULMALA - KATRI VALKOKARI - ISMO RUOHOMÄKIJUHA-PEKKA ANTTILA

EXAMINING THE PRODUCT DEVELOPMENT PROCESS IN NEW ZEALAND SMESJOHN GAWITH - N. GRIGG - A. SHAKER - A. ANDERSON

15:00 -

15:30KNOWLEDGE CREATION IN PHYSICAL AND VIRTUALLY COLLOCATED PRODUCT DEVELOPMENT TEAMSJOHANN RIEDEL - SAKIROGLU, M.- JOHAL, P.-PAWAR, KS.

THE EFFECTS OF TIME PERFORMANCE AND MARKET KNOWLEDGE ON NEW PRODUCT SUCCESSZELJANA PICCOLOTTO - ROBERTO FILIPPINI-WILLIAM JOHNSON

ORGANIZATIONAL-WIDE DEPLOYMENT OF ROBUST DESIGN AND ITS ROLE IN REDUCING PRODUCT DEVELOPMENT UNCERTAINTIESKAZEM YAGHOOTKAR - LARS-UNO ROOS

REDEFINING PRODUCT QUALITY AS A FORMATIVE SCALE IN HIGH TECHNOLOGY FIRMS: CONCEPTUALIZING INTERNAL AND EXTERNAL DIMENSIONSFRANCISCO MOLINA-CASTILLO - JOSE MUNUERA-ALEMAN

THE ROLE OF THE CHIEF TECHNOLOGY OFFICER (CTO) - RESPONSIBILITIES, SKILLS & QUALIFICATIONSCORNELIUS HERSTATT –FRANK TIETZE – PHILIPP LORENZEN

WHEN DO TWO HEARTS BEAT AS ONE? THE EFFECT OF EXPECTATIONS ON CONSUMER EVALUATIONS OF NEW CO-BRANDED PRODUCTSERIK HULTINK - LISANNE BOUTEN- FERNANDO SECOMANDI- DIRK SNELDERS

SUPPLIER INTEGRATION INTO NEW PRODUCT DEVELOPMENT: THE EFFECTS OF COMPONENT CENTRALITY AND INNOVATIVENESSMICHELE LIBERATI - FEDERICO MUNARI

IDENTIFYING TACIT KNOWLEDGE IN NPD: THE METHODOLOGICAL CHALLENGEKEITH GOFFIN - URSULA KONERS

15:30 – 16:00 Coffee/Tea Break

16:00 – 17: 30 Parallel Sessions

B012 B016 B022 B028 B032 B033 B034 AuditoriumKnowledge and IT Resources in PD

Chair: Harry BOER

PD Strategy and Performance

Chair:Tommaso BUGANZA

Product Development

Process

Chair: Renato NATAL

PD Strategy and Performance

Chair: Roberto FILIPPINI

PD in Services and Software

Chair: John CHRISTIANSEN

Marketing Usersand PD

Chair: Erik Jan HULTINK

Network & Alliances

in PD

Chair: Paul COUGHLAN

Organizing for Product

Development

Chair: Cornelius HERSTATT

16:00 –

16:30

PROACTIVE KNOWLEDGE MANAGEMENT: AN INDEPENDENT ENABLER OF NEW PRODUCT DEVELOPMENT SUCCESS?JASON MACVAUGH-STEPHANIE AUTY -MARTYN PITT

ENVIRONMENTAL STRATEGIES AND GREEN PRODUCT DEVELOPMENT: AN OVERVIEW ON SUSTAINABILITY-DRIVEN COMPANIESAZZURRA BALICE - VITO ALBINO - ROSA DANGELICO

A MODEL FOR AMBIGUITY REDUCTION IN NEW PRODUCT DEVELOPMENT PROJECTSERIC BRUN – ALF SAETRE

LINKING PRODUCT DEVELOPMENT TO CUSTOMERS´STRATEGIC OBJECTIVESMARIANNE KARLSSON - CARINA RISLUND

CUSTOMER EXPERIENCE DESIGN WITH THE SERVICE EXPERIENCE BLUEPRINT: APPLICATION TO THE REDESIGN OF AN ONLINE STOCK TRADING SERVICELIA PATRICIO - JOÃO FALCÃO E CUNHA-RAYMOND FISK

