All data within this document is pulled from the Monterey Peninsula MLS. Areas include the Monterey Peninsula.

Monterey Peninsula Market UpdateThird Quarter 2014MONTEREY PENINSULA BROKERAGES

Carmel Rancho Brokerage | t. 831.624.1566

Carmel Valley Brokerage | t. 831.659.2267

Carmel-By-The-Sea Brokerage | t. 831.624.1566Pacific Grove Brokerage | t. 831.372.7700Monterra Ranch Brokerage | t.831.625.2075

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Monterey/Salinas Highway | Web ID: 0473939

Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or unregistered) service marks used with permission. Operated by Sotheby’s International Realty, Inc. If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully. Real estate agents affiliated with Sotheby’s International Realty, Inc. are independent contractor sales associates and are not employees of Sotheby’s International Realty, Inc.

SERVING MONTEREY PENINSULA

FEATURED LISTINGS

A MESSAGE FROM OUR MANAGER: Janet Reilly

I am pleased to provide a summary of sales activity for the Monterey Peninsula real estate market during the third quarter of 2014. MLSListings.com reports the following Q3 2014 over Q3 2013 statistics:

The number of units sold on the Monterey Peninsula was virtually the same as this time last year, however an increase in sales price was realized in most communities. The average overall sales price for Peninsula communities was up 14 percent while average days on market was down 13 percent. Of particular interest:

• Carmel: Units sold was up 18 percent and average sales price was up 12 percent• Carmel Valley: Units sold was up 25 percent, average sales price was down 30 percent and days on market was up 39 percent• Monterey Salinas Highway: Average sales price was up 41 percent while days on market was down 28 percent• Pacific Grove: Averages sales price was up 32 percent These positive trends bode well for home sellers on the Monterey Peninsula. If you are thinking of selling your home, this is a strong market to take advantage of as many sellers during Q3 2014 enjoyed multiple offers from buyers, which for many, escalated the sales price well above the original asking price.

PACIFIC GROVE | Web ID: 1210117 | $1,275,000J.R. Rouse, Jan Pratt 831.277.3464

PEBBLE BEACH | Web ID: 0473944 | $1,289,000

Sam Piffero 831.236.5389

CARMEL HIGHLANDS | Web ID: 0473894 | $2,600,000

Noel Beutel, Steve Beutel 831.915.0632 BIG SUR | Web ID: 0473938 | $1,995,000

John Saar 831.915.0991

sothebyshomes.com/monterey

$-

$200,000

$400,000

$600,000

$800,000

$1,000,000

$1,200,000

$1,400,000

2010 2011 2012 2013 2014

Average Selling Price

FIVE YEARS OF AVERAGE SELLING PRICES | Q3

MONTEREY PENINSULALocated on the central California coast, the

beautiful Monterey Peninsula offers great living

in some of the most desirable areas, including:

Big Sur, Carmel, Carmel Highlands, Carmel

Valley, Monterey, Pacific Grove, Pebble Beach and

Monterey/Salinas Highway.

SINGLE FAMILY HOMES | Q3 2010 2011 2012 2013 2014

UNITS SOLD 203 250 198 260 261

AVERAGE SELLING PRICE $956,168 $895,535 $1,009,748 $1,091,290 $1,249,600

AVERAGE LISTING PRICE $1,050,908 $962,653 $1,087,028 $1,151,156 $1,319,008

DISCOUNT RATIO 91% 93% 93% 95% 95%

MEDIAN $727,000 $638,500 $693,500 $762,500 $885,000

AVERAGE DAYS ON MARKET 132 132 118 89 77

0

50

100

150

200

250

300

$-

$200,000

$400,000

$600,000

$800,000

$1,000,000

$1,200,000

$1,400,000

2010 2011 2012 2013 2014

Average Selling Price Units Sold

AVERAGE SALE PRICE | TOTAL SFH SOLD | Q3

SERVING MONTEREY PENINSULA

BIG SURSouth of Carmel lies Big Sur, nearly 100 miles of

pristine, rugged coastline, where the Santa Lucia

Mountains rise precipitously from the Pacific

Ocean, creating some of the most spectacular

views and iconic imagery in America. Big Sur is

best known for its natural untouched beauty.

CARMELCarmel was founded as an enclave for artists

around the turn of the century and remains true to

its bohemian roots today. With its idyllic location,

its pristine beaches and a village with first-rate

dining, shopping and charming inns, Carmel is a

haven for visitors and locals alike.

