Maximize your Job Response

Attract the Right Talent

and

Reduce Drop-Off

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About the Presenter:

Amy Hughes Director, Professional Services, Monster

Amy has over 14 years of experience working with clients in developing successful online recruitment campaigns. Since joining Monster in 1997, she has held various responsibilities, giving her a thorough understanding of the recruitment industry.

As Director in Monster’s Client Adoption team, Amy and her team maximize client ROI by evaluating, documenting, and making recommendations to improve online recruitment practices.

Her areas of expertise include employment branding, social media recruiting, recruitment media, job posting best practices, and career site best practices.

A Complex Online World

Smart Practices = Improvement

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In this Webinar:

Step One: Improve your Job Posting

Step Two: Simplify the Apply Process

Step Three: Stay Competitive

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Step One: Improve the Job Posting

Optimize the Job Title:

Keep your job title searchable

> Use common, industry standard job titles

Be specific

> Include required skills and/or certifications

Avoid using questions in the title

> Makes your job less trustworthy

Avoid gimmicky terms or punctuation!

> Avoid abbreviations > Spell out acronyms

Job Title Examples

Software Engineer

Senior Software Engineer- Java/J2EE

Be SPECIFIC

Sales Representative

Explain job type

Entry Level Sales Representative

Use standard spelling and grammar

Sr. Clms Mgr

Senior Claims Manager

Research the Job Title

Use Monster resources > Search Monster: What titles are competitors using?

Word clouds > Wordle.net, Worditout.com

Ask recent hires > What criteria did they use to search?

> What was their previous title?

Ask hiring managers for input

Power Resume Search > More accurately matches job skills and candidates

Create a Compelling Job Description

Establish an authentic employment brand > Clarify your culture, work environment, mission, goals and vision

Create a clear employment value proposition > What do we offer that is truly unique?

> How does the role showcase unique skills, interests and abilities? > How does the role contribute to the company’s vision?

Think like the applicant:

> Why does this job exist? > How am I a good fit?

> How does this role differ from my current position?

Make your Job Description a Standout

Use visuals for interest > Call out the company mission statement

Highlight key information: > “About the company”

> Company benefits

Job Description Template

The Job Summary > The opening paragraph should spark interest > Include a clear overview

• What’s in it for the job seeker? > Include popular keywords

Key Responsibilities > Clarify the job’s daily tasks > Specify qualifications

• Years of experience/career level and/or education requirements > Include “must have” skills from “nice to haves” > Use second person voice

• (“You are a dynamic project manager…”) > Create a dynamic picture of the job

10Dow

Download the Complete Webinar

Visit the Monster Resource Center: http://hiring.monster.com/hr/hr-best-practices/small-business/archived-webinars/monster-job-posting-response-webinar.aspx