monthly performance pack january 2015 - bbcdownloads.bbc.co.uk/mediacentre/iplayer/iplayer...monthly...

January 2015

Monthly Performance Pack

Mimmi Andersson, BBC iPlayer

BBC Communications

07725641207 | [email protected]

Monthly summary – January 2015

Slide 2

• BBC iPlayer had the best month on record with 343 million requests, and at 264m TV requests, this was also BBC iPlayer’s best-ever month for TV viewing. Requests increased +3% month-on-month and +9% year on year

• Following the festive period requests from mobiles and tablets increased to 48% in January, to their highest-ever level, driven by growth for both TV viewing and radio listening

• January saw high TV request numbers, approaching 2 million per episode, both for Christmas and New Year

special episodes - including EastEnders, Top Gear and Miranda - as well as first episodes for new winter series, including The Voice, Silent Witness, Wolf Hall and The Dumping Ground. Documentaries such as episodes from the Super-Rich season and BBC3’s Excluded also performed strongly

• Radio 1’s Fearne Cotton show delivered the top single radio episode in January, with the Chris Evans Breakfast Show close behind. The new series’ of The Now Show and The Unbelievable Truth proved popular as ever, as did football coverage – and episode 1 of the New Year’s Day full series of War and Peace on Radio 4 delivered nearly 100,000 requests

Consistent with previous months:

• The profile of BBC iPlayer users has evened out over time in terms of male/female ratio, but remains strongly under-55 in terms of age, which is younger than the typical TV viewer or radio listener’s profile (although more in line with home broadband users)

• BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally

more daytime and late-peak use. For radio, BBC iPlayer is used far more in daytime than traditional radio listening, which peaks at breakfast-time

Index

Slide 3

Page Content

4-8 Monthly BBC iPlayer requests by media type and device type

9 Notes about the data in this report

10 Weekly request latest 6 months

11 Top TV programmes

12 Top radio programmes

13 TV and radio requests - live vs catch-up

14 Use of BBC iPlayer for TV by time of day

15 Use of BBC iPlayer for radio by time of day

16 Profile of BBC iPlayer users

17 Glossary

Total monthly BBC iPlayer requests across all platforms, since 2009

BBC iPlayer had the best month on record with 343 million requests, and at 264m TV requests, this was also BBC iPlayer’s best-ever month for TV viewing. Requests increased +3% month-on-month to and +9% year on year

