monthly performance pack august 2011 -...

1

Please refer to slide 6 for guide footnotes.

Monthly Performance Pack

August 2011

Caroline Inman, Communications Manager, BBC iPlayerBBC CommunicationsT. 020 8008 5310| M. 07764 335434| E. [email protected]

mailto:[email protected]

2


Monthly summary – August 2011

• August 2011 saw BBC iPlayer receive 155 million requests for TV and radio programmes in total.

• Doctor Who, Top Gear and Torchwood: Miracle Day were the top TV titles this month, with a range of genres featured in the top 20 – drama, comedy, factual, films and sport.

• For radio, The Test Match Special and I’m Sorry I Haven’t A Clue performed particularly well this August. The proportion of requests for radio programmes which were via live streams was up to 77% this month (from 75% in July) vs 23% catch-up streams/downloads – this is the highest proportion to date.

Consistent with previous months:

• The profile of BBC iPlayer users is evening out over time in terms of male/female ratio, but remains strongly under-55 in terms of age, which is younger than the typical TV viewer or radio listener’s profile.

• BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally more daytime and late-peak use. For radio, BBC iPlayer is used far more in daytime than traditional radio listening, which peaks at breakfast-time.

3


IndexPage

Overview for BBC iPlayer across all platforms 4

Monthly requests 7

Average daily requests 8

Average daily users 9

Weekly requests 10

Weekly users 11

Minutes per user per week 12

Top TV programmes 13

Top radio programmes 14

Live vs on-demand 15

Use of BBC iPlayer for TV by time of day 16

Use of BBC iPlayer for radio by time of day 17

Profile of BBC iPlayer users 18

Glossary 19

4


Total monthly BBC iPlayer requests across all platformsIncludes Virgin Media

Millions o

f re

quests

16 1827 24 25 25 26 25 26 26 29 28

32 30 33 30 33 31 27 28 28 31 32 32 35 3238

33 37 36 37 40

3136

3737

39 3745 43 45

53

60 6568 69

67 7377

7068 70 66

8486 90

101

94

96

85

97 96 9391

15

14

15 1516

15

1716

16

18

1921

2018 17

20

20

1719

2120

2423

24

25

23

25

23

25 2524 24

6269

78 7681

76

87 85 87

97

107114

120116 118

123130

117 114119

114

139 141145

162

148

160

141

159 157153 155

Jan 0

9

Feb

Mar

Apr

May

Jun

Jul

Aug

Sept

Oct

Nov

Dec

Jan 1

0

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan 1

1

Feb

Mar

Apr

May

Jun

Jul

Aug

Virgin Media BBC iPlayer TV requests

Online BBC iPlayer TV requests

Online BBC iPlayer radio requests

BBC iPlayer received 155 million requests for TV and radio programmes across all platforms in August 2011.

There were measurement problems on 10-11 June which resulted in overcounting on these days.

5


6 5 6 5 5 8 8 8 8 9 9

83 81

99 103 104116

107112

95108 104 99 100

8 7

8 8 10

11

10

9

9

99

10 9

2120

24 2324

25

23

2525

24 24

56

3 3 4 4

25

23

996

119114

139 141145

162

148

160

141

159 157 153 155

Aug

Sep

Oct

Nov

Dec

Jan 1

1

Feb

Mar

Apr

May

Jun

Jul

Aug

Other devices *

Virgin Cable

Games consoles

Computers

Tablets

Mobile devices

TOTAL

Requests for programmes by device typeIncludes Virgin Media

% of requests

All platforms saw a fairly stable number of requests for BBC iPlayer content in August, compared with July.

NB: the increase in mobile requests in March was due to a measurement problem fix.

Number of requests (millions)

Virgin Media cable data arrives later than online stats, therefore the remainder of this report is only for the online BBC iPlayer, available via computer / mobile / games consoles.

