mono group 2q20192q2019 highlights 4 • mono29 peak tvr: 4.5 (tvr 15+, source nielsen) • monomax...
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Mono Group 2Q2019
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Agenda
• 2Q2019 highlights
• Operational highlights
• Financial highlights
• Strategic directions
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2Q2019 highlights
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2Q2019 highlights
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• Mono29 peak TVR: 4.5
(TVR 15+, source Nielsen)
• Monomax subscribers: 16K paid
members at the end of Jun 2019
• Revenues: THB 614m
• EBITDA: THB 256m
• Tangible & Intangible assets: THB 242m
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Operational highlights
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1. has high TV rating all day and keep growing
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Pri
me
Tim
e
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2. Highlight contents’ performance
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BKK
URBAN
RURAL
3.4 / 5.3
3.3 / 5.3
3.0 / 4.8
AVG Rating 3.1 (Source: Nielsen, TVR 15+)
AVG / Peak
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3. paid memberships trend
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• During fixing some IT issues in April 2019, spending in marketing budget was paused. Therefore, a number of free trial users had declined and effected to a number of paid net membership additions in May 2019.
*
net adds
at 5K
package 250 Baht per month
(unit: Thousand)
Option 1
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4. Organize the biggest event in Northeast of TH “MONO29 Khonkaen Songkran Festival 2019”
Audiences 200,000
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Financial highlights
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1. Revenue from core business
• In 1H2019, advertising revenue increase 8% from 2H2018 and increase about 5% from the same period in 2018.
unit: million Baht
(unit: million Baht)
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Overall, tv advertising expenditure remains the same amount as previous year
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2. Cost structure
unit: million Baht
• To build up Monomax library for competition, investment in contents is necessary. In 1H2019, content cost increases about 7% from 2H2018.
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3. OPEX
unit: million Baht
• Due to “Labor Protection Act” in 2Q2019, salary expense increases about 17.5 million Baht. (one- time effect)
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4. EBITDA, Net Profit, and Key Financial Ratios
QoQ 15%
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Strategic directions
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1. Close and downsize some business operations
Business Unit Action
Magazines Closed
Game Closed
Tmoment (movie production) Halted business operation
Mobile value added service (MVAS)
Downsized operation in Thailand
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As a result, layoffs about 15% of total workforce
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2. Produce more own contents to enhance the bottom line of MONO29 and to use them as original contents of MONOMAX
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SERIES
(remake)
MOVIE
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THANK YOU
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