Slide 4

16

18

27

24

25

25

26

25

26

26

29

28

32

30

33

30

33

31

27

28

28

31

32

32

35

32

38

33

37

36

37

40

40

44

46

44

46

46

48

45

49

42

45

46

50

49

40

42 61

68

72

74

76

69

77

74

69

63

68

69

74

67

72

64

71

70

66

64

75

80

80

78

79

45

50 52

52

55

51

62

59

61

71

78

86

88

87

84

93

97

86

87

91

86 108

109

114

127

117

122

108

122

120

117

115

113 134

139

143

145

146

142

140

138

125

130

151

150

165

167

174

212

194

200

183

181

170

164

159

176

200

198

202 2

42

234

248

204

202

190

165

179

184

237

255

256

264

62

69

78

76

81

76 87

85

87 97 107

114

120

116

118

123

130

117

114

119

114 1

39

141

145 162

148

160

141 159

157

153

155

153 1

78

185

187

191

192

190

185

187

167

175

196

199

213

207

217

272

262

272

257

257

239

242

234

245 263

266

271

315

301 320

268

273

260

231

243 259

318 334

333

343

Ja

n 0

9

Ma

r

Ma

y

Ju

l

Se

pt

No

v

Ja

n 1

0

Ma

r

Ma

y

Ju

l

Se

p

No

v

Ja

n 1

1

Ma

r

Ma

y

Ju

l

Se

p

No

v

Ja

n 1

2

Ma

r

Ma

y

Ju

l

Se

p

No

v

Ja

n-1

3

Ma

r

Ma

y

Ju

l

Se

p

No

v

Ja

n-1

4

Ma

r

Ma

y

Ju

l

Se

p

No

v

Ja

n-1

5

Requests for TV programmes

Requests for radio programmes

* Please refer to slide 9 for guide notes

Mill

ion

s o

f re

qu

est

s p

er m

on

th

SO

ME

DA

TA

MIS

SIN

G *

*

0.6

0

.7

0.9

0

.8

0.8

0

.8

0.8

0

.8

0.9

0

.9

1.0

0

.9

1.0

1

.1

1.1

1

.0

1.1

1

.0

0.9

0

.9

1.0

1

.0

1.1

1

.0

1.1

1

.1

1.2

1

.1

1.2

1

.2

1.2

1

.3

1.3

1

.4

1.5

1

.4

1.5

1

.6

1.6

1

.5

1.6

1

.4

1.4

1

.5

1.7

1

.6

1.3

1

.4

2.0

2

.4

2.3

2

.5

2.4

2

.3

2.5

2

.4

2.3

2

.0

2.3

2

.2

2.4

2

.4

2.3

2

.1

2.3

2

.3

2.1

2

.1

2.5

2

.6

2.7

2

.5

2.5

1.6

1

.8

1.7

1

.7

1.8

1

.7

2.0

1

.9

2.0

2

.3

2.6

2

.8

2.9

3

.1

2.7

3

.1

3.1

2

.9

2.8

2

.9

2.9

3.5

3

.6

3.7

4

.1

4.2

3

.9

3.6

3

.9

4.0

3

.8

3.7

3

.8 4.3

4

.6

4.6

4

.7 5.2

4

.6

4.7

4

.5

4.2

4

.2 4.9

5

.0

5.3

5

.6

5.6

6

.8 6

.9

6.4

6

.1

5.8

5

.7

5.3

5

.1

5.9

6

.5

6.6

6

.5

7.8

8

.4

8.0

6

.8

6.5

6

.3

5.3

5

.8 6

.1

7.7

8.5

8

.2

8.5

2.1

2

.4

2.5

2

.5

2.6

2

.5

2.8

2

.7

2.9

3

.3 3.6

3

.7

3.9

4

.2

3.8

4

.1

4.2

3

.9

3.7

3

.8

3.8

4.5

4

.7

4.7

5.2

5

.3

5.2

4

.7 5.1

5

.2

4.9

5

.0

5.1

5.8

6.2

6

.0

6.2

6.8

6

.1

6.2

6

.0

5.6

5

.7 6

.3

6.6

6

.9

6.9

7

.0

8.8

9.3

8

.8

8.6

8

.3

8.0

7

.8

7.5

8.2

8

.5 8.9

8

.7

10.2

10.7

1

0.3

8

.9

8.8

8

.7

7.5

7.8

8

.6

10.2

11.1

1

0.7

1

1.1

Ja

n 0

9

Ma

r

Ma

y

Ju

l

Se

pt

No

v

Ja

n 1

0

Ma

r

Ma

y

Ju

l

Se

p

No

v

Ja

n 1

1

Ma

r

Ma

y

Ju

l

Se

p

No

v

Ja

n 1

2

Ma

r

Ma

y

Ju

l

Se

p

No

v

Ja

n-1

3

Ma

r

Ma

y

Ju

l

Se

p

No

v

Ja

n-1

4

Ma

r

Ma

y

Ju

l

Se

p

No

v

Ja

n-1

5

Average daily TV requests

Average daily radio requests

Average daily BBC iPlayer online requests

Slide 5

Mill

ion

s o

f re

qu

est

s p

er

da

y (

av

era

ge

mo

nth

ly)

Average daily requests reached over 11 million daily in January for only the second time ever – at 11.1 million per day across both TV and radio.

