monthly performance pack december 2015 -...
TRANSCRIPT
December 2015
Monthly Performance Pack
Mimmi Andersson, BBC iPlayer
BBC Communications
07725641207 | [email protected]
Monthly summary – December 2015
Slide 2
• There were 309 million TV and radio requests for programmes on BBC iPlayer & BBC iPlayer Radio in December. Overall there was a slight decrease in requests from computers, whilst the other devices saw increases compared to November. Most notable is the increase in TV platform operators and connected TV devices, as big screen viewing proved popular over the festive period.
• The Apprentice was by far the most popular series in December, with Episode 9 the top performing episode, and overall making up four out of the top five programmes. Episode 1 in the new series of Luther also featured this month along with brand new series And The There Were None and Christmas Special episodes of EastEnders and Mrs Brown’s Boys.
• The new series of I’m Sorry I Haven’t A Clue proved popular this month, topping the radio programmes list. The Now Show continued to deliver high numbers of requests along with Poirot, Miss Marple and regular features such as The Chris Evans Breakfast Show.
• Note: we have included November top 20 tables in this report as well as December, since we were unable to publish a report in
November 2015.
Consistent with previous months:
• The profile of BBC iPlayer users has evened out over time in terms of male/female ratio, but remains strongly under-55 in terms of age, which is younger than the typical TV viewer or radio listener’s profile (although more in line with home broadband users).
• BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally
more daytime and late-peak use. BBC iPlayer Radio is used far more in daytime than traditional radio listening, which peaks at breakfast-time.
Index
Slide 3
Page Content
4-6 Monthly BBC iPlayer requests by media type
7 Weekly BBC iPlayer unique browsers by media type
8-10 Weekly requests by media and device type
11 TV and radio requests - live vs catch-up
12 Notes about the data in this report
13 Top TV programmes
15 Top iPlayer Radio programmes
17 Use of BBC iPlayer for TV by time of day
18 Use of BBC iPlayer Radio by time of day
19 Profile of BBC iPlayer users
20 Glossary
16
18
27
24
25
25
26
25
26
26
29
28
32
30
33
30
33
31
27
28
28
31
32
32
35
32
38
33
37
36
37
40
40
44
46
44
46
46
48
45
49
42
45
46
50
49
40
42
61
68
72
74
76
69
77
74
69
63
68
69
74
67
72
64
71
70
66
64
75
80
80
78
79
57
57
53
54
51
55
53
58
58
59
56
45
50 52
52
55
51
62
59
61
71
78
86
88
87
84
93
97
86
87
91
86 108
109
114
127
117
122
108
122
120
117
115
113
134
139
143
145
146
142
140
138
125
130
151
150
165
167
174
212
194
200
183
181
170
164
159
176
200
198
202 2
42
235
250
205
205
194
171
182
186
240
257
259
273
259
225
222
226
200
203
226
276
255
252
253
62
69 78
76
81
76 87
85
87 97 107
114
120
116
118
123
130
117
114
119
114 1
39
141
145 162
148
160
141
159
157
153
155
153 1
78
185
187
191
192
190
185
187
167
175 196
199
213
207
217
272
262
272
257
257
239
242
234
245
263
266
271
316
302 322
269
276
264
237
247
261
320
336
* 337
352
315
281*
275
280
251
258
278
334
313
310
309
Ja
n 0
9Fe
bM
ar
Ap
rM
ay
Ju
nJu
lA
ug
Se
pt
Oc
tN
ov
De
cJa
n 1
0Fe
bM
ar
Ap
rM
ay
Ju
nJu
lA
ug
Se
pO
ct
No
vD
ec
Ja
n 1
1Fe
bM
ar
Ap
rM
ay
Ju
nJu
lA
ug
Se
pO
ct
No
vD
ec
Ja
n 1
2Fe
bM
ar
Ap
rM
ay
Ju
nJu
lA
ug
Se
pO
ct
No
vD
ec
Ja
n-1
3Fe
bM
ar
Ap
rM
ay
Ju
nJu
lA
ug
Se
pO
ct
No
vD
ec
Ja
n-1
4Fe
bM
ar
Ap
rM
ay
Ju
nJu
lA
ug
Se
pO
ct
No
vD
ec
Ja
n-1
5Fe
bM
ar
Ap
rM
ay
Ju
nJu
lA
ug
Se
pO
ct
No
vD
ec
Requests for TV programmes
Requests for radio programmes
There were 309 million TV and radio requests for programmes on BBC iPlayer and BBC iPlayer Radio in December. TV requests increased by 1m compared to November, whereas the holiday season saw fewer radio requests as usual. (Radio requests are still being undercounted due to changes made to radio streaming services - find out more on the BBC Internet blog).
