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  • January 2016

    Monthly Performance Pack

    Mimmi Andersson, BBC iPlayer

    BBC Communications

    07725641207 | [email protected]

  • Monthly summary – January 2016

    Slide 2

    • BBC iPlayer and BBC iPlayer Radio had 315 million TV and radio request in January, an increase of 2% month on month. Overall increases were seen across all devices, most notably on mobile devices.

    • The increases across devices were mostly driven by radio requests, which increased by 15% in January compared to December, as people returned to their regular routines after the Christmas break.

    • One-off episode Sherlock The Abominable Bride was by far the most popular TV title in January, delivering over 2.3 million requests. Other New Years Day episodes proved particularly popular, with EastEnders and Billionaire Boy both also available on BBC iPlayer from that day.

    • BBC iPlayer’s exclusive comedy-drama film The Rack Pack made it into the top 20 most requested titles in January, in

    its first two weeks of availability. It continues to perform strongly with close to 1 million requests in total, making it the most successful BBC iPlayer Original to date

    • Radio comedy I’m Sorry I Haven’t A Clue and The News Quiz were the top performing episodes in BBC iPlayer Radio

    in January. Poirot, Test Match Cricket and regular series The Archers also did well.

    Consistent with previous months:

    • The profile of BBC iPlayer users has evened out over time in terms of male/female ratio, but remains strongly under-55 in terms of age, which is younger than the typical TV viewer or radio listener’s profile (although more in line with home broadband users).

    • BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally

    more daytime and late-peak use. BBC iPlayer Radio is used far more in daytime than traditional radio listening, which peaks at breakfast-time.

  • Index

    Slide 3

    Page Content

    4-6 Monthly BBC iPlayer requests by media type

    7 Weekly BBC iPlayer unique browsers by media type

    8-10 Weekly requests by media and device type

    11 TV and radio requests - live vs catch-up

    12 Notes about the data in this report

    13 Top TV programmes

    14 Top iPlayer Radio programmes

    15 Use of BBC iPlayer for TV by time of day

    16 Use of BBC iPlayer Radio by time of day

    17 Profile of BBC iPlayer users

    18 Glossary

  • 16

    18

    27

    24

    25

    25

    26

    25

    26

    26

    29

    28

    32

    30

    33

    30

    33

    31

    27

    28

    28

    31

    32

    32

    35

    32

    38

    33

    37

    36

    37

    40

    40

    44

    46

    44

    46

    46

    48

    45

    49

    42

    45

    46

    50

    49

    40

    42

    61

    68

    72

    74

    76

    69

    77

    74

    69

    63

    68

    69

    74

    67

    72

    64

    71

    70

    66

    64

    75

    80

    80

    78

    79

    57

    57

    53

    54

    51

    55

    53

    58

    58

    59

    56

    65

    45

    50 52

    52

    55

    51

    62

    59

    61

    71

    78

    86

    88

    87

    84

    93

    97

    86

    87

    91

    86 108

    109

    114

    127

    117

    122

    108

    122

    120

    117

    115

    113

    134

    139

    143

    145

    146

    142

    140

    138

    125

    130

    151

    150

    165

    167

    174

    212

    194

    200

    183

    181

    170

    164

    159

    176

    200

    198

    202 2

    42

    235

    250

    205

    205

    194

    171

    182

    186

    240

    257

    259

    273

    259

    225

    222

    226

    200

    203

    226

    276

    255

    252

    253

    250

    62

    69 78

    76

    81

    76 87

    85

    87 97 107

    114

    120

    116

    118

    123

    130

    117

    114

    119

    114 1

    39

    141

    145 162

    148

    160

    141

    159

    157

    153

    155

    153 1

    78

    185

    187

    191

    192

    190

    185

    187

    167

    175 196

    199

    213

    207

    217

    272

    262

    272

    257

    257

    239

    242

    234

    245

    263

    266

    271

    316

    302 322

    269

    276

    264

    237

    247

    261

    320

    336

    * 337

    352

    315

    281*

    275

    280

    251

    258

    278

    334

    313

    310

    309

    315

    Ja

    n 0

    9Fe

    bM

    ar

    Ap

    rM

    ay

    Ju

    nJu

    lA

    ug

    Se

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    Oc

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    n 1

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    1Fe

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    n 1

    2Fe

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    n-1

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    Ja

    n-1

    4Fe

    bM

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    Ap

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    ay

    Ju

    nJu

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    No

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    Ja

    n-1

    5Fe

    bM

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    Ju

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    6

    Requests for TV programmes

    Requests for radio programmes

    There were 315 million TV and radio requests for programmes on BBC iPlayer and BBC iPlayer Radio in January. Radio requests were at their highest since January last year, and up by 9m compared to December, as people return to their routines after the festive period.