Measurement

correction


SO

ME

DA

TA

MIS

SIN

G *

*

18% 18% 18% 19% 18% 19% 19% 19% 19% 19% 20% 23% 23%

22% 23% 24% 25% 24% 22% 22% 23% 24% 23% 22% 24% 24%

35% 35% 33% 31% 33% 33% 33% 30% 28% 30% 30% 29% 29%

4% 4% 4% 3% 3% 3% 3% 3% 4% 3% 3%

3% 3%

13% 12% 12% 11% 13% 12% 11% 13% 14% 13% 14% 11% 12%

3% 3% 3% 3% 3% 2% 2% 3% 3% 2% 2% 2% 1%

6% 6% 6% 7% 7% 8% 10% 9% 10% 9% 9% 9% 8%

Ja

n-1

4

Fe

b

Ma

r

Ap

r

Ma

y

Ju

n

Ju

l

Au

g

Se

p

Oc

t

No

v

De

c

Ja

n-1

5

56 54 59 51 49 50 43 45 49 62 67 75 80

71 69 77

68 65 58 51 57 61

72 74 79 83

110 105 105

82 90 86

77 72 71

96 101

97 99

12 11

11

9 9 8

6 8 10

11 10 10

9 39 36

39

30 34 31

25 32 36

41 46 37

40 8 8

8

7 7 6

6 7

7

8 6 5

4

20 22

22 23

25

28 29 30

28 315

301 320

268 273 260

231 243

259

318 334 333

343

Jan

-14

Fe

b

Ma

r

Ap

r

Ma

y

Jun

Jul

Au

g

Se

p

Oc

t

No

v

De

c

Jan

-15

Unknown

Internet TV /

connected devices

TV platform

operators

Games consoles

Computers

Tablets

Mobile devices

TOTAL

TV and radio: Requests for programmes by device type

Following the festive period requests from mobiles and tablets increased to 48% in January, to their highest-ever level, driven by growth for both TV viewing and radio listening

Slide 6 * Please refer to slide 9 for guide notes

% of requests Number of requests (millions)

Notes: Internet TV / connected devices include Freeview and Freesat smart TVs, set-top-boxes and devices like Roku and blu-ray DVD players. TV platform operators include Virgin Media, Sky, YouView and BT Vision. Games consoles comprise Sony Playstation, Nintendo Wii and Microsoft XBox. Unknown devices are mostly due to online radio services such as the TuneIn radio app, which we are currently unable to classify accurately by device.

48%

15%

SOME

DATA

MISSING *

--- SOME DATA MISSING * --- *

*

TV only: Requests for programmes across BBC iPlayer by device type

At 264 million, January 2015 was BBC iPlayer’s best-ever month for TV viewing. While TV requests grew significantly, mobile and tablet requests notably increased to over half of the total – the first time this has genuinely been seen (some

computer requests were missing in September 14, resulting in misleading percentages).


45 43 44 36 34 36 31 34 38 47 50 56 59

66 64 71 61 59 52

46 52

56

66 67 71 76

71 71 72

58 58 54

46 40 31

55 64

65 66

12 11 11

9 9

8

6 8 10

11

10 10

9 39

36 39

30 34 30

25 31 36

41

46 37

40 8

8

8

7 7

6

6 7 7

7

6 5 4

242 234

248

204 202 190

165

179 184

237

255 256 264

Jan

-14

Feb

Ma

r

Ap

r

Ma

y

Jun

Jul

Au

g

Se

p

Oc

t

No

v

De

c

Jan

-15

Unknown

Internet TV /

connected devices

TV platform operators

Games consoles

Computers

Tablets

Mobile devices

TOTAL

18% 18% 18% 18% 17% 19% 19% 19% 21% 20% 20% 22% 22%

27% 27% 29% 30% 29% 27% 28% 29% 30% 28% 26% 28% 29%

29% 30% 29% 28% 29% 28% 28% 22% 17% 23% 25% 25% 25%

5% 5% 5% 5% 4% 4% 4% 5%

5% 5% 4%

4% 3%

16% 15% 16% 15% 17% 16% 15% 18% 20% 17% 18% 15% 15%

3% 3% 3% 3% 3% 3% 3% 4% 4% 3% 2% 2% 1%

Ja

n-1

4

Fe

b

Ma

r

Ap

r

Ma

y

Ju

n

Ju

l

Au

g

Se

p

Oc

t

No

v

De

c

Ja

n-1

5

Notes: Internet TV / connected devices include Freeview and Freesat smart TVs, set-top-boxes and devices like Roku. TV platform operators include Virgin Media, Sky, YouView and BT Vision. Games consoles comprise Sony Playstation, Nintendo Wii and Microsoft XBox.