Total monthly BBC iPlayer requests across all platforms, since 2009
Slide 4
Mill
ion
s o
f re
qu
est
s p
er m
on
th
Data
missing *
* Please refer to slide 12 for guide notes
RADIO DATA
MISSNG*
Measurement
correction
TV requests
inflated in
Sept
0.6
0
.7
0.9
0
.8
0.8
0
.8
0.8
0
.8
0.9
0
.9
1.0
0
.9
1.0
1
.1
1.1
1
.0
1.1
1
.0
0.9
0
.9
1.0
1
.0
1.1
1
.0
1.1
1
.1
1.2
1
.1
1.2
1
.2
1.2
1
.3
1.3
1
.4
1.5
1
.4
1.5
1
.6
1.6
1
.5
1.6
1
.4
1.4
1
.5
1.7
1
.6
1.3
1
.4
2.0
2
.4
2.3
2
.5
2.4
2
.3
2.5
2
.4
2.3
2
.0
2.3
2
.2
2.4
2
.4
2.3
2
.1
2.3
2
.3
2.1
2
.1
2.5
2
.6
2.7
2
.5
2.5
2
.0
1.8
1
.8
1.7
1
.7
1.8
1
.7
1.9
1
.9
2.0
1
.8 1.6
1
.8
1.7
1
.7
1.8
1
.7
2.0
1
.9
2.0
2
.3
2.6
2
.8
2.9
3
.1
2.7
3
.1
3.1
2
.9
2.8
2
.9
2.9
3.5
3
.6
3.7
4
.1
4.2
3
.9
3.6
3
.9
4.0
3
.8
3.7
3
.8 4.3
4
.6
4.6
4
.7 5.2
4
.6
4.7
4
.5
4.2
4
.2 4.9
5
.0
5.3
5
.6
5.6
6
.8 6.9
6
.4
6.1
5
.8
5.7
5
.3
5.1
5
.9
6.5
6
.6
6.5
7
.8
8.4
8
.1
6.8
6
.6
6.5
5
.5
5.9
6.2
7
.7 8.6
8
.4
8.8
9
.2
7.2
7
.4
7.3
6
.7
6.6
7
.3
9.2
8
.2
8.4
8
.2
2.1
2
.4
2.5
2
.5
2.6
2
.5
2.8
2
.7
2.9
3
.3 3.6
3
.7
3.9
4
.2
3.8
4
.1
4.2
3
.9
3.7
3
.8
3.8
4.5
4
.7
4.7
5.2
5
.3
5.2
4
.7 5.1
5
.2
4.9
5
.0
5.1
5.8
6.2
6
.0
6.2
6.8
6
.1
6.2
6
.0
5.6
5
.7 6
.3
6.6
6
.9
6.9
7
.0
8.8
9
.3
8.8
8
.6
8.3
8
.0
7.8
7
.5 8
.2
8.5
8.9
8
.7
10.2
10.8
1
0.4
9
.0
8.9
8
.8
7.6
8
.0
8.7
1
0.3
11.2
* 1
0.9
1
1.3
1
1.3
9
.1
9.2
9
.0
8.4
8
.3 9
.0
11.1
1
0.1
1
0.3
1
0.0
Ja
n 0
9Fe
bM
ar
Ap
rM
ay
Ju
nJu
lA
ug
Se
pt
Oc
tN
ov
De
cJa
n 1
0Fe
bM
ar
Ap
rM
ay
Ju
nJu
lA
ug
Se
pO
ct
No
vD
ec
Ja
n 1
1Fe
bM
ar
Ap
rM
ay
Ju
nJu
lA
ug
Se
pO
ct
No
vD
ec
Ja
n 1
2Fe
bM
ar
Ap
rM
ay
Ju
nJu
lA
ug
Se
pO
ct
No
vD
ec
Ja
n-1
3Fe
bM
ar
Ap
rM
ay
Ju
nJu
lA
ug
Se
pO
ct
No
vD
ec
Ja
n-1
4Fe
bM
ar
Ap
rM
ay
Ju
nJu
lA
ug
Se
pO
ct
No
vD
ec
Ja
n-1
5Fe
bM
ar
Ap
rM
ay
Ju
nJu
lA
ug
Se
pO
ct
No
vD
ec
Daily TV requests Daily radio requests
Average daily BBC iPlayer online requests
Slide 5
Mill
ion
s o
f re
qu
est
s p
er
da
y (
av
era
ge
mo
nth
ly)
Despite all the time pressure that the festive holiday brings to many people, there was still a strong average of 10m daily requests across BBC iPlayer and BBC iPlayer Radio in December.
