monetizing volte, rcs and video ims mrf and conferencing solutions
DESCRIPTION
Improve Revenues by offering VoLTE, RCS, and Video VAS•VoLTE, RCS, and Video VAS require an IMS•IMS media processing delivered by Media Resource Function (MRF)TRANSCRIPT
Monetizing VoLTE, RCS and Video IMS MRF and Conferencing Solutions
IMS World Forum
April 23, 2013
Al Balasco Sr. Director – Product Management
2 Radisys Corporation Confidential
Revenues not keeping pace with Traffic Growth
Traffic Doubling every 12 months
Revenues not keeping pace with
Traffic Growth
Source: Heavy Reading
Revenues
Traffic
Revenues &
Traffic Gap
Widening
Revenue vs. Traffic Growth
Voice Era
Data Era
• Improve Revenues by offering VoLTE, RCS, and Video VAS
• VoLTE, RCS, and Video VAS require an IMS
• IMS media processing delivered by
Media Resource Function (MRF)
IMS MRF Case Study: Mavenir VoLTE, RCS, and Video VAS
Mavenir mOne® Platform
• IMS architecture for 4G/LTE services.
• Selected and exclusively using
Radisys MRF
Benefits to Mavenir
• Comprehensive MRF feature set
for VoLTE, RCS, and video
• Allows Mavenir to focus on
migration path from 3G,
IMS applications, and
rapid LTE operator rollouts.
With 7+ more Mavenir/Radisys
LTE trials also underway…
World’s first VoLTE deployment Powered by Mavenir mOne, enabled by Radisys MRF
Video Services Opportunity
• Ease of use
• Telepresence -
immersive
experience
• Community /
network /
intradomain
based –
voice/video/ IM
“islands”
• Acceptance of
new UIs in mass
consumer
domain
• Managed network
services for QOS
• Initial interworking
and standards bodies
• New delivery models
– cloud, hosted
• First cost-effective
business solutions
• Limited intradomain
support
• Consumerization of
IT
• SIP trunking
• Ubiquitous B2B B2C social net connectivity
• Web/mobile communications clients
(WebRTC)
• Low cost services mass adoption w/ QOS
• Cloud enabled deployments
• Fat pipes: LTE rollouts and enterprise SIP
trunking
Build
Deploy
Scale up and cost reductions
2012
Carriers, MNOs, and
Over-the-Top / cloud
SPs planning /
readying video
services
Moving out
of Early
Adopter
phase
MRF Use Cases beyond VoLTE
Some VoLTE pt-to-pt calls using same codec
may not need MRF
But most VoLTE and RCS services need MRF • Basic Network Services
– Network Announcements, Collecting Digits
– IP-to-IP transcoding (e.g. AMR-WB <-> AMR-NB, H.264 <-> VP8 for WebRTC)
• Revenue-Generating VAS services
– Video Services with RCS
– Video Adverts and Ring-Back Tones
– Messaging (record and playback)
– Multimedia Conferencing
– And many more….
Source:
Seeing through the Cloud. A survey of mobile operators’ views on the evolution of the mobile core.,
Monica Paolini, Senza Fili Consutling, Feb 2013
Increasing $$ ARPU
Video Conferencing
Video Advertising
Video Streaming
Video RBT
Videomail
IVVR
Video VAS
IMS MRF supports
“Videoization” of Mobile VAS
to Generate New Revenues
“Videoization” of Mobile VAS
Audio Conferencing
Audio Advertising
Audio Streaming
Audio RBT
Voicemail
IVR
MPX-12000
Audio VAS
Radisys is a leader in VoIP audio conferencing solutions
Audio conferencing is
largest revenue
contributor for
Conferencing Service
Providers (CSPs)
Minutes of Use
continues to grow.
Radisys is a leading
supplier of IMS MRF
and conferencing
application servers
for this market. CSPs who have deployed Radisys MRF
for VoIP audio conferencing services
Integrated Conferencing Solution IMS architecture using SIPware + MRF
IP WAN
Corporate
IP VPN
Wireline Broadband DSL, Cable
Enterprise
UC
Application
Server (AS)
Media
Resource
Function (MRF)
Radisys SIPware
Audio Conferencing Application Server
IMS Services Core Mobile
Broadband 4G/LTE, WiFi,
HSPA
Audio 2G Cell
Gateway
PSTN Phone
PSTN, 2G Mobile
Legacy
Circuit Access VoIP
Phone
IP Access IP VPN
VoIP Client
VoIP Client
UC Audio Client
VoIP Client
Radisys MRF Audio Mixing with VQE
SIP SIP +
MSML
Audio RTP
CSPs using
Radisys SIPware
with MRF
Level 3 GNET
Growth in Video Conferencing
Desktop video
conferencing to
grow 6X
Mobile video
conferencing will
grow faster.
What is the best
way to deliver
business video
conferencing to
desktop and
mobile users?
Integrated UC Video Services & Video Interoperability GWs
OTT and Cloud
Communications
(Google, Amazon …)
Carrier IMS Network
AT&T, VZ, BT, …
CSCF
SIP (IMS)
RTP/RTCP
SIP LTE
Endpoint
MRF
LTE - EPC / RAN
Microsoft
Lync UC
Enterprise
Telepresence Media GW
Interconnect
HD Room
Video
Microsoft
Lync Clients
Cloud Media
- Hosted
- Private
- Public
IBM Lotus
Sametime UC Integrated
Multimedia
TIP
Protocol
IP
Video
GW
IP
Video
GW
IP
Video
GW
Lync-
IMS
GW
MS Lync
Protocols
Integrated
Video MRF
Scalability for the Telecom Cloud
Single Server
250-500
Simultaneous
Calls
Multi-Server
25,000-50,000+
Simultaneous Calls
Fully distributed
fault-resilient architecture
“Single box”
solution
1RU Linux
Intel Server
Location A
Location B
Radisys MPX-12000 Broadband MRF VoIP and Video Conference Mixing
Radisys SIPware Event or Reservationless Conferencing
Radisys Software MRF VoIP and Video Conference Mixing
Radisys SIPware Event or Reservationless Conferencing
Virtualized Blade Server
in Telecom Cloud
Intel Blades
in ATCA
chassis
or
Intel
Blade
Server
Radisys Software MRF VoIP and Video Conference Mixing
Radisys SIPware Event or Reservationless Conferencing
Single-Server
10,000s of calls
12 Radisys Corporation Confidential
Summary
IMS is key to generate revenues
beyond LTE data plans
• VoLTE, RCS, Video VAS
• Media processing done in IMS MRF
Radisys is the leading supplier of MRF
• VoLTE with Radisys MRF deployed at
MetroPCS, with 7+ more VoLTE trials in progress
Radisys also offers multimedia conferencing solutions
• MRF supplier for 8 of top 10 conferencing service providers
• Radisys SIPware with MRF offers turnkey conferencing solution
Scalable Video and Virtualization - Ready for Telecom Cloud
Radisys solutions deliver VoLTE, RCS, and Video revenues
13 Radisys Corporation Confidential
Thank You!
Radisys SIPware
Event
Conferencing
Reservationless
Conferencing
MPX-12000 Broadband IMS MRF
Software MRF for Telecom Cloud