    Total monthly BBC iPlayer requests across all platforms, since 2009

    Slide 4

    Mill

    ion

    s o

    f re

    qu

    est

    s p

    er m

    on

    th

    Data

    missing *

    * Please refer to slide 12 for guide notes

    RADIO DATA MISSNG*

    Measurement

    correction

    TV requests

    inflated in

    Sept

  • 0.6

    0

    .7

    0.9

    0

    .8

    0.8

    0

    .8

    0.8

    0

    .8

    0.9

    0

    .9

    1.0

    0

    .9

    1.0

    1

    .1

    1.1

    1

    .0

    1.1

    1

    .0

    0.9

    0

    .9

    1.0

    1

    .0

    1.1

    1

    .0

    1.1

    1

    .1

    1.2

    1

    .1

    1.2

    1

    .2

    1.2

    1

    .3

    1.3

    1

    .4

    1.5

    1

    .4

    1.5

    1

    .6

    1.6

    1

    .5

    1.6

    1

    .4

    1.4

    1

    .5

    1.7

    1

    .6

    1.3

    1

    .4

    2.0

    2

    .4

    2.3

    2

    .5

    2.4

    2

    .3

    2.5

    2

    .4

    2.3

    2

    .0

    2.3

    2

    .2

    2.4

    2

    .4

    2.3

    2

    .1

    2.3

    2

    .3

    2.1

    2

    .1

    2.5

    2

    .6

    2.7

    2

    .5

    2.5

    2

    .0

    1.8

    1

    .8

    1.7

    1

    .7

    1.8

    1

    .7

    1.9

    1

    .9

    2.0

    1

    .8

    2.1

    1.6

    1

    .8

    1.7

    1

    .7

    1.8

    1

    .7

    2.0

    1

    .9

    2.0

    2

    .3

    2.6

    2

    .8

    2.9

    3

    .1

    2.7

    3

    .1

    3.1

    2

    .9

    2.8

    2

    .9

    2.9

    3.5

    3

    .6

    3.7

    4

    .1

    4.2

    3

    .9

    3.6

    3

    .9

    4.0

    3

    .8

    3.7

    3

    .8 4.3

    4

    .6

    4.6

    4

    .7 5.2

    4

    .6

    4.7

    4

    .5

    4.2

    4

    .2 4.9

    5

    .0

    5.3

    5

    .6

    5.6

    6

    .8 6.9

    6

    .4

    6.1

    5

    .8

    5.7

    5

    .3

    5.1

    5

    .9

    6.5

    6

    .6

    6.5

    7

    .8

    8.4

    8

    .1

    6.8

    6

    .6

    6.5

    5

    .5

    5.9

    6.2

    7

    .7 8.6

    8

    .4

    8.8

    9

    .2

    7.2

    7

    .4

    7.3

    6

    .7

    6.6

    7

    .3

    9.2

    8

    .2

    8.4

    8

    .2

    8.1

    2.1

    2

    .4

    2.5

    2

    .5

    2.6

    2

    .5

    2.8

    2

    .7

    2.9

    3

    .3 3.6

    3

    .7

    3.9

    4

    .2

    3.8

    4

    .1

    4.2

    3

    .9

    3.7

    3

    .8

    3.8

    4.5

    4

    .7

    4.7

    5.2

    5

    .3

    5.2

    4

    .7 5.1

    5

    .2

    4.9

    5

    .0

    5.1

    5.8

    6.2

    6

    .0

    6.2

    6.8

    6

    .1

    6.2

    6

    .0

    5.6

    5

    .7 6

    .3

    6.6

    6

    .9

    6.9

    7

    .0

    8.8

    9

    .3

    8.8

    8

    .6

    8.3

    8

    .0

    7.8

    7

    .5 8

    .2

    8.5

    8.9

    8

    .7

    10.2

    10.8

    1

    0.4

    9

    .0

    8.9

    8

    .8

    7.6

    8

    .0

    8.7

    1

    0.3

    11.2

    * 1

    0.9

    1

    1.3

    1

    1.3

    9

    .1

    9.2

    9

    .0

    8.4

    8

    .3 9

    .0

    11.1

    1

    0.1

    1

    0.3

    1

    0.0

    1

    0.2

    Ja

    n 0

    9Fe

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    6

    Daily TV requests Daily radio requests

    Average daily BBC iPlayer online requests

    Slide 5

    Mill

    ion

    s o

    f re

    qu

    est

    s p

    er

    da

    y (

    av

    era

    ge

    mo

    nth

    ly)