5% 5% 5% 4% 4% 3% 5% 5% 5% 5% 6% 6%

69% 71% 71% 73% 72% 72% 72% 70% 67% 68% 66% 65% 65%

7% 6% 6% 5% 7% 7% 6% 6%6% 6% 6% 6% 6%

17% 17% 17% 16% 16% 16% 15% 16%16% 16% 16% 15% 15%

3%

3%2%2%2%

6%6%4%

Aug

Sep

Oct

Nov

Dec

Jan 1

1

Feb

Mar

Apr

May

Jun

Jul

Aug

* The “Other Devices” category currently contains all IPTV devices, including Freesat, Freeview, BT Vision, Blu-Ray and Virgin TiVo, as well as

internet radio services such as “TuneIn” for which we are currently unable to accurately identify device type.

6


Notes on figures in this report

These notes apply to pages 4 to 17 in this pack and should be included as footnotes as relevant when quoting any of these figures. A glossary is on page 19.

• This data is collected via a BBC internal data warehouse (BBC iStats). The methodology adheres to industry standard guidelines as defined by JICWEBs and ABCe, with the exception that the BBC data is based on a 25% sample of users and not 100%. The BBC are working towards 100% sample over the coming months

• In 2009 the BBC refined its methodology for measuring AV requests, so figures for 2007/8 are not comparable. There may be further changes in the data in future releases as we continue to refine the methodology

• Please quote the source of these figures as “BBC iStats”

• Unless specified otherwise, figures include requests for both on-demand catch-up (streams and downloads), or views of live simulcasts

• We cannot report download playback due to data privacy restrictions

• All data is for the UK only and excludes listening outside the UK

• January 09 data excludes 1-4 January 09 since changes were made to the measurement system on 5 January

• This data includes requests via BBC iPlayer on any BBC website – whether on a programme, channel or station page, via the pop-out console, or on the BBC iPlayer website itself

• None of this data following is for the BBC iPlayer on Virgin Media’s TV service - all is for the online BBC iPlayer, available via computer / mobile / games consoles

• This report does not include requests for web-only content (such as online news or sport coverage) – only requests for full-length programmes which have been transmitted on a TV channel or radio station

7


31 3637 37 39 37

45 43 445360 65

68 69 6773 77 70 68 70 66

84 8690101

94 968597 96 93 91

161827 24 25 25

26 25 26

26

292832 30 34

3033

3127 28 29

31 3232

35

3238

33

37 36 37 40

4754

63616561

71 69 71

79

8993101 99 101

104110

100959894

115118121

136

125

134

118

133132130131

0

25

50

75

100

125

150

Jan 0

9

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan 1

0

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan 1

1

Feb

Mar

Apr

May

Jun

Jul

Aug

Month

ly R

equests

(m

illions) .

Radio Requests

TV Requests

Monthly BBC iPlayer online requests

In August 2011 BBC iPlayer received a total of 131 million online requests, 91 million TV requests and 40 million Radio requests.

8


Average daily requests stood at 4.2m in August 2011 – 1.3 million per day for radio programmes and 2.9 million for TV programmes.

Average daily BBC iPlayer requests

1.1 1.3 1.2 1.2 1.3 1.21.4 1.4 1.5

1.72.0 2.1 2.2

2.52.2

2.4 2.5 2.3 2.2 2.3 2.2

2.7 2.9 2.93.3 3.3

3.12.8

3.1 3.23.0 2.90.6

0.7 0.9 0.8 0.8 0.8

0.8 0.80.9

0.9

1.00.9

1.0

1.1

1.1

1.0 1.11.0

0.9 0.9 1.0

1.01.1 1.0

1.1 1.11.2

1.1

1.21.2

1.2 1.3

1.71.9

2.0 2.0 2.1 2.0

2.3 2.22.4

2.7

3.0 3.03.2

3.5

3.23.5 3.5

3.3

3.1 3.2 3.1

3.73.9 3.9

4.4 4.54.3

3.9

4.34.4

4.2 4.2

0

1

2

3

4

5

'Jan-0

9

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

'Jan 1

0

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

'Jan 1

1

Feb

Mar

Apr

May

Jun

Jul

Aug

Avera

ge D

aily R

equests

(m

illions) .

