monsterboard s nagtegaal jobmarketing update 2011
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Jobmarketing Update Conference
Samantha Nagtegaal-Waas
Manager Marketing and Communications
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In the beginning there was:
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Then came Internet
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Now:
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Are you ready to….BeKnown?
Gelanceerd op 25 juni 2011
Professionele netwerk applicatie op Facebook
Monster Worldwide is nu social
Werkzoekenden kunnen werk en prive scheiden op FB
Naast een profiel hebben leden direct toegang tot vacatures
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Black Box for seekers
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We see four kind of seekers:
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“Optimistic Aspirers”
“Lost and Nervous”
“No-Nonsense Career-Builders”
“Easy Riders”
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Underlying segments
From this early point in the discussions, participants seemed to sort themselves into several categories:
“Optimistic Aspirers”They want their next job to excite them, to represent a positive leap forward, and they look at the job search more as an opportunity than as a set-back.
“Easy Riders”They are annoyed by the search process, complain about how much time it takes and how tedious it is, and want the process to require as little effort as possible.
“No-Nonsense Career-Builders”They approach the job search as they approach projects: with clear goals, to-do lists, and a desire to get to an appropriate next job as quickly and efficiently as possible.
“Lost and Nervous”They are the most insecure—about their future, their direction and choices, their ability to present themselves well, and whether they’re applying for jobs they have a chance of getting.
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What works for each seeker
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“Optimistic Aspirers”They want their next job to excite them, to represent a positive leap forward, and they look at the job search more as an opportunity than as a set-back.
“Easy Riders”They are annoyed by the search process, complain about how much time it takes and how tedious it is, and want the process to require as little effort as possible.
“No-Nonsense Career-Builders”They approach the job search as they approach projects: with clear goals, to-do lists, and a desire to get to an appropriate next job as quickly and efficiently as possible.
“Lost and Nervous”They are the most insecure—about their future, their direction and choices, their ability to present themselves well, and whether they’re applying for jobs they have a chance of getting.
Suggestions, new ideas, creative search techniques Hand-holding, advice, guidance, feedback
Filtering power, detailed information on the jobs available
“One click” options
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How to be found
CV databaseHow does it work
Public CVWho can see it?
KeywordsBe a keyword expert
UpdatesHow to be on top of the list
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And then what…
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Research
Understand
Engage
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How to find
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SearchHow does it work
Jobsearch agentsWho can see it?
KeywordsBe a keyword expert
Cover letter and CVBe ready
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And then what…
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Research
Understand
Engage
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THANK YOU