    Overall there was an average of 10.2m daily requests across BBC iPlayer and BBC iPlayer Radio in January with radio increasing to the highest level seen since January 2015.

    Measurement

    correction *

    RADIO DATA MISSNG

    *

    * Figures now include requests for programmes only on iPlayer. Please refer to slide 12 for guide notes

    TV requests

    inflated in

    Sept Data

    missing *

  • TV only: Monthly requests to BBC iPlayer year-on-year

    This graph shows the seasonal pattern of BBC iPlayer. Because a lot of BBC iPlayer viewing is simple catch-up, there is a strong link with linear TV – so highest in autumn and winter; however, major events and schedule variations cause significant monthly differences. January 2016 had 250m TV requests.

    Slide 6

    0

    50

    100

    150

    200

    250

    300

    Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec

    BB

    C iP

    laye

    r m

    on

    thly

    re

    qu

    est

    s (m

    illio

    ns)

    2016

    2015

    2014

    2013

    2012

    2011

    2010

    2009LONDON OLYMPICS

    DATA MISSING

    DATA MISSING

    January 2016:

    250m

    * Figures now include requests for programmes only on iPlayer. Sept 2015 saw inflated TV requests. Please refer to slide 12 for guide notes

    TV requests

    inflated in Sept

  • Weekly unique browsers to BBC iPlayer

    Slide 7

    As well as measuring the number of requests for programmes, we also measure unique browsers to BBC iPlayer and BBC iPlayer Radio. “Unique browsers” is an industry-standard measure of unique devices/web browsers (not individuals) accessing a service. If a person uses a different device at work and at home, or uses two different browsers on one

    computer, they would count as two unique browsers. Conversely, if multiple users watch or listen on the same device/browser, only one unique browser would be counted.

    In January 2016, there was an average of 18.4m unique browsers per week to BBC iPlayer (TV and BBC iPlayer Radio). Browsers to BBC iPlayer Radio pages increased by 7% while reach to TV pages was stable month-on-month.

    Source – ComScore (Digital Analytix)

    18.4

    15.6

    5.6

    0

    5

    10

    15

    20

    Jan Mar May Jul Sep Nov Jan Mar May Jul Sep Nov Jan

    Mill

    ion

    s

    All BBC iPlayer

    Browsers

    BBC iPlayer (TV)

    BBC iPlayer Radio

    iPlayer Radio browsers were over-counted in September ;

    this affects both radio and total browser numbers here.

    14 15

  • 81 78 70 65 66 60 65 67 68 74 73 74 77

    84 79 67 62 63 56 61

    62 61 66 64 65 67

    100 92

    94 84 82

    73 73 76

    87 92 95 88 90

    10 9

    5 8 8

    7 7 10

    16 9 8 9 7

    40 30

    24 25 34

    29 28 27

    34 34 43 45 45

    5

    6

    6 10 11

    11 12

    18

    38 20 20 21 21

    31

    21

    14 20 16

    15 12 19

    30 18 7 8 8

    352

    315

    281 275 280

    251 258 278

    334 313 310 309 315

    Jan

    -15

    Fe

    b

    Ma

    r

    Ap

    r

    Ma

    y

    Jun

    Jul

    Au

    g

    Se

    p

    Oc

    t

    No

    v

    De

    c

    Jan

    -16

    Unknown

    Internet TV /

    connected devices

    TV platform

    operators

    Games consoles

    Computers

    Tablets

    Mobile devices

    TOTAL

    Notes: Internet TV / connected devices include Freeview and Freesat smart TVs, set-top-boxes and devices like Roku and blu-ray DVD players. TV platform operators include Virgin Media, Sky, YouView and BT Vision. Games consoles comprise Sony Playstation, Nintendo Wii and Microsoft XBox. Unknown devices are historically mostly due to online radio services such as the TuneIn radio app, or more recently due to changes to TV devices.

