ColdFusion Summit 2016

Monetizing Business Models: ColdFusion and APIs

Brian Sappéy

Who Am I?

Applications Architect

Manager of Engineering

Hackathon Champion

ColdFusion for 10 years

E-Commerce

Market America and Shop.com – 8 years

Originally from Chestertown, Maryland

Reside in Browns Summit, NC

Hobbies: Real Estate Investing

Monetization Challenge

We need to make

money with

API’s

API Environment / Infrastructure

Original SOA Platform

SOAPish

Word Documents

Abstraction

Massive Posts

XML Request Payload

XML Response Payload

API Next Generation

RESTful principles

Documentation

API Management

Framework

Easy to Use

Routes File

Handler File

Model

Sample Request

Sample Response

API Next Generation Part Two

ColdFusion API Manager Simplification Analytics Engagement Security

Monetization Challenges

Complicated Business

Collect and Protect

E-Commerce

Impact

Monetization Models

Profit from consumption

Affiliates/Marketing

Plugins and Apps

Revenue via traffic

Winning Model

E-Commerce Affiliate Marketing

Affiliate Marketing Keys to Success

Free Brand It, educate them Dashboard/Stats Tracking/Transparent nTier

Affiliate Marketing - Implementation

Tracking | Dashboard | APN ID | On Boarding | Free

affiliate.shop.com

Affiliate and Ecommerce Sales

279 Billion

14%

39 Billion

Become an Affiliate Publisher

https://affiliate.shop.com/join

Affiliate Program - Revenue Share

Hackathons - Creative Development

Evolution and Innovation

E-Commerce Platform App Store App Development API’s

App Store

ColdFusion and API’s

Responsibility

Rapidly Changing

Adoption

Execution

Diffusion

By the Numbers - Catalyst

25%

29%

27%

Brian SappéyMarket America/SHOP.com

Applications Architect and Hiring Manager

brian@shop.comsappey81@gmail.com

Thank you!