Measurement
correction *
RADIO DATA MISSNG
*
* Figures now include requests for programmes only on iPlayer. Please refer to slide 12 for guide notes
TV requests
inflated in
Sept Data
missing *
TV only: Monthly requests to BBC iPlayer year-on-year
This graph shows the seasonal pattern of BBC iPlayer. Because a lot of BBC iPlayer viewing is simple catch-up, there is a strong link with linear TV – so highest in autumn and winter; however, major events and schedule variations cause significant monthly differences. There were slightly fewer requests in December 2015 than in December 2014 (the schedule in 2014 included some very strong titles including Top Gear and The Missing).
Slide 6
0
50
100
150
200
250
300
Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
BB
C iP
laye
r m
on
thly
re
qu
est
s (m
illio
ns)
2015
2014
2013
2012
2011
2010
2009
LONDON
OLYMPICS
DATA MISSING
DATA MISSING
December 2015:
253m
* Figures now include requests for programmes only on iPlayer. Sept 2015 saw inflated TV requests. Please refer to slide 12 for guide notes
TV requests
inflated in Sept
Weekly unique browsers to BBC iPlayer
Slide 7
As well as measuring the number of requests for programmes, we also measure unique browsers to BBC iPlayer and BBC iPlayer Radio. “Unique browsers” is an industry-standard measure of unique devices/web browsers (not individuals) accessing a service. If a person uses a different device at work and at home, or uses two different browsers on one
computer, they would count as two unique browsers. Conversely, if multiple users watch or listen on the same device/browser, only one unique browser would be counted.
In December 2015, there was an average of 18.1m unique browsers per week to BBC iPlayer (TV and BBC iPlayer Radio). Browsers to radio pages dropped -3% while reach to TV pages was stable.
Source – ComScore (Digital Analytix)
18.1
15.8
5.2
0
5
10
15
20
Jan Mar May Jul Sep Nov Jan Mar May Jul Sep Nov
We
ekly
un
iqu
e b
row
sers
- m
illio
ns
All BBC iPlayer
BBC iPlayer (TV)
BBC iPlayer Radio
iPlayer Radio browsers were over-counted in September 2015;
this affects both radio and total browser numbers here.
14 15
76 81 78 70 65 66 60 65 67 68 74 73 74
80 84 79 67 62 63
56 61 62 61 66 64 65
97 100
92 94
84 82 73
73 76 87 92 95 88
10 10
9 5
8 8 7
7 10 16
9 8 9
37 40
30
24 25 34
29 28 27
34 34 43 45
5 5
6
6 10 11
11 12
18
38 20 20 21
30 31
21
14 20 16
15 12 19
30 18 7 8
337 352
315
281 275 280
251 258 278
334 313 310 309
De
c
Jan
-15
Fe
b
Ma
r
Ap
r
Ma
y
Jun
Jul
Au
g
Se
p
Oc
t
No
v
De
c
Unknown
Internet TV /
connected devices
TV platform
operators
Games consoles
Computers
Tablets
Mobile devices
TOTAL
Notes: Internet TV / connected devices include Freeview and Freesat smart TVs, set-top-boxes and devices like Roku and blu-ray DVD players. TV platform operators include Virgin Media, Sky, YouView and BT Vision. Games consoles comprise Sony Playstation, Nintendo Wii and Microsoft XBox. Unknown devices are historically mostly due to online radio services such as the TuneIn radio app, or more recently due to changes to TV devices.
23% 23% 25% 25% 24% 24% 24% 25% 24% 20% 24% 24% 24%
24% 24% 25% 24% 23% 23% 22% 24% 22%
18% 21% 21% 21%
29% 28% 29% 34%
31% 29% 29% 28%
27%
26%
29% 30% 28%
3% 3% 3%
2% 3% 3% 3% 3%
3%
5%
3% 3% 3%
11% 11% 10% 9%
9% 12% 12% 11% 10%
10%
11% 14% 15%
2% 2% 2% 2% 4% 4% 5% 5%
7% 11%
6% 6% 7% 9% 9% 7% 5% 7% 6% 6% 5% 7% 9% 6% 2% 3%
De
c
Ja
n-1
5
Fe
b
Ma
r
Ap
r
Ma
y
Ju
n
Ju
l
Au
g
Se
p
Oc
t
No
v
De
c
TV and radio: Requests for programmes by device type
There were 309 million TV and radio requests for programmes on BBC iPlayer & BBC iPlayer Radio in December. There was a decrease (-7%) in requests from computers month-on-month, whilst most notable was the increase in TV devices (+4%). Mobiles and tablets grew 1-2%.