    23% 25% 25% 24% 24% 24% 25% 24% 20% 24% 24% 24% 24%

    24% 25% 24% 23% 23% 22% 24% 22%

    18% 21% 21% 21% 21%

    28% 29% 34%

    31% 29% 29% 28%

    27%

    26%

    29% 30% 28% 29%

    3% 3%

    2% 3% 3% 3% 3% 3%

    5%

    3% 3% 3% 2%

    11% 10% 9%

    9% 12% 12% 11% 10%

    10%

    11% 14% 15% 14%

    2% 2% 2%

    4% 4% 5% 5%

    7% 11%

    6% 6% 7% 7% 9%

    7% 5% 7% 6% 6% 5% 7% 9% 6% 2% 3% 3%

    Ja

    n-1

    5

    Fe

    b

    Ma

    r

    Ap

    r

    Ma

    y

    Ju

    n

    Ju

    l

    Au

    g

    Se

    p

    Oc

    t

    No

    v

    De

    c

    Ja

    n-1

    6

    TV and radio: Requests for programmes by device type

    There were 315 million TV and radio requests for programmes on BBC iPlayer & BBC iPlayer Radio in January. Most devices saw increases on December’s figures, but most notable is the increase on mobile devices (up 4% month-on-month).

    Slide 8

    % of requests Number of requests (millions)

    46%

    23%

    ---- SOME DATA MISSING * ----

    SOME RADIO DATA MISSING*

    * Figures now include requests for programmes only on iPlayer. Please refer to slide 12 for guide notes

    TV requests

    inflated

    TV requests inflated

  • 20% 22% 22% 22% 21% 19% 19% 20% 20% 19% 16% 19% 19% 19% 19%

    26% 28% 28% 28% 27%

    25% 25% 25% 26% 23%

    19% 22% 22% 22% 22%

    25% 25% 25% 26% 31%

    28% 26% 25% 25% 25%

    23%

    27% 29% 27% 26%

    4% 4% 4% 4%

    2%

    3% 3% 3% 3% 4%

    6%

    3% 3% 3% 3%

    18% 14% 15% 12% 11% 11% 15% 15% 14% 12%

    12%

    13% 17% 18% 18%

    2% 2% 2% 2% 3% 4% 5% 6%

    6% 8%

    14%

    8% 8% 8% 8%

    4% 5% 5% 6% 6% 9% 7% 7% 6% 8% 11% 7% 3% 3% 3%

    No

    v

    De

    c

    Ja

    n-1

    5

    Fe

    b

    Ma

    r

    Ap

    r

    Ma

    y

    Ju

    n

    Ju

    l

    Au

    g

    Se

    p

    Oc

    t

    No

    v

    De

    c

    Ja

    n-1

    6

    Notes: Internet TV / connected devices include Freeview and Freesat smart TVs, set-top-boxes and devices like Roku. TV platform operators include Virgin Media, Sky, YouView and BT Vision. Games consoles comprise Sony Playstation, Nintendo Wii and Microsoft XBox.

    TV only: Requests for programmes by device type

    Requests on tablets and connected TV devices both grew month-on-month compared to December, but this growth was balanced out by slight decreases in requests on mobile devices, tablets and games consoles and the profile of devices is

    broadly consistent with December.

    Slide 9

    60 57 47 43 43 39 42 43 43 48 47 48 46

    77 72

    60 55 56

    49 52 53 52

    57 55 55 56

    67 67

    69 61 59

    50 51 57

    64 69 72 68 66

    10 9

    5

    8 8

    7 7

    10 16

    9 8 9 7

    40 30

    24 25 34

    29 28 27

    34 34 43 45 45

    5

    6

    6 10

    11

    11 12 18

    38 20 20 21 21

    14

    17

    14 20

    16

    14 12

    18

    29

    17 7 8 8

    273 259

    225 222 226

    200 203

    226

    276

    255 252 253 250

    Jan

    -15

    Feb

    Ma

    r

    Ap

    r

    Ma

    y

    Jun

    Jul

    Au

    g

    Se

    p

    Oc

    t

    No

    v

    De

    c

    Jan

    -16

    Unknown

    Internet TV /

    connected devices

    TV platform operators

    Games consoles

    Computers

    Tablets

    Mobile devices

    TOTAL

    % of requests Number of requests (millions)

