mongkols port
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MONGKOL PRANEENIT DESIGN
GRAPHIC DESIGNER
BY
COURSE
INSTRUCTOR
DATE
MONGKOL PRANEENIT
SENIOR PORTFOLIO
MARY SCOTT
FALL 2008
AAU 08
FINAL DESTINATION
COPYRIGHT © 2008 BY MONGKOL PRANEENIT
Institution: Academy of Art university
Course: Senior Portfolio
Instructor: Mary Scott
Photographer: Mongkol Pranenit
All rights reserved. No part of this book may be reproduced in any form or
by any electronic or mechanical means including information storage and
retrieval systems, without permission in writing from the publisher.
1st Printing: December 2008
Printer: Plotnet
98 Battery Street, Suite 402
San Francisco, CA 94111
415.762.0200
Plotnet.com
Bindery: The Key
5851 Ocean View Drive
Oakland, CA 94618
510.595.3311
Thekeyprintingandbinding.com
ISBN-13 978-0-9798377-0-8
Printed in United States
MPD Publishing
2511 47th Avenue
San Francisco, CA 94116
DEDICATION:
This is to all four years of sweat and soul seeking and most importantly all of my great teachers, family, and friends this is for you.
CONCEPT BEHIND FLIGHT 008:
Departing all the way from BKK (Bangkok) I was inspired by all of the different cultures and traditions. Different places molded up their design uniquely. I started collecting ideas in my mind from places to places that I have visited (Japan, Australia, Hong Kong, England, and several states in USA), and use them at my best to expand my vision and ultimately evolve my design.
FLIGHT_008 is simply my first departure into real design world. This portfolio is simply my luggage and now, I am ready for boarding.
TOCPAC
PAC
PAC
PAC
IDS
TYP
TYP
PRN
PRN
MONGKOL PRANEENIT
GATE 1: P 01:02
GATE 5: P 53:54
GATE 2: P 17:18
GATE 6: P 63:64
GATE 3: P 27:28
GATE 7: P 73:74
GATE 4: P 41:42
GATE 8: P 83:84
GATE 9: P 93:94
LIGHT BULB PACKAGE REDESIGN
LAMP INVENTION
BOOK ON PAPER CONSUMPTION
BOOK ON INDOOR POLLUTION
SPIRITS REDESIGN
WINE REDESIGN
MAGAZINE REDESIGN
PRODUCT INVENTORY
IDENTITIES
AAU 08
FINAL DESTINATION
FLIGHT_008
This environmentally friendly package is redesigned for General Electric
high-end light bulbs. It is highly encouraged nowadays in the design world
to design with stainability in mind.
Therefore, this package is designed base of recycled material. The color
scheme is meant to promote environmental design. The material chosen
is much stronger than the original, which helps protect the fragile bulbs.
PHOTOGRAPHER
ADDITIONAL INFORMATION
MONGKOL PRANEENIT
Dimension_5" x 5" x 5"
Price_$15.99
Quantity_1 Bulb
PROJECT:
LIGHT BULB PACKAGE REDESIGN
MONGKOL PRANEENIT
COURSE
GATE: 1
INSTRUCTOR
CLIENT
OBJECTIVE
PACKAGING 1
COCO QIU
GENERAL ELECTRIC
P 01:02
CURRENT LOCATION
All of the information is cleanly incorporated into a label system to reduce
printing over the whole package. In terms of structure, this is designed for
easy transport and stocking. This product can also be displayed in many
positions.
We as designers can make a difference everyday by what we do. The
power is in our hands, it is just a matter of us taking that action.
REDESIGN THE PACKAGE
FLIGHT_008
VIEWING AT THE WHOLE SET
MONGKOL PRANEENIT
GATE: 1
P 03:04
CURRENT LOCATION
FLIGHT_008PAC
PROJECT
LIGHT BULB PACKAGE REDESIGN
MONGKOL PRANEENIT
GATE: 1
P 05:06
CURRENT LOCATION
FLIGHT_008PAC
PROJECT
LIGHT BULB PACKAGE REDESIGN
VIEWING AT THE TOP OF THE PACKAGE VIEWING AT GENERAL ELECTRIC IDENTITY DEVELOPMENT
T R A N S I T _ 0 1 _ A
T R A N S I T _ 0 1 _ B
T R A N S I T _ 0 3 _ A
T R A N S I T _ 0 3 _ B
T R A N S I T _ 0 2 _ A
T R A N S I T _ 0 2 _ B
T R A N S I T _ 0 4 _ A
T R A N S I T _ 0 4 _ B
A R R I VA LO R I G I N
MONGKOL PRANEENIT
GATE: 1
P 07:08
CURRENT LOCATION
FLIGHT_008
PROJECT
LIGHT BULB PACKAGE REDESIGN
VIEWING AT SIDES OF THE PACKAGE VIEWING AT OPENED PACKAGE
VIEWING AT THE TOP OF THE PACKAGE
MONGKOL PRANEENIT
GATE: 1
P 09:10
CURRENT LOCATION
FLIGHT_008PAC
PROJECT
LIGHT BULB PACKAGE REDESIGN
Do you know that the landfills all over the world might be full by 2010? If
that happens then where will all the billion tons of garbage each day go?
