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MATTERS Monthly News Bulletin January 2016

Monthly News Bulletin January 2016

2 | KCT Business School

e Metrics (Nos. )–October

2015

Guest Lectures 03

Certification Program 02

Workshop 03

External Expertise 04

Paper Publications

Content

Industry Institute Connect 03

Entrepreneurial Initiative 04

Faculty Zone 05

Research & Publishing 07

Student World 07

Forums 08

Global Connect 09

Placement and Training 09

Performance Metrics (Nos. )–January2016

Consultancy 01 FDP Attended 04

Industry Training 01 External Expertise 03

Paper Publications 02 Forum 01

Entrepreneurial Initiative 02 Placement Drives 11



INSTITUTION-INDUSTRY CONNECTS

Training

Soft skill Training for Postal Employees on January 20, 2016 Centre of Marketing, KCT Business

School conducted one day training for

the Postmen on January 20, 2016.

The training program was carried out

with an objective of equipping the

participants to face the present

dynamic market trend with more

techniques on Marketing and Selling.

The training platform educated the

participants on various tools to

manage the customers & services

confidently. The workshop had four

modules which included “Self

awareness”, “Rural sales promotion”, Communicate with customers and “Building Customer Relationship” .The

course content was developed by KCT

Business School in consultation with the India

Post Authorities. The training sessions were

conducted by the faculty team of Marketing

centre, KCT business School. Dr. Mary Cherian

Centre Head, Dr.B.Poongodi & Ms. Latha.A,

Assistant Professor and Prof

V.Kaarthiekheyan, Associate Professor from

CoM were the resource person for this

training program. The program was

coordinated by Ms. A.Latha, Assistant

Professor under the guidance of Dr. Mary

Cherian, Professor & Centre Head CoM

Consultancy

Coimbatore Healthcare Market Analysis on December 28, 2015

KCT Business has bagged another consultancy assignment on Coimbatore Healthcare Market Analysis from

Ranjan Medicals Private Limited, Coimbatore on December 28, 2015. Ranjan Medicals is a multi-functionality

corporate hospital offering all range of health services including a pharmacy and operates from

Thennampalayam which is located at the heart of Coimbatore and Avinashi. Dr.B.Poongodi, Assistant Professor,

CoM is the faculty in-charge of this assignment.



ENTREPRENEURIAL INITIATIVES Young Entrepreneurs Bootcamp on January 5, 2016

KCT Business School hosted the NEN Bootcamp for

Young Entrepreneurs on January 5, 2016. The Bootcamp

was a unique expert-led session that took a hard look at

the critical issues & hurdles entrepreneurs face. The

session also provided students with the opportunity to

address the gaps in their business idea and prepare for

the tough questions asked by investors. The session was

facilitated by B.L.Lakshmi Meera , Assistant Professor &

Head CoE. Ideation, Opportunity Evaluation and

Business Model canvas was covered with hands on

activities. Forty student entrepreneurs from various

colleges participated in the event. Dr.Vimal and

Mr.Arumugam were invited speakers to share real world

experience with the students. The event was organized

by B.L.Lakshmi Meera , Assistant Professor & Head CoE

NEN E-Leader Workshop on January 6, 2016

NEN E-Leaders workshop was

hosted by KCTBS at KCT campus

on January 6, 2016. Eight E-cells

participated in the

workshop. NEN’s Successful

Leadership Workshop is

designed for those who have a

vision and want to be part of the

entrepreneurial revolution. This

one day workshop helps equip E-

Leaders with the secrets to

transforming their E Cells

through planning, leadership

and through constantly honing

their entrepreneurial skills. The

workshop is also a platform to connect E - Leaders in the city, establish worthwhile collaborative relationships,

exchange ideas & best practices and also meet other members of the entrepreneurial community. Ms.Vishnu

Priya, NEN facilitated the session. Mr. Mohan, CEO, Namma Cafe, Student startup of KCT shared his campus

startup experiences. It was a day of fun, excitement and network. Eighty five students from various colleges

participated. Students of KCT and KCT BS participated in the program. The event was coordinated by

B.L.Lakshmi Meera , Assistant Professor & Head CoE



FACULTY ZONE

Faculty Recharge Session The Faculty Recharge Program was

held on December 31, 2015. This

program provides an opportunity to

the faculty to upgrade and rejuvenate

themselves in their respective areas of

expertise. Under the program, the

teaching pedagogy, methodologies,

assessment pattern for the new

curriculum for batch 2015-17 was

open to discussion. Inputs from faculty

on all the courses was reviewed and

finalized. The program intended to

ensure that faculty will approach the

ensuing semester with exceptional creativity, zeal and commitment.

