montana newspaper association
DESCRIPTION
Montana News Tracker newspaper media tracking and digital clipping service.TRANSCRIPT
Montana Newspaper Association 406 443 2850 ●●● montananewstracker.com
Our news tracking and retrieval is Golden!
The Montana Newspaper Association
• 87 Member Newspapers across the BIG SKY state, from Ekalaka to Eureka,
Sidney to Stevensville, West Yellowstone to West Glacier and everywhere in
between!
• 11 Daily & 76 Weekly
o 80% have distribution of 5,000 or less
o Hyper local, community newspapers
Our Mission: To advance and sustain the news publishing industry in Montana.
MNA DIGITAL ARCHIVE
Content from MNA member
newspapers is uploaded and
saved to a digital archive
• Montana News Tracker
• MNA Public Notice website
• Future applications
• Education
• Libraries
• Historical Records
access the free MNA Public Notice website via link on homepage
www.mtnewspapers.com
HOW DO YOU KNOW WHAT YOU DON’T KNOW?
Do you know what is being reported and published about you?
…Your ORGANIZATION
…Your MEMBERS
…Your COMPETITORS
…Your CUSTOMERS
…Your CLIENTS
WHAT IS ?
Montana News Tracker combines the hyper local, community news and reporting with high technology!
A complete, accurate, newspaper media
tracking, retrieval and digital clipping service.
Searches, using key search terms set by the
subscriber, track all mentions in Montana’s
newspapers
Google® and other search engines provide
limited results, usually of larger daily
newspapers, AP articles, and content being
shared online and do not have access to
complete archives; website paywalls prevent
complete access or can be added cost
WHAT DOES IT LOOK LIKE?
• Digital “clips” are organized and delivered weekly in
electronic bins.
• Weekly e-mails alert subscribers.
• Clips can be accessed immediately, or downloaded,
stored, shared and printed as needed.
EXAMPLE using search terms “Montana Newspaper Association” 183 mentions in last 30 days
Who are our current subscribers? Government agencies, departments and officials | Associations & Foundations | Media & PR
Agencies | Engineering Firms & Contractors | Healthcare & Insurance | Utilities | Education
EXAMPLE: using search terms “renewable energy” 303 mentions in last 30 days
BENEFITS OF MONTANA NEWS TRACKER
Saves time, saves $$ Frees up staff to do more with their time & talents
One client’s cost/benefit analysis shows the the annual investment in News Tracker is 1/3 compared to paying an employee to read, identify, clip, organize and report AND it is more complete and accurate "just what we are looking for"
Builds custom archive, can be used for marketing,reporting to stakeholders, customers, clients
Used to complement or enhance research,especially timely during legislative sessions,funding cycles, campaign launches and more!
Convenient, great use of technology in the industry
Accurate and Complete Google picks up the majors and content that is
already online
Montana News Tracker searches content createdand owned by member newspapers, all pages areuploaded and stored in the archive
Access to current content as it is being reported
Responsiveness Learn about competition, opportunities, derogatory
statements, etc. in time to respond, engage, or putpro-active measures and messages out.
“After years of physically clipping and
monitoring more than a dozen newspapers, we
are now using the Montana News Tracker
service and it has been a very positive
experience. It saves time, trees and money and
ensures we are aware of all mentions of our
companies…not just the ones we generate.
They are easy to work with and have made
sure all our requests have been met.”
Denise Kovacich
Communications Specialist
Triangle Communications
Hill County Electric
“I love the new site and so far in the
samples I saw, the search seems to be
working great! Looking forward to playing
around with the new site to get used to it.”
Elizabeth Zimmerman
Administrative Assistant
Montana Bankers Association
“All I know is what I read in the papers.” – Will Rogers
REQUEST YOUR COMPLIMENTARY CUSTOM
SAMPLE CLIPPINGS E-mail me your key search terms and I will send you customized clippings from the past
three months.
Kev Campbell
Montana Newspaper Association
825 Great Northern Blvd Suite 202
Helena MT 59601
406 443 2850