SINGLE FAMILY HOMES | Q3 2010 2011 2012 2013 2014

UNITS SOLD 2 1 1 2 1

AVERAGE SELLING PRICE $4,425,000 $500,000 $480,200 $1,494,500 $599,000

AVERAGE LISTING PRICE $5,872,500 $550,000 $495,000 $1,745,000 $599,000

DISCOUNT RATIO 75% 91% 97% 86% 100%

MEDIAN $4,425,000 $500,000 $480,200 $1,494,500 $599,000

AVERAGE DAYS ON MARKET 174 1,360 1,463 155 33

0

0.5

1

1.5

2

2.5

$-

$1,000,000

$2,000,000

$3,000,000

$4,000,000

$5,000,000

2010 2011 2012 2013 2014

Average Selling Price Units Sold

AVERAGE SALE PRICE | TOTAL SFH SOLD | Q3

SINGLE FAMILY HOMES | Q3 2010 2011 2012 2013 2014

UNITS SOLD 42 48 44 55 67

AVERAGE SELLING PRICE $1,052,929 $1,557,579 $1,299,318 $1,465,813 $1,658,191

AVERAGE LISTING PRICE $1,132,241 $1,664,036 $1,382,170 $1,563,997 $1,764,173

DISCOUNT RATIO 93% 94% 94% 94% 94%

MEDIAN $805,000 $1,212,500 $1,107,500 $1,135,000 $1,325,000

AVERAGE DAYS ON MARKET 122 126 142 141 89

01020304050607080

$-

$500,000

$1,000,000

$1,500,000

$2,000,000

2010 2011 2012 2013 2014

Average Selling Price Units Sold

AVERAGE SALE PRICE | TOTAL SFH SOLD | Q3

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CARMEL HIGHLANDSA few short miles south of Carmel, along the

winding Pacific Coast Highway, are the Carmel

Highlands. Homes in the Highlands sit above the

sea, and from their sheltered perch, many have

enviable views of the dramatic and ever-changing

coastline.

CARMEL VALLEYJust east of Carmel and beyond the “fog line”

is Carmel Valley, a sun-soaked region nestled

between lush green mountains. Ranch-style

homes, vineyards, ranches, horse properties and

country club real estate are enhanced by the

numerous golf courses and wineries.

SINGLE FAMILY HOMES | Q3 2010 2011 2012 2013 2014

UNITS SOLD 3 4 1 0 1

AVERAGE SELLING PRICE $1,780,875 $1,428,125 $10,500,000 $- $900,000

AVERAGE LISTING PRICE $1,965,000 $1,608,250 $13,500,000 $- $1,250,000

DISCOUNT RATIO 91% 89% 78% n/a 72%

MEDIAN $1,442,625 $1,281,250 $10,500,000 $- $900,000

AVERAGE DAYS ON MARKET 142 416 181 - 13

0

1

2

3

4

5

$-

$2,000,000

$4,000,000

$6,000,000

$8,000,000

$10,000,000

$12,000,000

2010 2011 2012 2013 2014

Average Selling Price Units Sold

AVERAGE SALE PRICE | TOTAL SFH SOLD | Q3

SINGLE FAMILY HOMES | Q3 2010 2011 2012 2013 2014

UNITS SOLD 33 38 34 28 35

AVERAGE SELLING PRICE $1,071,535 $751,038 $937,356 $1,239,429 $873,512

AVERAGE LISTING PRICE $1,195,279 $812,658 $988,582 $1,319,067 $916,740

DISCOUNT RATIO 90% 92% 95% 94% 95%

MEDIAN $725,000 $637,500 $812,500 $947,500 $875,000

AVERAGE DAYS ON MARKET 208 141 116 71 99

0510152025303540

$-

$200,000

$400,000

$600,000

$800,000

$1,000,000

$1,200,000

$1,400,000

2010 2011 2012 2013 2014

Average Selling Price Units Sold

AVERAGE SALE PRICE | TOTAL SFH SOLD | Q3

SERVING MONTEREY PENINSULA

MONTEREYMonterey is the geographical and social center

of the Peninsula. Its remarkable waterfront lies

along Monterey Bay National Marine Sanctuary.

Fisherman’s Wharf, Cannery Row and the famous

Monterey Bay Aquarium stretch along the vibrant

waterfront.

MONTEREY /

SALINAS HIGHWAYSalinas lies directly east of the Monterey Peninsula

and is the county seat and largest city in Monterey

County. Situated in the lush and fertile Salinas

Valley, known as the Salad Bowl of America,Salinas

has a thriving agricultural economy.