TV Requests Radio Requests

9


Average daily BBC iPlayer users

August 2011 saw an average of 1.6 million users per day, with 1.2m for TV content only, 0.4m for radio only content and 0.03m using both.

0.50.5 0.5 0.5 0.5 0.5

0.6 0.60.6

0.70.9 0.9 0.9

1.00.9

1.0 1.0 1.00.9 0.9 0.9

1.11.2 1.1

1.31.4

1.31.2

1.3 1.31.3

1.20.3

0.30.3 0.2 0.2 0.3

0.30.3

0.3

0.3

0.3 0.30.3

0.3

0.3

0.30.3

0.3

0.3 0.30.3

0.3

0.30.3

0.30.3

0.4

0.4

0.4 0.4

0.30.4

0.80.8 0.8 0.8 0.8 0.8

0.9 0.9

1.0

1.1

1.2 1.21.31.41.31.31.41.3

1.2 1.21.3

1.51.5 1.5

1.71.81.7

1.5

1.7 1.7

1.61.6

0.0

0.2

0.4

0.6

0.8

1.0

1.2

1.4

1.6

1.8

Jan-0

9

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan-1

0

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan-1

1

Feb

Mar

Apr

May

Jun

Jul

Aug

User

agents

(m

illions) .

Users of Radio Only

Users of both

Users of TV Only

10


Weekly BBC iPlayer requests - latest 6 months

The second week of August delivered the most requests.

22 22 2321

20 19 2019

21 2122 22 22 23 23

21 22 22 22 22 2120 21

2219 20

8 8

9

98

98

7

7 9

98 8

7 99

9 8 8 88

99

9

99

30 31

32

3028 28

29

26

2829

3130 30 30

3130

31 30 30 30 2928

30

31

2829

0

5

10

15

20

25

30

35

'28-F

eb-1

1

07 M

ar

14 M

ar

21 M

ar

28 M

ar

04 A

pr

11 A

pr

18 A

pr

25 A

pr

02 M

ay

09 M

ay

16 M

ay

23 M

ay

30 M

ay

06 J

un

13 J

un

20 J

un

27 J

un

04 J

ul

11 J

ul

18 J

ul

25 J

ul

01 A

ug

08 A

ug

15 A

ug

22 A

ug

Weekly

Requests

(m

illions) .

TV Requests Radio Requests

11


Weekly BBC iPlayer users – latest 6 months

Following the same pattern as requests, weekly users were higher during the middle of August.

4.9 4.9 5.0 4.7 4.7 4.6 4.7 4.44.9 4.9

5.3 5.3 5.3 5.6 5.5 5.3 5.3 5.4 5.4 5.4 5.34.8 4.8 4.9 4.6

5.0

0.5 0.5 0.50.4 0.3 0.2 0.2

0.2

0.2 0.2

0.2 0.2 0.20.2 0.2

0.2 0.2 0.2 0.2 0.2 0.2

0.2 0.2 0.20.2

0.2

1.3 1.31.5

1.21.9

1.7 1.6

1.4

1.4 1.6

1.6 1.5 1.51.4 1.6

1.6 1.5 1.6 1.4 1.4 1.5

1.7 1.61.8

1.6

1.6

6.7 6.77.0

6.46.8

6.5 6.5

6.0

6.56.7

7.2 7.1 7.1 7.2 7.27.0 7.0

7.27.0 7.0 7.0

6.6 6.66.9

6.46.8

0

1

2

3

4

5

6

7

8

'28-F

eb-1

1

07 M

ar

14 M

ar

21 M

ar

28 M

ar

04 A

pr

11 A

pr

18 A

pr

25 A

pr

02 M

ay

09 M

ay

16 M

ay

23 M

ay

30 M

ay

06 J

un

13 J

un

20 J

un

27 J

un

04 J

ul

11 J

ul

18 J

ul

25 J

ul

01 A

ug

08 A

ug

15 A

ug

22 A

ug

User

agents

(m

illions) .

