monetize your website with these 6 questions

YOUR WEBSITE WITH THESE6 QUESTIONSMONETIZE

MONETIZE YOUR WEBSITE WITH THESE 6 QUESTIONS

WE’RE A CONSULTING COMPANY FOR A NEW DIGITAL WORLD. WE HELP OUR CLIENTS WITH THEIR LONG TERM DIGITAL

TRANSFORMATION, YET ALSO PROVIDE THEM WITH ALL THE NECESSARY STRATEGIC ADVICE TO DEAL WITH DIGITAL STRATEGY,

SOCIAL MEDIA AND DAY TO DAY MARKETING CHALLENGES.

MORE INFO ABOUT DUVAL UNION CONSULTING

http://www.duvalunionconsulting.com





























































































































































































































































































































































































































































































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Monetizing your website in 2010 was easy. But it’s a lot harder now and it will only get worse by 2020.


















































































































































You’ll need to look for new business models to generate income for your website. But don’t worry…


















































































































































We’ve listed 14 different business models to monetize your website in the modern age.


















































































































































Most businesses will use multiple models to generate enough revenue. Only the best can rely on one model.



















































































































































DIRECT ADVERTISING1

+ Can bring in a lot of revenue at a large scale.

- Disrupts the user experience. - Decreasing revenue due to less clicks and more ad blocking.

By far the most commonly used model. Direct advertising is done through placing images/video around/over content.

EXAMPLE: TECHCRUNCH


















































































































































NATIVE ADVERTISING2

+ More relevance means better results. + Less disruptive for the experience than

direct advertising.

- Decreasing revenue due to less clicks and more ad blocking.

Instead of unrelated ads, native ads only show you ads that are relevant to the content you’re consuming. Like ads trying to sell you a trip or some travel gear on a travel blog.

EXAMPLE: HUFFINGTON POST


















































































































































SUBSCRIPTIONS3

+ Loyal user base with more interaction. + Easier expansion of your platform/ecosystem. + More predictable revenue stream.

- Your content must be of high quality to get people to commit.

A recurring fee gives you access to (part of) the content. Subscriptions are often used in a freemium model to draw users in and then convert them.

EXAMPLE: NEW YORK TIMES


















































































































































MICROTRANSACTIONS4

+ Higher engagement once the payment for the content piece is made.

+ More freedom of choice for the user.

- Largely untested due to only recently becoming a viable option through new financial services.

Pay tiny amounts of money for specific pieces of content. Not a viable option until recently with the introduction of new platforms and cryptocurrencies like Bitcoin with tiny transaction fees.

EXAMPLE: BLENDLE


















































































































































DONATIONS5

+ Less/no need for unpleasant monetization methods that disrupt the user experience.

- Difficult to collect money if you don’t offer something in return. Subscription often is a better option.

To get people to donate, they need to have an emotional connection with your content and see the importance of personally and continuously supporting you.

EXAMPLE: WIKIPEDIA


















































































































































PREMIUM CONTENT6

+ You’re adding value for the user instead of disrupting their experience.

- The premium content needs to be of very high quality and add real value for the buyer.

Premium content can be offered alongside your regular content. It can be anything that adds value for the user (webinars, events, videos, eBooks, infographics, whitepapers,…)

EXAMPLE: FORRESTER


















































































































































TOOLS (APPS / SAAS)7

+ You’re adding value for the user instead of disrupting their experience.

- The tools need to be of high standards and add value beyond free alternatives.

Alongside premium content, you can provide useful tools. This is generally software that isn’t available elsewhere for free, like specific calculators, trackers, apps, extensions,…

EXAMPLE: MERCHZ


















































































































































SELLING PRODUCTS8

+ More brand awareness through your own products.

+ You’re monetizing in a fun, relevant way.

- Investments needed in production, stock, shipping, etc.

These can be branded products like merchandise, but also every day products you show or use in your content, like selling kitchen products alongside a cooking blog.

EXAMPLE: EPIC MEAL TIME


















































































































































SELLING USER DATA9

+ Can bring in a lot of revenue at a large scale.

- You need a strong data infrastructure and clear communication about who you sell the data to and what happens to it.

- May receive backlash from the users.

If you can get users to sign up to your platform, you can (slowly) gather their data and sell it to interested third parties.

EXAMPLE: YAHOO


















































































































































AFFILIATE MARKETING10

+ You don’t have to invest anything in the product or service side.

- May undermine your credibility as you’re selling your attention to potentially unrelated companies.

