MONETISING BIG DATA

VISUALISATIONS FOUR EMERGING BUSINESS MODELS

REPORTBEE: VALUE-ADDED DATA

Based on the results of the 20 lakh students taking the Class XII exams at Tamil Nadu over the last 3 years, it appears that the month you were born in can make a difference of as much as 120 marks out of 1,200.

June borns score the

lowest

The marks shoot up for Aug borns

… and peaks for Sep-borns

120 marks out of 1200 explainable

by month of birth

An identical pattern was observed in 2009 and 2010…

… and across districts, gender, subjects, and class X & XII.

“It’s simply that in Canada the eligibility cutoff for age-class hockey is January 1. A boy who turns ten on January 2, then, could be playing alongside someone who doesn’t turn ten until the end of the year—and at that age, in preadolescence, a twelve-month gap in age represents an enormous difference in physical maturity.”

-- Malcolm Gladwell, Outliers

US BIRTHDAYS

INDIAN BIRTHDAYS

CROWDFLOWER: MARKET MAKER FOR ANALYSIS

TEMPLATISED ANALYSIS FOR WEALTH MANAGEMENT

Shift Evening Morning Night

Weekday Fri Mon Sat Sun Thu Tue Wed

Product category FAH N70 RPP TDS ZDH

Part shipment 20-40% 40-60% 60-80% <20% Full

CARGO DELAYThis visualisation measures the recovery time (time from arrival of the flight until delivery), and identifies which factors most influence the recovery time.

Recovery times are neutral during the evening and morning shifts (mornings are slightly worse), night times are the best.

Recovery times are worst on Fridays, and best on Saturdays & Wednesdays.

Specifically, Friday mornings are particularly bad. So are Thursday mornings.

The FAH product category has the best recovery time, while ZDH is much worse.

However, RPP on Sundays is unusually slow.

Part shipped products tend to perform worse than full-shipments. Specifically the <20% and 40-60% part-shipments.

This is especially problematic for ZDH

This visualisation is part of a suite of analytical techniques we call “grouped means” that allows us to measure the impact of every parameter (shifts, weekdays, etc.) on any measure of interest – recovery time in this case, but this could be extended to revenue, operational efficiency, or ability to cross-sell.

It allows automatically detection of statistically significant flows and highlights only relevant ones to users.

The system therefore analyses all possible patterns, but users only see the insights that matter.

A PRODUCT ADD-ON THAT PROVIDES INSIGHTS

THE 4 EMERGING BUSINESS MODELS

VALUE-ADDED DATA Take one or more sources of public data, mash them up, add analysis and visuals, and deliver the output as a product. REPORTBEE

MARKET MAKERS Identify a skill gap in the data science ecosystem, and provide a platform to allow buyers to reach sellers. This could be for data (e.g. surveys, scraping), transformation (e.g. Hadoop processing), analysis, or visual. CROWDANALYTIX

TEMPLATISED ANALYSES Create a series of analyses that are applicable to a wide range of domains and scenarios, and build a product that rapidly throws out these analyses when given the data. GRAMENER

PRODUCT ADD-ONS Enhance existing products’ big data processing ability by integrating with a product / framework with designed with large scale data in mind. BIZOSYS

s.anand@gramener.com gramener.com

+91 9741 552 552

We handle terabyte-size data

via non-traditional analytics and visualise it in real-time.

Gramener visualises your data

Gramener transforms your data into concise dashboardsthat make your business problem & solution visually obvious.We help you find insights quickly, based on cognitive research,and our visualisations guide you towards actionable decisions.

A data analytics and visualisation company