51%

20%

SOME

DATA

MISSING*

SOME DATA MISSING *

*

*

12 11 14 15 15 14 12 11 1115 18 20 21

5 56 7 6 6

5 5 6

67

7 7

3934

3224

32 3231 32

40

4137 32

33

17

1619

18

18 1817 16

17

18 1818 17

74

67

72

64

71 70

6664

75

80 8078 79

Jan-1

4

Feb

Ma

r

Ap

r

Ma

y

Jun

Jul

Aug

Sep

Oc

t

No

v

De

c

Jan-1

5

Unknown

Internet TV / connecteddevices

TV platform operators

Games consoles

Computers

Tablets

Mobile devices

TOTAL

Radio only: Requests for programmes across BBC iPlayer by device type


There were 79 million radio requests in January, an increase of +2% month on month and +7% year on year. However we estimate that 7 million requests were not counted due to technical problems – if counted, this would have been a record month for radio listening on BBC iPlayer as well as TV viewing.

The proportion of requests from mobiles and tablets increased to 28 million, a record high.

Notes: Internet TV / connected devices include Freeview and Freesat smart TVs, set-top-boxes and devices like Roku and blu-ray DVD players. TV platform operators include Virgin Media, Sky, YouView. Games consoles comprise Sony Playstation, Nintendo Wii and Microsoft XBox. Unknown devices are mostly due to online radio services such as the TuneIn radio app, which we are currently unable to classify accurately by device.


16% 17% 20% 23% 21% 20% 18% 17% 15% 18% 22% 25% 27%

7% 7% 8%

10% 9% 8%

8% 9% 7%

7% 9%

10% 9%

53% 51% 45% 38% 45% 46% 48% 49% 54% 51% 46% 41% 42%

23% 24% 26% 28% 25% 25% 26% 25% 23% 23% 23% 23% 22%

Ja

n-1

4

Fe

b

Ma

r

Ap

r

Ma

y

Ju

n

Ju

l

Au

g

Se

p

Oc

t

No

v

De

c

Ja

n-1

5

*

SOME

DATA

MISSING*

Notes for figures in this report

Slide 9

Some TV request data was not captured in 2014. We estimate around 3.5m requests in August and 11.5m requests in September are missing,

mainly (but not exclusively) for catch-up requests on computers. About 6m requests are missing in November, across all device types, Since

we cannot accurately assess by device or date, we are not including our estimates in bar charts in this report.

Some radio request data was not captured in January 2015 – we estimate around 7 million requests.

The remainder of this report excludes data from Virgin Media cable and Sky. Virgin Media cable is not included as the data arrives later than BBC internal AV stats and Sky is treated separately as it is not currently consolidated within BBC iStats AV systems.

These notes apply to all the data in this pack and should be included as footnotes as relevant when quoting any of these figures. A glossary is

on page 17.

• This data is collected via a BBC internal data warehouse (BBC iStats). The methodology adheres to industry standard guidelines as defined

by JICWEBs and ABCe, with the exception that the BBC data is based on a 25% sample of users and not 100%. The BBC are working

towards 100% sample over the coming months.

• Note on the top 20 lists for TV and radio episodes: these show the most-requested individual episodes for the month, for interest, but only

represent a fraction of all the episodes available on iPlayer. They are indicative only, since they do not represent total request numbers per

series.

• In 2009 the BBC refined its methodology for measuring AV requests, so figures for 2007/8 are not comparable. There may be further

changes in the data in future releases as we continue to refine the methodology.

• Unless specified otherwise, figures include requests for both on-demand catch-up (streams and downloads), or views of live simulcasts. We

cannot report download playback due to data privacy restrictions. All data is for the UK only and excludes listening outside the UK

• This data includes requests via BBC iPlayer on any BBC website – whether on a programme, channel or station page, via the pop-out

console, or on the BBC iPlayer website itself.

• This report does not include requests for web-only content (such as online news or sport coverage) – only requests for full-length

programmes which have been transmitted on a TV channel or radio station.

