Listening ChannelsSocial Media Monitoring

Presented By: Angela Davis, Marketing Services ManagerFollow Me on Twitter: @AmazingAngelaDVisit www.bostonlogic.com/logic-classroom

Agenda

The 411 on Listening Channels Social Media Strategy Email Alerts for Your Social Media Profiles Google Alerts RSS Feeds + Other Tools Custom Dashboard Faceoff! Q + A Session

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What is a “Listening Channel”?

“Listening Channel” is a fancy marketing term.

When you hear it, you can just infer people are talking about monitoring the online presence of a company, brand, or individual across social media platforms and the world wide web in general.

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STEP #1 : STRATEGY

• Listen + learn from others

• Engage + act appropriately

• Measure performance + evaluate

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What To Monitor?

Company name(s)

Branded products+ services

Slogans

Marquee clients

Name of CEO+ other employees

Partners + investors+ board members

Generic terms for products + services

Industry leaders

Journalists + bloggers

Industry reports + updates

Conferences

You + Yours: The Industry:

Company names

Branded products+ services

Name of CEO + other employees

Ex-employees

Critics

Unhappy clients

Competition:Monitor Your Company, Respond

Quickly to FeedbackStay On Top Of Current Trends, + Get

Ideas for Content for Your Blog + Social Media

Know What the “Other Guys” Are Up To, Without Wasting Your Time

Spying!

Pick Your Keywords

View More on Keyword Strategy: http://www.bostonlogic.com/logic-classroom-archives

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Create Your StrategyCreate a Strategy + Stay On Target

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EMAIL ALERTS FOR SOCIAL MEDIA

• Don’t log into your social media profiles daily?

• Afraid of missing important interactions as a result?

• Don’t worry – set up email alerts for your profiles!

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Cheat Sheet for Email Alerts

Facebook: https://www.facebook.com/settings?tab=notifications GooglePlus: https://www.google.com/settings/plus Google Places: http://www.google.com/local/add/settings Twitter: https://twitter.com/settings/notifications Linkedin: https://www.linkedin.com/settings/ Pinterest: https://pinterest.com/prefs/ Yelp: https://biz.yelp.com/settings/email Youtube: https://www.google.com/settings/products

Direct URLs for Email Alerts for Common Sites

Download This Presentation + List: www.bostonlogic.com/logic-classroom-archives

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GOOGLE ALERTS

• STOP Googling yourself!

• Yes, MORE email alerts (sorry!)

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Google Alerts

Create Your Own Google Alerts: www.google.com/alerts

Set email alerts to monitor ANY keywords, phrases, or names.

Receive emails “weekly”, “daily”, or in “as-it-happens.”

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RSS FEEDS + OTHER TOOLS

• Subscribe to RSS feeds + industry forums

• Some sweet tools to help!

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What is an RSS Feed?

RSS stands for “Really Simple Syndication” RSS Feeds are used to publish frequently updated works—such as blog entries, news

headlines, forum discussions, audio, and video, etc. in a standardized format.

Feeds includes full or summarized text, plus metadata such as publishing dates and authorship.

Benefits: RSS feeds benefit publishers by letting them syndicate content automatically.

Benefit readers who want to subscribe to timely updates from favorite websites or to aggregate feeds from many sites into one place.

Look for the RSS Icon, “RSS Feeds”, “XML Feeds”, “Atom Feeds”, or “Subscribe” Links.

Try Subscribing to the Boston Logic Blog RSS: http://www.bostonlogic.com/blog/feed/

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Twitter Tools

Twitter Search: https://twitter.com/#!/search-home Use search operations “love OR hate” to find Tweets containing either “love” or “hate” or both; use “ flight :(

” to find Tweets containing “flight” with a negative attitude, etc.

Twitter Advanced Search: http://twitter.com/#!/search-advanced TweetBeep.com: Like Google Alerts, but for Twitter TweetDeck.com: Create a Custom Dashboard for Twitter; schedule

Tweets,notifications PulseoftheTweeters.com: Uses data mining + sentiment analysis. Find

influential people in your industry. Twitterfall.com: Easily track conversations about an event or online chat using

hashtags. Use the geo-location panel to see discussions in specific areas. MentionMapp.com: Free visualizer tool lets you assess the most influential

Twitter users.

More Tools, Exclusively for the Twitterverse

Don’t Forget to Follow BostonLogic on Twitter: Twitter.com/BostonLogic

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Other Tools

HootSuite:Create Social Media Dashboards, schedule messages + Tweets, analyze traffic, track mentions. Free + paid versions.

Trackur.com: Robust Social Media Monitoring Tool. Free + paid versions available. Analytics + Insights only with paid version.

SocialMention.com: Real-time social media search + analysis. Free tool.

Commentful.com:Firefox browser plugin (also available via URL). Track comment feeds on blogs across the web, track up to 200 terms, refreshed every 10 minutes. Free tool.

BoardReader:Search engine that crawls forums, blog posts, images, and micro blogs.

Wildfireapp.com:Use to create + monitor interactive promotions on Facebook, Twitter, Youtube + Linkedin. Free tool.

You Might Like These Tools, Too

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CUSTOM DASHBOARD FACEOFF!

• Create a “Home Base” for monitoring

• FREE + paid options

• Determine which option is right for your needs

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iGoogle | Custom Dashboards iGoogle = One of the BEST FREE options available! Integrates w/ other Google products + shares major features of paid

tools.

Create Your Own FREE Dashboard of Awesome Here: www.google.com/ig

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HootSuite | Custom Dashboards Free or paid version available. (Paid version only $9.99 per month!) Monitor social media interactions with awesome Insights + Analytics

(paid)

Create Your Own FREE HootSuite Dashboard Here: http://hootsuite.com/

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Netvibes | Custom Dashboards Free or paid version (Premium = $499 per month, includes Social

Analytics) Fully customizable layout, colors, etc. + allows 3rd party widgets

Create A Free Netvibes Dashboard Here: www.netvibes.com/en/pricing

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Live.com | Custom Dashboards Extremely limited widgets + features available. Not good for monitoring

buzz. Compatible with official Microsoft software + files (SkyDrive).

If Editing Microsoft Files Online Matters More, Start Here: https://login.live.com/

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MyYahoo | Custom Dashboards Paid advertising widget takes up valuable space Integrates w/ other Yahoo products, but NO 3rd Party widget or analytics!

You Still Want One?! ? Well, If You Must, Start Here: my.yahoo.com

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Pageflakes | Custom Dashboards Founded 2005 – Closed January 2012 Couldn’t complete.

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Recap

Create Your Social Media Monitoring Strategy Monitor Your Company + Brand + Employees Industry Trends + Breaking News Competitors + Their Products + Services

Set Up Email Alerts for Social Media Profiles to Stay In The Loop

Subscribe to Industry Blogs + Forums (Competitors’ Too!)

Google Alerts Help You Stop Googling Yourself

Creating a Custom Dashboard is REALLY Worth It!

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