Jordan S. StenzelDecember 19th, 2013

Monroe County Department of Public Health

Social Media Project

Purpose

• “Approximately 60% of U.S. adult say they have looked online for health information within the past year.”

Reference:Whitlock, M. (2013, October 22). New media communication: Communicating about hiv and viral hepatitis in complex times.. Retrieved from http://blog.aids.gov/2013/10/new-media-communication-communicating-about-hiv-and-viral-hepatitis-in-complex-times.html?utm_source=feedburner&utm_medium=email&utm_campaign=Feed: aids/gov (Blog.AIDS.gov)

60%

40%

U.S. Adults using Online Media for Health In-formation

U.S. Adults

The Rest of U.S. Population

Types of Social Media in use today

• Blogs• Social Networks • Microblogs (Twitter, etc.)• Wikis• Video • Podcasting• Discussion Forums• RSS• Photo Sharing• Employee Ideation Programs• Gamification

Monroe County Main Web Site

Social Media is being used in other County Departments.

Currently (Why not us too?)

Erie County Health Department.

Onondaga County Health Department

Genesee County Health Department

How health departments use social media.

The benefits from using social media

• Easily accessible

• Simple and manageable to use/maintain

• Allows faster information output

• Allows the public 24/7 access to posted online information

• Can be used to survey the public online

• It cant be displayed in different languages

• It’s Cost effective

Objectives

• To Inform, Educate, and Empower

• To Mobilize and Develop

• To Provide Information

• To Evaluate

How social media could be used within the divisions

Health Administration and Special Services

• Office of Public Health PreparednessI. Disaster Response and Recovery

II. Free Preparedness Q&A

III. Communication between individuals, agencies, governments

• Vital RecordsI. Provide easy answers to questions to the general public

II. Online Fee Schedule

• Directors Office & Health EducationI. Access to a 24/7 FAQ

II. Allows public to know its Health Dept. Leadership

III. To provide news to the public and media

IV. Internship information

Nursing Services• Tuberculosis Control Program

I. To Educate

II. Outreach

III. O&A for the public

• Immunization ProgramI. To provide educational resources

II. Continuous updated knowledge on clinic hours/dates

III. Knowledge of Vaccine costs

IV. (In the Future) On-line appointment set up

• STD/HIV Prevention and Control ProgramsI. Outreach

II. Education

III. Removing the stigma of STDs & HIV through factual information

IV. Knowledge about Bullshead and its mission

Nursing Services Cont.• The Nutrition Program (WIC, Peer Counseling, and Healthy

Lifestyles grants)I. Provide education and information

II. To link

• Nurse Family Partnership (NFP)I. To provide information

Within the MCDPH social media site

Feed back!!!*This should be one of our most important aims*

Quality Assurance & Quality improvement Ensures us to Plan, Do, Study, Act (PDSA) Evolve and grow as a department Allows the public to know (Gains Public Trust) Works into our continuing accreditation process

Possible way to fund this?• Seeking and obtaining state and federal grant funds to make this

possible.• GRANTS.GOV

How it would be run/managed?

• Health Education

I. Division Data Managers

II. Weekly supervisor updates

III. Staff Meetings

• Create a new position

I. Create

II. Intake

III. Continuously update, find answers to questions ect.

Future Possibilities of utilizing social media. • Prevention and Reduction

• Monitoring of Community Health

• Public Health Policy Development

• Continuous Quality Improvement