TOOLKITS AS PROBLEM SOLVING ASSISTANTS – AN EMPIRICAL STUDY OF HOW TO FACILITATE THE USE OF HEURISTICS IN USER SELF DESIGN PROCESSPETER KEINZ - MARTIN SCHREIER

GOVERNANCE MODES FOR EXTERNAL TECHNOLOGY SOURCING IN DESIGN-DRIVEN INNOVATIONANNA NOSELLA - SILVIA CANTARELLO - GIORGIO PETRONI - KAREN VENTURINI

DRIVERS OF RADICAL NEW SERVICE DEVELOPMENT IN SME’SBAS HILLEBRAND - EDWIN NIJSSEN -PATRICK VERMEULEN -RON KEMP

16:30 –

17:00

MANAGING NEW PRODUCT DEVELOPMENT SERVICES: EVIDENCE FROM THE ITALIAN MARKETEMANUELE PIZZURNO - RAFFAELLA MANZINI - VITTORIO CHIESA

VERICATION AND VALIDATION OF AN NPD BEST PRACTICES FRAMEWORKGLORIA BARCZAK - KENNETH KAHN

DECISION MAKING PROCESS BASED ON RISK MANAGEMENT WITH FMEA IN NEW PRODUCT DEVELOPMENT: AN EXPLORATORY STUDY AT DIFERENT BUSINESSANDRE SEGISMUNDO - PAULO MIGUEL

TRACKING THE ROUTES OF INNOVATION ACROSS PROJECTS: A CROSS-CASES PERSPECTIVEREMI MANIAK - CHRISTOPHE MIDLER -SYLVAIN LENFLE

NEW SERVICE DEVELOPMENT IN THE LOGISTICS SERVICE INDUSTRY – A CASE STUDY APPROACHALEX DA MOTA PEDROSA - INGA LENA DARKOW

BRAND MANAGEMENT IN THE CONTEXT OF INTERNATIONALIZED BUSINESS OPERATIONS: THE CASE OF COMPANIES IN SLOVENIAALEKSANDRA PISNIK KORDA - BORIS SNOJ -MAGDA HUDOKLIN

THE IMPACT OF THE ORIGINAL KNOWLEDGE OWNER ON NEW PRODUCT DEVELOPMENT PROJECTS ININTER-ORGANIZATIONAL COOPERATIONSKAY OPPAT – ANJA SCHULZE - GUNDULA HEYN

PATTERNS OF KNOWLEDGE DEVELOPMENT IN ARCHITECTURAL INNOVATIONCHRISTER KARLSSON - MARTIN SKOLD

17:00 –

17:30

THE ROLE OF EXPERIENCE WHEN UTILIZING INTER-ORGANIZATIONAL RELATIONSHIPS FOR NEW PRODUCT DEVELOPMENT:A TEST OF MEDIATION AND MODERATION EFFECTSMETTE PRAEST - THOMAS MORTENSEN

DIFFUSION OF PRODUCT SIGNS IN INDUSTRIAL NETWORKS:THE ADVANTAGE OF THE TREND SETTERCLAUDIO DELL'ERA-ROBERTO VERGANTI

INNOVATION STRATEGY – INVESTIGATING THE PERFORMANCE EFFECTS OF INNOVATIVENESS, DISTANCE TO CORE BUSINESS, DRIVER OF INNOVATION, AND INNOVATION FIELD ORIENTATION SALOMO SOEREN -NANJA STRECKER - KATRIN TALKE

MANAGING PRODUCT TECHNOLOGY AND STYLE WITH A CUSTOMER FOCUSMASARU ISHIOKA - KAZUHIKO YASUDA

BOUNDARY OBJECTS AS CONTRIBUTORS TO INTER-ORGANIZATIONAL SERVICE CONCEPT AND SERVICE PROCESS DEVELOPMENTEMMI VALKEAPÄÄ - RITA LAVIKKA –MIIA JAATINEN - RIITTA SMEDS

VALUE CREATION THROUGH MOBILE SERVICE USAGE: INVESTIGATING THE ROLE OF CONTEXT AWARENESS AS AN INFLUENCING FACTORJOHANNA LENGAUER – ASTRID DICKINGER

