monroe county beacon 2013 rate card

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Monroe County Beacon Monroe County Sentinel mcbeacon.com Guiding your message by direct mail to over 7,400 households and by the internet to over 2,200 households ready, willing and able to buy your products and services. 2013 RATE CARD

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Rate Card for 2013

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Page 1: Monroe County Beacon 2013 Rate Card

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2013 RATE CARD

Page 2: Monroe County Beacon 2013 Rate Card

2013 Retail RatesOpen National

Monroe County Beacon $ 9.50 $ 12.73Monroe County Sentinel $ 10.25 $ 13.74Combination (Both Publications) $ 13.90 $ 18.63

Inches Reserved Beacon or Sentinel Combo (Both Papers)150” $8.50 $12.25250” $8.35 $12.15350” $8.15 $12.05500” $8.00 $11.90750” $7.60 $11.40

1000” $7.20 $10.90

IMPACT RATES

ANNUAL CONTRACT RATES

DEADLINES

Retail Column Specs Page Specs

BEACON: 1/4 page (30.75”) $283.36 1/2 page (61.5”) $549.20 Full page (121.5”) $1050.37SENTINEL: 1/4 page $305.73 1/2 page $630.38 Full page $1133.29COMBINATION: 1/4 page $414.60 1/2 page $803.56 Full page $1536.85

Color Rates: Spot Color - $68 Process (Full) Color - $105

Minimum Ad Size: 3 column inchesRates Billed on a Per Column Inch (PCI) Basis

Column Width 1.75”2 columns 3.611”3 columns 5.472”4 columns 7.384”5 columns 9.262”6 columns 11.125”

Full page: 6 columns (11.125”) wide X 20.25”

Classifieds: 7 columns (11.125”) wide X 20.25”

Tabloids: 4 columns (10”) wide X 10.85”

Beacon Deadline: Noon on Friday of week prior to the Thursday publication.Sentinel Deadline: Noon on Tuesday of week prior to the Monday publication.

Monroe County Beacon & Monroe County SentinelP.O. Box 70, 103 East Court St., Woodsfield, OH 43793

Phone: 740-472-0734 Fax: 740-472-0735 email: [email protected]

Monroe County Beacon (Paid Circulation Newspaper) - Circulation: 4300 Monroe County Sentinel (Free TMC Mailer) - Circulation: 7450

100% Mail Delivered

Page 3: Monroe County Beacon 2013 Rate Card

Monroe County Beacon (Paid Circulation Newspaper) - Circulation: 4300 Monroe County Sentinel (Free TMC Mailer) - Circulation: 7450

100% Mail Delivered

2013 Pre-Print Insertion RatesOPEN RATES

Size (# of Pages) PriceSingle Sheet (8 1/2” X 11”) $67 per thousand

Oversized Sheets (over 8 1/2” X 11”) $71 per thousand4 Tab, 2 Broad $80 per thousand8 Tab, 4 Broad $89 per thousand

12 Tab, 6 Broad $95 per thousandADD $8 per thousand for each four pages additional.

Tab Size: Broad Sheet Size: 12-25 Insertions 26-49 Insertions 50 + InsertionsSingle Sheet 8 1/2” X 11” $65 $58 $50

4 Pages 2 Pages $71 $64 $56

8 Pages 4 Pages $77 $70 $62

12 Pages 6 Pages $83 $76 $68

16 Pages 8 Pages $89 $82 $74

20 Pages 10 Pages $95 $88 $80

24 Pages 12 Pages $101 $94 $86

28 Pages 14 Pages $107 $100 $92

32 Pages 16 Pages $113 $106 $98

36 Pages 18 Pages $119 $112 $104

ANNUAL CONTRACT RATES

DEADLINES AND SPECIFICATIONS

Beacon Deadline: Noon on Friday of week prior to the Thursday publication.Sentinel Deadline: Noon on Tuesday of week prior to the Monday publication.

Both Publications are 100% USPS Mail Delivered.Minimum Quantity: 1,000

Minimum Charge Is For 1,000 Pieces$15 per thousand additional charge for folding and/or zoning.

Monroe County Beacon & Monroe County SentinelP.O. Box 70, 103 East Court St., Woodsfield, OH 43793

Phone: 740-472-0734 Fax: 740-472-0735 email: [email protected]

Page 4: Monroe County Beacon 2013 Rate Card

2013 Classified RatesRates apply to classified copy up to 20 words. Over 20 words charged at an additional $.20 each.

Yard Sales are figured at the classified rates.

Prepaid Rates: One Week Additional Weeks* With Graphics$16 $11.50 Add $1.50/wk

Billed Rates: $19 $11.50 Add $1.50/wk(for businesses only)

* Each time a change is made to an existing classified ad, it will be considered to be a new ad. Classified Ads Run Automatically in the Beacon, the Sentinel, and Online.

