EMILY EDWARDS | DIGITAL STRATEGY

STRANGER THINGS 101

Released July 15th on Netflix Might remind you of:

Takes place in 1983 in a small Indiana town where a middle school boy mysteriously goes missing near a government facility

STRANGER THINGS VIEWERSHIP

Within the first sixteen days of streaming, Stranger Things became the third most watched show on Netflix

ORANGE IS THE NEW BLACK, S4

STRANGER THINGS, S1

NARCOS, S1

MAKING A MURDER, S1

HOUSE OF CARDS, S4

DAREDEVIL, S2

8.2M

4.5M

4M

2.8M

2.3M

FULLER HOUSE, S1

13M

13.1M

NETFLIX VIEWERSHIP COMPARISON, A18-49

Source: Business Insider, SymphonyAM

HOW DOES STRANGER THINGS SUSTAIN ENGAGEMENT?

DIGITAL STRATEGY

Experimental Video Posts

GIF Creator Micorosite

Multi-volume Soundtrack & Spotify Playlists

Reaction Videos

Cinemaagraphs

UGC Fan Art

360 Video

DIGITAL STRATEGY

360 Video

Experimental Video Posts

GIF Creator Microsite

Multi-volume Soundtrack & Spotify Playlists

Reaction Videos

Cinemaagraphs

UGC Fan Art

STRANGER THINGS 360 VIDEO - NETFLIX FIRST

The 360 video allows people who haven’t seen the show feel like an active participant in Stranger Thing’s eerie world, enticing them to further check out what else it has to offer

2.3M Facebook video views

35K Likes/Reactions

32,814 shares

11,207 comments

Full 360 Video: https://www.youtube.com/watch?v=yg29RvYNSDQ

CHRISTMAS LIGHTS MESSAGE CREATOR - STRANGERGIF.COM

Stranger Gif allows fans to create their own supernatural Christmas light messages without ruining their living rooms

EXPERIMENTAL VIDEO POSTS

Stranger Things brings the upside-down to life with experimental Facebook video

2.9 Million Views

7.6K Comments

29K Likes/reactions

BONUS: MAKE IT STRANGER

Fan created MakeItStranger.com allows you to make your own Stranger Things-inspired title cards

THANKS