NEW PRODUCT DEVELOPMENT COOPERATION: SMES INNOVATION THROUGH THE COLLABORATIVE RELATIONSHIP WITH OTHER INDEPENDENT ORGANIZATIONMARÍA PEMARTÍN - JOSÉ ALEMÁN

THE ROLE OF SELF-ORGANIZATION IN NEW PRODUCT DEVELOPMENT: EMPIRICAL EVIDENCE FROM AUSTRIAN SEMICONDUCTOR FIRMSRUDOLPH KOCH - KARL-HEINZ LEITNER

18:30 Departure to the Conference dinner

Tuesday, June 12, 200708:45 - 09:30 Keynote speaker-Auditorium: Innovation in Portugal: The role of COTEC, Professor Rui Guimarães CEO of COTEC PORTUGAL

http://www.cotec.pt/ 09:30 - 11:00 Parallel sessions

B012 B016 B022 B028 B032 B033 B034 Auditorium

PD Strategy and Performance

Chair: Harry BOER

PD Strategy and Performance

Chair: Erik Jan HULTINK

Network & Alliances

in PD

Chair: Thomas HUSTAD

Product Development in a

Global Context

Chair: Armand HATCHUEL

Radical Product Innovation

Chair: Hans KOLLER

Marketing Usersand PD

Chair: Cornelius HERSTATT

Organizing for Product

Development

Chair: Roberto VERGANTI

Organizing for Product

Development

Chair: Petra de weerd NEDERHOF

09:30 -

10:00

STRENGTHENING EFFECTS OF ACCOMPLISHED CUSTOMER VALUE AND NEW SERVICES SUCCESS ON THE IMPACT OF MARKET ORIENTATION ON FINANCIAL PERFORMANCEANA QUEIROGA - LUÍS LAGES

PRODUCT INTRODUCTION, ADVERTISING AND MARKET VALUE IN THE COCA-COLA VS PEPSI COMPETITIONMARCO GIARRATANA - ANDREA FOSFURI

INTEGRATING KNOWLEDGE GENERATED IN A DISTRIBUTED PRODUCT DEVELOPMENT PROCESS –CASE STUDIES IN MANUFACTURING SMESJONAS RUNDQUIST

DELOCALIZING ENGINEERING – CHALLENGES OF A LEARNING PROCESSCEDRIC DALMASSO-JEAN-CLAUDE SARDAS

EXPLORATORY MARKET LEARNING PROCESSES IN RADICAL PRODUCT DEFINITIONLUCA BERCHICCI - CHRISTOPHER L. TUCCI

BRAND COMMUNITY MEMBERS AS SOURCE OF INNOVATIONKURT MATZLER - JOHANN FÜLLER-MELANIE HOPPE

THE ROLE OF TARGET COSTING WITHIN NEW PRODUCT DEVELOPMENTMANUEL NUNES - ANTÓNIO PAISANA-ANA BRAGA

GLOBAL PRODUCT DEVELOPMENT PROCESS AND BRAZILIAN SUBSIDIARIES: A COMPARISON BETWEEN WHITE GOOD AND AUTOMOTIVE INDUSTRIESROBERTO MARX - NILSON JAIR SANTIN

10:00 -

10:30 FINANCIAL CONTROL IN PRODUCT DEVELOPMENT: EXPLORING THE GAP BETWEEN THE IDEAL AND ACTUAL STRUCTURESMIKKO VARILA - PETRI SUOMALA

PROFILING SUSTAINABLE INNOVATORS: NOT READY TO MAKE NICE?CHRISTOPH GRIMPE-IHSEN KETATA -WOLFGANG SOFKA

PROBLEM-SOLVING COMMUNICATION AND TEAM PERFORMANCE IN MULTI-ORGANIZATION MULTI-TEAM PROJECTSJOHANNA SCHÖNROK

TRANSACTIVE MEMORY SYSTEM IN DISTRIBUTED R&D TEAMS: A CASE STUDYNATALIA KITAYGORODSKAYA

ANALOGIES AND MENTAL SIMULATIONS IN LEARNING FOR RNPS(REALLY NEW PRODUCTS): THE ROLE OF VISUAL ATTENTIONSTEPHANIE FEIEREISEN - VERONICA WONG-AMANDA BRODERICK