Users of Radio Only

Users of both

Users of TV Only

12


0

50

100

150

200

250

'28-J

un

'05-J

ul

12 J

ul

19 J

ul

26 J

ul

02 A

ug

09 A

ug

16 A

ug

23 A

ug

30 A

ug

06 S

ep

13 S

ep

20 S

ep

27 S

ep

04 O

ct

11 O

ct

18 O

ct

25 O

ct

01 N

ov

08 N

ov

15 N

ov

22 N

ov

29 N

ov

06 D

ec

13 D

ec

20 D

ec

27 D

ec

03 J

an

10 J

an

17 J

an

24 J

an

31 J

an

07 F

eb

14 F

eb

21 F

eb

28 F

eb

07 M

ar

14 M

ar

21 M

ar

28 M

ar

04 A

pr

11 A

pr

18 A

pr

25 A

pr

02 M

ay

09 M

ay

16 M

ay

23 M

ay

30 M

ay

06 J

un

13 J

un

20 J

un

27 J

un

04 J

ul

11 J

ul

18 J

ul

25 J

ul

01 A

ug

08 A

ug

15 A

ug

22 A

ug

Avera

ge w

eekly

min

ute

s s

tream

ed p

er

user

.

TV minutes Radio minutes

Requests and average minutes per user per week

On a weekly basis in August, each user of TV on BBC iPlayer requested, on average, 4 programmes, and streamed over an hour of TV content. Each weekly user of radio content requested over 4 programmes, and streamed over two hours of radio content.

Average weekly minutes streamed, per user, per week

Latest monthly average

= 144 minutes

Latest monthly= 69 minutes

Christm

as 2

010

(We are still investigating the dip in radio durations in March, which may be due to stats measurement problems.)

13


BBC iPLAYER TOP 20 TV EPISODES – ALL

BBC iPlayer - top 20 TV episodes, August 2011

Total requests per episode

1 Doctor Who Series 6 Let's Kill Hitler Episode 8 992,000

2 Top Gear Series 17 Episode 6 785,000

3 Torchwood Miracle Day Episode 4 770,000



6 Dragons' Den Series 9 Episode 1 564,000

7 EastEnders 12/08/11 559,000

8 EastEnders 15/08/11 533,000

9 EastEnders 25/08/11 517,000

10 EastEnders 26/08/11 514,000


12 EastEnders 02/08/11 506,000

13 EastEnders 23/08/11 492,000

14 EastEnders 09/08/11 490,000

15 EastEnders 11/08/11 487,000


17 EastEnders 05/08/11 483,000

18 EastEnders 16/08/11 478,000

19 EastEnders 04/08/11 461,000

20 EastEnders 22/08/11 454,000

BBC iPLAYER TOP 20 TV EPISODES

– MOST-REQUESTED EPISODE PER SERIESTotal requests per episode

1 Doctor Who Series 6 Let's Kill Hitler Episode 8 992,000

2 Top Gear Series 17 Episode 6 785,000



5 EastEnders 12/08/11 559,000

6 Michael McIntyre: Hello Wembley! 03/12/10 394,000

7 Angry Boys Episode 11 358,000

8 Grand Prix: The Killer Years 27/03/11 306,000

9 Cherry's Body Dilemmas 22/08/11 304,000

10 Young, Dumb and Living Off Mum Series 3 Ep 1 298,000

11 Panorama The August Riots 15/08/2011 293,000

12 Ocean Giants Giant Lives Episode 1 291,000

13 Underage and Pregnant Series 3 Episode 5 285,000

14 John Bishop's Britain Series 2 Hobbies Episode 3 280,000

15 The Duchess 14/02/11 270,000

16 World's Craziest Fools Episode 10 260,000

17 Miranda Series 2 Before I Die Episode 2 249,000

18 Mock the Week Series 9 Episode 5 243,000

19 The Hour Episode 3 243,000

20 Sherlock The Great Game Episode 3 242,000

Doctor Who, Top Gear and Torchwood: Miracle Day were the top titles this month, with a range of genres featured in the top 20 list – drama, comedy, factual, films and sport.

