monetizarea in afiliere
DESCRIPTION
"Monetizarea in marketing afiliat" - o prezentare sustinuta pe 25 aprilie 2013 la Brands&Communities.TRANSCRIPT
![Page 1: Monetizarea in afiliere](https://reader034.vdocuments.net/reader034/viewer/2022052321/5569b504d8b42aee2a8b4bcd/html5/thumbnails/1.jpg)
Monetizarea prin afiliere
Bogdan AronManaging director 2Parale
Brands&Communities 2013
![Page 2: Monetizarea in afiliere](https://reader034.vdocuments.net/reader034/viewer/2022052321/5569b504d8b42aee2a8b4bcd/html5/thumbnails/2.jpg)
Affiliate marketing
Affiliate marketing is performance based marketing at its best. It is a channel made up of an ecosystem of affiliates (or publishers), networks and merchants (or retailers) that interact to increase the number of conversions an advertiser makes online which could be anything from a sale to a newsletter sign-up.
Affiliate marketing works like a virtual sales team, paid only on commission. Because payment only happens if a placement performs, this channel is widely used by advertisers to grow sales in a highly measurable and cost-effective way.
(IAB UK)
![Page 3: Monetizarea in afiliere](https://reader034.vdocuments.net/reader034/viewer/2022052321/5569b504d8b42aee2a8b4bcd/html5/thumbnails/3.jpg)
![Page 4: Monetizarea in afiliere](https://reader034.vdocuments.net/reader034/viewer/2022052321/5569b504d8b42aee2a8b4bcd/html5/thumbnails/4.jpg)
Sursa: http://www.affiliates4u.com/news/2013/01/iab-opm-analysis-lead-generations-value-and-role-digital-marketing/
Online performance marketing
![Page 5: Monetizarea in afiliere](https://reader034.vdocuments.net/reader034/viewer/2022052321/5569b504d8b42aee2a8b4bcd/html5/thumbnails/5.jpg)
2Parale• Administreaza comunitatea de business de peste 200 de advertiseri si 20.000 de afiliati• Interactiunile dintre membrii acestei comunitati au impact real in economie
![Page 6: Monetizarea in afiliere](https://reader034.vdocuments.net/reader034/viewer/2022052321/5569b504d8b42aee2a8b4bcd/html5/thumbnails/6.jpg)
AdvertiseriPeste 250:• Elefant.ro – 7% pentru vanzare• Avon – 7 RON / lead • F64 – 2% pentru vanzare• evoMAG – 3% pentru vanzare• TinaR – 10% pentru vanzare• OTP Bank – 14 RON / lead• Astra Asigurari – 7% pentru vanzare• 3 Susisses – 5% pentru vanzare• Fashion Days – 13% pentru vanzare• Provident – 10 RON / lead
![Page 7: Monetizarea in afiliere](https://reader034.vdocuments.net/reader034/viewer/2022052321/5569b504d8b42aee2a8b4bcd/html5/thumbnails/7.jpg)
AfiliatiPeste 20.000:
• Publisheri• Forumuri• Comunitati• Siteuri Q&A• Bloguri• Proiecte dedicate (cashback,
comparatoare de preturi, vouchere)• Internet marketeri (experti in Google
AdWords, Facebook, email marketing etc.)
![Page 8: Monetizarea in afiliere](https://reader034.vdocuments.net/reader034/viewer/2022052321/5569b504d8b42aee2a8b4bcd/html5/thumbnails/8.jpg)
Monetizarea prin afiliere• Zero efort de vanzare
- Ai acces la o oferta bogata de campanii (programe de afiliere): peste 250 de campanii pe care sa le promovezi imediat dupa inscriere;
• Flexibilitate si control- Alegi pe cine sa promovezi in functie de comision oferit, rata de conversie etc.;- Fara contracte pe termen lung – daca rezultatele intr-o campanie nu sunt suficient de bune, poti spune STOP
si poti incerca o alta campanie;
• Incasezi banii fara efort- Inchei un singur contract cu reteaua si esti platit lunar (sau la cerere);
• Venituri suplimentare- Folosesti inventory-ul de afisari disponibil;- Monetizezi suplimentar (newsletter, blog, feed RSS, pagina de Facebook etc.);
• Research si know how- O intelegere mai buna a audientei;- Cine, ce, cat cumpara?; foloseste informatiile pentru dezvoltarea comunitatii si pentru politica de continut;
![Page 9: Monetizarea in afiliere](https://reader034.vdocuments.net/reader034/viewer/2022052321/5569b504d8b42aee2a8b4bcd/html5/thumbnails/9.jpg)