AFTERMARKET AS A PREMARKET FOR BREAKTHROUGH USAGE INNOVATIONSIHEM BEN MAHMOUD-JOUINI - JUAN FORERO-CHRISTOPHE MIDLER

INTERACTING WITH CUSTOMERS FOR KNOWLEDGE CREATIONANDERS RICHTNER-PÄR ÅHLSTRÖM

DEGREE OF INNOVATIVENESS – A FORMATIVE MEASUREMENT MODEL CONTROLLING FOR INFORMANT BIAS SALOMO SOEREN

10:30 -

11:00 DEVELOPING SALEABLE PRODUCTS : RISKS AND OPPORTUNITIES OF PRODUCT DIVERSIFICATIONBLANCHE SEGRESTIN – ERIC BALLOT - BENOÎT WEIL

DESIGN SCORE CARD: MEASURING DESIGN PERFORMANCE AT THE FIRM LEVELMACBRYDE – EVANS- MARTINEZ- MOULTRIE-NIXON- PAWAR-RIEDEL

NETWORK INNOVATIVENESS AND SME’S: EVIDENCE FROM THE PORTUGUESE CASECRISTINA RODRIGUES – E. FERNANDES,F. MARTINS

LEVERAGING LOCALISED MARKET KNOWLEDGE FOR INTERNATIONAL NEW PRODUCT DEVELOPMENT: AN EMPIRICAL STUDY OF THE PROCESS AND CAPABILITYHELEN PERKS - MARIANNA ROUPAS

THE PROCESSES BY WHICH SERIAL INNOVATORS INNOVATEABBIE GRIFFIN - NATHAN HOFFMAN-RAY PRICE – BRUCE VOJAK

HOW CONSUMERS’ LEADING-EDGE STATUS INFLUENCES THE PERCEIVED COMPLEXITY OF INNOVATIONS AND THEIR OPINION LEADERSHIP: IMPLICATIONOBERHAUSER -SCHREIER -REINHARD

SOFTWARE PRODUCT DEVELOPMENT DURING ORGANIZATIONAL RESTRUCTURINGS-THE CONSTRUCTION OF STABILITYBEATA SEGERCRANTZ

NEW ACTORS IN NEW PRODUCT DEVELOPMENT: INVESTIGATING COMMUNICATION AND COLLABORATION IN INTERDISCIPLINARY PRODUCT DEVELOPMENTSARA PERSSON - MARIANNE KARLSSON – KLARA ROHLIN - CHRISTINE RÄISÄNEN

11:00 - 11:30 Coffee / Tea Break

11:30 - 12:30 Parallel SessionsB012 B016 B022 B028 B032 B033 B034 Auditorium

PD Strategy and Performance

Chair: Roberto VERGANTI

PD Strategy and Performance

Chair: Roberto FILIPPINI

Network & Alliances

in PD

Chair: Hans KOLLER

Network & Alliances

in PD

Chair: Keith GOFFIN

Radical Product Innovation

Chair: Cornelius HERSTATT

Marketing Usersand PD

Chair: Abbie GRIFFIN

Leadership and Creativity in PD

Chair: Tommaso BUGANZA

Organizing for Product

Development

Chair: John CHRISTIANSEN

11:30 -

12:00 EXPLORING THE LINK BETWEEN STRATEGY AND EVALUATION CRITERIA IN NPDHELLE ALSTED SONDERGAARD - KRISTIN RISOM JESPERSEN

BEFORE AND AFTER THE CELTIC TIGER - A LONGITUDINAL PANEL STUDY OF THE NPD SUCCESS FACTORS IN IRISH HIGH -TECHNOLOGY SMESANN LEDWITH - FERGUS LYONS -PAUL COUGHLAN

UNIVERSITY-INDUSTRY PARTNERSHIPS IN PRODUCT DEVELOPMENTARUNA SHEKAR – S. LIM – A. ANDERSON – J. GAWITH

DESIGN INNOVATION AND THE KNOWLEDGE TRANSFER PARTNERSHIP: A CASE STUDY OF CONTOUR PREMIUM AIRCRAFT SEATINGKATIE WALL – POVL LARSEN - GRAHAM BALLARD- JARRED EVANS

