MARKET ANANLYSISMONSTER ENERGY DRINK

PRESENTED BY,SHREEYOG RAJOPADHYEROSHAN JADHAV

INTRODUCTION

“UNLEASH THE BEAST”

TARGET SEGMENTTHE DOCTOR- REFRESHING CITRUS

FLAVOURMEGA MONSTER- OPEN BY ONE HANDMONSTER ULTRA- ZERO CALORIE,

ZERO SUGARMONSTER REHAB- TEA & LEMONADE

SINUS-MILIEUS

HIGH ACHIEVER MILIEU

MOVERS AND SHAKERS MILIEU

ADAPTIVE PRAGMATIST MILIEU

NEW MIDDLE-CLASS MILIEU

SOCIO-ECOLOGICAL MILIEU

COMPETITORSRED BULL

ROCKSTAR

AMP

NOS

FULL THROTTLE

MARKET SHARERED BULL 43%MONSTER 39%ROCKSTAR 10%AMP 3%FULL THROTTLE 1%

SIZE OF THE MARKETMORE THAN114 COUNTRIES

COLABORATION WITH COCA-COLA

USE OF DISTRIBUTION NETWORK

2ND BIGGEST COMPANY IN ENERGY DRINK MARKET

SIZE OF THE MARKET

SWOT ANANLYSISSTRENGTHS STRONG BRAND NAME FINANCIALY STRONG 2ND BIGGEST ENERGY DRINK BRAND INNOVATIVE ATTRACTIVE PACKAGE DESIGN

WEAKNESSES LESS ADVERTISEMENT LETHAL IF CONSUMED HEAVILY

OPPORTUNITIES ACHIEVING 1ST POSITION IN GLOBAL MARKET EXPANSION

THREATS COMPETITION PRICE GOVERNMENT REGULATIONS ON ENERGY DRINKSTRATEGIESSTRONG CAMPAIGNING SUBSTITUTES FOR INGREDIENTSPRICE

TENDENCY OF MARKET GROWTH YEAR ENDED

DEC. 31ST 2015SHARE PRICE HIGH ($)

SHARE PRICE LOW ($)

FIRST QUARTER

143.90 106.77

FOURTH QUARTER

160.50 127.34

YEAR ENDED DEC 31ST 2014

SHARE PRICEHIGH ($)

SHARE PRICE LOW ($)

FIRST QUARTER

75.63 66.31

FOURTH QUARTER

113.50 89.56

MARKET IMAGEWHAT COMPANY THINKS

YOUNG GENERATION, SPORTS ENTHUSIASTS

SLOGAN

IMPROVES PHYSICAL AND MENTAL PERFORMANCE

ACTUAL IMAGE

DEATHS DUE TO CAFFEINE

LEGAL ACTIONS

MARKETING CAMPAIGNSADVENTURE SPORTS

OFFICIAL PARTNER OF BMX

ATHELETE SUPPORT PROGRAM

SCOPE FOR MORE CAMPAIGN MOBILE APPICATIONS FOR SMARTPHONES CAMPAIGN DURING OTHER EVENTS

COLLABORATIONS

THANK YOU