Slide 8
% of requests Number of requests (millions)
45%
24%
------------------- SOME DATA MISSING * --------------------
SOME RADIO DATA
MISSING SINCE FEBRUARY*
* Figures now include requests for programmes only on iPlayer. Please refer to slide 12 for guide notes
TV requests
inflated
in Sept
TV requests
inflated in Sept
22% 22% 22% 21% 19% 19% 20% 20% 19% 16% 19% 19% 19%
28% 28% 28% 27% 25% 25% 25% 26%
23%
19% 22% 22% 22%
25% 25% 26% 31% 28% 26% 25% 25%
25%
23%
27% 29% 27%
4% 4% 4% 2%
3% 3% 3% 3% 4%
6%
3% 3% 3%
14% 15% 12% 11% 11% 15% 15% 14%
12%
12%
13% 17% 18%
2% 2% 2% 3% 4% 5% 6% 6%
8% 14%
8% 8% 8%
5% 5% 6% 6% 9% 7% 7% 6% 8% 11% 7% 3% 3%
De
c
Ja
n-1
5
Fe
b
Ma
r
Ap
r
Ma
y
Ju
n
Ju
l
Au
g
Se
p
Oc
t
No
v
De
c
Notes: Internet TV / connected devices include Freeview and Freesat smart TVs, set-top-boxes and devices like Roku. TV platform operators include Virgin Media, Sky, YouView and BT Vision. Games consoles comprise Sony Playstation, Nintendo Wii and Microsoft XBox.
TV only: Requests for programmes by device type
Total requests for TV programmes increased +1m this month and, in line with total TV & radio requests, TV screens saw the biggest increase (+4%). Computers saw a -6% decline month-on-month and mobiles/tablets grew 1-2%.
Slide 9
57 60 57 47 43 43 39 42 43 43 48 47 48
73 77 72
60 55 56
49 52 53 52 57 55 55
65 67
67
69 61 59
50 51 57 64
69 72 68
10 10
9
5
8 8
7 7
10 16
9 8 9
37 40
30
24 25 34
29 28 27
34 34 43 45
5 5
6
6 10
11
11 12 18
38 20 20 21
12
14
17
14 20
16
14 12
18
29
17 7 8
259 273
259
225 222 226
200 203
226
276
255 252 253
De
c
Jan
-15
Feb
Ma
r
Ap
r
Ma
y
Jun
Jul
Au
g
Se
p
Oc
t
No
v
De
c
Unknown
Internet TV /
connected devices
TV platform operators
Games consoles
Computers
Tablets
Mobile devices
TOTAL
% of requests Number of requests (millions)
41%
29%
* Figures now include requests for programmes only on iPlayer. Please refer to slide 12 for guide notes
TV requests
inflated in Sept
TV requests
inflated
in Sept
20 21 20 23 22 23 21 24 24 25 26 26 26
7 7 78 7 7
78 9
9 9 9 10
3233
2526
23 2323
22 2023 23 23 20
1817
40
0 00
00
0 0
78 79
57 57
53 5451
5553
58 58 5956
De
c
Jan-1
5
Feb
Ma
r
Ap
r
Ma
y
Jun
Jul
Aug
Sep
Oc
t
No
v
De
c
Unknown
Internet TV / connected
devices
TV platform operators
Games consoles
Computers
Tablets
Mobile devices
TOTAL
iPlayer Radio only: Requests for programmes by device type
Slide 10
There were 56m radio requests recorded in December, with a drop in the amount of listening that takes place on computers – the usual pattern due to the holiday disruption of habits. Note though, some data is not being counted following changes to radio streaming - find out more here: http://www.bbc.co.uk/blogs/internet/entries/977a1954-658f-4fb2-a23c-71680c49882f
Notes: Internet TV / connected devices include Freeview and Freesat smart TVs, set-top-boxes and devices like Roku and blu-ray DVD players. TV platform operators include Virgin Media, Sky, YouView. Games consoles comprise Sony Playstation, Nintendo Wii and Microsoft XBox. Unknown devices are historically mostly due to online radio services such as the TuneIn radio app, which we were unable to classify accurately by device.
% of requests Number of requests (millions)
25% 27% 36%
40% 42% 43% 41% 43% 45% 43% 44% 45% 46%
10% 9%
12%
14% 14% 14% 13%
16% 17%
16% 16% 16% 17% 41% 42%
44%
45% 44% 43% 45% 41% 38% 41% 39% 39% 36%
23% 22%
7% 1% 0% 1% 1% 1% 0% 1% 1% 1% 0%
De
c
Ja
n-1
5
Fe
b
Ma
r
Ap
r
Ma
y
Ju
n
Ju
l
Au
g
Se
p
Oc
t
No
v
De
c
RADIO DATA MISSING*
RADIO DATA MISSING*
* Figures now include requests for programmes only on iPlayer. Please refer to slide 12 for guide notes
TV and radio requests: live vs catch-up online requests
Slide 11
8% of TV requests were for live TV viewing in December. (Some live-listening radio data is missing currently, so radio trends should be treated with caution.)