Also do you know that 50% of landfill is consist of paper?
People nowadays just consume and use whatever that make their life
more convenient regardless of acknowledging themselves about effects
they might have cause. Therefore this book is design to educate the public
about the cause and effect of paper consumption and also to encourage
them to think before throwing a piece of paper away next time.
Inside this book there are also solutions, which we can help making the
difference as an individual and many ways to recycle paper.
In terms of design, the book has more of a mass production finish with all
of the registration marks still left hanging due to the urge to just produce.
The color pallet started of with a muddy green and progress to a fresh
green toward the solution part at the end of the book.
Also to promote recycling this book is printed on a recycled paper stock.
PHOTOGRAPHER
ADDITIONAL INFORMATION
MONGKOL PRANEENIT
Dimension_5.5" x 8.5"
Papper Stock_VIA Recycled Paper
Featured Typeface_Avenir
PROJECT:
BOOK ON PAPER CONSUMPTION
MONGKOL PRANEENIT
COURSE
GATE: 2
INSTRUCTOR
CLIENT
OBJECTIVE
TYPOGRAPHY 3
ARIEL GREY
GENERAL BOOK READERS
P 11:12
CURRENT LOCATION
PROMOTING LESS
PAPER CONSUMPTION
FLIGHT_008
MONGKOL PRANEENIT
GATE: 2
P 13:14
CURRENT LOCATION
FLIGHT_008
PROJECT
BOOK ON PAPER CONSUMPTION
VIEWING AT BOOK SPREADS
MONGKOL PRANEENIT
GATE: 2
P 15:16
CURRENT LOCATION
FLIGHT_008
PROJECT
BOOK ON PAPER CONSUMPTION
VIEWING AT THE COVER OF THE BOOK
MONGKOL PRANEENIT
GATE: 2
P 17:18
CURRENT LOCATION
FLIGHT_008
PROJECT
BOOK ON PAPER CONSUMPTION
VIEWING AT OPENING SPREAD VIEWING AT ILLUSTRATIONS
VIEWING AT TYPEFACE PROMOTION SPREAD
MONGKOL PRANEENIT
GATE: 2
P 19:20
CURRENT LOCATION
FLIGHT_008
PROJECT
BOOK ON PAPER CONSUMPTION
The key to redesign spirits involved many factors. Among those factors,
the most important one to be carried through is brand equity. In this
project, there are two divisions consisted of Evolutionary redesigned and
Revolutionary redesigned.
For Evolutionary redesigned, given scale one to ten, it should stand on
3. Customers should not be able to recognize the difference upon the
design at all. On the other hand, revolutionary redesigned should stand
PHOTOGRAPHER
ADDITIONAL INFORMATION
MONGKOL PRANEENIT
Volume_1 Liter
Price_$15.99
Spirits Type_Vodka
PROJECT:
SPIRITS REDESIGN
MONGKOL PRANEENIT
COURSE
GATE: 3
INSTRUCTOR
CLIENT
OBJECTIVE
PACKAGING 4
MICHAEL OSBORN
GILBEY’S VODKA
P 21:22
CURRENT LOCATION
on a 10 where the whole design is changed, but yet still keeping entire
brand equity and some main characteristic. .
The brand equity of Gilbey’s is that it has been well established a long
time ago since 1857. Unlike many other brands nowadays in the market
that has been newly established, Gilbey’s uniquely stand out as a brand
with long successful history. Therefore, the design for Gilbey’s is leaning
towards historical look yet keeping the elegancy and classy character.