A DYNAMIC INNOVATIVENESS FRAMEWORK FOR RADICAL INNOVATIONSHUESIG STEFAN

WHAT DO INNOVATORS DO TO SUCCEED?A CASE STUDY OF SAGE PLCMANUEL OLIVEIRA - HORTÊNSIA BARANDAS -ANTÓNIO BARROS

CORPORATE GOVERNANCE AND PRODUCT INNOVATIONROBERT KOK - THEO POSTMA

RESOURCE CATEGORISATION AS A PART OF BUSINESS MODEL CONCEPT: AN EMPIRICAL ASSESSMENT OF APPROPRIATENESS FROM BUSINESS MANAGERS’MARKO SEPPÄNEN - SAKU MÄKINEN

12:00 -

12:30HOW THE CORPORATE MINDSET CAN FACILITATE SUCCESSFUL LAUNCH STRATEGYKATRIN TALKE - ERIK JAN HULTINK

THE BUSINESS MODEL AS AN ORGANIZATIONAL SENSEMAKING DEVICE IN THE FRONT - END OF THE PRODUCT INNOVATION PROCESSMALKUS LINDROOS-JARNO POSKELA -HENRI SIMULA -PEKKA BERG -TEA LEMPIÄLÄ

PROCESS RELATED CHALLENGES IN R&D ALLIANCESLARS UPPVALL

BUILDING COMPETENCES FOR OPEN INNOVATIONFRANCESCO ZIRPOLI – MARKUS BECKER

A SPIRAL MARKET STUDY GUIDELINE FOR THE EARLY PHASES OF RADICAL INNOVATIONS IN THE MEDICAL DEVICE SECTORPIETRO IMELLI - CARMEN KOBE -VALENTIN BÜRGISSER

THE COMMERCIALISATION OF HIGH-TECHNOLOGY INNOVATION: EXPLORING THE DETERMINANTS OF MARKET SUCCESSFEDERICO FRATTINI - VITTORIO CHIESA

LEAN PRODUCT DEVELOPMENT - EXPLORING ELEMENTS OF A COHERENT MANAGEMENT CONCEPTANJA SCHULZE - THORSTEN STÖRMER

CRITICAL SUCCESS FACTORS ON PRODUCT DEVELOPMENT: EVIDENCES FROM TECHNOLOGICAL BASED FIRMS IN BRAZILIAN SMALL AND MEDIUM COMPANIESSERGIO SILVA - DANIEL JUGEND -JOSE TOLEDO -GLAUCO MENDES

12:30 – 14:00 Lunch

14:00 – 15:30 Parallel Sessions

B012 B016 B022 B028 B032 B033 B034 Auditorium

Organizing for Product

Development

Chair: Aurora TEIXEIRA

Organizing for Product

Development

Chair: Renato NATAL

Entrepreneurship and PD

Chair: Thomas HUSTAD

PD Strategy and Performance

Chair: Keith GOFFIN

Radical Product Innovation

Chair: Abbie GRIFFIN

Marketing Usersand PD

Chair: Erik Jan HULTINK

Product Development

Process

Chair: Alan MACCORMACK

Leadership andCreativity in PD

Chair: Claus VARNES

14:00 -

14:30

COMMUNICATION GAPS OR MENTALITY GAPS-WHY DO PRODUCT DEVELOPMENT AND DESIGN PROCESSES GET UNSUCCESSFUL?MANUELA LACKUS - MARIO KOLAR - DOMINIK WALCHER-BERNHARD ROTHBUCHER

INNOVATION AND MODULARITY: A CASE IN CULTURAL PRODUCTS DESIGNELENA BONEL

COMBINING 3 TYPES OF CORPORATE INNOVATION STRATEGIES THROUGH A MULTIPLE VENTURE SET-UP: THE DANFOSS GOLDEN GATE VENTURE SET-UPANN HOJBJERG CLARKE - MAJBRITT ROSTGAARD EVALD

THE CREATION OF MARKETING ASSETS: THE ROLE OF NEW PRODUCT DEVELOPMENTVASILIS THEOHARAKIS - GRAHAM HOOLEY

A SOCIO-INTERACTIVE FRAMEWORK FOR THE FUZZY FRONT ENDFRIDO SMULDERS - EGON L. VAN DEN BROEK - MASCHA VAN DER VOORT

READINESS FOR THE NEXT GENERATION OF INFORMATION COMPETENCE IN NEW PRODUCT DEVELOPMENTKRISTINA RISOM-JESPERSEN – HELLE ALSTED SOENDERGAARD