Department Performance Appraisal

The main objective of a performance appraisal is

to measure and improve the performance of

employees and increase their future potential

and value to the institution. The Annual

Performance Appraisal of KCT Business School

was held on January 13, 2016.The meeting

commenced with the opening remarks from Mr.

Shankar Vanavarayar, Joint Correspondent, KCT;

Dr. RS Kumar, Principal, KCT; Mr. Ravi

Kandasamy, PMO, KCT and Mr. Muniasamy,

Executive Office, KCT. Dr. Vijila Kennedy

presented the performance of the Business

School in the academic year 2014-15 along with

the half-yearly progress of Academic year 2015-16.Disscussion and suggestions on the strategic imperatives of

the B School including, providing feedback, improving communication, understanding training needs, clarifying

roles and responsibilities and determining how to allocate rewards was tabled

Knowledge Sharing with Outside world

Vijila Kennedy, Director

Vijila Kennedy is a member on the EuroBRICS Youth Advisory Board. This Board is a platform to connect with the youth and help them with the organization of the EuroBRICS Summit.



Nalini P, Assistant Professor, CoM

Dr.P.Nalini was invited to address the Alumnus, UG and PG students on the topic “Career Aspiration for Youth” in P.K.R Arts College for Women Gobi, on January 26, 2016.

B. L . Lakshmi Meera, Assistant Professor & Head,CoE

B.L.Lakshmi Meera, presided over the Women Entrepreneurs - Coimbatore chapter

meeting on January 21, 2016 at SIEMA Building Racecourse. Mr.Vanagamudi, Head

MSME Canara Bank was the Guest speaker. Members of the forum participated and

gained information on various schemes provided by banks and the method to get a bank

loan from the banker himself. The meeting was well appreciated and provided a great

platform for learning and networking.

Knowledge Enhancement MOOC

B.L.Lakshmi Meera , Assistant Professor & Head CoE completed a MOO Course on Essentials of

Entrepreneurship: Thinking & Action offered by the University of California ,Irvine

Conference/ FDP Attended Mr.A.Senthil Kumar, Assistant Professor (SRG), CoF attended

a 3-day National-level Workshop on Data Analysis in

Management - Econometrics on January 08 – 10, 2016. This

FDP was organized by Department of Management Studies,

School of Management, Pondicherry University, Puducherry.

Dr.R.Kasilingam, Associate Professor, SoM, Pondicherry

University, Dr.G.Ramasundaram, Associate Professor,

St.Joesph’s College of Engineering, Chennai and

Dr.K.R.Shanmugham, Professor, IFMR, Chennai were the

facilitators. The sessions imparted knowledge and skills in

Uni-variate, Bi-variate and Multi-variate time series data

analyses tools using Stata, E-Views, and LIMDEP software.

B.L.Lakshmi Meera, Assistant Professor & Head CoE represented

the college in the second phase of the FDP on Capacity Building for

Incubation Managers organized by EDI at VIT, Vellore. It was two

days of great learning from the Incubation managers of VIT

Vellore, Periyar University, Tanjavore and 91 Springboard, New

Delhi. The visit to the VIT incubator and TIFAC CORE at the campus

provided great insights on technology innovation, patenting and

student engagement in entrepreneurship. The session covered

planning, execution and marketing of a incubator. The program

was conducted at VIT Vellore on January 7- 8 2016.

