monetizing 4g lte : how we make money out of lte
TRANSCRIPT
< Monetizing 4G LTE >How we make money out of LTE
Faisal MobarakAsst. General ManagerOllo Wireless Internet
BIEL is working in Bangladesh since 2007 with ISP license having one of the first & biggest large-scale deployment of a 3.5 GHz WiMAX network.
Currently, it covers major areas of Dhaka including Uttara, Gulshan, Mohakhali, Dhanmondi, Motijheel & its surrounding areas.
BIEL has been granted BWA License according to the BWA guidelines by BTRC in Nov, 2013
BIEL has compiled with all financial conditions for obtaining BWA Services License successfully which allows BIEL to provide BWA Services in 2.5-2.6 MHz spectrum brand.
Exploring the Drivers of LTE
5%
Offer LTE as fixedbroadband service
16%
Lack of spectrum 26%
Denser network coverage 32%
Natural evolution of existinggeneration to the next one
11%Ability to run single network
for voice and data
Opportunity to build a more efficient mobile packet network
37%
Current data network exhaustion 58%
Higher peakrate 58%
Increase ARPU 63%
Lower Latency 68%
Better spectral efficiency 79%
Create new revenue streams based on LTE
Other
Current networks do not offer sufficient capacity
To enter mobile data market for the first time
Build brand value through technology leadership
What is your primary motivation for deploying LTE?
Percent of respondents Rating 6 or 7
3%
Phase 4 - MonetizationTo see profits from new services, we have to leverage investments in LTE. Innovative app stores, storefronts and advertising help sell content and value-added services. We can also leverage new revenue sharing models, and monetize new assets through service delivery platforms. Personalization enhances the customer experience and helps cross-sell and up-sell.
Phase 3 – Market RolloutLaunching LTE services early positions us to grow market share. But our business and operational support systems must be LTE-ready and equipped with the flexibility and muscle to handle many challenges, including exponential growth in volume and complexity of events, a proliferation of new devices, services, pricing and business models, and a large partner ecosystem.
Phase 1 - Network & Commercial PlanningTo maximize returns on our LTE investment, we need to plan our network for maximum efficiency. In addition, we need a clear strategy for monetizing new services and business models that LTE enables. This may require enhancing business and operational support systems.
Phase 2 – Network RolloutRolling out the LTE network is enormously complex and expensive. It requires building and managing new cell sites cost-effectively, expanding your backhaul transmission capacity, and managing 2G, 3G and 4G networks in parallel. To reduce total cost of ownership, we need sophisticated network management tools that can automate and simplify complex tasks.
4 Phase LTE Lifecycle
MonetizationMonetization is the process of converting or establishing something into legal tender(Paper currency and coins are common forms of legal tender)
Revenue Arm of Monetization
Speed Revolution
>> Meet exploding bandwidth requirements
Broadband Technology ComparisonLTE vs FTTx vs DSL
Mbps
Revenue Arm of Monetization
Fixed Service
>> Look beyond tried-and-true consumer segment
Broadband Quality Measurement Fixed service vs LTE
5 0.5
30
200 200
50 50
20 20152
100
150
50
10 5 2 5
Latency (ms) Packet Loss (%) Jitter (ms) Cell DownlinkCapacity (Mbps)
Cell Uplink Capacity(Mbps)
Avg. User DownlinkThroughput (Mbps)
Avg. User UplinkThroughput (Mbps)
Urban AreaCoverage (Km)
Rural Area Coverage(Km)
FTTx LTE
Broadband Technology SwapFeasibility of replacing fixed networks with LTE in rural areas
Factors FTTx LTE
Ease of Installation
Complex Simple
Cost Expensive Economic
Duration Lengthy Rapid
Speed 100/100 10/510/5
Revenue Arm of Monetization
VAS
>> Speed is sexy, but applications drive revenue
Data revenues are estimated to be roughly $317 B USD in 2013 growing to just short of $490 B USD in 2018. VoLTE is expected to grow from $550 M to 31.5 B USD from 2013 to 2018 respectively. VAS application opportunities are particularly attractive, such as the Automotive Market Vertical, which we
see growing at a rate of CAGR 98% between 2014 and 2019.
Prospective Fields:• Mobile Advertising• Social Networking Services• LBS Service Subscriptions• Gaming Subscription Services• Virtual Goods Market• Streaming TV, PayTV, Multiscreen• Mobile Health Services• Music Subscriptions Services• Automotive Market Vertical• Public Safety LTE• Ad Revenues from Small Cells
Prospective Field of VAS
Revenue Arm of Monetization
Right Bundle
>> Own the user experience
User Experience
User Experience
Technology Behind Monetization
Diameter Routing
The Value of Diameter Routing
Diameter Signaling Controller
In many ways, a DSC handles Diameter the way that an SBC handles SIP: by routing messages more efficiently, preventing network overloads, and interworking different variations of Diameter signaling between devices. Instead of a complex mesh of Diameter signaling messages flowing between dozens of IMS elements, a DSC acts as a central mediator that streamlines the flow of Diameter signaling messages in the network.
Beyond reducing the amount of Diameter signaling traffic in the core network, DSCs (like SBCs) provide a variety of other benefits to the network including:
Provide load balancing of Diameter signaling traffic to prevent network element overload/service interruptions
Interwork Diameter and MAP protocols for LTE Interoperability with 2G/3G networks
Further secure the network border through IPsec encryption, DoS protection, network topology hiding, etc.
Enforce Diameter interoperability through manipulation of Attribute Value Pairs (AVPs)
Simplify the provisioning of Diameter elements
DSCDiameter Signaling Controller
DMGDiameter
Mediation Gateway
SS7
EIR
HLR
V-PCRF
MME
WIFI
RADIUS node
LDAPnode
DEADiameter
Edge Agent
DRA
DiameterRouting Agent
SGW
MME
PCRF
PGW(PCEF)
GGSN
EIR
DLB
DiameterLoad
Balancer
DA
Diameter Agent
SGSN
HSS
HOME MOBILE NETWORK
OCS
OFCS
SSF
LTEROAMING
Diameter Signaling Controller