FORGOTTEN INVENTIONS AND SERENDIPITY IN TURNING THEM INTO INNOVATIONSOLAVI UUSITALO

SUPPORTING INNOVATIVENESS IN THE FRONT-END OF INNOVATION – THE IMPORTANCE OF ORGANIZATIONAL CULTURE AND SOCIAL DYNAMICSTEA LEMPIÄLÄ - ELINA MOISIO

14:30 -

15:00ADOPTING PROJECT PORTFOLIO MANAGEMENT IN PUBLIC SECTOR SERVICE R&DMIIA MARTINSUO - PÄIVI LEHTONEN

METHODS AND METHODOLOGIES USE TO IMPROVE THE PRODUCT DEVELOPMENT PROCESS: A COMPARATIVE STUDYSUSANA BARBOSA - CARLA ESTORILIO

AN EMPIRICAL STUDY OF MEASURES OF ACADEMIC RESEARCH PROJECTS:IS EXPLOITATION POTENTIAL A PRIORITY?SAKU MÄKINEN – MARKO -SEPPÄNEN - RIKU KONONEN

"CRITERIA TO DEFINE THE PROJECT’S PORTFOLIO OF THE ORGANIZATION – MULTIPLE CASES ANALYSIS "MARISA PADOVANI - ANTÔNIO RAFAEL -NAMUR MUSCAT -ROBERTOCAMANHO

INNOVATION CREATION IN ONLINE CONSUMER GROUPSKURT MATZLER - GREGOR JAWECKI -JOHANN FÜLLER

RADICAL INNOVATION IN THE SOFTWARE INDUSTRY: DO LEAD USERS TAKE PART TO THE PROCESS?FRANÇOIS SCHEID - FLORENCE CHARUE-DUBOC

MODELING THE FACTORS DETERIORATING PROJECT PERFORMANCE IN MULTIPROJECT ENVIRONMENTS USING SYSTEM DYNAMICSKAZEM YAGHOOTKAR - LARS-UNO ROOS

ORGANIZATIONAL ENVIRONMENT AND CREATIVITY IN NEW PRODUCT DEVELOPMENT PROCESSESMARISA VISSER – ANABELA CORREIA -ANTÓNIO MOREIRA –MARIA HANEMAN - JORGE ALVES

15:00 -

15:30

ORGANIZATION AND ENVIRONMENT FACTORS AS INHIBITORS OF EXTERNAL LEARNING FOR NEW PRODUCT AND TECHNOLOGY DEVELOPMENTYOO SO-JIN - WEE-LIANG TAN

NEW PRODUCT DEVELOPMENT AND MARKET NICHES (THE CASE OF SLOVENIA)DRAGO DUBROVSKI

LICENSING, SPIN-OFF BEHAVIOUR AND THE UNIVERSITY POLICY ENVIRONMENTMARK WHELAN - PAUL COUGHLAN

KNOWLEDGE TRANSFER IN THE VIRTUAL LABORATORY: OPEN INNOVATION?LEE JONG-HO -

THE DEVELOPMENT PROCESS MANAGEMENT OF FARMING MACHINERY AND IMPLEMENTS: JULIANITA SIMÕES-LUCIANO LIMA- ALINE MANO -JOSÉ SILVA

THE ROLE OF ONLINE CUSTOMER EXPERIENCE IN NPD: AN EXPLORATORY STUDY IN THE TOY SECTORLUCIO LAMBERTI - GIULIANO NOCI

NEW PRODUCT INNOVATION PROCESS: A CASE STUDY FROM THE METAL MANUFACTURING INDUSTRYJARI SALO - HEIKKI KARJALUOTO -HANNA JUSSILA

THOUGHT RISKS IN DESIGNPERTTI SAARILUOMA - JOHANNES HOVI - MINNA PARTINEN - RAIJA SUVINEN

15:30 - 15:45 Coffee / Tea Break15:45 - 16:30 Conference Closing

Christer Karlsson, Copenhagen Business School, “Conference Summary and emerging trends”Best Paper AwardCornelius Herstatt, Outlook to 2008 Conference