EVOLUTIONARY AND
RVOLUTIONARY REDESIGN
FLIGHT_008
MONGKOL PRANEENIT
GATE: 3
P 23:24
CURRENT LOCATION
FLIGHT_008PAC
PROJECT
SPIRITS REDESIGN
VIEWING AT GENERAL ELECTRIC IDENTITY DEVELOPMENT
MONGKOL PRANEENIT
GATE: 3
P 25:26
CURRENT LOCATION
FLIGHT_008PAC
PROJECT
SPIRITS REDESIGN
VIEWING AT THE TOP OF THE PACKAGE
MONGKOL PRANEENIT
GATE: 3
P 27:28
CURRENT LOCATION
FLIGHT_008PAC
PROJECT
SPIRITS REDESIGN
VIEWING AT THE TOP OF THE PACKAGE
MONGKOL PRANEENIT
GATE: 3
P 29:30
CURRENT LOCATION
FLIGHT_008PAC
PROJECT
SPIRITS REDESIGN
VIEWING AT THE TOP OF THE PACKAGE
It is very important for every designers to always update themselves with
the latest information and design trend. We have to always be current and
know what is in and what has been out dated.
This project is a magazine redesign, and the magazine chosen was “PRINT”.
It has been redesign with more edges and the whole look is freshen up.
The color is much more lively and typography is much more sleek and
brave to attract all types of designer who are looking for something new
and different.
The color pallet is pretty much kept in a fresh range yet keeping the so-
phisticated design in a contemporary look. Some types are in vertical to
create the contrast and edginess. So freshen up and get inspired!
PHOTOGRAPHER
ADDITIONAL INFORMATION
MONGKOL PRANEENIT
Dimension_8.5" x 11"
Price_$12.95
Original Magazine_Print
PROJECT:
MAGAZINE REDESIGN
MONGKOL PRANEENIT
COURSE
GATE: 4
INSTRUCTOR
CLIENT
OBJECTIVE
PRINT 2
THOMAS MCNULTY
DE+MAG
P 31:32
CURRENT LOCATION
UPGRADE THE MAGAZINE
FLIGHT_008
MONGKOL PRANEENIT
GATE: 4
P 33:34
CURRENT LOCATION
FLIGHT_008
PROJECT
MAGAZINE REDESIGN
VIEWING AT MAGAZINE SPREADS
MONGKOL PRANEENIT
GATE: 4
P 35:36
CURRENT LOCATION
FLIGHT_008
PROJECT
MAGAZINE REDESIGN
VIEWING AT DE+MAG COVER VIEWING AT DE+MAG IDENTITY DEVELOPMENT
T R A N S I T _ 0 1
T R A N S I T _ 0 5
T R A N S I T _ 0 3
T R A N S I T _ 0 7
T R A N S I T _ 0 2
T R A N S I T _ 0 6
T R A N S I T _ 0 4
T R A N S I T _ 0 8
A R R I VA L
VIEWING AT OPENING SPREAD VIEWING AT INSIDE SPREAD
MONGKOL PRANEENIT
GATE: 4
P 37:38
CURRENT LOCATION
FLIGHT_008
PROJECT
MAGAZINE REDESIGN
VIEWING AT THE TOP OF THE MAGAZINE
MONGKOL PRANEENIT
GATE: 4
P 39:40
CURRENT LOCATION
FLIGHT_008
PROJECT
MAGAZINE REDESIGN
One of my teacher said, “a good design product came from combining
two things that has never been combine before.”
That is what inspired this lamp invention. The goal of this project is to
invent a lamp for an electrical company called LUMI. In terms of the re-
quirement, the sky is the limits. Whatever inspires you is what you will be
creating. As for packaging, it needs to speak of what the lamp concept is
and also design wise. The personality has to be carried out to the package
and most importantly protects and sells the product.
PHOTOGRAPHER
ADDITIONAL INFORMATION
MONGKOL PRANEENIT
Material_Music CDs
Price_$225.95
Dimension_4.75”x10"
PROJECT:
LAMP INVENTION
MONGKOL PRANEENIT
COURSE
GATE: 5
INSTRUCTOR
CLIENT
OBJECTIVE
PACKAGING 4
MICHAEL OSBORN
LUMI
P 41:42
CURRENT LOCATION
The lamp you see here is called Re3. It stands for reduce, reuse, redesign.
It is made out of CDs, which is one of the biggest waste in the landfills.
People nowadays purchase their music and movie straight from internet
into their MP3 player. A mass amount of CDs is dismissed and so, this
lamp would help reducing the CDs waste all over the world.
Despite the lamp’s environmental aspect, it is designed with class and
very modern. The light came out of it has a rainbow like effect and 20% of
the purchase will be donated to Green House Association.