    41%

    29%

    * Figures now include requests for programmes only on iPlayer. Please refer to slide 12 for guide notes

    TV requests

    inflated TV requests

    inflated

  • 21 20 23 22 23 2124 24 25 26 26 26

    30

    7 78 7 7

    7

    8 99

    9 9 10

    11

    33

    2526

    23 2323

    22 2023 23 23 20

    24

    17

    40

    0 00

    00

    0 0 0

    79

    57 57

    53 5451

    5553

    58 58 59 56

    65

    Jan-1

    5

    Feb

    Ma

    r

    Ap

    r

    Ma

    y

    Jun

    Jul

    Aug

    Sep

    Oc

    t

    No

    v

    De

    c

    Jan-1

    6

    Unknown

    Internet TV / connecteddevices

    TV platform operators

    Games consoles

    Computers

    Tablets

    Mobile devices

    TOTAL

    BBC iPlayer Radio only: Requests for programmes by device type

    Slide 10

    There were 65m radio requests recorded in January, with increases seen across all devices, in particular mobiles (+16%) and computers (+18%). Some radio data is not being counted (as of February 2015) following changes to radio streaming.

    Notes: Internet TV / connected devices include Freeview and Freesat smart TVs, set-top-boxes and devices like Roku and blu-ray DVD players. TV platform operators include Virgin Media, Sky, YouView. Games consoles comprise Sony Playstation, Nintendo Wii and Microsoft XBox. Unknown devices are historically mostly due to online radio services such as the TuneIn radio app, which we were unable to classify accurately by device.

    % of requests Number of requests (millions)

    27% 36%

    40% 42% 43% 41% 43%

    45% 43% 44% 45% 46% 46%

    9%

    12%

    14% 14% 14%

    13% 16%

    17% 16% 16% 16%

    17% 16% 42%

    44%

    45% 44% 43% 45% 41% 38% 41% 39% 39%

    36% 37%

    22%

    7% 1% 0% 1% 1% 1% 0% 1% 1% 1% 0% 0%

    Ja

    n-1

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    6

    RADIO DATA MISSING*

    RADIO DATA MISSING*

    * Figures now include requests for programmes only on iPlayer. Please refer to slide 12 for guide notes

  • TV and radio requests: live vs catch-up online requests

    Slide 11

    The percentage of on-demand requests has remained stable at 92%, 8% of TV requests were for live TV viewing in January (Some live-listening radio data is missing currently, so radio trends should be treated with caution.)

    % requests for TV programmes % requests for iPlayer Radio programmes

    20

    25

    27

    27

    27

    28

    30

    36

    32

    33

    33

    35

    34

    80

    75

    73

    73

    73

    72

    70

    64

    68

    67

    67

    65

    66

    Ja

    n-1

    5

    Fe

    b

    Ma

    r

    Ap

    r

    Ma

    y

    Ju

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    No

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    Ja

    n-1

    6

    On-demand Simulcast

    Please refer to slide 12 for guide notes

    * SOME DATA MISSING SINCE FEBRUARY

    92%

    92%

    91%

    92%

    91%

    92%

    91%

    93%

    93%

    92%

    91%

    92%

    92%

    8%

    8%

    9%

    8%

    9%

    8%

    9%

    7%

    7%

    8%

    9%

    8%

    8%

    Ja

    n-1

    5

    Fe

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    n-1

    6

    On-demand Simulcast

  • Notes for figures in this report

    Slide 12

    January 2016 – Requests from consoles are undercounting due to an issue with Xbox data

    September 2015 – TV requests inflated by around 18-25%, please treat these figures with caution, iPlayer Radio Unique Browser figures were over

    counted in September as a result of inflated Android app figures.

    March 2015 – some TV request data not captured – an estimated 17m requests missing from TV platforms

    February 2015 – changes were made to radio streaming services which has resulted in gaps in our reporting for some streams. Find out more on the

    BBC Internet blog.

