monetize with ntent b2b publishers

1www.ntent.com I @withntent I 877.861.2230

CONTENT MONETIZATION FOR B2B PUBLISHERS


Your content is valuable, but what’s the best solution to monetize it and encourage discovery? NTENT™. We work with hundreds of B2B publishers to maximize the value of their content, boost ad revenue and drive discovery.

DISCOVER NTENT™

CONTENT MONETIZATION & AMPLIFICATION

ONE PLATFORM, MULTIPLE SOLUTIONS. MORE RELEVANT EXPERIENCES.

Video Recommendations

NTENT™ Ads


NTENT™ is a semantic technology platform that delivers relevant experiences and enhanced monetization opportunities by matching content based on users’ known interests in search, advertising, video, mobile and recommendations.

SEMANTIC TECHNOLOGY WITH NTENT™

Our proprietary semantic and natural language technologies understand the meaning and context of words (much like the human mind) and surfaces relevant information based on consumer interests, on any device.


NTENT™ B2B PARTNERS


Designed for publishers looking to monetize their content more effectively, our NTENT™ Ad widget provides a better experience by matching relevant content and ads for publisher web pages based on page-level relevance.

CONTENT MONETIZATION: NTENT™ ADS

NTENT™ technology scans web page content to determine the context.

NTENT™ targets the most relevant ads and presents them in a native-like environment alongside the content on your site.

Powered with “intelligence” that understands the context of every web page, NTENT™ targets ads with unparalleled relevance, thus increasing your users’ likelihood to click – that means more revenue for you.


CONTENT AMPLIFICATION: VIDEO RECOMMENDATIONSNTENT’s Video Recommendation Engine personalizes video discovery experiences for site visitors by analyzing their interests, and your site content, to fuel intelligent and relevant video recommendations in real-time. Feature your videos on our customizable widget to keep your users engaged, creating more monetization opportunities for you.


THE POWER OF PARTNERTING WITH NTENT™

• Monetize content more effectively

• Increase ad revenue

• Drive video and content engagement

• Increase page and video views

• Relevant ad and search experiences

• Leverage semantic technology

• Cross-channel solutions

• Total transparency

• Easy integration, custom design

B2B CONTENT MONETIZATION

www.ntent.com I @withntent I 877.861.2230 7


#contextmatters

Helen Murphy | Senior Vice President B2B | [email protected] I UK:0203 286 6276 US:646 561 8627


THE POWER OF INDUSTRY LEADING CONTENT AND RELATED PRODUCTSMaster Bond Inc., a leading adhesive manufacturer, was looking for opportunities to

expand their digital footprint and for new, creative ways to promote their products online. Being an industry leader for over 35 years, they had a large repository of field tested best practices and white papers surrounding their products, but knew their technical content could do more to reach and educate potential clients and get the visibility their product line deserves.

STRATEGY NASA Tech Briefs, a premier online destination where engineers and managers gather to learn more about the solutions to deploy on their next big project, is the ideal place for Master Bond to feature their products in a trusted educational environment. Using Marketing with NTENT, a related content and semantic technology platform, Master Bond can "custom publish" their most relevant product information within the NASA Tech Briefs website. Then NTENT’s semantic technology goes to work scanning the articles to discover where Master Bonds technical and product content would be relevant, then dynamically places “Technology Leaders” adjacent to the relevant articles.

There is also a tremendous SEO benefit as Master Bonds content is hosted by NTENT; creating an additional online property that has been designed and optimized to rank organically on all of the major search engines.

RESULTS Campaign results over 12 months:

• 401,827 branded impressions of Master Bonds content

• 15,321 qualified visits from Tech Briefs users

• Relevance and targeting brought an incredible 16.1% CTR from hosted content to corporate website

• SEO Impact was huge, as many search terms such as “electrical insulating glue” or “high heat adhesive” Rank #1 in Google!