% requests for TV programmes % requests for iPlayer Radio programmes
19
20
25
27
27
27
28
30
36
32
33
33
35
81
80
75
73
73
73
72
70
64
68
67
67
65
De
c
Ja
n-1
5
Fe
b
Ma
r
Ap
r
Ma
y
Ju
n
Ju
l
Au
g
Se
p
Oc
t
No
v
De
c
On-demand Simulcast
Please refer to slide 12 for guide notes
------ * SOME DATA MISSING SINCE FEBRUARY --------
92%
92%
92%
91%
92%
91%
92%
91%
93%
93%
92%
91%
92%
8%
8%
8%
9%
8%
9%
8%
9%
7%
7%
8%
9%
8%
De
c
Ja
n-1
5
Fe
b
Ma
r
Ap
r
Ma
y
Ju
n
Ju
l
Au
g
Se
p
Oc
t
No
v
De
c
On-demand Simulcast
Notes for figures in this report
Slide 12
TV requests were inflated between 25th August and 29th September 2015 by around 18-25%, please treat these figures with caution.
BBC iPlayer Radio figures were over counted in September 2015 as a result of inflated Android app figures.
In August 2015 we added requests for programmes which are only on iPlayer to the totals for programmes previously shown on linear TV. On
average this has boosted the totals by 2%. This data has been back-dated to January 2014.
Some changes were made to radio streaming services in February 2015, which has resulted in gaps in our reporting for some streams. Find out more
on the BBC Internet blog.
Some TV request data was not captured in March 2015. We estimate around 17m requests are missing from TV platforms in March 2015.
Some TV request data is also missing for 2014 - about 3.5m requests in August and 11.5m requests in September from computer devices, and about
6m requests are missing in November, across all device types. We are not including these estimates in the graphs in this report.
The remainder of this report excludes data from Virgin Media (non-Tivo) and Sky. Virgin Media (non-Tivo) is not included as the data arrives later than BBC internal AV stats and Sky is treated separately as it is not currently consolidated within BBC Digital Analytics systems.
These notes apply to all the data in this pack and should be included as footnotes when quoting any of these figures. A glossary is on page 20.
• Requests data is collected via a BBC internal data warehouse (BBC iStats). The methodology adheres to industry standard guidelines as defined
by JICWEBs and ABCe, with the exception that the BBC data is based on a 25% sample of users and not 100%. The BBC are working towards 100%
sample in future. Unique browser data is reported by the Comscore Digital Analytix tool.
• In 2009 the BBC refined its methodology for measuring AV requests, so figures for 2007/8 are not comparable.
• Note on the top 20 lists for TV and radio episodes: these show the most-requested individual episodes for the month, for interest, but only
represent a fraction of all the episodes available on iPlayer. They are indicative only, since they do not represent total request numbers per series.
• Unless specified otherwise, figures include requests for both on-demand catch-up (streams and downloads), or views of live simulcasts. We
cannot report download playback due to data privacy restrictions. All data is for the UK only and excludes listening outside the UK
• This data includes requests via BBC iPlayer on any BBC website – whether on a programme, channel or station page, via the pop-out console, or
on the BBC iPlayer website itself.
• This report does not include requests for web-only content (such as online news or sport coverage) – only requests for full-length programmes
which have been transmitted on a TV channel or radio station, or were ‘only on iPlayer’ episodes, as noted above (from January 2014).
• Please quote the source of request figures as “BBC Digital Analytics”.
BBC iPlayer - top 20 TV episodes, December 2015 (excluding Virgin Media (non-Tivo) and Sky)
Slide 13
The Apprentice Series 11 Episode 9 1,890,000
The Apprentice Series 11 Episode 10 1,570,000
The Apprentice Series 11 Episode 14 1,555,000
The Apprentice Series 11 Episode 11 1,463,000
EastEnders 25/12/15 1,461,000
Luther Series 4 Episode 1 1,430,000
EastEnders 26/12/15 1,277,000
Doctor Who Series 9 Episode 12 1,270,000
EastEnders 29/12/15 1,055,000
EastEnders 24/12/15 1,052,000
EastEnders 28/12/15 976,000
Mrs Brown's Boys Christmas Specials 2015 Episode 1 969,000
The Apprentice Series 11 Episode 11 957,000
EastEnders 04/12/15 949,000
Luther Series 4 Episode 2 935,000
And Then There Were None Episode 1 929,000
EastEnders 18/12/2015 18/12/2015 919,000
EastEnders 11/12/15 915,000
EastEnders 08/12/15 891,000
EastEnders 21/12/2015 872,000
The Apprentice Series 11 Episode 9 1,890,000
EastEnders 25/12/15 1,461,000
Luther Series 4 Episode 1 1,430,000
Doctor Who Series 9 Episode 12 1,270,000
Mrs Brown's Boys Christmas Specials 2015 Episode 1 969,000
And Then There Were None Episode 1 929,000
Capital Episode 2 838,000
Call the Midwife Series 5 Episode 1 783,000
Nativity! 06/12/10 779,000
Cuffs Episode 6 759,000
Russell Howard's Good News Series 10 Episode 7 747,000
The Hunt Episode 5 742,000
Strictly Come Dancing Series 13 Episode 26 719,000
The Dumping Ground Series 3 Episode 19 714,000
The Next Step Series 3 Episode 28 693,000
Reggie Yates' Extreme UK Episode 1 685,000
The Last Kingdom Episode 7 662,000
Have I Got News for You Series 50 Episode 9 654,000
Stick Man 25/12/15 616,000
The Boy in the Dress 26/12/14 611,000
BBC iPlayer Top 20 TV episodes – All
Total requests per ep. BBC iPlayer Top 20 TV episodes –
most requested episode per series Total requests per ep.