    August, September and November 2014 - some TV request data not captured- an estimated 3.5m, 11.5, and 6m requests respectively across all

    platforms

    From January 2014 – we back-dated and added requests for programmes which are only on BBC iPlayer to the totals for programmes previously

    shown on linear TV. On average this has boosted the totals by 2%

    The remainder of this report excludes data from Virgin Media cable and Sky. Virgin Media cable is not included as the data arrives later than BBC

    internal AV stats and Sky is treated separately as it is not currently consolidated within BBC Digital Analytics systems.

    These notes apply to all the data in this pack and should be included as footnotes when quoting any of these figures. A glossary is on page 20.

    • Requests data is collected via a BBC internal data warehouse (BBC iStats). The methodology adheres to industry standard guidelines as defined by JICWEBs and ABCe, with the exception that the BBC data is based on a 25% sample of users and not 100%. The BBC are working towards 100% sample over the coming months. Unique browser data is reported by the Comscore Digital Analytix tool.

    • In 2009 the BBC refined its methodology for measuring AV requests, so figures for 2007/8 are not comparable.

    • Note on the top 20 lists for TV and radio episodes: these show the most-requested individual episodes for the month, for interest, but only represent a fraction of all the episodes available on iPlayer. They are indicative only, since they do not represent total request numbers per series.

    • Unless specified otherwise, figures include requests for both on-demand catch-up (streams and downloads), or views of live simulcasts. We cannot report download playback due to data privacy restrictions. All data is for the UK only and excludes listening outside the UK

    • This data includes requests via BBC iPlayer on any BBC website – whether on a programme, channel or station page, via the pop-out console, or on the BBC iPlayer website itself.

    • This report does not include requests for web-only content (such as online news or sport coverage) – only requests for full-length programmes which have been transmitted on a TV channel or radio station.

    • Please quote the source of request figures as “BBC Digital Analytics”.

    http://www.bbc.co.uk/blogs/internet/entries/977a1954-658f-4fb2-a23c-71680c49882f

  • BBC iPlayer - top 20 TV episodes, January 2016 (excluding Virgin Media cable and Sky)

    Slide 13

    Sherlock The Abominable Bride 01/01/2016 2,347,000

    War and Peace Episode 1 1,442,000

    EastEnders 01/01/16 Part 2 1,358,000

    EastEnders 01/01/16 Part 1 1,251,000

    EastEnders 07/01/2016 Part 2 1,232,000

    The Voice UK Series 5 Episode 1 1,148,000

    EastEnders 15/01/16 1,098,000

    War and Peace Episode 2 1,093,000

    EastEnders 12/01/16 1,056,000

    Billionaire Boy 01/01/16 1,039,000

    EastEnders 19/01/16 1,019,000

    Silent Witness Series 19 Episode 1 Part 1 1,016,000

    War and Peace Episode 3 1,014,000

    EastEnders 22/01/16 985,000

    EastEnders 07/01/2016 Part 1 958,000

    Silent Witness Series 19 Episode 1 Part 2 954,000

    Silent Witness Series 19 Episode 2 Part 1 948,000

    EastEnders 28/01/2016 Part 2 943,000

    EastEnders 05/01/2016 942,000

    EastEnders 06/01/2016 938,000

    Sherlock The Abominable Bride 01/01/2016 2,347,000

    War and Peace Episode 1 1,442,000

    EastEnders 01/01/16 1,358,000

    The Voice UK Series 5 Episode 1 1,148,000

    Billionaire Boy 01/01/16 1,039,000

    Silent Witness Series 19 Episode 1 Part 1 1,016,000

    Mrs Brown's Boys Christmas Specials 2015 Episode 2 887,000

    Death in Paradise Series 5 Episode 1 847,000

    Call the Midwife Series 5 Episode 1 802,000

    And Then There Were None Episode 1 764,000

    EastEnders: Back to Ours Danny Dyer & Kellie Bright 746,000

    Mrs Brown's Boys D'Movie 25/12/15 718,000

    Tracey Ullman's Show Episode 1 708,000

    The Great Sport Relief Bake Off Series 3 Episode 1 696,000

    The Rack Pack 684,000

    Shetland Series 3 Episode 1 674,000

    Great Barrier Reef with David Attenborough Episode 1 633,000

    The Graham Norton Show Series 18 Episode 15 624,000

    Dickensian Episode 5 589,000

    Would I Lie to You? Series 9 Episode 8 571,000

    BBC iPlayer Top 20 TV episodes – All

    Total requests per ep. BBC iPlayer Top 20 TV episodes –

    most requested episode per series Total requests per ep.