• BBC iPlayer stats measurement was under-representing radio data up to mid-January 2013, when a problem was corrected, and radio

requests from week 12 2014 to week 17 2014 were undercounted.

• Please quote the source of these figures as “BBC iStats”.

35 38 37 37 34 35 40 41 43 46 48 50 53 53 50 51

44 51 52 52 55

58 55 53 53 53

15 15 15 15 17 17

18 18 18

18 19

19 18 18

19 19

17

19 18 18 15 11 18 20 20 20

50 53 52 52 51 52

57 59 61

64 66

69 71 71 69 70

61

70 70 70 70 69 72 72 73 72

04-A

ug

11 A

ug

18 A

ug

25 A

ug

01 S

ep

08 S

ep

15 S

ep

22 S

ep

29 S

ep

06 O

ct

13 O

ct

20 O

ct

27 O

ct

03 N

ov

10 N

ov

17 N

ov

24 N

ov

01 D

ec

08 D

ec

15 D

ec

22 D

ec

29 D

ec

05 J

an

12 J

an

19 J

an

26 J

anW

ee

kly

Re

qu

est

s (m

illio

ns)

TV Requests

Radio Requests

Weekly BBC iPlayer online requests – latest 6 months (excluding Virgin Media cable and Sky)

Slide 10

Average weekly requests were at 72m in January, broadly stable on previous months.

Some data is missing from this time-period *


SOME DATA MISSING*

BBC iPlayer - top 20 TV episodes, January 2015 (excluding Virgin Media cable and Sky)

Slide 11

EastEnders 01/01/15 1,928,000

Top Gear Series 22 Episode 1 1,822,000

Miranda Specials Episode 2 1,773,000

The Voice UK Series 4 Blind Auditions 1 Episode 1 1,718,000

Top Gear Patagonia Special, Part 2 28/12/2014 1,572,000

EastEnders 02/01/15 1,513,000

The Dumping Ground Series 3 Episode 1 1,400,000

Waterloo Road Series 10 Episode 11 1,394,000

Top Gear Patagonia Special, Part 1 27/12/2014 1,306,000



Silent Witness Series 18 Falling Angels Part 1 1,270,000

Wolf Hall Episode 1 1,268,000


EastEnders 20/01/15 1,234,000

EastEnders 22/01/15 1,199,000

EastEnders 09/01/15 1,197,000

EastEnders 16/01/15 1,195,000

EastEnders 06/01/15 1,185,000


EastEnders 01/01/15 1,928,000

Top Gear Series 22 Episode 1 1,822,000

Miranda Specials Episode 2 1,773,000


The Dumping Ground Series 3 Episode 1 1,400,000


Silent Witness Series 18 Falling Angels Part 1 1,270,000

Wolf Hall Episode 1 1,268,000

Billionaire's Paradise: Inside Necker Island 1,104,000

Excluded: Kicked out of School Episode 1 1,095,000

Mrs Brown's Boys Christmas Specials 2014 Episode 2 989,000

Shrek 2 25/12/07 978,000

Roald Dahl's Esio Trot 01/01/15 976,000

Call the Midwife Series 4 Episode 1 879,000

The Musketeers Series 2 Episode 1 861,000

Death in Paradise Series 4 Episode 1 833,000

The Super-Rich and Us Episode 1 810,000

Crims Episode 1 699,000

Last Tango in Halifax Series 3 Episode 2 655,000

The Graham Norton Show Series 16 31/12/2014 581,000

BBC iPlayer Top 20 TV episodes – All

Total requests per ep. BBC iPlayer Top 20 TV episodes –

most requested episode per series Total requests per ep.

Please refer to slide 9 for guide notes

January saw high request numbers both for Christmas and New Year special episodes - including EastEnders, Top Gear and Miranda - as well as first episodes for new winter series, including The Voice, Silent Witness, Wolf Hall and The Dumping Ground. Documentaries such as episodes from the Super-Rich season and BBC3’s Excluded also performed strongly.

