monetize form wifi (webinar) - cloud4wi
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Full video here: http://www.youtube.com/watch?v=QW8y72oJLlk Today is the Wi-Fi momentum. Many players are increasingly demanding Wi-Fi. They include hospitalities, shopping malls, companies, municipalities, internet providers, schools, hospitals and banks. However, Internet Wi-Fi is considered a basic commodity. Therefore, the Wi-Fi service managers need to find an innovative solution to value and monetize the Wi-Fi connectivity. For instance, they would like to stay connected with their customers and know more about them. Also, to up-sell and cross-sell to them as well as to expand their brand awareness on their social networks. All these challenges are creating an urgent need of a forward-looking, complete Wi-Fi solution to enable more than the traditional Wi-Fi services, while providing the maximum flexibility in the initiative and a significant reduction of the TCO. During this exclusive webinar, attendees will hear how the innovative cloud Wi-Fi solution Cloud4Wi allows easily offering next generation managed Wi-Fi services to monetize from Wi-Fi connections thanks to the first Wi-Fi marketplace. The amazing web apps and the useful business tools really add value to Wi-Fi. They provide a better experience for online users, at the same time, giving an effective boost to the Wi-Fi business.TRANSCRIPT
Monetize from Wi-Fi services with Cloud4Wi
www.cloud4wi.com
Powered by WiTech
Elena [email protected]
Ivan MucciniVP Product [email protected]
2
Housekeeping
The need to value and monetize from Wi-Fi
The first cloud Wi-Fi solution with the Wi-Fi marketplace
How to monetize from Wi-Fi with Cloud4Wi
Q&A
Agenda
Housekeeping
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Using the webinar interface
Attendee listOnly your name
Grab tabClick arrow to open/close Control Panel. Click square to toggle Viewer Window between full screen/window mode
Audio panelClick audio setup to select mic & speakers
Questions & AnswersType your question and click send to submit it to the organizer
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?Can I obtain the slides?Yes. Attendees will receive an email after the webinar with attached the PDF version of the presentation slides
Can I watch the webinar again?This event is also being recorded. Attendees will be sent a link to watch the recorded webinar
Where can I obtain more information about Cloud4Wi?For information, please visit the Cloud4Wi website at www.cloud4wi.com
Commonly asked questions
The need to value and monetize from Wi-Fi
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Huge demand Many players are increasingly demanding Wi-Fi (e.g. hospitalities, retails, companies, municipalities, internet providers, schools, hospitals and banks)
Trend: hotspot market growth +88% (2011-2015) more than 651 Million hotspots
Data offload
Wi-Fi is an answer to the increasing demand for
mobile data services
Trend: mobile data traffic growth + 40% 2012-2017
Technology penetration
Wi-Fi represents the favorite technology fostered by the high
penetration of smartphones, tablets and laptops
Trend: daily Wi-Fi data consumption is five time more than mobile data
The Wi-Fi momentum
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Wi-Fi is a basic commodity!A Wi-Fi solution to value and monetize the Wi-Fi connectivity is required
? Which Wi-Fi monetization strategy to implement?
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A forward-looking Wi-Fi solution to enable next generation managed Wi-Fi services, while providing the maximum flexibility in the initiative and a significant reduction of the TCO
Enabling next generation Wi-Fi
Thanks to its features and functions Cloud4Wi allows the implementation
of different business strategies
The first cloud Wi-Fi solution with the Wi-Fi marketplace
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www
What Cloud4Wi is
www
Traditional Wi-Fi solutions
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Multi-level management
A fast, proven, affordable cloud Wi-Fi solution
Splash portal
Simply cloud
Marketplace
Access policies & Internet plans
Wi-Fi vendor agnostic
How to monetize from Wi-Fi with Cloud4Wi$
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a use case
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• Direct deployment an control of a public network
• Monetize and offer Managed Services to shops
Goal
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Premium pack Basic pack
Full CustomizationBusiness ToolSelf Control
Managed networkBasic customization
Basic Apps
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The MallNetwork
Premiumshops
Basicshops
Tenant account
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The MallNetwork
Premiumshops
Basicshops
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The MallNetwork
Premiumshops
Basicshops
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The MallNetwork
Premiumshops
Basicshops
Splash Portal Full customizationand branding on the
own network
Full customizationand branding on the
own network
Customization of only few content
Feature packaging
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Access Policy Complete flexibility Managed by The Mall
Management Full Capabilities Full Capabilities Simplified Control Panel
The MallNetwork
Premiumpack
Basicpack
Feature packaging
Complete flexibility
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Brand awerness Sponsored advertising
(Splash ADV, home page sponsored) Managed services Analytics Social marketing (Post)
Brand awerness Couponing Push survey Lead generation > mail marketing Analytics Social marketing (like)
Brand awerness Couponing Basic survey Social marketing (like)
The MallNetwork
Premiumshops
Monetization Strategy
Basicshops
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The MallNetwork
Premiumshops
Basicshops
Advertising Pro
Instant Win
Email Marketing
Net Coupons
Survey Pro
Anaytics
Net Coupons
Anaytics
Monetization Tools
Social Marketing
Social Marketing
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Strategy
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Free Wi-Fi
outdoor / indoor coverage
(also) mix of AP vendor
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SponsoredSplash Portal
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SplashAdvertising
Go
wait..
Sing in
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CaptiveAdvertising
only on Basic Shops
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Social Marketing
Facebook post
Sing in with
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The Premium Shops
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Free Wi-Fi
4 hours / day
social loginor user account sign-in
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Push Surveybefore getting connected
Sing in
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EngagingSplash
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Net Coupons
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Social Marketing
Like
Sing in whit
browse
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The Basic Shops
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Free Wi-Fi
1 hours / day
click through or social login
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Limited customization
capabilities
Your Content Here
Your background image
Your App Here
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The Basic Portals
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Net Coupons
41
Social Marketing
Like
Sing in whit
browse
42
ControlPanel
The
HOW TO
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Q&Asession
Thank you!
For more information about the products and our applications please visit us at
www.cloud4wi.com