Please refer to slide 12 for guide notes
The Apprentice was by far the most popular series in December, delivering four out of the top five programmes, and Episode 9 (property agents) the most-requested. Both episodes of Luther were also in the top 20, along with Christmas drama And Then There Were None and Christmas Special episodes of EastEnders and Mrs Brown’s Boys.
BBC iPlayer - top 20 TV episodes, November 2015* (excluding Virgin Media (non-Tivo) and Sky)
Slide 14
The Apprentice Series 11 Episode 5 1,789,000
The Apprentice Series 11 Episode 7 1,727,000
The Apprentice Series 11 Episode 6 1,711,000
The Apprentice Series 11 Episode 8 1,499,000
The Hunt Episode 1 1,397,000
Adele at the BBC 20/11/15 1,166,000
Doctor Who Series 9 Episode 7 1,142,000
London Spy Episode 1 1,132,000
EastEnders 05/11/15 1,116,000
Doctor Who Series 9 Episode 8 1,093,000
EastEnders 06/11/15 1,052,000
Doctor Who Series 9 Episode 9 1,052,000
EastEnders 12/11/15 1,038,000
The Hunt Episode 2 1,033,000
Doctor Who Series 9 Episode 10 1,006,000
The Hunt Episode 3 969,000
EastEnders 03/11/15 961,000
Cuffs Episode 2 944,000
EastEnders 10/11/15 933,000
EastEnders 02/11/15 926,000
The Apprentice Series 11 Episode 5 1,789,000
The Hunt Episode 1 1,397,000
Adele at the BBC 20/11/15 1,166,000
Doctor Who Series 9 Episode 7 1,142,000
London Spy Episode 1 1,132,000
EastEnders 05/11/15 1,116,000
Cuffs Episode 2 944,000
Class of '92: Out of Their League Episode 2 838,000
The Last Kingdom Episode 3 832,000
Strictly Come Dancing Series 13 Episode 14 828,000
Russell Howard's Good News Series 10 Episode 3 776,000
Josh Episode 1 772,000
The Dumping Ground Series 3 Episode 15 755,000
River Episode 4 674,000
Citizen Khan Series 4 Episode 2 671,000
The Next Step Series 3 Episode 25 666,000
Have I Got News for You Series 50 Episode 6 647,000
The Graham Norton Show Series 18 Episode 7 643,000
Match of the Day 2015/2016 14/11/2015 633,000
Is This Rape? Sex on Trial 02/11/15 631,000
BBC iPlayer Top 20 TV episodes – All
Total requests per ep. BBC iPlayer Top 20 TV episodes –
most requested episode per series Total requests per ep.
Please refer to slide 12 for guide notes
*Note: we have included November top 20 tables in this report as well as December, since we did not publish this report in November
All eyes were on The Apprentice in November, with it delivering all 4 of this month’s top episodes. New series’ The Hunt (David Attenborough) and London Spy were close behind,, and BBC Music’s one-off episode Adele at the BBC was also extremely popular with 1.1 million requests.