BBC iPlayer - top 20 radio episodes, January 2015

Slide 12

Fearne Cotton - George The Poet 12/01/2015 168,000

The Chris Evans Breakfast Show 30/01/2015 165,000



The Now Show Series 45 Episode 1 153,000







The Unbelievable Truth Series 14 Episode 3 143,000







5LS League Cup Football Chelsea v L’pool 27/01/2015 136,000


Fearne Cotton - George The Poet 12/01/2015 168,000




5LS League Cup Football Chelsea v L’pool 27/01/2015 136,000

The Radio 1 Breakfast Show 30/01/15 134,000

5LS Premier League Football Man U v Leicester 128,000

Ken Bruce 14/01/2015 117,000

Huw Stephens 06/01/2015 114,000

Today 26/01/15 111,000

Steve Wright in the Afternoon 06/01/2015 105,000

Dead Ringers Series 13 Episode 2 98,000

Test Match Special Australia v England 23/01/2015 98,000

War and Peace Episode 1 95,000

Jeremy Vine 08/01/15 94,000

Scott Mills 06/01/15 91,000

The Archers 05/01/15 91,000

5LS FA Cup Football Birmingham v West Brom 87,000

Desert Island Discs 11/01/2015 86,000

Graham Norton 24/01/2015 85,000

BBC iPlayer Top 20 Radio episodes – All

Total requests per ep. BBC iPlayer Top 20 Radio episodes –

most requested episode per series Total requests per ep.

Radio 1’s Fearne Cotton show delivered the top single episode in January, with the Chris Evans Breakfast Show close behind. The new series’ of The Now Show and The Unbelievable Truth proved popular as ever, as did football coverage – and episode 1 of the New Year’s Day full series of War and Peace on Radio 4 delivered nearly 100,000 requests.


TV and radio requests: live vs catch-up online requests

Slide 13

This data excludes Virgin Media cable and Sky data for BBC iPlayer (see page 9 for more details).

The proportion of live requests to TV remained at 9% in January, due to the strength of the winter TV schedules. For radio, live requests were at 80%.

% requests for TV programmes % requests for radio programmes

90

88

89

89

88

86

85 91

91

91

91

10

12

11

11

12

14

15

9

9

9

9

Ja

n-1

4

Fe

b

Ma

r

Ap

r

Ma

y

Ju

n

Ju

l

Au

g

Se

p

Oc

t

No

v

De

c

Ja

n-1

5

On-demand Simulcast19

19

21

23

20

18

19

21

18

17

18

19

20

81

81

79

77

80

82

81

79

82

83

82

81

80

Ja

n-1

4

Fe

b

Ma

r

Ap

r

Ma

y

Ju

n

Ju

l

Au

g

Se

p

Oc

t

No

v

De

c

Ja

n-1

5

On-demand Simulcast


DA

TA U

NA

VA

ILA

BLE

DA

TA U

NA

VA

ILA

BLE

BBC iPlayer – use for TV online by time of day, January 2015

Slide 14

The scale for each line on this graph is different – traditional TV viewing is far higher than BBC iPlayer use. However it shows the relative usage pattern by time of day – with BBC iPlayer use (for TV) being closer to the pattern of TV viewing, than of internet use, with proportionally more viewing in daytime and late peak

06:0

0

07:0

0

08:0

0

09:0

0

10:0

0

11:0

0

12:0

0

13:0

0

14:0

0

15:0

0

16:0

0

17:0

0

18:0

0

19:0

0

20:0

0

21:0

0

22:0

0

23:0

0

00:0

0

01:0

0

02:0

0

03:0

0

04:0

0

05:0

0

TV viewers

BBC iPlayer TV requests

Internet users (any website)

TV peak – 27.0 million

BBC iPlayer peak –680,000

Internet peak – 28.4 million

No

te: e

ac

h li

ne

ha

s a

ve

ry d

iffe

ren

t sc

ale

(s

ee

pe

aks)

Sources – TV from BARB January 2015, internet from Nielsen March 2012, BBC iPlayer from BBC iStats January 2015- see footnotes on final page for more detail


BBC iPlayer – use for radio online by time of day, January 2015

Slide 15 Please refer to slide 9 for guide notes

The scale for each line on this graph is different – traditional radio listening is far higher than BBC iPlayer use. However it shows the relative usage pattern by time of day – with BBC iPlayer use (for radio) being in-between the pattern of radio listening and internet use, with proportionally more listening in daytime and evening compared with the traditional linear breakfast peak.