14


BBC iPLAYER TOP 20 RADIO EPISODES – ALL

BBC iPlayer - top 20 radio episodes, August 2011

BBC iPLAYER TOP 20 RADIO EPISODES

– MOST-REQUESTED EPISODE PER SERIES

Total requests per Ep

1 Test Match Special 01/08/11 349,000






7 I'm Sorry I Haven't A Clue Series 55 Episode 6 127,000


9 5 live Sport Prem League Man Utd v Arsenal 88,000

10 5 live Sport Prem League Man Utd v Tot Hotspur 84,000




14 The Chris Moyles Show 26/08/11 73,000

15 5 live Sport Premier League Arsenal v Liverpool 71,000

16 606 28/08/11 70,000


18 5 live Sport Community Shield Man Utd v Man City69,000

19 Fearne Cotton 05/08/11 68,000

20 BBC Radio 1's Essential Mix - Live in Ibiza 68,000

Total requests per Ep


2 I'm Sorry I Haven't A Clue Series 55 Episode 6 127,000

3 5 live Sport Premier League Man Utd v Arsenal 88,000


5 606 28/08/11 70,000

6 5 live Sport Com Shield Man Utd v Man City 69,000

7 Fearne Cotton 05/08/11 68,000

8 BBC Radio 1's Essential Mix - Live in Ibiza 68,000

9 Just a Minute Series 61 Episode 1 64,000

10 Greg James 05/08/11 60,000

11 Annie Mac Radio 1 Live in Ibiza 05/08/2011 57,000

12 Desert Island Discs Danny Baker 31/07/2011 56,000

13 Scott Mills 12/08/11 53,000

14 5 live Sport 5 live Track and Field 28/08/11 52,000

15 Sara Cox 15/08/11 48,000

16 Weekend Breakfast 20/08/11 47,000

17 Ken Bruce Zoe Ball Sits In 01/08/2011 46,000

18 Pete Tong Radio 1 Live in Ibiza 05/08/2011 43,000

19 Cricket 25/08/11 42,000

20 The Official Chart with Reggie Yates 07/08/11 41,000

For radio, Test Match Special and I’m Sorry I Haven’t A Clue performed particularly well in August.

15


Requests by on-demand catch-up vs live simulcast

TV Requests Radio requests

Live TV viewing via BBC iPlayer made up 15% of all TV requests (up +1pt month-on-month), while live radio listening increased slightly to 77% of all requests.

92 92 92 92 90 86 90 92 90 89 87 87 88 85 85 86 86 85 86 85

8 8 8 8 10 14 10 8 10 11 13 13 12 15 15 14 14 15 1514

Jan 1

0

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan-1

1

Feb

Mar

Apr

May

Jun

Jul

Aug

Simulcast

On-demand

26 30 28 29 29 30 32 31 29 28 27 26 28 26 25 27 27 26 25 23

74 70 72 71 71 70 68 69 71 72 73 74 72 74 73 73 74 75 7775

Jan 1

0

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan-1

1

Feb

Mar

Apr

May

Jun

Jul

Aug

Simulcast

On-demand

16


BBC iPlayer – use for TV by time of day, August 2011

Internet and TV usage patterns by time of day

(scales adjusted for comparison)

06:0

0

07:0

0

08:0

0

09:0

0

10:0

0

11:0

0

12:0

0

13:0

0

14:0

0

15:0

0

16:0

0

17:0

0

18:0

0

19:0

0

20:0

0

21:0

0

22:0

0

23:0

0

00:0

0

01:0

0

02:0

0

03:0

0

04:0

0

05:0

0

TV viewers

BBC iPlayer TV requests

Internet users (any website)

The scale for each line on this graph is different – traditional TV viewing is far higher than BBC iPlayer use. However it shows the relative usage pattern by time of day – with BBC iPlayer use (for TV) being closer to the pattern of TV viewing, than of internet use, with proportionally more viewing in daytime and late peak.