https://eventing.coursera.org/redirectSigned/eyJrZXkiOiJlbWFpbC5saW5rLm9wZW4iLCJ2YWx1ZSI6eyJ1cmwiOiJodHRwczovL3d3dy5jb3Vyc2VyYS5vcmcvbGVhcm4vZW50cmVwcmVuZXVyaWFsLXRoaW5raW5nL2hvbWUvd2VsY29tZT91dG1fbWVkaXVtPWVtYWlsJnV0bV9zb3VyY2U9b3RoZXImdXRtX2NhbXBhaWduPW9wZW5jb3Vyc2UuY291cnNlX2NvbXBsZXRlLmVudHJlcHJlbmV1cmlhbC10aGlua2luZy4lN0VvcGVuY291cnNlLmNvdXJzZV9jb21wbGV0ZS56S1pZNTlkbEVlU1FPQ0lBQzBFTEZ3LiIsInRyYWNraW5nIjp7InVzZXJJZCI6ODI0NDUyMSwidXNlckVtYWlsIjoiY29vbGxha21lQGdtYWlsLmNvbSIsIm5vdGlmaWNhdGlvblR5cGUiOiJvcGVuY291cnNlLmNvdXJzZV9jb21wbGV0ZSIsImNhbXBhaWduSWQiOiJvcGVuY291cnNlLmNvdXJzZV9jb21wbGV0ZS56S1pZNTlkbEVlU1FPQ0lBQzBFTEZ3LiIsImNhbXBhaWduR3JvdXAiOiJvcGVuY291cnNlLmNvdXJzZV9jb21wbGV0ZS5lbnRyZXByZW5ldXJpYWwtdGhpbmtpbmcuIn19LCJ1c2VySWQiOjgyNDQ1MjF9.9vGINNgmdRvgYSnbmdMVR4ZsOCTpa_niQfMx1y9ZZVc

https://eventing.coursera.org/redirectSigned/eyJrZXkiOiJlbWFpbC5saW5rLm9wZW4iLCJ2YWx1ZSI6eyJ1cmwiOiJodHRwczovL3d3dy5jb3Vyc2VyYS5vcmcvbGVhcm4vZW50cmVwcmVuZXVyaWFsLXRoaW5raW5nL2hvbWUvd2VsY29tZT91dG1fbWVkaXVtPWVtYWlsJnV0bV9zb3VyY2U9b3RoZXImdXRtX2NhbXBhaWduPW9wZW5jb3Vyc2UuY291cnNlX2NvbXBsZXRlLmVudHJlcHJlbmV1cmlhbC10aGlua2luZy4lN0VvcGVuY291cnNlLmNvdXJzZV9jb21wbGV0ZS56S1pZNTlkbEVlU1FPQ0lBQzBFTEZ3LiIsInRyYWNraW5nIjp7InVzZXJJZCI6ODI0NDUyMSwidXNlckVtYWlsIjoiY29vbGxha21lQGdtYWlsLmNvbSIsIm5vdGlmaWNhdGlvblR5cGUiOiJvcGVuY291cnNlLmNvdXJzZV9jb21wbGV0ZSIsImNhbXBhaWduSWQiOiJvcGVuY291cnNlLmNvdXJzZV9jb21wbGV0ZS56S1pZNTlkbEVlU1FPQ0lBQzBFTEZ3LiIsImNhbXBhaWduR3JvdXAiOiJvcGVuY291cnNlLmNvdXJzZV9jb21wbGV0ZS5lbnRyZXByZW5ldXJpYWwtdGhpbmtpbmcuIn19LCJ1c2VySWQiOjgyNDQ1MjF9.9vGINNgmdRvgYSnbmdMVR4ZsOCTpa_niQfMx1y9ZZVc



Dr. Gokilavani R, Lead Trainer CoCR attended a four day Train The Trainer workshop conducted By Bodhidh Training Pvt Ltd in Chennai from January 27-30, 2016. The workshop was facilitated by Mr. Vineesh who is a trainer and consultant in Bodhidh.

Lakshmi Subbrami, Assistant Professor CoH attended a three day FDP on Case Writing, Teaching And Research at XIME Kochi on January 28-30, 2016. This FDP was facilitated by Prof. Mathew J. Manimala

RESEARCH & PUBLISHING

Publications by faculty

Dr. Nedunchezhian VR and Thirunavukkarasu A(2015) published paper titled” An Analysis on Domestic Airlines

Capacity Performance in India” in International Journal of Management (IJM)Volume 6,Issue12,Dec2015,pp:38-

49,ArticleID:IJM_06_12_004.ISSN Print:0967-6502& ISSN Online:0976-6510,IAEME Publication.

Lakshmi Meera B L (2016) published an article titled” Women & Entrepreneurship “in SIEMA monthly magazine,

Vol 15; Issue 1; January 2016

STUDENT WORLD

Semester Recharge on January 25, 2016 The Even

Semester for

students of Batch

2015-17

commenced on

January 25, 2016.

A recharge

program was

organized for the

students to reflect

on the past

semester and

reenergize

themselves for

the ensuing

semester.