CHALLENGE


Asta Development, a leading international developer of project, portfolio and resource management software, was looking for a cost effective way to expand their online marketing efforts to establish a stronger web presence and raise the profile of their brand in the eyes of the influencers and decision makers in the construction industry. Fortunately the perfect vehicle to accomplish their goals was available via a partnership with Building.co.uk, the leading brand in the construction industry, and B2B Ads with NTENT, a semantic ad matching and related content platform powered by NTENT.

STRATEGY Driving qualified traffic to an immersive Related Company Resources (RCR) program with Asta Development’s web content and marketing collateral was the first step. This co-branded web presence is where visitors of Building.co.uk would engage with Asta’s marketing content in a familiar setting and was pivotal to the success of the campaign. The NTENT team went to work creating engaging ads, using text and images. These ads would be featured alongside relevant articles as “related company resources” driving visitors to compelling lead capture opportunities throughout Building.co.uk website. NTENT’s semantic ad matching technology was deployed to dynamically make all of the connections between the relevant Building.co.uk articles and the Asta content; encouraging qualified visitors to take advantage of web demos, webinars and free trials. Additionally, Asta’s content was Search Engine Optimized, delivering increased exposure and additional reach.


• 900,000 branded impressions of Asta Development Content were delivered

• 5,000+ qualified visits from Building.co.uk users

• 8.7 % lift in unique visitors driven by SEO improvements

• RCR program in the top 3 referrers month-over-month

We know that a key part of our target market visits Building.co.uk regularly so having a strong presence on the site gives us regular exposure to influencers and decision makers and we can track clearly the numbers of impressions and views. The support we receive is excellent and very responsive so when we have a new message to get out we can get it on the site as soon as it is available.

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CHALLENGE

RELEVANT AD PLACEMENTS DRIVE AWARENESS FOR ASTA DEVELOPMENT


Expanding on market perceptions is never an easy task, but with Flightglobal’s Marketplace Recommendations we were able to get the exposure we needed to raise awareness for all the levels of services we provide.Flightglobal, along with the NTENT team, provided excellent support during the launch of the campaign, as well as with ongoing optimizations.

Tim Boldt Marketing, MRO Services

Delta TechOps, a division of Delta Airlines, is a full service aviation maintenance, repair and overhaul (MRO) company that is faced with the challenge of expanding their market segment by positioning themselves not as an exclusive maintenance service for Delta Air Lines, but for any airline looking for MRO services. To help create this distinction, they deployed a dedicated site, Delta TechOps, to showcase their solutions and educate their market, but were looking for ways to gain additional reach and touch a more relevant, engaged audience.

STRATEGY Flightglobal.com is the leading online news and information provider for the aviation and aerospace industries and is the perfect placement to elevate the solutions that TechOps has to offer the MRO marketplace. But how are all the connections between FG’s content and TechOps solutions discovered?

Through a partnership with NTENT, using their semantic search technology and page-level intelligence, relationships were discovered between structured and unstructured data in real-time and in doing so we were able to target the most relevant content and ads from Delta TechOps to the users’ intent and interest in related articles on FlightGlobal.com. These ad placements featured an image and engaging text to increase click throughs, driving visitors to interesting industry-specific content and multiple lead capture opportunities throughout the Delta TechOps website.


• 12+ million features on Delta TechOps content

• 5,400 visits to Delta TechOps marketing content from Flightglobal.com users

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CHALLENGE

RELEVANT, RELATED CONTENT DRIVES ENGAGEMENT


2000

Web-scale search tech

company

2003

Convera builds semantic

search engine for

CIA, FBI & MI5

2010

Launch search advertising

platform

2012

Build distribution channels

+THOUSANDS

MORE

2013

Launched video destination, audience

acquisition, and mobile search

2014+

Rebranded as

invests $150M

A long history of developing more relevant web experiences for businesses and consumers.

BUILT ON THE FOUNDATION OF INNOVATION

monetize with ntent b2b publishers

Business

relevant content

product content

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content amplification

related content platform

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