BBC iPlayer Radio - top 20 radio episodes, December 2015
Slide 15
I'm Sorry I Haven't A Clue Series 64 Episode 1 186,000
I'm Sorry I Haven't A Clue Series 64 Episode 2 179,000
I'm Sorry I Haven't A Clue Series 64 Episode 3 173,000
I'm Sorry I Haven't A Clue Series 64 Episode 4 147,000
Poirot Murder on the Links 30/09/2006 135,000
The Now Show Series 47 Episode 4 135,000
The Now Show Series 47 Episode 5 134,000
The Now Show Series 47 Episode 6 132,000
The Archers 25/12/15 110,000
Miss Marple: A Pocket Full of Rye 09/04/05 109,000
The Archers 14/12/15 105,000
The Archers 13/12/15 101,000
The Chris Evans Breakfast Show 18/12/15 100,000
The Chris Evans Breakfast Show 04/12/2015 100,000
Test Match Special South Africa v England - Day 4 99,000
The Archers 27/12/15 99,000
Ken Bruce 10/12/2015 99,000
The Chris Evans Breakfast Show 17/12/15 98,000
The Archers 24/12/15 98,000
The Archers 15/12/15 97,000
I'm Sorry I Haven't A Clue Series 64 Episode 1 186,000
Poirot Murder on the Links 30/09/2006 135,000
The Now Show Series 47 Episode 4 135,000
The Archers 25/12/15 110,000
Miss Marple: A Pocket Full of Rye 09/04/05 109,000
The Chris Evans Breakfast Show 18/12/15 100,000
Test Match Special South Africa v England - Day 4 99,000
Ken Bruce 10/12/2015 99,000
The Radio 1 Breakfast Show 04/12/15 87,000
Desert Island Discs 13/12/2015 87,000
Colvil and Soames Episode 1 82,000
Agatha Christie The Sittaford Mystery Episode 1 79,000
Miss Marple They Do It With Mirrors Episode 1 79,000
Dead Ringers Christmas Special 25/12/2015 75,000
The Archers Omnibus 06/12/15 69,000
Cabin Pressure Series 4 Episode 1 68,000
Jeremy Vine 03/12/15 68,000
Drama McLevy Episode 1 65,000
Steve Wright in the Afternoon 17/12/2015 64,000
The Infinite Monkey Cage Episode 1 64,000
BBC iPlayer Radio Top 20 episodes – All
Total requests per ep. BBC iPlayer Radio Top 20 episodes –
most requested episode per series Total requests per ep.
The new series of I’m Sorry I Haven’t A Clue proved popular in December, delivering the four most-requested episodes of the month. The Now Show continued to deliver high numbers of requests along with Poirot, Miss Marple and regular entries such as The Chris Evans Breakfast Show.
Please refer to slide 12 for guide notes
BBC iPlayer Radio - top 20 radio episodes, November 2015*
Slide 16
The News Quiz Series 88 Episode 8 193,000
The Now Show Series 47 Episode 1 147,000
5 live Sport Boxing Klitschko v Fury 28/11/2015 140,000
The Now Show Series 47 Episode 2 133,000
Miss Marple The Moving Finger 07/05/2005 116,000
The Now Show Series 47 Episode 3 100,000
Just a Minute Series 73 Episode 5 98,000
The News Quiz Series 88 Episode 7 95,000
Just a Minute Series 73 Episode 6 94,000
The Archers 22/11/15 94,000
Just a Minute Series 73 Episode 7 93,000
Poirot Five Little Pigs 09/09/2006 93,000
The Radio 1 Breakfast Show 06/11/15 93,000
The Radio 1 Breakfast Show 12/11/15 92,000
The Archers 01/11/15 92,000
The Radio 1 Breakfast Show 13/11/15 91,000
The Archers 16/11/15 91,000
The Chris Evans Breakfast Show 06/11/2015 90,000
The Archers 03/11/2015 90,000
The Archers 09/11/15 90,000
The News Quiz Series 88 Episode 8 193,000
The Now Show Series 47 Episode 1 147,000
5 live Sport Boxing Klitschko v Fury 28/11/2015 140,000
Miss Marple The Moving Finger 07/05/2005 116,000
Just a Minute Series 73 Episode 5 98,000
The Archers 22/11/15 94,000
Poirot Five Little Pigs 09/09/2006 93,000
The Radio 1 Breakfast Show 06/11/15 93,000
The Chris Evans Breakfast Show 06/11/2015 90,000
Agatha Christie Sparkling Cyanide Episode 1 86,000
Ken Bruce 11/11/2015 85,000
Scott Mills 17/11/15 80,000
Charles Paris: Cast, in Order of Disappearance Episode 1 80,000
News Quiz Extra Series 15 Episode 8 79,000
Adam Dalgliesh - Cover Her Face Episode 1 79,000
Steve Wright in the Afternoon 17/11/2015 78,000
5 live Sport 29/11/15 76,000
Jeremy Vine 17/11/15 74,000
Charles Paris Mystery Episode 4 73,000
Test Match Special Pakistan v England - Day 3 71,000
BBC iPlayer Radio Top 20 episodes – All
Total requests per ep. BBC iPlayer Radio Top 20 episodes –
most requested episode per series Total requests per ep.
*Note: we have included November top 20 tables in this report as well as December, since we did not publish this report in November
Comedy topped the radio chart once again in November, with the most-requested programme being The News Quiz, followed by the new series of The Now Show. Radio 5live’s coverage of the Klitschko vs Fury boxing match rounded out the top 3.