Motivational

sessions, which

included interactive sessions with seniors & Alumni, were conducted. Mentoring sessions with faculty members

to assist students in developing a meaningful personal plan for academic success, guidance on the utilization of

KCT BS support services, and suggestions to improve in the areas of academic weakness was also scheduled



Student Association Meeting January 27, 2016

Student association of KCT BS

conducted their regular meeting to

hand over the baton to executive

members of Batch 2015-17.

Discussion on various upcoming

events like Yugam, Valedictory

Function of SA 2015 - 16, Medical

Camp for the KCTBS Students was

the agenda for the day. Since most of

the Senior Executive members will

be out on their corporate project

next month, the baton was handed

over to the junior executives to

shoulder the responsibility. The

Senior Executives shared their suggestions and ideas with the junior coordinators on January 27, 2016

FORUM Marketing Forum

Le Commerciante' organized

marketing forum activities for

the students of Batch 2015-17

in the month of December

2015. The students were given

instructions and motivated to

think on the spot, to come up

with innovative ideas and to

devise promotion

strategies for a start up firm.

Students came up with

advertisement plans for a

chosen product or service of

their new start up firm.

Fashion, Cab Services, Food, Vehicles were the popular categories chosen by the teams for the activity. The

student teams were actively involved in thought-provoking ideas and presented creative strategies to the

panelists. The teams were evaluated by a panel of members comprising one teaching faculty and one Student

Association Member from II MBA (Batch 2014-16). Manikandan.E Marketing Forum Executive and Dr. Poongodi

B Assistant Professor, CoM organized this forum activity in which around 176 students of I MBA (Batch 2015-17)

participated in the activity.



GLOBAL CONNECT

KCT Business School is now a signatory member of PRME(Principles for

Responsible Management Education). The PRME is the first organized

relationship between the United Nations and management related

academic institutions, Business Schools and universities. The Principles

provide an engagement framework for academic institutions to advance

corporate sustainability and social responsibility through the

incorporation of universal values into curricula and research

ASSESSMENT

General Interest Course, Batch 2015-17

General Interest courses were conducted for batch 2015-17 in Theater, Film Appreciation & Innovation, Yoga and Elementary Hindi. The courses were conducted by external and internal faculty during the academic year 2015-16. Students registered for the program based on their interest and the classes were conducted at KCT Business School. At the end of the course End Term Assessment was conducted by written and oral examinations. The assessment was conducted by Internal Faculty or the Certifying Body as per the course opted. Students were declared as completed or not completed at the end of the course.

TRAINING & PLACEMENT

Career Guidance on January 27, 2016

Special counseling session was conducted for students who are yet to be placed on January 27, 2016 by CoCR.

The session was chaired by Prof. Swaminathan Head,CoCR and followed by V. Saravana Prasad, Lead-CoCR. The

potential of non placed students were identified and individual focus and handholding will be done from CoCR

for these students.



Placement Metrics

The Centre of Corporate Relations organized 11 placement drives with 21 offers in January 2016.Companies

which visited the campus include Indegene, BNP Paribas, NJ Investment to mention a few. Students of Batch

2014-16 participated in the pool drive at the company premises by ROOTS on January 5, 2016 for the post of

Management Trainee. On January 12, 2015 NJ Investment conducted a campus placement drive for the post of Sr.

Executive Corporate Sales, 2 students were placed. Our students were placed in Pool drives conducted by

Decathlon and HR Cube at the company premises on January 18, 2015. BNP Paribas campus placement drive was

well attended by students, the results of which are awaited. Off Campus drives of Mean , Median, Mode was

attended . Pool Drives of Sleek & Eurocon tiles were attended at the company premises by students of Batch

2014-16, the results of these drives are awaited .Just Dial placement drive for marketing & Sales was organized

on January 27, 2016, 6 students were placed. About 13 more recruiters will be visiting the campus to recruit

students.

Editorial Team

Ms. Sabita Johnson

Administrative Coordinator, KCT. BS

Mr. BoobalAchuthan

Office Manager, KCT. BS

KCT Business School Kumaraguru College of Technology

Coimbatore – 641 049

0422 221360/1365/1455

www. kctbs. ac. in

www. facebook. com/KCT. BS

http://www.linkedin.com/company/kct-business-school

http://www.facebook.com/KCT.BS

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