- Requires negotiation to get a good deal with your affiliate.

Referring your audience to other businesses to generate sales with them, which you get a percentage of. This can be done through direct or indirect advertisements.

EXAMPLE: CNET


















































































































































SPONSORED CONTENT11

+ You can potentially reach a larger audience and create better content.

- May undermine your credibility as you’re selling your attention to potentially unrelated companies.

- More effort to find sponsors and negotiation to get good deals.

Brands may pay you or reward you with equipment that helps you make better content, in return for the attention of your fanbase that helps their brand awareness.

EXAMPLE: JÉRÔME JARRE


















































































































































THOUGHT LEADERSHIP12

+ Helps your personal branding a lot which will be partially transferrable to other initiatives.

+ Users only get what they came for in the first place.

- Requires a strong mindset, capabilities and long-term commitment.

This long term business model requires you to be a recognized expert in your field. People will then send you business offers and pay you to speak at events or to create content.

EXAMPLE: KAREN ANDERSON


















































































































































LEAD GENERATION13

+ Helps your personal branding a lot which will be partially transferrable to other initiatives.

+ Users only get what they came for in the first place.

- No direct source of income.

Content can also be used to gather contact details from a specific audience through newsletters for example. This database can be used in a later stage to try to sell a product or service.

EXAMPLE: ALL THE SMALL THINGS


















































































































































CONSULTING14

+ No need to rely on external parties or disruptive monetization methods.

- Requires a lot of expertise and consultancy capabilities.

With enough expertise, you can sell your services alongside your content, which then becomes your marketing tool to draw in clients.

EXAMPLE: DUVAL UNION CONSULTING

















































































































































DISRUPTING EXPERIENCE

ADDING VALUE

SHORT TERM PROFITABLE

LONG TERM PROFITABLE

* Assuming you have already built up a reasonable audience. ** Actual results may vary depending on content quality.

DIRECT ADVERTISING

NATIVE ADVERTISING

SUBSCRIPTIONS

MICROTRANSACTIONS

DONATIONS

AFFILIATE MARKETING

SELLING DATA

SELLING PRODUCTS

SPONSORED CONTENT

LEAD GENERATION

THOUGHT LEADERSHIP UTILITY PREMIUM CONTENT

CONSULTING



HOW DO I CHOOSE THE RIGHT BUSINESS MODELS?


















































































































































ANSWER THE FOLLOWING 6 QUESTIONS


















































































































































1. Do you want to monetize your content?

2. Do you want to generate specific recurring income?

3. Does your website have a lot of visitors?

4. Can you provide relevant data?

5. Do you sell own products?

6. Do you sell own services?


















































































































































FOLLOW OUR MONETIZATION

FLOWCHART


















































































































































NO

YES DIRECT ADVERTISING

DO YOU WANT TO MONETIZE YOUR CONTENT?

YES

NO

CAN YOU PROVIDE RELEVANT DATA?

YES SELL DATA

NO

DO YOU SELL OWN PRODUCTS?

SELL PRODUCTSNO

DO YOU SELL OWN SERVICES?

THOUGHT LEADERSHIP

GENERATE LEADS

SELL CONSULTINGNO

YES

AFFILIATE MARKETING SPONSORED CONTENTAND / OR

SELL TOOLS (APPS)

ASK DONATIONS

DO YOU WANT TO GENERATE SPECIFIC RECURRING INCOME?

YES

NO

MICROTRANSACTIONS

PREMIUM CONTENT

TOOLS (SAAS)

SUBSCRIPTION

DOES YOUR WEBSITE HAVE A LOT OF VISITORS?

NATIVE ADVERTISING

YES



3 THINGS TO REMEMBER


















































































































































1. Direct advertising 2. Native advertising 3. Subscriptions 4. Microtransactions 5. Donations 6. Premium content 7. Tools

8. Selling products 9. Selling user data 10. Affiliate marketing 11. Sponsored content 12. Thought leadership 13. Lead generation 14. Consulting


14 business models to monetize your website


















































































































































6 questions to decide which business models fit your website

1. Do you want to monetize your content? 2. Do you want to generate specific recurring income? 3. Does your website have a lot of visitors? 4. Can you provide relevant data? 5. Do you sell own products? 6. Do you sell own services?


















































































































































THE MONETIZATION FLOWCHART


















































































































































READ OUR BOOK TO LEARN MORE!

BUY THE BOOK






















































































































































YOUR WEBSITE WITH THESE6 QUESTIONSMONETIZE

monetize your website with these 6 questions

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