Montana Newspaper Association 406 443 2850 ●●● montananewstracker.com

Our news tracking and retrieval is Golden!

BUILDING THE DIGITAL ARCHIVE

Member newspapers build the digital archive used for Montana News

Tracker each day by uploading their respective publications’ pages to the

Tecnavia site.

File Preparation

File Naming

File Uploading

MNA RECEIVES, INSPECTS, PUBLISHES PAGES

MNA inspects, resolves any issues and

publishes pages to the archive on a daily

basis.

MNA’s partner, Wisconsin Newspaper

Association (WNA) administers Montana

News Tracker service.

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WHAT IS ?

WHAT IS ?

REVENUE Monthly revenue generated from Montana News Tracker

subscriptions is split:

60% WNA / 40% MNA.

Current pricing $55/per month + 75¢ per clip.

• Year-to-date receipts average $1,675.00/mo.

• Average 30 active subscribers per month

• MTNT receipts go straight to net revenue bottom line

$-

$500.00

$1,000.00

$1,500.00

$2,000.00

$2,500.00

Monthly Receipts

JAN

FEB

MAR

APR

MAY

JUN

JUL

AUG

Who are our current subscribers? Government agencies, departments and officials | Associations & Foundations | Media & PR

Agencies | Engineering Firms & Contractors | Healthcare & Insurance | Utilities | Education

FEATURES & BENEFITS Clips are electronic

Saves $

Saves

Improved accuracy and completeness

Affordable, cost-effective

Quick turnaround time

HOW DO WE GROW MONTANA NEWS TRACKER?

Identify Audience Prioritize sectors starting with…

Government and Associations

Build Brand Customize WNA marketing pieces for MNA

o Option to have a member newspaper provide creative design at no cost to MNA

Newspaper print ads for business publications, statewide advertising network, trade association newsletters

Digital ads for social media posting/sharing, business sections of member newspaper websites

Marketing presentation pieces for trade shows, conventions, workshops, sponsorship opportunities

Build Awareness Customized Messaging

Live Presentations to targeted audiences

Bundle / Add On Montana News Tracker service with Associate Membership and other MNA service offerings

Retain Current Subscribers Quarterly feedback

Makes improvements, changes when possible

Additional services

“After years of physically clipping and

monitoring more than a dozen newspapers, we

are now using the Montana News Tracker

service and it has been a very positive

experience. It saves time, trees and money and

ensures we are aware of all mentions of our

companies…not just the ones we generate.

They are easy to work with and have made

sure all our requests have been met.”

Denise Kovacich

Communications Specialist

Triangle Communications

Hill County Electric

“I love the new site and so far in the

samples I saw, the search seems to be

working great! Looking forward to playing

around with the new site to get used to it.”

Elizabeth Zimmerman

Administrative Assistant

Montana Bankers Association

“All I know is what I read in the papers.” – Will Rogers