OPENING KEYNOTE

Word of Mouth Movements: Integrating Social Media with Offline Engagement

GENO CHURCHWord of Mouth Inspiration Officer, Brains on Fire@genochurch

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KEYNOTE

Social Activity Index: New Ad Models for a New Medium

CHRIS CUNNINGHAM Co-founder & CEO, appssavvy@chrisappssavvy

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AM BREAKin the Exhibit Hall.

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Cross-Platform User Acquisition and Monetization: Breaking Down the Barriers

DAVID CHUSr. Product Marketing Manager, OpenFeint

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MARTIN KOPPELCo-founder and Chief Revenue Officer, Fortumo@martinkoppel

SHAWN ELDRIDGEVP, Strategic Alliances, Plex@plexapp

WALTER LUHCo-founder and CEO, Ansca MobileCreator, Corona SDK@walterluh

TED WERTH President, igapi, Head of Corporate Development, Social Game Universe@SocialGameUniverse

JANIS ZECHChief Revenue Officer and Co-founder, SponsorPay @janiszech(moderator)

Social Media: Harvesting Intent for Better ROI

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BRIAN CARTERCEO, FanReach@briancarter

BRAD KLAUSCEO and Founder, Extole@extoleinc

BRIAN LEWISFounder and Chief Marketer, Solutions-Insight Interactive@ImAnonymous

BOB TRIPATHIFounder and CEO, Instant E-Training@BobTripathi

JUSTIN OHSenior Social Media Strategist, 22squared

TODD TWEEDY Managing Director, AudienceMachine@audiencemachine (moderator)

IgnitionOne Vendor Workshop: Measuring Facebook’s Impact on Marketing Performance

VENDOR SPOTLIGHT

JAMES YANCEY VP of Global Strategy, IgnitionOne

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LUNCHBREAK

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Your Tweets Hurt my Facebook When I Am LinkedIn: How To Monetize Social Media for Business Results

NATALIE HENLEY Director of Marketing,Findability Group@marketing_nat

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Targeting Facebook ROI

MARTY WEINTRAUBPresident, aimCLEAR Social Media Success@aimclear

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PM BREAKin the Exhibit Hall.

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Using Multivariate Techniques To Increase ROI In Social Media Campaigns

MATT ESSLINGERCOO, XA.net@mattesslinger

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Facebook Monetization Approaches

ALEX BERNSTEINManaging Partner, North Social@northsocial

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BRIAN CARTERCEO, FanReach@briancarter

MYLES KLEEGER General Manager of Strategic Brand Partnerships,Buddy Media

MIKE LANGFORDSenior Social Business Strategist, Socialware@MikeLangford

CHRIS TURITIZIN Co-founder and CEO, Momentus Media@momentus_media

JUSTIN RONDEAUDirector of Marketing, TemplateZone@Jtrondeau(moderator)