monetizing friendship the capitalization of social media
TRANSCRIPT
MONETIZING FRIENDSHIPThe capitalization of Social Media
Money trees is the perfect place for shade- Kendrick Lamar
Photo by SlaveToTrends on deviant art
Saturday, 18 May, 13
rather it is one of those things that give value to survival.
Friendship is unnecessary, like philosophy, like art... It has no survival value;
Quote by: C.S. LewisPhoto by: Johnson Space Center of the United States National Aeronautics and Space Administration - wikipedia commons
Saturday, 18 May, 13
To survive in a competitive environment
Social media sites must strive to become more profitable.
Photo by: bestpsdfreebies - DeviantArt
Saturday, 18 May, 13
The main asset of social media,
is FriendshipPhoto by: Brett Sayer - Flickr
Saturday, 18 May, 13
Facebook had 1.11 billion
Photo by: SEOPlanter - Flickr Fact from: https://newsroom.fb.com/
active users as of March 2013
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This represents 150 billion friend connections
Photo by: Kris Krug - Flickr Fact by: (May 2013 Update) By The Numbers: 32 Amazing Facebook Stats - Craig Smith
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Or an average of 141.5 friends per user
Photo by: Nono Fara - Flickr Fact by: (May 2013 Update) By The Numbers: 32 Amazing Facebook Stats - Craig Smith
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How does
Turn friendship into profit?
Photo by: WingedWolf - Flickr
Saturday, 18 May, 13
By late 2007, just three years after it’s launch, Facebook had over 10 000 business pages
Photo by: Sean MacEntee - FlickrEdited by: Nick Rogers Stat by: Wikipedia fact page - Facebook
Saturday, 18 May, 13
Business pages interact with Facebook users
through “likes”
Photo by: Enoc vt - Wikipedia Commons
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If a user likes a company page, they get updates and news on the company / product
Photo by: Nick Rogers - Screen shot - Coca-cola Facebook page
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The page also
appears in
their friends’
news feeds
Photo by: Nick Rogers - Screen shot
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When friends of the user see it in their newsfeed they’re given the opportunity to
like the product themselves
Photo by: Sean MacEntee - Flickr
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If you like a product you are more likely to
purchase it and recommend via word
Photo by: Sean _Hadock_ - Flickr
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This has been called Social advertising Photo by: Zorba the Geek - geograph.org
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Social advertising is how social media is capitalizing friendship
Photo by: JiBeT - DeviantArt
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And it’s working
Photo by: AMagill
Saturday, 18 May, 13
11 million businesses have pages on FacebookPhoto by: Sean MacEntee - Flickr Fact by: CNET News - Tweet - (@CNETNews) July 26, 2012
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That represents a 1100% growth from 2007
Photo by: basegreen - Flickr Fact by: Nick Rogers using stats on slide 9 and 18
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Social Advertising provides both advantages and disadvantages for the user
Photo by: Gflores - Wikipedia Commons
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Social Advertising or Word of Mouth
causes companies to create high quality, interactive advertisements
Photo by: national museum of american history - Flickr
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Constant Social
advertising can turn our social media centres into clutter filled spam hot-
spots
Photo by: illustir - Flickr
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How will the monetization of
friendship
continue to change the social media
landscape?
Photo by: AngelEowyn - Flickr
Saturday, 18 May, 13