CONTRACT RATES

Monroe County Beacon & Monroe County SentinelP.O. Box 70, 103 East Court St., Woodsfield, OH 43793

Phone: 740-472-0734 Fax: 740-472-0735 email: [email protected]

Classified Column Specs Page Specs

Column Width 1.472”2 columns 3.083”3 columns 4.694”4 columns 6.318”5 columns 7.929”6 columns 9.507” 7 columns 11.125”

Full page: 6 columns (11.125”) wide X 20.25”

Classifieds: 7 columns (11.125”) wide X 20.25”

Tabloids: 4 columns (10”) wide X 10.85”

Classified Liner Ad ContractsLiners Only, Prepaid Only, 20 Words Or Less

12 months...................$360.50 (Reg. $605.50)6 months......................$226.60 (Reg. $306.50)

3 months.......................$123.60 (Reg. $157)

Service Directory Contracts2-Inch Minimum, Runs on Classified Pg. of Both Papers,

Minimum of Four Consecutive Runs1 Col. X 2 In............................$14/wk.1 Col. X 3 In............................$21/wk.2 Col. X 2 In............................$28/wk.

Monroe County Beacon (Paid Circulation Newspaper) - Circulation: 4300 Monroe County Sentinel (Free TMC Mailer) - Circulation: 7450

100% Mail Delivered

Page 5: Monroe County Beacon 2013 Rate Card

2013 Online RatesAd Size Ad Price

Leaderboard $60/month(728 pixels X 90 pixels)

Large Rectangle $45/month(300 pixels X 250 pixels)

Rectangle $25/month(180 pixels X 150 pixels)

How Online Advertising Works

Monroe County Beacon & Monroe County SentinelP.O. Box 70, 103 East Court St., Woodsfield, OH 43793

Phone: 740-472-0734 Fax: 740-472-0735 email: [email protected]

Online ads run on a sponsorship basis. This means:• If you have the only ad in a spot, your ad will be visible on every page on the website 24/7.• Only one Leaderboard position is available, but multiple Rectangle positions are available.

• Up to four advertisers can be rotated in one spot if all spaces are filled. Rotations are automatically governed by the website software so every advertiser gets equal visibility.

MCBEACON.COM (Mix of Paid Subcription/Free Content)Monthly Usage: 23,000 Page Views • 4,000 Visits • 2,200 Unique Visitors

Your Ad Could Be HereTo see our website, visit: www.mcbeacon.com

Page 6: Monroe County Beacon 2013 Rate Card

Monroe County Beacon (Paid Circulation Newspaper) - Circulation: 4300 Monroe County Sentinel (Free TMC Mailer) - Circulation: 7450

100% Mail Delivered

2013 Social RatesSOCIAL RATES

(Birth Announcements, Engagements, Weddings, Anniversaries, Birthdays)

Event Black and White Price Color PriceNew Arrival (Birth) $15 $27Birthday (12 or younger) $15 $27Happy Birthday (Ages 13+) $9.00 per column inch $10 additionalEngagement (one picture) $25 $36Engagement (two pictures) $35 $46Wedding (one picture) $25 $36Wedding (two pictures) $35 $46Anniversary (one picture) $25 $36Anniversary (two pictures) $35 $46

Note: Card Showers and Birthday Announcements for those 80 years old or older are free.If “Happy Birthday” wishes are included, it would then fall under a “Happy Birthday” ad and be subject to charges.

OBITUARY, IN MEMORIAM, CARD OF THANKS RATES

Obituaries200 Words or Less: $47, an additional $23 for photos

200-249 Words: $57, an additional $23 for photos250-299 Words: $67, an additional $23 for photos300-349 Words: $77, an additional $23 for photos350-399 Words: $87, an additional $23 for photos400-449 Words: $97, an additional $23 for photos

450-499 Words: $107, an additional $23 for photosA charge of $10 per additional 50 words will be charged on obituaries longer than 500 words.

Cards of Thanks & In Memoriams$16 for the first two inches, $3.50 for each additional inch.

Pictures are charged per inch and must be at least two inches in size.

Cemetery reports listing donor names will be charged at the rate of $25.

Monroe County Beacon & Monroe County SentinelP.O. Box 70, 103 East Court St., Woodsfield, OH 43793

Phone: 740-472-0734 Fax: 740-472-0735 email: [email protected]

2013 Civic Rates (per column inch)Beacon: $7.75 Sentinel: $8.75 Combination: $10.75

The civic rate is for not-for-profit organizations. Civic does NOT include craft shows and other clearly identified retail operations. The reason for this is that admission fees are usually charged and crafters are charged for space. A church bake sale or a non-profit organization’s chili dinner qualifies as civic.