    Please refer to slide 12 for guide notes

    • One-off episode Sherlock The Abominable Bride was by far the most popular title in January, delivering over 2.3 million requests. Other New Years Day episodes proved particularly popular with EastEnders, and Billionaire Boy both also available on BBC iPlayer from that day. BBC iPlayer’s exclusive comedy-drama film The Rack Pack made it into the top 20 most requested titles in January, in its first two weeks of availability. It continues to perform strongly with close to 1 million requests in total, making it the most successful BBC iPlayer Original to date

  • BBC iPlayer Radio - top 20 radio episodes, January 2016

    Slide 14

    I'm Sorry I Haven't A Clue Series 64 Episode 6 208,000

    The News Quiz Series 89 Episode 1 189,000

    The News Quiz Series 89 Episode 2 175,000

    The News Quiz Series 89 Episode 3 173,000

    Poirot The Murder of Roger Ackroyd 10/09/2006 172,000

    Test Match Special South Africa v England - Day 3 169,000

    Test Match Special South Africa v England - Day 2 151,000

    The Archers 06/01/16 144,000

    I'm Sorry I Haven't A Clue Series 64 Episode 5 138,000

    The News Quiz Series 89 Episode 4 122,000

    Sherlock Holmes The Devil's Foot Episode 1 108,000

    John Finnemore's Souvenir Programme Series 5 Episode 1 107,000

    Test Match Special South Africa v England - Day 2 106,000

    The Archers 01/01/16 106,000

    The Archers 18/01/16 105,000

    The Chris Evans Breakfast Show 22/01/16 105,000

    The Archers 07/01/16 105,000

    The Archers 05/01/16 104,000

    The Archers 11/01/16 104,000

    The Chris Evans Breakfast Show 29/01/16 104,000

    I'm Sorry I Haven't A Clue Series 64 Episode 6 208,000

    The News Quiz Series 89 Episode 1 189,000

    Poirot The Murder of Roger Ackroyd 10/09/2006 172,000

    Test Match Special South Africa v England - Day 3 169,000

    The Archers 06/01/16 144,000

    Sherlock Holmes The Devil's Foot Episode 1 108,000

    John Finnemore's Souvenir Programme Series 5 Episode 1 107,000

    The Chris Evans Breakfast Show 22/01/16 105,000

    Dead Ringers A Look Back at the Year 2020 01/01/2016 103,000

    Radio 1 Breakfast Show with Nick Grimshaw 15/01/2016 97,000

    Sportshour 09/01/2016 95,000

    5 live Sport 5 live Tennis Australian Open Men's Final 92,000

    Ken Bruce 11/01/2016 91,000

    Scott Mills sits in for Grimmy 08/01/2016 91,000

    Behaving Ourselves: Mitchell on Manners 07/01/2016 88,000

    Cabin Pressure Series 4 Episode 6 85,000

    Jeremy Vine 11/01/16 81,000

    The Archers Omnibus 03/01/16 81,000

    Steve Wright in the Afternoon 11/01/2016 77,000

    Lauren Laverne With Monday Motivation 11/01/2016 76,000

    BBC iPlayer Top 20 Radio episodes – All

    Total requests per ep. BBC iPlayer Top 20 Radio episodes –

    most requested episode per series Total requests per ep.

    Radio comedy I’m Sorry I Haven’t A Clue and The News Quiz were the top performing episodes in BBC iPlayer Radio in January. Poirot, Test Match Cricket and regular series The Archers also did well.