Tool-uri disponibile
Esti platit pentru fiecare actiune care a plecat de la un click pe unul dintre tool-urile puse la dispozitie de advertiseri:
• Bannere• Linkuri text (quick link)• Anunturi text• Feed de produse sau API pentru solutii custom
![Page 10: Monetizarea in afiliere](https://reader034.vdocuments.net/reader034/viewer/2022052321/5569b504d8b42aee2a8b4bcd/html5/thumbnails/10.jpg)
1. MONETIZAREA PAGINILORDE FACEBOOK
![Page 11: Monetizarea in afiliere](https://reader034.vdocuments.net/reader034/viewer/2022052321/5569b504d8b42aee2a8b4bcd/html5/thumbnails/11.jpg)
Pagina de Facebook 1
• Pagina de Facebook lansata in decembrie 2012
• Aproximativ 5000 de fani (crestere fara concursuri)
• Face deja comisioane de cateva sute de lei pe luna
![Page 12: Monetizarea in afiliere](https://reader034.vdocuments.net/reader034/viewer/2022052321/5569b504d8b42aee2a8b4bcd/html5/thumbnails/12.jpg)
FashionUP (comision 10% vanzare)
![Page 13: Monetizarea in afiliere](https://reader034.vdocuments.net/reader034/viewer/2022052321/5569b504d8b42aee2a8b4bcd/html5/thumbnails/13.jpg)
Comision inregistrat in 2Parale
• Click la ora 12:00; achizite la ora 12:18• 2 produse cumparate in valoare de: 482.26RON• Valoare comision: 48.23
![Page 14: Monetizarea in afiliere](https://reader034.vdocuments.net/reader034/viewer/2022052321/5569b504d8b42aee2a8b4bcd/html5/thumbnails/14.jpg)
Pagina de Facebook 1: concluzie
CLICK
VANZARE & COMISION
BANI
![Page 15: Monetizarea in afiliere](https://reader034.vdocuments.net/reader034/viewer/2022052321/5569b504d8b42aee2a8b4bcd/html5/thumbnails/15.jpg)
Pagina de Facebook 2
• Aproximativ 50.000 de fani
![Page 16: Monetizarea in afiliere](https://reader034.vdocuments.net/reader034/viewer/2022052321/5569b504d8b42aee2a8b4bcd/html5/thumbnails/16.jpg)
![Page 17: Monetizarea in afiliere](https://reader034.vdocuments.net/reader034/viewer/2022052321/5569b504d8b42aee2a8b4bcd/html5/thumbnails/17.jpg)
Comision inregistrat in 2Parale
• Click la ora 23:49; completare formular la ora 23:51• Valoare comision: 9 RON
![Page 18: Monetizarea in afiliere](https://reader034.vdocuments.net/reader034/viewer/2022052321/5569b504d8b42aee2a8b4bcd/html5/thumbnails/18.jpg)
Pagina de Facebook 1: concluzie
CLICK
VANZARE & COMISION
BANI
![Page 19: Monetizarea in afiliere](https://reader034.vdocuments.net/reader034/viewer/2022052321/5569b504d8b42aee2a8b4bcd/html5/thumbnails/19.jpg)
2. MONETIZARE COMUNITATILOR UGC CU EFORT MINIM
![Page 20: Monetizarea in afiliere](https://reader034.vdocuments.net/reader034/viewer/2022052321/5569b504d8b42aee2a8b4bcd/html5/thumbnails/20.jpg)
Transforma automat linkurile de pe site in linkuri de afiliere• Solutie 2Parale + Link2 (
http://apps.2performant.com/apps/link2-2parale)• Linkurile postate catre magazine /advertiseri sunt transformate
in linkuri de afiliere fara ca experienta de navigare a vizitatorilor sa fie afectata
• Monetizarea foarte usoara in general acolo unde nu exista control direct asupra continutului sau expertiza tehnica. Un exemplu bun il reprezinta siteurile de tip user generated content:- Forumuri- Site-uri de Q&A
![Page 21: Monetizarea in afiliere](https://reader034.vdocuments.net/reader034/viewer/2022052321/5569b504d8b42aee2a8b4bcd/html5/thumbnails/21.jpg)
Exemplu 1 -TPUComunitatea monetizeaza continutul generat
• Linkurile postate in raspunsuri aduc venituri suplimentare catre TPU
![Page 22: Monetizarea in afiliere](https://reader034.vdocuments.net/reader034/viewer/2022052321/5569b504d8b42aee2a8b4bcd/html5/thumbnails/22.jpg)
TPU – exemplu
![Page 23: Monetizarea in afiliere](https://reader034.vdocuments.net/reader034/viewer/2022052321/5569b504d8b42aee2a8b4bcd/html5/thumbnails/23.jpg)
3. MONETIZAREA BLOGURILOR
![Page 25: Monetizarea in afiliere](https://reader034.vdocuments.net/reader034/viewer/2022052321/5569b504d8b42aee2a8b4bcd/html5/thumbnails/25.jpg)
