About our product &Unique selling points

• We have chosen to advertise about the energy drink Monster.

• This is due to the fact that it gives the consumer a million times more energy than that of a bull with wings.

• This product contains four different types of Vitamins that helps recover lost energy in the body quicker than any other drink.

• It’s also been scientifically proven to be a good energy drink.

Product’s History

• Monster Energy is an energy drink, launched by Hansen Natural in 2002.

• The regular flavor comes in a black can with a green tear-shaped M logo, implied to have been torn by the claws of a "monster”.

• There are now 27 different drinks under the Monster umbrella in North America including its core Monster Energy line, Java Monster, Extra Strength, Import and Rehab.

The Audience

• Monster energy is targeted to athletes, mainly motocross, flag football, car racing, BMX, snowboarding and skateboarding over the age of 16.

• It is also targeted for people with low stamina and that always require a lot of energy.

• This is because of the advertisements shown for Monster Energy, which are generally young adults doing various sports, influencing the gain of force and strength.

Advertising Campaigns & Approaches

• Usually they use American athletes, skateboarders and BMX riders.

• There’s been an epic advert where a man’s being chased, he then drinks Monster Energy and turns into a Monster.

• http://youtu.be/B5hy7pX2yec• Monster Energy has several different

promotions and campaigns going on, such as giving away souvenirs with the Monster logos for propaganda.