06

:00

07

:00

08

:00

09

:00

10

:00

11

:00

12

:00

13

:00

14

:00

15

:00

16

:00

17

:00

18

:00

19

:00

20

:00

21

:00

22

:00

23

:00

00

:00

01

:00

02

:00

03

:00

04

:00

05

:00

Radio listeners

BBC iPlayer requests

for radio

Internet users (any

website)

Sources – radio from RAJAR Q3 2014, internet from Nielsen March 2012,

BBC iPlayer from BBC iStats January 2015 - see footnotes on final page for more detail

Radio peak – 13.5 million

BBC iPlayer peak – 176,000 Internet peak –

28.4 million

No

te: e

ac

h li

ne

ha

s a

ve

ry

diffe

ren

t sc

ale

(se

e p

ea

ks)

BBC iPlayer use by demographic


The profile of users of the BBC iPlayer is measured on a monthly survey of 700+ UK adults, and has remained stable across 2014.

70

63

59

59

57

56

58

57

57

57

57

55

53

51

53

51

52

50

52

52

51

50

50

53

51

52

50

31

37

4

1

41

43

44

42

43

43

43

43

45

4

7

49

47

49

48

50

48

48

49

50

50

4

7

49

4

8

50

Q1

08

Q3 Q1

09

Q3 Q1

10

Q3 Q1

11

Q3 Q1

12

Q3 Q1

13

Q3

13

Q1

14

Q3

14

Women

Men

38

39

40

42

43

43

43

42

43

42

44

41

41

38

40

39

39

38

39

38

37

37

37

38

37

37

38

40

41

44

41

40

40

42

43

3

7

40

38

40

4

0

41

4

0

40

41

39

3

9

38

40

39

40

39

39

4

0

38

22

20

16

17

17

17

16

15

19

1

8

18

19

19

21

20

22

20

23

2

2

24

22

24

22

2

4

24

23

24

Q1

08

Q3 Q1

09

Q3 Q1

10

Q3 Q1

11

Q3 Q1

12

Q3 Q1

13

Q3

13

Q1

14

Q3

14

55+

35-54

16-34

50 49 49 48

50 51 51 52

Users of BBC

iPlayer

Home

broadband

users

All TV viewers All radio

listeners

Women

Men 38 34 31 31

38 36

34 34

24 30 35 35

Users of BBC

iPlayer

Home

broadband

users

All TV viewers All radio

listeners

55+

35-54

16-34

User profiles - TV from BARB (Q2 14), radio from RAJAR (Q2 14), broadband from BARB (Q214)

Glossary

Slide 17

• Stream – click to play instantly

• Download – save to your device to play later. We cannot report on playback of downloads due to technical and data

privacy restrictions

• Users – a count of browsers accessing the online BBC iPlayer service. So, please note: if someone has a different device at

work and at home, they are counted twice. If a family watches on one device together, only one browser is counted. This is

the industry-standard way of counting “users” or “visitors” to websites

• Requests – the number of successful requests to stream or download a programme. We only count successful requests, where

a stream or a download actually starts, rather than “clicks” which can be repeated if the user does not see an immediate

reaction on the website

• Catch-up / on-demand – programmes requested after they have gone out on traditional TV/radio stations and are available

on BBC iPlayer

• Live / simulcast – streaming of live TV channels / radio stations on the website, at exactly the same time as broadcast on

traditional TV / radio stations

Extra footnotes for slides 15-16 showing data for time of day • TV data – BARB average audience, live overnights, by hour, all individuals aged 4+, Total TV

• Radio data - RAJAR average audience, by hour, all adults 16+, all radio stations

• BBC iPlayer - average requests, by hour, all programmes, stream & downloading, live and on-demand, UK only

• Nielsen – user numbers, aged 2+ based on internet population estimate of 38 million individuals

monthly performance pack january 2015 - bbcdownloads.bbc.co.uk/mediacentre/iplayer/iplayer...monthly...

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