Elefant.roComision vanzare: 7%
![Page 26: Monetizarea in afiliere](https://reader034.vdocuments.net/reader034/viewer/2022052321/5569b504d8b42aee2a8b4bcd/html5/thumbnails/26.jpg)
Criserb.ro – Exemplu Rovignete.ro
![Page 27: Monetizarea in afiliere](https://reader034.vdocuments.net/reader034/viewer/2022052321/5569b504d8b42aee2a8b4bcd/html5/thumbnails/27.jpg)
4. NEXT LEVEL (CO BRANDING)
![Page 28: Monetizarea in afiliere](https://reader034.vdocuments.net/reader034/viewer/2022052321/5569b504d8b42aee2a8b4bcd/html5/thumbnails/28.jpg)
Co branding• Magazinul online semnalizeaza consumatorului faptul ca exista un
parteneriat cu publisher-ul/comunitatea care l-a referit- Publicarea in landing page-ul magazinului a logoul comunitatii si a unui
text care sa explice simplu si clar parteneriatul- Discount special sau voucher primit de client
Sursa: http://www.amnavigator.com/blog/2012/06/25/use-co-branded-landing-pages-to-increase-affiliate-conversions/
![Page 29: Monetizarea in afiliere](https://reader034.vdocuments.net/reader034/viewer/2022052321/5569b504d8b42aee2a8b4bcd/html5/thumbnails/29.jpg)
Co branding: TinaR + Mujer
Comision: 10%
![Page 30: Monetizarea in afiliere](https://reader034.vdocuments.net/reader034/viewer/2022052321/5569b504d8b42aee2a8b4bcd/html5/thumbnails/30.jpg)
IDEI DE MONETIZARE PENTRU COMUNITATI
Bonus
![Page 31: Monetizarea in afiliere](https://reader034.vdocuments.net/reader034/viewer/2022052321/5569b504d8b42aee2a8b4bcd/html5/thumbnails/31.jpg)
Afiliere pentru comunitati foto
• Link pe numele aparatului (sau al obiectivului etc.) catre F64.ro.
• F64 – reducere pentru vizitatorii veniti din aceasta comunitate.
• Comision 2%
![Page 32: Monetizarea in afiliere](https://reader034.vdocuments.net/reader034/viewer/2022052321/5569b504d8b42aee2a8b4bcd/html5/thumbnails/32.jpg)
Afiliere pentru comunitatile iubitorilor de animale
• In sectiunea in care se discuta despre mancare pentru animale un sticky post in care se promoveaza o reducere la PentruAnimale.ro
• Comision 5%
![Page 33: Monetizarea in afiliere](https://reader034.vdocuments.net/reader034/viewer/2022052321/5569b504d8b42aee2a8b4bcd/html5/thumbnails/33.jpg)
Afiliere pentru comunitati auto
• Membrii clubmazda.ro isi trec in profil data de expirare RCA, Casco si rovinieta si opteaza sa primeasca pe email o notificare cand aceasta expira
• Comision 8%
![Page 34: Monetizarea in afiliere](https://reader034.vdocuments.net/reader034/viewer/2022052321/5569b504d8b42aee2a8b4bcd/html5/thumbnails/34.jpg)
Afiliere pentru comunitati gaming
• Afiseaza poza cu PC-ul; de ce nulink catre siteul de unde poate fi cumparat PC-ul?• Comision 3%
![Page 35: Monetizarea in afiliere](https://reader034.vdocuments.net/reader034/viewer/2022052321/5569b504d8b42aee2a8b4bcd/html5/thumbnails/35.jpg)
Afiliere pentru comunitati imobiliare
• Promovarea asigurarilor de locuinta
• Comision 7%
![Page 36: Monetizarea in afiliere](https://reader034.vdocuments.net/reader034/viewer/2022052321/5569b504d8b42aee2a8b4bcd/html5/thumbnails/36.jpg)
Afiliere comunitati mirese
• Banner catre oferte pentru luna de miere speciale pentru membrii comunitatii
![Page 37: Monetizarea in afiliere](https://reader034.vdocuments.net/reader034/viewer/2022052321/5569b504d8b42aee2a8b4bcd/html5/thumbnails/37.jpg)
Afiliere comunitate turism
• Promovare credit nevoi personale
• Comision 14 RON / lead
![Page 38: Monetizarea in afiliere](https://reader034.vdocuments.net/reader034/viewer/2022052321/5569b504d8b42aee2a8b4bcd/html5/thumbnails/38.jpg)
De retinut pentru participantii Brands&Communities 2013
Prezentarea • http://blog.2parale.ro/2013/04/monetizare-afiliere
Pentru advertiseri (magazine online sau advertiseri):• http://2parale.ro/99 (afiliere de la 99RON)• http://ppc.2parale.ro/ (garantie crestere 20%)
Pentru afiliati:• http://blog.2parale.ro/