“monetize sms” webinar 16 sept 2015 © 2015 cloudbanter: ... (rtb) copyright © 2015...

“Monetize SMS” Webinar 16th Sept 2015

Copyright © 2015 Cloudbanter: All rights Reserved Strictly Private & Confidential

Agenda

Introductions and welcome - Ian Brook

The SMS opportunity & trends

Utilizing advertisers – David Judd

Monetizing SMS – Graham Williams


CloudbanterWhitepaper


SMS Global Revenue (billions $)

Portio Research Ltd, The 1.5 Trillion $ dollar story of SMS,

www.portioresearch.com


The rise of Instant Messaging


Over half the world’s population


“Utilizing advertisers” David Judd


Reaching today’s consumers…

Shopon

Website

Searchon

Phone

Read reviews on

Amazon

See onPinterest

Browse on iPad

app

Readblog

Interactive billboards

Returnitem tostore

Lookin store

Viewprintad

View YouTube

video

Today’s shoppers are connected and look to multi-variate sources for product and behaviour validation.

The mobile phone has become the “ultimate wearable”, we now know who the consumer is, what they want and where there are with a high degree of accuracy.

Advertisers require engagement, content personalisation and activation for consumers to associate with a brand – advertising via the mobile phone is the fastest growing sector.

…requires mobile advertising


The mobile advertising ecosystemis complex...


...borne out of the demand for effective targeting on the buy-side, and yield optimisation on the sell-side


Big brands are moving their ad spend tomobile and video inventory…

eMarketer predicts that mobile ad spend will account for a third of overall digital ad investment in the US in 2015.

Unilever increased digital marketing spend from 17% in 2013 to 20% in 2014 “with an increased focus on targeting consumers via mobile” –Unilever 2014 Annual Report

P&G spends 30% of its marketing budget on digital, social and mobile largely as a result of an increased ability to target content in these environments – 2014 Q2 fiscal earnings call.

20%* of their marketing budget will be spent on mobile in 2015

10%* of their marketing budget will be spent on mobile in 2015

* Source: Martech conference 2014


Platforms have evolved and have capabilities around integration and targeting of audience data segments, devices ID’s, retargeting and support for an increasing range of creative formats including rich media.

Prices of programmatic ads escalated in 2014 as demand outpaced supply. It is estimated that just under half (45%) of all digital inventory will be traded programmatically by 2016. The major factors hindering adoption are still advertiser concerns around brand safety and viewability.

…causing a growth in Real Time Bidding (RTB)


Operators are investing in thedigital advertising space to take advantage of this trend...


InitiativeOperator(s) Description

SingTel acquired Amobee for $321M in 2012, followed by Adconion and Kontera for $235M and $150M resp.

End to end mobile ad solution, incl. agency and platform SingTel funded Nexage, acquired by Millennial Media for $108M 25.09.2014

Advertising solutions for agencies, brands and channel partners to reach mobile audiences

Anonymous unique device identifier “Precision ID” where customer data is never disclosed to advertisers

Distribution and mobile inventory management with Millennial and AOL acquisitions

JV between the UK operators Vodafone, EE and O2, £13M revenue in first year of operation on £38M investment

Lets advertisers target Weve’s 22 million-strong audience base of opted in consumers through Adfonic platform

Provides mobile advertising and other services leveraging Sprint's 50+ million subscribers

Pinsight launched through a partnership with Amobee, and acquired Handmark in 2013 to add own capabilities

To build personalized cloud-based TV and video platform company. To build video ad serving and programmatic trading capability.

…though this is just optimizing existing inventory

Advertising rich media through SMS creates new and unique inventory that can only be governed and administered by the mobile network operators themselves.

This can loosen the strangle-hold from Google and Facebook who currently dominate the mobile advertising market with nearly 75% of Mobile Internet Ad Revenue going through the horizontal and vertical value chains that they have built.


“Monetize SMS” Graham Williams CEO


Who we are

Cloudbanter monetizes and unifies mobile messaging for the financial and

usability benefits of Mobile Users, Network Operators and Advertisers

for SMS/Text, Instant Messaging

and Voice


What we do

Inserts real-time, personalized, unobtrusive and lifestyle advertising and

content into SMS/text messaging conversations using a fixed banner

(coupon, text, graphics, video, web site, animation, games, signup, event, deals,

content, etc)

plus

Integrates messaging with Social Media (Facebook and Twitter)


How we do it

Using Cloudbanter sophisticated proprietary patented (IP) architecture, technology and processes

Using the existing SMS & MMS infrastructurewith no data/internet required

Across smartphones and feature & basic phonesfor new and existing users covering pre and post-paid

Dynamic and blended advertising and content based upon profile, preferences, location,contextual, etc parameters with opt-in


How we do it


What problem do we solve

Mobile User – price pressure on bill, need data/internet usage, increased bundle plan and better phone

Mobile Network Operator – revenue per user pressure, expansion of SMS & MMS messaging, Over-the-Top (OTT)

competition and customer loyalty, retention (churn rate) and lifestyle user experience

Advertiser – reaching attention orientated, market expansion

and mobile channel penetration with“Big Data” and Omni-channel analysis

to drive user engagements


How we go to the market

B2B Partnerships with Mobile Network Operators to promote and deploy

Advertiser relationships and placements(advertising/digital agencies, adservers/exchanges, campaign managers)

Using Cost-per-Click and Cost-per-Impression/Views (inc programmatic) and revenue share model for

Mobile User, Mobile Network Operator and Cloudbanter

Integrated with the Internet of Things (IoT) Strategyand enables & monetizes the GSMA RCS Framework

No Risk, No Upfront Fees, Minimal Effort and Upside Revenue


Open Architecture Messaging


Who are the company

Management successful and experienced with global software and technology backgrounds

Built high growth global organizations

Ability to execute, hire quality staff, build partnerships plus provide quality

product and customer service

UK and USA offices

“Innovation and Creativity”


Summary

Extensive market opportunity

Sophisticated and unique patents technology with vision, strategy & innovation product plan

within the mobile ecosystem

Revenue sharing and business model with strong business case justification

with return on existing investments

Experienced and successful team

No direct competition


CloudbanterWhitepaper


[email protected]

“monetize sms” webinar 16 sept 2015 © 2015 cloudbanter: ... (rtb) copyright © 2015...

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