SINGLE FAMILY HOMES | Q3 2010 2011 2012 2013 2014

UNITS SOLD 32 36 30 59 38

AVERAGE SELLING PRICE $618,126 $512,371 $551,270 $633,184 $669,507

AVERAGE LISTING PRICE $650,519 $536,236 $577,538 $641,628 $680,859

DISCOUNT RATIO 95% 96% 95% 99% 98%

MEDIAN $612,000 $457,500 $531,750 $600,000 $634,000

AVERAGE DAYS ON MARKET 111 80 86 51 61

0

10

20

30

40

50

60

70

$- $100,000 $200,000 $300,000 $400,000 $500,000 $600,000 $700,000 $800,000

2010 2011 2012 2013 2014

Average Selling Price Units Sold

AVERAGE SALE PRICE | TOTAL SFH SOLD | Q3

SINGLE FAMILY HOMES | Q3 2010 2011 2012 2013 2014

UNITS SOLD 43 59 34 48 52

AVERAGE SELLING PRICE $832,432 $740,196 $721,238 $724,449 $1,023,729

AVERAGE LISTING PRICE $910,901 $790,670 $752,829 $744,169 $1,061,288

DISCOUNT RATIO 91% 94% 96% 97% 96%

MEDIAN $570,000 $590,000 $617,500 $538,000 $752,450

AVERAGE DAYS ON MARKET 141 109 123 91 65

0

10

20

30

40

50

60

70

$-

$200,000

$400,000

$600,000

$800,000

$1,000,000

$1,200,000

2010 2011 2012 2013 2014

Average Selling Price Units Sold

AVERAGE SALE PRICE | TOTAL SFH SOLD | Q3

sothebyshomes.com/monterey

PACIFIC GROVEPopularly known as America’s Last Home Town,

Pacific Grove possesses a quaint and quiet charm

all its own. Famous for its numerous Victorian-

style homes, Pacific Grove has a rich architectural

history, apparent in its old-style downtown.

PEBBLE BEACHPebble Beach is a prestigious community world

renowned for its unparalleled golf. Boasting seven

courses within its gates, it is most notable for the

Pebble Beach Golf Links, which is considered by

many to be the best public course in the world.

SINGLE FAMILY HOMES | Q3 2010 2011 2012 2013 2014

UNITS SOLD 29 39 37 38 33

AVERAGE SELLING PRICE $675,293 $584,437 $608,119 $716,851 $947,092

AVERAGE LISTING PRICE $717,469 $616,773 $657,027 $740,705 $977,889

DISCOUNT RATIO 94% 95% 93% 97% 97%

MEDIAN $635,000 $560,000 $520,000 $693,750 $725,000

AVERAGE DAYS ON MARKET 71 156 64 74 58

0

10

20

30

40

50

$-

$200,000

$400,000

$600,000

$800,000

$1,000,000

2010 2011 2012 2013 2014

Average Selling Price Units Sold

AVERAGE SALE PRICE | TOTAL SFH SOLD | Q3

SINGLE FAMILY HOMES | Q3 2010 2011 2012 2013 2014

UNITS SOLD 19 25 17 30 34

AVERAGE SELLING PRICE $1,324,616 $1,178,324 $2,138,184 $2,201,695 $2,148,404

AVERAGE LISTING PRICE $1,468,632 $1,316,689 $2,328,059 $2,371,127 $2,317,544

DISCOUNT RATIO 90% 89% 92% 93% 93%

MEDIAN $1,015,000 $870,000 $1,170,300 $1,160,000 $1,610,000

AVERAGE DAYS ON MARKET 122 131 140 97 92

0510152025303540

$-

$500,000

$1,000,000

$1,500,000

$2,000,000

$2,500,000

2010 2011 2012 2013 2014

Average Selling Price Units Sold

AVERAGE SALE PRICE | TOTAL SFH SOLD | Q3

ON THE MARKET

left to right from top to bottom:

METROPOLITAN MARKETS

NEW YORK, NY | Web: 0137363 | $1,395,000

SAN FRANCISCO, CA | Web: 0086970 | $1,150,000

HOUSTON, TX | Web: 1231623 | $1,135,000

RESORT MARKETS

MALIBU, CA | Web: 0172715 | $1,395,000

PALM BEACH, FL | Web: 0076041 | $1,300,000

SANTA BARBARA, CA | Web: 0592855 | $1,495,000

FOREIGN MARKETS

ITALY | Web: X9KSXW | $1,421,189

FRANCE | Web: VNKDFW | $1,614,987

BRITISH VIRGIN ISLANDS | Web: GET2NC | $1,250,000

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