Please refer to slide 12 for guide notes
BBC iPlayer – use for TV online by time of day, December 2015
Slide 17
The scale for each line on this graph is different – traditional TV viewing is far higher than BBC iPlayer use. However it shows the relative usage pattern by time of day – with BBC iPlayer use (for TV) being closer to the pattern of TV viewing, than of internet use, with proportionally more viewing in daytime and late peak
06:0
0
07:0
0
08:0
0
09:0
0
10:0
0
11:0
0
12:0
0
13:0
0
14:0
0
15:0
0
16:0
0
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0
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0
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0
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TV viewers
BBC iPlayer TV requests
Internet users (any website)
TV peak – 25.8 million
BBC iPlayer peak –643,000
Internet peak – 28.4 million
No
te: e
ac
h li
ne
ha
s a
ve
ry d
iffe
ren
t sc
ale
(s
ee
pe
aks)
Sources – TV from BARB December 2015, internet from Nielsen March 2012, BBC iPlayer from BBC iStats December 2015- see footnotes on final page for more detail
Please refer to slide 12 for guide notes
BBC iPlayer Radio – use for radio online by time of day, Dec 2015
Slide 18 Please refer to slide 12 for guide notes
The scale for each line on this graph is different – traditional radio listening is far higher than BBC iPlayer Radio use. However it shows the relative usage pattern by time of day – with BBC iPlayer Radio being in-between the pattern of radio listening and internet use, with proportionally more listening in daytime and evening compared with the traditional linear breakfast peak.
06
:00
07
:00
08
:00
09
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10
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11
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Radio listeners
BBC iPlayer Radio
requests
Internet users (any
website)
Sources – radio from RAJAR Q3 2015, internet from Nielsen March 2012,
BBC iPlayer from BBC iStats December 2015 - see footnotes on final page for more detail
Radio peak – 13.1 million
BBC iPlayer Radio peak – 123,000
Internet peak – 28.4 million
No
te: e
ac
h li
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s a
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diffe
ren
t sc
ale
(se
e p
ea
ks)
Slide 19
BBC iPlayer usage is equally balanced between men and women, with the largest share of audience aged 16-34.
Demographics of BBC iPlayer users (TV only)
57%
52%
52%
51%
52%
50%
44%
48%
49%
49%
48%
50%
0%
20%
40%
60%
80%
100%
2010 2011 2012 2013 2014 2015
Women
Men
43%
40%
39%
37%
46%
45%
39%
40%
39%
39%
35%
37%
19%
21%
22%
23%
19%
18%
0%
20%
40%
60%
80%
100%
2010 2011 2012 2013 2014 2015
55+
35-54
16-34
51% 49% 49% 49%
49% 51% 51% 51%
0%
20%
40%
60%
80%
100%
Users of BBC
iPlayer
Home
broadband
users
All TV viewers All Radio
Listeners
Women
Men
45% 33% 31% 30%
36%
36% 34% 34%
18% 31% 36% 36%
0%
20%
40%
60%
80%
100%
Users of BBC
iPlayer
Home
broadband
users
All TV viewers All Radio
Listeners
55+
35-54
16-34
Gender (latest 4 quarters) Age (latest 4 quarters)
Sources: ART (1000 UK adults each month) or CMI from Q1 14 onwards / BARB.
Data up to Q3 2015, RAJAR Q3 15
METHOD CHANGE IN 2014
Glossary
Slide 20
• Stream – click to play instantly
• Download – save to your device to play later. We cannot report on playback of downloads due to technical and data
privacy restrictions
• Users – a count of browsers accessing the online BBC iPlayer service. So, please note: if someone has a different device at
work and at home, they are counted twice. If a family watches on one device together, only one browser is counted. This is
the industry-standard way of counting “users” or “visitors” to websites
• Requests – the number of successful requests to stream or download a programme. We only count successful requests, where
a stream or a download actually starts, rather than “clicks” which can be repeated if the user does not see an immediate
reaction on the website
• Catch-up / on-demand – programmes requested after they have gone out on traditional TV/radio stations and are available
on BBC iPlayer
• Live / simulcast – streaming of live TV channels / radio stations on the website, at exactly the same time as broadcast on
traditional TV / radio stations
• Unique browsers – A browser is a unique and valid identifier to measure the number of device profiles requesting digital
content. Device profiles may include individual browser versions on a PC, mobile phone or internet enabled device. Any single
device can use multiple browsers.
Extra footnotes for slides 17-18 showing data for time of day • TV data – BARB average audience, live overnights, by hour, all individuals aged 4+, Total TV
• Radio data - RAJAR average audience, by hour, all adults 16+, all radio stations
• BBC iPlayer - average requests, by hour, all programmes, stream & downloading, live and on-demand, UK only
• Nielsen – user numbers, aged 2+ based on internet population estimate of 38 million individuals