    Please refer to slide 12 for guide notes

  • BBC iPlayer – use for TV online by time of day, January 2016

    Slide 15

    The scale for each line on this graph is different – traditional TV viewing is far higher than BBC iPlayer use. However it shows the relative usage pattern by time of day – with BBC iPlayer use (for TV) being closer to the pattern of TV viewing, than of internet use, with proportionally more viewing in daytime and late peak

    06:0

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    TV viewers

    BBC iPlayer TV requests

    Internet users (any website)

    TV peak – 27.2 million

    BBC iPlayer peak –624,000

    Internet peak – 28.4 million

    No

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    (s

    ee

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    Sources – TV from BARB January 2016, internet from Nielsen March 2012, BBC iPlayer from BBC iStats January 2016- see footnotes on final page for more detail

    Please refer to slide 12 for guide notes

  • BBC iPlayer Radio – use for radio online by time of day, Jan 2016

    Slide 16 Please refer to slide 12 for guide notes

    The scale for each line on this graph is different – traditional radio listening is far higher than BBC iPlayer Radio use. However it shows the relative usage pattern by time of day – with BBC iPlayer Radio being in-between the pattern of radio listening and internet use, with proportionally more listening in daytime and evening compared with the traditional linear breakfast peak.

    06

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    Radio listeners

    BBC iPlayer Radio

    requests

    Internet users (any

    website)

    Sources – radio from RAJAR Q4 2015, internet from Nielsen March 2012,

    BBC iPlayer from BBC iStats January 2016 - see footnotes on final page for more detail

    Radio peak – 13.8 million

    BBC iPlayer Radio peak – 146,000

    Internet peak – 28.4 million

    No

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  • Slide 17

    BBC iPlayer usage is equally balanced between men and women, with the largest share of audience aged 16-34.

    TV & iPlayer Product: demographics of BBC iPlayer users

    57%

    52%

    52%

    51%

    52%

    50%

    44%

    48%

    49%

    49%

    48%

    50%

    0%

    20%

    40%

    60%

    80%

    100%

    2010 2011 2012 2013 2014 2015

    Women

    Men

    43%

    40%

    39%

    37%

    46%

    45%

    39%

    40%

    39%

    39%

    35%

    37%

    19%

    21%

    22%

    23%

    19%

    18%

    0%

    20%

    40%

    60%

    80%

    100%

    2010 2011 2012 2013 2014 2015

    55+

    35-54

    16-34

    50% 49% 48% 49%

    50% 51% 52% 51%

    0%

    20%

    40%

    60%

    80%

    100%

    Users of BBC

    iPlayer

    Home

    broadband

    users

    All TV viewers All Radio

    Listeners

    Women

    Men

    45% 33% 30% 30%

    37%

    36% 34% 34%

    18% 32% 36% 36%

    0%

    20%

    40%

    60%

    80%

    100%

    Users of BBC

    iPlayer

    Home

    broadband

    users

    All TV viewers All Radio

    Listeners

    55+

    35-54

    16-34

    Gender (latest 4 quarters) Age (latest 4 quarters)

    Sources: ART (1000 UK adults each month) or CMI from Q1 14 onwards / BARB.

    Data up to Q4 2015, RAJAR Q4 15

    METHOD CHANGE IN 2014

  • Glossary

    Slide 18

    • Stream – click to play instantly

    • Download – save to your device to play later. We cannot report on playback of downloads due to technical and data

    privacy restrictions

    • Users – a count of browsers accessing the online BBC iPlayer service. So, please note: if someone has a different device at

    work and at home, they are counted twice. If a family watches on one device together, only one browser is counted. This is

    the industry-standard way of counting “users” or “visitors” to websites

    • Requests – the number of successful requests to stream or download a programme. We only count successful requests, where

    a stream or a download actually starts, rather than “clicks” which can be repeated if the user does not see an immediate

    reaction on the website

    • Catch-up / on-demand – programmes requested after they have gone out on traditional TV/radio stations and are available

    on BBC iPlayer

    • Live / simulcast – streaming of live TV channels / radio stations on the website, at exactly the same time as broadcast on

    traditional TV / radio stations

    • Unique browsers – A browser is a unique and valid identifier to measure the number of device profiles requesting digital

    content. Device profiles may include individual browser versions on a PC, mobile phone or internet enabled device. Any single

    device can use multiple browsers.

    Extra footnotes for slides 17-18 showing data for time of day • TV data – BARB average audience, live overnights, by hour, all individuals aged 4+, Total TV

    • Radio data - RAJAR average audience, by hour, all adults 16+, all radio stations

    • BBC iPlayer - average requests, by hour, all programmes, stream & downloading, live and on-demand, UK only

    • Nielsen – user numbers, aged 2+ based on internet population estimate of 38 million individuals