TV peak – 25.0 millionBBC iPlayer peak – 301,000

Internet peak – 27.5 million

Sources – TV from BARB July 2011, internet from Nielsen July 2011, BBC iPlayer from BBC iStats August 2011 - see footnotes on final page for more detail

Note

: e

ach lin

e h

as a

very

diffe

rent

scale

(see p

eaks)

17


BBC iPlayer – use for radio by time of day, August 2011

Internet and radio usage patterns by time of day

(scales adjusted for comparison)

06:0

0

07:0

0

08:0

0

09:0

0

10:0

0

11:0

0

12:0

0

13:0

0

14:0

0

15:0

0

16:0

0

17:0

0

18:0

0

19:0

0

20:0

0

21:0

0

22:0

0

23:0

0

00:0

0

01:0

0

02:0

0

03:0

0

04:0

0

05:0

0

Radio listeners

BBC iPlayer requests for radio

Internet users (any website)

Radio peak – 14.6 million

BBC iPlayer peak – 103,000

Internet peak – 27.5 million

The scale for each line on this graph is different – traditional radio listening is far higher than BBC iPlayer use. However it shows the relative usage pattern by time of day – with BBC iPlayer use (for radio) being in-between the pattern of radio listening and internet use, with proportionally more listening in daytime and evening compared with the traditional linear breakfast peak.

Note

: e

ach lin

e h

as a

very

diffe

rent

scale

(see p

eaks)

Sources – radio from RAJAR Q1 2011, internet from Nielsen June 2011, BBC iPlayer from BBC iStats July 2011 - see footnotes on final page for more detail

18


BBC iPlayer use by demographic

The profile of users of the BBC iPlayer is measured on a monthly survey of 700 UK adults. The gender profile has drifted to an even profile over time, but most users (79%) are aged under 55 years, roughly in line with home broadband use (74%).

38 34 30 31

4138

35 35

2128

35 34

Users of BBC

iPlayer

Home

broadband

users

All TV viewers All radio

listeners

55+

35-54

15-34

Gender Age

User profiles - TV from BARB (Q2 11), radio from RAJAR (Q2 11), broadband from BARB (Q2 2011)

38 39 40 42 43 43 43 42 43 42 44 41 41 38

40 41 44 41 40 40 42 43 37 40 38 40 40 41

22 20 16 17 17 17 16 15 19 18 18 19 19 21

0%

20%

40%

60%

80%

100%

Q1

08

Q2 Q3 Q4 Q1

09

Q2 Q3 Q4 Q1

10

Q2 Q3 Q4 Q1

11

Q2

55+

35-54

16-3470 63 59 59 57 56 58 57 57 57 57 55 53 51

31 37 41 41 43 44 42 43 43 43 43 45 47 49

0%

20%

40%

60%

80%

100%

Q1

08

Q2 Q3 Q4 Q1

09

Q2 Q3 Q4 Q1

10

Q2 Q3 Q4 Q1

11

Q2

Women

Men

51 50 48 49

49 50 52 51

Users of BBC

iPlayer

Home

broadband users

All TV viewers All radio

listeners

Women

Men

19


Glossary

Stream – click to play instantly

Download – save to your computer to play laterWe cannot report on playback of downloads due to technical and data privacy restrictions

Users – a count of computer browsers accessing the online BBC iPlayer serviceSo please note: if someone has a different computer at work and at home, they are counted twice. If a family watches on a computer together, only one browser is counted. This is the industry-standard way of counting “users” or “visitors” to websites.

Requests – number of successful requests to stream or download a programmeWe only count successful requests, where a stream or a download actually start, rather than “clicks” which can be repeated if the user does not see an immediate reaction on the website.

Catch-up / on-demand – programmes requested after they have gone out on “normal” TV/radio channels and are available on BBC iPlayer

Live / simulcast – streaming of live TV channels / radio stations on the website, at exactly the same time as broadcast on “normal” TV / radio

Special footnotes for slides showing data for time of day

TV data – BARB average audience, live overnights, by hour, all individuals aged 4+, Total TV

Radio data - RAJAR average audience, by hour, all adults 16+, all radio stations

BBC iPlayer - average requests, by hour, all programmes, stream & downloading, live and on-demand, UK only

Nielsen – user numbers, aged 2+ based on internet population estimate of 38 million individuals

monthly performance pack august 2011 -...

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