DESIGN A LAMP AND ITS PACKAGE
FLIGHT_008
MONGKOL PRANEENIT
GATE: 5
P 43:44
CURRENT LOCATION
FLIGHT_008PAC
PROJECT
LAMP INVENTION
VIEWING AT THE TOP OF THE PACKAGEVIEWING AT OPENING SPREAD VIEWING AT PHOTOGRAPHY
MONGKOL PRANEENIT
GATE: 5
P 45:46
CURRENT LOCATION
FLIGHT_008PAC
PROJECT
LAMP INVENTION
VIEWING AT THE TOP OF THE PACKAGEVIEWING AT DE+MAG IDENTITY
MONGKOL PRANEENIT
GATE: 5
P 49:50
CURRENT LOCATION
FLIGHT_008PAC
PROJECT
LAMP INVENTION
VIEWING AT THE TOP OF THE PACKAGE
Indoor pollution is one of the most dangerous problem we are facing in
the world today. Since it can not be seen with bare eyes, majority of
people remains unacknowledged about this on going problem, therefore
no action is taken to prevent it. The pollution is very close to an individual
, because it exist inside different parts of your home. So this book is de-
signed to educate the public of how they can prevent themselves and
even eliminate this problem.
In terms of design, the concept of this book is based on the fact that you
can not see this problem, but it is right in front of you. The typeface used
is Avenir to send out a waning and alerting message.
Throughout the whole book, the type and graphic will take up more and
more space to simulate the pollution that is building up quietly inside your
home. So be alert or your love ones might be next!
PHOTOGRAPHER
ADDITIONAL INFORMATION
MONGKOL PRANEENIT
Dimension_5" x 7"
Paper Stock_Epson Heavy weight
Featured Typeface_Avenir
PROJECT:
BOOK ON INDOOR POLLUTION
MONGKOL PRANEENIT
COURSE
GATE: 6
INSTRUCTOR
CLIENT
OBJECTIVE
TYPOGRAPHY 3
ARIEL GREY
GENERAL BOOK READERS
P 51:52
CURRENT LOCATION
ALERTING THE PUBLIC OF
THE CAUSE AND EFFECT
OF INDOOR POLLUTION
FLIGHT_008
MONGKOL PRANEENIT
GATE: 6
P 53:54
CURRENT LOCATION
FLIGHT_008
PROJECT
BOOK ON INDOOR POLLUTION
VIEWING AT DE+MAG IDENTITY
MONGKOL PRANEENIT
GATE: 6
P 55:56
CURRENT LOCATION
FLIGHT_008
PROJECT
BOOK ON INDOOR POLLUTION
VIEWING AT BOOK SPREADS
VIEWING AT OPENING SPREAD VIEWING AT PHOTOGRAPHY
MONGKOL PRANEENIT
GATE: 6
P 57:58
CURRENT LOCATION
FLIGHT_008
PROJECT
BOOK ON INDOOR POLLUTION
VIEWING AT THE TOP OF THE MAGAZINE
MONGKOL PRANEENIT
GATE: 6
P 59:60
CURRENT LOCATION
FLIGHT_008
PROJECT
BOOK ON INDOOR POLLUTION
Nowadays, it is very important to bring out the characteristic of a wine
brand in order to differentiate a brand from the other hundreds on the
shelf. Wine market today is very competitive. Therefore a lot of wineries
had been redesigning their label. However they would not want to loose
their customer, so this is the part where evolutionary redesign comes in.
PHOTOGRAPHER
ADDITIONAL INFORMATION
MONGKOL PRANEENIT
Volume_750ml
Price_$7.99
Wine State_California
PROJECT:
WINE REDESIGN
MONGKOL PRANEENIT
COURSE
GATE: 7
INSTRUCTOR
CLIENT
OBJECTIVE
PACKAGING 3
MICHAEL OSBORN
BARE FOOT
P 61:62
CURRENT LOCATION
The chosen winery client here is BARE FOOT. Their characteristic is to
live a carefree Californian life style and not taking things too serious. They
have a pretty casual style and wanted to bring more of these characteris-
tic out. Yet they still want their consumers to be able to recognize BARE
FOOT next time it was pick from the shelf.
