Monique GERRITSEN & Joëlle DANEELS

present

COMMUNICATION

in the Field

Modules

Communication Plan : preparation

Engli

sh

Briefing

The Communication Agency

The Brands

Communication Plan : realisation

Communication Plan : evaluation

Media-

planningbudget

GRP,

OTS …

Micro-projects

Advertising creation

ROI 15 000 € a

second

Psychology

New trends in communication

CASES :Integrated Communication Campaigns

WithAgency for a Sales Promotion Campaign

Client for a Direct Marketing Campaign

Thanks for listening ….Questions ?