EVOLUTIONARY REDESIGN
FLIGHT_008
MONGKOL PRANEENIT
GATE: 7
P 63:64
CURRENT LOCATION
FLIGHT_008PAC
PROJECT
WINE REDESIGN
VIEWING AT THE LABEL OF THE PACKAGE VIEWING AT GENERAL ELECTRIC IDENTITY DEVELOPMENT
T R A N S I T _ 0 1 _ A
T R A N S I T _ 0 1 _ B
T R A N S I T _ 0 3 _ A
T R A N S I T _ 0 3 _ B
T R A N S I T _ 0 2 _ A
T R A N S I T _ 0 2 _ B
T R A N S I T _ 0 4 _ A
T R A N S I T _ 0 4 _ B
A R R I VA LO R I G I N
VIEWING AT OPENING SPREAD VIEWING AT PHOTOGRAPHY
MONGKOL PRANEENIT
GATE: 7
P 67:68
CURRENT LOCATION
FLIGHT_008PAC
PROJECT
WINE REDESIGN
VIEWING AT THE TOP OF THE MAGAZINE
MONGKOL PRANEENIT
GATE: 7
P 69:70
CURRENT LOCATION
FLIGHT_008PAC
PROJECT
WINE REDESIGN
For project, we have to invent a product and pick one giant company as
a sponsor to produce it.
APPLE was chosen as a sponsor, and the design of the whole campaign
evolves around APPLE’s character. The product is named iCan just to fit
with all APPLE’s product lines. iCan is product to help breaking the bar-
rier between designer and technology. Often time designers find them-
PHOTOGRAPHER
ADDITIONAL INFORMATION
MONGKOL PRANEENIT
Design in_California
Price_$10.99/7days can
Volume_355 ml
PROJECT:
PRODUCT INVENTORY
MONGKOL PRANEENIT
COURSE
GATE: 8
INSTRUCTOR
CLIENT
OBJECTIVE
GRAPHIC DESIGN 2
THOMAS MCNULTY
APPLE
P 71:72
CURRENT LOCATION
selves not being able to communicate or create exactly what they have in
mind due lack of program proficiency. iCan is the key to help a person to
be professionalize at a certain program. As a consumer drink iCan , they
would immediately become an expert at the program they drink for the
designated amount of time.
So grab an iCan now at any APPLE retail store and just design away!
INVENT A PRODUCT FOR
A BIG COMPANY
FLIGHT_008
VIEWING AT THE TOP OF THE MAGAZINE
MONGKOL PRANEENIT
GATE: 8
P 73:74
CURRENT LOCATION
FLIGHT_008
PROJECT
PRODUCT INVENTORY
MONGKOL PRANEENIT
GATE: 8
P 75:76
CURRENT LOCATION
FLIGHT_008
PROJECT
PRODUCT INVENTORY
VIEWING AT DE+MAG IDENTITY
VIEWING AT THE FRONT PANEL
MONGKOL PRANEENIT
GATE: 7
P 77:78
CURRENT LOCATION
FLIGHT_008
PROJECT
WINE REDESIGN
Throughout four years in academy, all projects created would require an
identity. Sometime it would be an invention and sometime it would be a
redesign. Identity is one of the most important element in design. It is like
a face of a company. Without identity, it would be as if a person without
a name. In order to design an identity, a unique selling proposition is the
PHOTOGRAPHER
ADDITIONAL INFORMATION
MONGKOL PRANEENIT
Volume_750ml
Price_$7.99
Wine State_California
PROJECT:
IDENTITY DESIGN
MONGKOL PRANEENIT
COURSE
GATE: 9
INSTRUCTOR
IDENTITY 1, 2
THOMAS MCNULTY, BILL REUTER
P 79:80
CURRENT LOCATION
key.
FLIGHT_008
CLIENT
OBJECTIVE
BARE FOOT
EVOLUTIONARY REDESIGN
MONGKOL PRANEENIT
GATE: 9
P 79:80
CURRENT LOCATION
FLIGHT_008
PROJECT
IDENTITY DESIGN
COPYRIGHT © 2008 BY MONGKOL PRANEENIT
Institution: Academy of Art university
Course: Senior Portfolio
Instructor: Mary Scott
Photographer: Mongkol Pranenit
All rights reserved. No part of this book may be reproduced in any form or
by any electronic or mechanical means including information storage and
retrieval systems, without permission in writing from the publisher.
1st Printing: December 2008
Printer: Plotnet
98 Battery Street, Suite 402
San Francisco, CA 94111
415.762.0200
Plotnet.com
Bindery: The Key
5851 Ocean View Drive
Oakland, CA 94618
510.595.3311
Thekeyprintingandbinding.com
ISBN-13 978-0-9798377-0-8
Printed in United States
MPD Publishing
2511 47th Avenue
San Francisco, CA 94116
DEDICATION:
This is to all four years of sweat and soul seeking and most importantly all of my great teachers, family, and friends this is for you.